Chiro Hustle

Latest Episodes:

Leverage Yourself as a Professional Speaker with Gary Barnes - Chiro Hustle Podcast 683 Jul 21, 2025

Show notes

INTRODUCING GARY BARNES

Meet Gary Barnes, a force of entrepreneurial insight, media savvy, and lived resilience. In this episode of the Chiro Hustle Podcast, Gary sits down with host James Chester to explore the intersections of chiropractic, media exposure, professional speaking, and the transformative power of storytelling.

Gary is not only the father of a chiropractor, but he also carries a deep respect for the profession, seeing its potential to touch lives when properly communicated to the masses.

https://chirohustle.com/leverage-yourself-as-a-professional-speaker-with-gary-barnes-chiro-hustle-podcast-683/

HIGHLIGHTS

· Gary shares how chiropractors can become high-impact professional speakers by tapping into their “so that” benefit stories rather than just technical explanations.

· He explains why writing a book instantly elevates your authority and opens media doors.

· Gary breaks down the psychology of public speaking fear and how to channel nerves into presence.

· He redefines sales as service and trust, not closing tactics.

· A standout quote: “We forget facts, we remember stories.”

· His signature adversity story - a multiple sclerosis diagnosis with a 10-year death sentence - became a life-defining breakthrough.

· Gary encourages DCs to focus on the future their patients want, not just the pain they’re in today.

ABOUT GARY BARNES

Gary Barnes, The Breakthrough Business Mastery Coach, is a high-performance strategist, international speaker, and bestselling author. He has built multiple businesses generating over $300 million and has been featured across major media. Diagnosed with MS in 1988, Gary has since become a living embodiment of resilience and purpose.

DIVING INTO…

From Chiropractic Roots to Media Reach

Gary’s son is a chiropractor, and through that connection, Gary developed a unique perspective on how chiropractic can impact more lives - not just through adjustments, but through message mastery. He challenges chiropractors to step into the spotlight and embrace visibility, not shy from it.

The Power of Your “So That” Story

Most chiropractors get stuck talking about techniques. Gary flips the script: Speak to the transformation you provide. It’s not about decompression therapy - it’s about helping a man ditch his cane and walk on stage again. When chiropractors communicate the “so that” behind what they do, they connect on a human level.

Media, Messaging, and Magnifying Your Voice

Gary’s advice for getting on mainstream platforms? Become interesting. His book title “How a Beaver Saved My Life” is a case in point. When you show up ready to serve, not sell, media welcomes you back. And yes, having a book changes the game.

From Fear to Freedom on Stage

Despite giving over 1,000 talks, Gary still gets nervous. His secret? Make the butterflies fly in formation. Speak from your truth. And remember: if you’re listening to your audience instead of performing at them, you’ll always connect.

Service-First Sales and Speaking

Forget “selling” - Gary teaches DCs to build communities through trust and service. Be seen, be safe, be relevant. That’s how people stay, pay, and refer. Speaking is the fastest way to build that connection.

The Adventure of Becoming More

From firewalks to P-51 fighter flights, Gary embodies transformation through courage. His personal motto - “launch and adjust, elevate and separate” - is a call for chiropractors to stop waiting and start stepping into their next level.

CLOSING THOUGHT

“Please take that step into the unknown… Go out and serve. There’s a lot of people that need you, want you. They just don’t know you’re there.”

Like This Article?

Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust - one story at a time.

----------------

Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682 Jul 17, 2025

Show notes

Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682

In episode 682 of the Chiro Hustle Podcast, host James Chester dives into the deep end of chiropractic marketing with serial entrepreneur and innovative marketer, Sam Carlson. As the co-founder of both Patient Stream and UpHex, Sam has revolutionized lead generation and digital marketing for chiropractors and agencies alike. This episode isn’t just about tools and tactics—it’s a hard-hitting look at what actually works in chiropractic marketing today and what doesn’t.

HIGHLIGHTS

• Sam explains why marketing is NOT a vending machine and how that outdated mindset sabotages patient acquisition.

• He shares the “Qualified Lead Formula” and breaks down the anatomy of a high-converting ad campaign.

• Discover how one client, Dr. Ray Peavey, doubled his volume and added $55K in cash using just one powerful shift in lead handling.

• Learn why niche-specific ads (like for neuropathy or spinal decompression) outperform general chiropractic offers.

• Sam reveals how UpHex enables three-click Facebook ads so simple, even his 10-year-old can launch them.

• Hear the case study that got Patient Stream featured by Meta and what that means for your clinic.

ABOUT SAM CARLSON

Sam Carlson, Serial Entrepreneur & Co-Founder of UpHex, is known for reshaping the way chiropractic clinics attract and convert leads. Through Patient Stream and now UpHex, he empowers thousands of agencies and small businesses with automated, results-driven advertising. He’s also the author of “New Patient School.”

DIVING INTO…

Marketing is NOT a Vending Machine

Sam debunks the myth that digital ads work like magic machines. Chiropractors often expect to plug in a campaign and instantly get new patients. But real marketing takes positioning, patience, and psychology. Sam uses a golf analogy: your ad is the driver that gets the ball in play—but what gets the ball into the hole is real human interaction.

The Qualified Lead Formula

Sam introduces a simple but powerful framework for chiropractors: go niche, speak directly to real problems, and target based on pain points, not generalities. Forget the “$21 exam and x-ray” offers. Instead, talk to the sciatica sufferer who can’t walk their dog or the neuropathy patient whose feet go numb by noon.

Meet Them Where They Are

Rather than educating cold audiences about the philosophy of chiropractic in an ad, Sam insists: speak their language first. Address their lived pain experience. It’s about strategic empathy—and it’s what turns browsers into believers.

How One Phone Call Saved a Clinic

The episode closes with a mic-drop moment: the story of Dr. Ray Peavey, who was on the verge of losing his 30-year practice. After six weeks of floundering with leads, Dr. Peavey got on the phone himself. One real conversation converted into a $4,500 care plan. He repeated the process, doubled his visits, and found new life in practice.

CLOSING THOUGHT

Marketing isn’t about magic funnels or secret buttons. It’s about showing up real, specific, and human—again and again.

_________________________________________

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Empire Longevity and the Future of Humanity with Dr Otto Janke DC - Chiro Hustle Podcast 681 Jul 14, 2025

Show notes

Dr. Otto Janke returns to the Chiro Hustle Podcast after a five-year hiatus for an unforgettable discussion about the most urgent and transformational topic facing our profession: longevity. In this compelling episode, Dr. Janke shares the foundational principles behind his “Empire Longevity” movement and why it matters more than ever.

James and Otto dive deep into the sacred trust, the nervous system’s role in optimal health, and how chiropractic can—and must—be seen as the catalyst for more, better years. This episode is more than philosophy; it’s a call to action for chiropractors to lead the charge into a healthier, more empowered future.

HIGHLIGHTS

· Dr. Janke introduces his vision of “Empire Longevity”—a practical and principled approach to health and longevity.

· Explains why the nervous system must be optimized as the foundation of any longevity plan.

· Presents published research connecting chiropractic adjustments with improved heart rate variability and therefore, increased lifespan.

· Shares a bold, paradigm-shifting equation: Chiropractic → HRV → Longevity.

· Offers a deeply personal anecdote about the six words his mother shared before her passing that inspired his mission.

· Advocates for starting longevity from preconception, expanding care to babies and pregnant women.

· Urges chiropractors to become better communicators and leaders, not just adjusters.

DIVING INTO…

Staying True to Chiropractic Principles

Otto doesn’t mince words—chiropractic is about life, not just pain. He stresses that without an optimized nervous system, even the best lifestyle practices fall short. Subluxation correction is not a secondary consideration in longevity—it’s the foundation.

The Nervous System as the Cornerstone

Using both personal conviction and published data, Dr. Janke makes the case that chiropractic must reclaim its role in the longevity conversation. Heart Rate Variability (HRV) becomes a quantifiable bridge between the adjustment and long-term vitality. If HRV improves with adjustments, and HRV is a marker of longevity, then chiropractic is essential to living a long, vibrant life.

Building More, Better Years

Dr. Janke challenges the profession to reframe health not as the absence of disease, but as the presence of vibrancy and years lived well. From sleep to motion to food and emotional health—these are all supercharged by a nervous system free of interference. His three guiding criteria? Reasonable. Effective. Cost-effective.

Leading the Future Through Communication

One of the most urgent challenges facing chiropractors today, Otto argues, is poor communication. Many don’t know how to tell the story—or even what the story is. He calls for schools to mandate communication training and urges every DC to hone their storytelling skills. Because when patients understand, they stay.

CLOSING THOUGHT

“More, better years” isn’t a slogan—it’s a strategy. One grounded in the nervous system, fueled by subluxation correction, and powered by a profession ready to step into its full role in humanity’s future.

-----------

German New Medicine and Growing up in a Chiro-Family with Dr John Ohm DC - Chiro Hustle Podcast 680 Jul 10, 2025

Show notes

INTRODUCING DR. JOHN OHM DC

Dr. John Ohm DC joins the Chiro Hustle Podcast to bring a fresh yet deeply philosophical perspective to our profession. Born into a chiropractic family, John not only continues a legacy but redefines it by integrating German New Medicine with subluxation-based chiropractic.

In this episode, we dive into his upbringing, the roots of the Webster Technique, and his pivotal role as editor of Pathways to Family Wellness magazine. If you’re a DC who believes in protecting the Sacred Trust, this conversation is your kind of jam.

https://chirohustle.com/german-new-medicine-and-growing-up-in-a-chiro-family-with-dr-john-ohm-dc-chiro-hustle-podcast-680/

HIGHLIGHTS

• How German New Medicine overlays seamlessly with chiropractic philosophy, identifying “subluxations in the brain” and their effect on organ function.

• The idea of biological programs of adaptation—and how stress-induced lesions in the brain manifest as symptoms in the body.

• Why inflammation and disease may not be breakdowns, but signs of healing in motion.

• The influence of DD Palmer’s 1910 work and how Dr. Ohm sees its fulfillment in modern discoveries.

• The origin and impact of Pathways magazine, now on its 83rd issue.

• The importance of birth skills and how they tie directly into the principles behind the Webster Technique.

• The role of chiropractic in family dynamics, pregnancy, and pediatric care.

DIVING INTO…

The Brain-Body Connection, Reimagined

Dr. Ohm explains how German New Medicine identifies lesions in the brain (known as “hamer herds”) that mirror vertebral subluxations. These brain lesions—triggered by emotional or biological conflict shocks—initiate organ-specific adaptations that we typically interpret as disease. It’s a revelation that supports and amplifies the chiropractic principle: life expresses intelligence.

Chiropractic Roots, Reignited

Growing up in a family immersed in chiropractic, John’s journey is woven with tradition and vision. He shares how the early efforts of his late mother, co-founder of ICPA’s Pathways magazine, became the foundation for a movement. Her humble newsletter blossomed into a worldwide wellness publication that educates parents and practitioners alike.

Birth Skills and the Webster Legacy

John brings clarity to the often misunderstood Webster Technique—not merely for turning breech babies but as a neuromechanical tool to balance the mother’s pelvis and support optimal birth outcomes. He introduces the concept of birth skills as the missing half of the birth conversation and how Webster Technique sits at its epicenter.

Chiropractic’s Future is Family

In a world increasingly disconnected from natural processes, Dr. Ohm offers a vision of empowerment. When families understand how to participate actively in health and birth, supported by principled chiropractors, the profession’s future becomes not only viable—but vital.

Like This Article?

_________________________________________

42 Years in Practice and 'To Health With You!' with Dr Nick Athens DC - Chiro Hustle Podcast 679 Jul 07, 2025

Show notes

INTRODUCING DR. NICK ATHENS DC

This week on the Chiro Hustle Podcast, we sit down with a true chiropractic veteran, Dr. Nick Athens DC. With over four decades in the field, Dr. Athens brings not just a lifetime of clinical experience but also a powerful message for chiropractors about staying “locked in,” mastering their craft, and living the chiropractic lifestyle. We dive into his new book “To Health With You” and uncover his timeless wisdom for living a healthier, longer, and more purposeful life.

HIGHLIGHTS

· 42 years of high-volume, subluxation-based practice in San Carlos, CA

· Adjusted NFL legend Joe Montana pre-game, generating $1.5M in media exposure for chiropractic

· First ICA Sports Chiropractor of the Year; former team chiropractor for the San Francisco Giants

· Stresses that chiropractic care is as essential for mental health as it is for physical

· Developed morning rituals and lifestyle habits that fuel longevity and peak performance

· Shares insights from his book, which distills 750,000+ adjustments and 27,000+ patient experiences

· Advocates for building a health-focused support team and staying engaged with state associations

ABOUT DR. NICK ATHENS DC

Dr. Nick Athens DC, based in San Carlos, California, has served the chiropractic community for over 42 years. Known for his work with elite athletes like Joe Montana and Barry Bonds, Dr. Athens is now focused on sharing longevity strategies through his book, public speaking, and continued patient care.

STAYING LOCKED IN AFTER 4 DECADES

Dr. Athens opens up about what it takes to stay passionate and effective in practice after 42 years. His secret? Daily discipline. He wakes at 4:30am to train, stays mentally and physically aligned, and continues to refine his technique and patient education. He views each adjustment as a performance, akin to a pro athlete stepping onto the field—and he emphasizes the power of being fully present with each patient.

THE MENTAL-EMOTIONAL LINK TO CHIROPRACTIC

One of the most compelling takeaways from this interview is Dr. Athens’ perspective on chiropractic’s impact on mental health. He explains how subluxation affects not just posture and pain but also a patient’s mood, self-esteem, and ability to engage in life. When you correct subluxations, you don’t just relieve symptoms—you reboot their system. It’s mind-body healing at its core.

BUILDING A LIFESTYLE PRACTICE

Rather than preaching health, Dr. Athens lives it. His practice is a testament to the idea that consistency in lifestyle and care delivers generational impact. His book, “To Health With You,” simplifies healthy aging into actionable steps, with chiropractic at the heart of the journey. It’s not just a manual for patients—it’s a blueprint for DCs to better serve and guide.

SUPPORTING STATE ASSOCIATIONS AND BUILDING A TRIBE

Dr. Athens passionately advocates for DCs to get involved with their state associations, not only to protect the profession legislatively but to recharge by being in community with other chiropractors. He also encourages doctors to help patients build their own support systems—a healthcare team that reinforces vitalistic living, much like a V-formation of geese.

CLOSING THOUGHT

“Would you pay to see yourself adjust? If the answer isn’t yes, it’s time to level up.”

-------------------

Becoming a Chiropractor Later in Life with Dr Trevor Marum DC - Chiro Hustle Podcast 678 Jul 03, 2025

Show notes

Dr. Trevor Marum DC brings a refreshingly unique perspective to the world of chiropractic. In this powerful episode, he sits down with host James Chester to share what it was like becoming a chiropractor later in life—after a career in fitness and elite-level training.

From professional athlete to principled adjuster, Dr. Marum’s story is all about transformation, responsibility, and staying true to chiropractic’s sacred principles. This episode explores patient responsibility, technique diversity, subluxation-centered care, and why every DC should be teaching.

HIGHLIGHTS

• Dr. Marum didn’t discover chiropractic until his 30s—a Life West upper cervical adjustment changed everything.

• He emphasizes the importance of patient responsibility and making the care process collaborative.

• Trained in multiple techniques, he uses everything from upper cervical to extremity adjusting.

• He runs a referral-only practice serving everyone from newborns to seniors.

• His passion for movement and lifestyle shines through both inside and outside the clinic.

• Advocates for ongoing patient education, community involvement, and lay lectures.

• Inspired by mentors like Dan Bronstein, John Bergman, and Paul Reed.

ABOUT DR. TREVOR MARUM DC

Dr. Trevor Marum DC is a subluxation-centered chiropractor practicing in the Pacific Northwest. He blends upper cervical work with extremity techniques and neurological therapies to serve a diverse patient base—from newborns to seniors. Formerly a professional athlete and gym owner, he brings a deep reverence for movement, lifestyle, and innate healing.

DIVING INTO…

Staying True to Chiropractic Principles

Dr. Marum’s journey into chiropractic was sparked not by a miracle story, but by a deep physical awareness cultivated over years as an elite trainer and athlete. After one life-altering upper cervical adjustment, he knew chiropractic was his calling. He quickly realized that not all chiropractic schools honor the sacred trust or even teach about subluxation. He credits Life West with staying true to the philosophy.

The Power of Patient Responsibility

In Dr. Marum’s practice, healing is a shared process. He sets expectations clearly: patients have homework. Whether it’s education, lifestyle changes, or pantry overhauls, his approach helps patients become active participants in their care. This patient ownership is crucial, especially when paired with community-building activities like in-house lectures and Q&A events.

Technique Matters: Tools for Every Body

From knee-chest to muscle activation, Dr. Marum believes in mastering a variety of techniques. Why? Because every body is different. He discusses how misaligned ankles can affect skull positioning, or why adjusting babies isn’t the same as adjusting athletes. He tailors his care to the individual, never compromising on the art of the adjustment.

Building a Referral-Only Practice

Dr. Marum didn’t rely on marketing gimmicks. Instead, he served powerfully and let results speak for themselves. Taking on complex cases and delivering miracles turned his patients into his greatest advocates. Today, his womb-to-tomb practice is built on trust, transformation, and teaching.

CLOSING THOUGHT

“Chiropractic doesn’t cure anything. We simply correct subluxations, and the body does the rest.”

_________________________________________

Falling in Love with Chiropractic with Dr Marc Suprenant DC - Chiro Hustle Podcast 677 Jun 30, 2025

Show notes

INTRODUCING DR. MARC J. SURPRENANT

Dr. Marc J. Surprenant joins James Chester on episode 677 of the Chiro Hustle Podcast to reignite the passion for principled chiropractic. In this heartfelt and high-energy episode, Dr. Surprenant opens up about rediscovering the magic of chiropractic after 25 years in practice, and how service, not ego, is the secret to staying aligned. They discuss coaching, the importance of staying philosophically grounded, and how to truly connect with patients and communities.

HIGHLIGHTS

· Rediscovering love for chiropractic through service.

· From asthma to full health: how chiropractic changed Dr. Surprenant’s life.

· The hidden power of flow state in practice success.

· How being coachable turned his flailing career around.

· Adjustments as ministry: serving people where they are.

· The story of Timmy: from terminal illness to full life through chiropractic.

· Staying rooted in BJ Palmer’s Sacred Trust amidst evolving tools.

ABOUT DR. MARC J. SURPRENANT, DC

Dr. Marc J. Surprenant is the founder of Family Healing Chiropractic in Charlotte, NC. With over 25 years in practice, he is known for combining deep chiropractic philosophy with real-world experience as a coach and mentor to chiropractors and students alike.

DIVING INTO…

Staying True to Chiropractic Principles

Dr. Surprenant emphasizes that chiropractic must remain rooted in its foundational philosophy. Whether you use lasers or decompression or shockwave - never stop adjusting, and never stop teaching the principle. His journey from patient to doctor began with four medications, which he no longer needed once he was under care. That transformation fuels his lifelong passion.

The Power of Service Over Ego

From working in parking lots at church to traveling to Asheville to serve volunteers, Dr. Surprenant shares how the best way to find purpose is to show up without ego. Serving others is what kept his fire alive, even when things were hard, and it continues to be his north star.

Coaching: The Accountability Gamechanger

Early in his career, Dr. Surprenant was bartending to stay afloat. It wasn’t until someone told him the hard truth - “You suck because you have no coach” - that he found direction. Today, he’s passing that wisdom forward with a focus on helping chiropractors reconnect with their purpose and establish systems that help them thrive.

The Miracle of Timmy

A powerful moment in the episode is the story of a child with a terminal autoimmune disorder. After exhausting all medical options, his family turned to chiropractic. The results were nothing short of miraculous - he’s now a thriving adult, and it all started with the removal of interference.

Final Takeaway

“If your life sucks - go serve more.” Dr. Surprenant doesn’t just say it. He lives it. And it might just be the simplest, most powerful advice you’ll hear all year.

Chiropractic Needs Nothing Else to be Successful with Dr Tim Young DC - Chiro Hustle Podcast 676 Jun 26, 2025

Show notes

INTRODUCING DR TIM YOUNG DC

In this compelling episode of the Chiro Hustle Podcast, James Chester welcomes Dr. Tim Young DC, a stalwart of subluxation-based chiropractic from Oklahoma City. The conversation dives into Dr. Young’s philosophy, legacy-building efforts through Focus OKC, and his unwavering belief that chiropractic, when practiced purely, needs nothing else to succeed. Whether you’re a veteran DC or a fresh student of the art, this episode reignites why you got into chiropractic in the first place.

https://chirohustle.com/chiropractic-needs-nothing-else-to-be-successful-with-dr-tim-young-dc-chiro-hustle-podcast-676/

HIGHLIGHTS

· Dr. Young emphasizes: “You do not have to add to chiropractic to be successful at chiropractic.”

· The origin story of Focus OKC, now 15 years strong, and its ripple effect across the profession.

· Why technique mastery and patient connection are non-negotiables in building a referral-based, high-integrity practice.

· A candid call to support students and new graduates by teaching what isn’t taught in school.

· The unique mentorship model of Focus Foundations, blending real-world video access with philosophy.

· Book recommendations: Fred Barge’s “Are You the Doctor, Doctor?”, Marcus Bach’s “The Chiropractic Story”, and more.

ABOUT DR TIM YOUNG DC

Dr. Tim Young, DC is the founder of Young Chiropractic in Oklahoma City, Focus OKC, and Focus Foundations. A global teacher of the Focus Chiropractic Technique, Dr. Young is revered for his commitment to principled care, high-volume adjusting, and serving the profession with love and gratitude.

DIVING INTO…

Staying True to the Chiropractic Principle

Dr. Young doubles down on the foundational truths laid down by BJ Palmer: remove subluxation, trust Innate, and let the body heal. His core message is piercingly clear—there’s nothing broken in chiropractic. It just needs to be practiced with purity and purpose.

Building the Movement Through Focus OKC

Born from a burst of inspiration on a bike ride, Focus OKC grew from a grassroots gathering into one of chiropractic’s most influential philosophy events. Dr. Young shares how it not only connects like-minded DCs, but also spurred others like Mile High and Chiro Fest to spring forth.

Mastery Through Adjusting & Mentorship

The Motion Specific Technique (MST) that Dr. Young teaches isn’t just about the “how” of adjusting—it’s about embodying certainty, speed, and intention. He gives students and chiropractors direct video access to observe his clinical process, making learning visceral and immediate.

Empowering the Next Generation

Dr. Young makes an impassioned plea to chiropractors: adopt a student, invite them into your office, and teach them what school never will. With raw honesty, he explains that chiropractic colleges can’t make you successful—but the community can.

CLOSING THOUGHT

“Your chiropractic adjustment is your signature. It defines who you are as a chiropractor.”

_________________________________________

Never Been A Better Time to be a Chiropractor with Dr Dustin Judd DC - Chiro Hustle Podcast 675 Jun 23, 2025

Show notes

Having appreciated chiropractic results at a young age, Dr. Judd has always gravitated toward natural healthcare. After an impactful childhood experience with chiropractic, he attended Texas Chiropractic College, graduating in 2005.

He established ProHealth Chiropractic Center in 2006. Following the heartbreaking loss of his newborn daughter Trinity, he passionately shifted his practice focus to pediatric and family chiropractic care. ProHealth has grown into a thriving, 7-figure, insurance-independent, 100% cash practice.

INTRODUCING DR. DUSTIN JUDD

Dive into this powerful episode featuring Dr. Dustin Judd, a passionate advocate of chiropractic care who has transformed his personal tragedy into a mission to provide life-changing adjustments, particularly for families and children.

In this inspiring conversation, Dr. Judd discusses the profound connection between innate intelligence and spinal health, and why maintaining a subluxation-based practice is critical for both patients and the chiropractic profession.

HIGHLIGHTS

● Discovering True Purpose: Learn how Dr. Judd's personal experience with chiropractic care as a child dramatically changed his life and set him on a path toward becoming a chiropractor.

● Turning Heartbreak into Healing: Dr. Judd shares the deeply personal story of his daughter Trinity, whose brief life catalyzed his shift toward pediatric chiropractic care, transforming tragedy into purpose.

● Building a Thriving Cash Practice: Gain insights into how Dr. Judd successfully transitioned from insurance-based to a fully cash-based practice, emphasizing the importance of congruence and authenticity.

● Philosophy Matters: Why understanding and embracing chiropractic philosophy isn't just helpful—it's essential for delivering truly transformative care.

● Adjusting with Innate Intelligence: Explore Dr. Judd's unique perspective on how adjusting patients guided by intuition and spiritual awareness leads to extraordinary results.

ABOUT DR. DUSTIN JUDD

Dr. Dustin Judd, DC, founded ProHealth Chiropractic Center in Teague, Texas, in 2006. Specializing in family and pediatric care, his practice stands out as a 100% cash-based operation, drawing patients who travel significant distances for specialized adjustments.

DIVING INTO...

Staying True to Chiropractic Principles

Dr. Judd emphasizes the significance of preserving chiropractic’s core principles, including the Sacred Trust and the subluxation model. He passionately advocates for spinal health as foundational to overall neurological function, stressing that "spinal function is neural function."

The Power of Patient Education

By transitioning his practice away from therapeutic modalities to solely adjustments, Dr. Judd demonstrates the importance of clearly educating patients on the true purpose of chiropractic care—beyond pain relief to enhanced vitality and innate healing.

Building a Referral-Based Practice

Through consistent, high-quality patient outcomes and genuine care, Dr. Judd has built a robust, referral-driven practice. He highlights how staying committed to principled chiropractic care and community engagement naturally attracts patients.

_________________________________________

Talking TIC and Inspiring the Profession with Dr Carlos Selles DC - Chiro Hustle Podcast 674 Jun 19, 2025

Show notes

INTRODUCING DR CARLOS SELLES DC

In Episode 674 of the Chiro Hustle Podcast, James Chester reconnects with Dr. Carlos Selles DC—a true pioneer of chiropractic in Puerto Rico and a global voice for Spanish-speaking DCs. This powerful conversation dives deep into the timeless philosophy of chiropractic, the unexpected joys of returning to hands-on patient care, and the strategic insights that every chiropractor, especially those feeling burned out or disconnected from their purpose, needs to hear.

HIGHLIGHTS

● Dr. Selles shares how stepping back into practice after a 15-year break reignited his passion.

● He opens up about the unique challenges and joys of managing associate-driven practices.

● Dr. Selles distinguishes between a technician’s and a professional’s approach to chiropractic.

● Valuable guidance is given for chiropractic students seeking mentorship and experience.

● Grassroots marketing strategies and patient connection tactics are laid out in detail.

● He explains why Latin America might be the next epicenter of principled chiropractic growth.

● Insightful commentary on why forgetting the "bathroom tile" might just save your practice launch.

ABOUT DR CARLOS SELLES DC

Dr. Carlos Selles, DC is the General Director of QuiroHealth Centers in Puerto Rico and a widely respected consultant, speaker, and mentor to Spanish-speaking chiropractors. His impact spans decades, and his return to adjusting has only deepened his commitment to the chiropractic mission.

DIVING INTO...

Returning to Practice: A Rediscovery of Purpose

After stepping away from the adjusting table for 15 years to manage and grow his clinics, Dr. Selles was thrust back into care when several associates left unexpectedly. What began as a necessity turned into a reawakening of love for direct patient interaction. His emotional recount of coming home smiling for the first time in years reveals the soul of principled chiropractic.

Mentorship, Coaching, and the Real Meaning of Professionalism

Dr. Selles breaks down the difference between mentors, coaches, and bosses with clarity and conviction. For students and new DCs, his advice is gold: seek out experienced, approachable chiropractors and adopt a "professional mindset" even during school. Your approach now defines your trajectory.

The Latin American Surge in Subluxation-Based Chiropractic

From Mexico to Colombia, chiropractic is blossoming in Latin America with a vibrancy and purity often diluted in other markets. Dr. Selles points out the freedom from debt, the passion for learning, and the unified community spirit as catalysts for this growth. He believes Latin America may lead the next chiropractic wave.

Grassroots Growth & Strategic Practice Launching

Marketing doesn't start on opening day. Dr. Selles details exactly how to prep 90 days out, why mall screenings work, and how "door knocking" can lead to unexpected partnerships. His most memorable quote? "Forget the bathroom tile." Focus on your future patients, not the paint colors.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected