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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Chiro Hustle Podcast 028 – Cyndy Shaft-Toll, DC Jan 08, 2018

Show notes

Dr. Cynthia Shaft-Toll was raised in a chiropractic family eventually numbering 22 in all in 3 generations. She was surrounded by chiropractors and spent much of her childhood listening in on seminars and conversations about the profession. The youngest of 3 children of Ray Elwart DC and Mary Elwart, her two siblings Dan Elwart DC and Linda Atkinson DC distinguished themselves in the profession as well. Linda held the first license to practice chiropractic on mainland China. Dr. Shaft-Toll always wanted to be a chiropractor and finished high school early and accelerated the rest of her education graduating at age 22 as the youngest in her class as well as being a mother of 2 children. She eventually completed her family and now has 7 children and 8 grandchildren. She is married to William Toll IV. The difficulties of balancing family life with practicing as a chiropractor inspired her to reach out to other WDCs and create a network of WDCs who are passionate about chiropractic. This led to the creation of Women Chiropractors, a nonprofit group working together to achieve these ideals. Dr. Shaft-Toll has created a pilot program for struggling Doctors who have been out of chiropractic college for 2 years or have never been in practice because of health-related, pregnancy or other issues. This program which is called ReEntry which is currently in the trial phase is already changing these Doctors lives for the better. She enjoys speaking and sharing her love of chiropractic and spreading the word about the Women Chiropractors organization she founded.

Chiro Hustle Podcast 027 – Barbara Eaton, DC Jan 01, 2018

Show notes

I am a farm-girl at heart, which taught me a number of invaluable lessons: work hard when the time is right or you’ll never get your crop planted or harvested; God and family are what matters most-the rest is just “stuff”; you only get ahead when the whole team wins; and of course-early to bed and early to rise… These truths cultivated a strong foundation for me as I entered the world of entrepreneurialism. I opened my chiropractic practice in Dec 1998 at the tender age of 29. In less than 90 days I was serving over 180 office visits per week. This momentum lead to massive growth and in less than 5 years, I generated over $1.3million in a tiny town of 5000. I attribute my success first to God and secondarily to: innovative systems; creative marketing; consistent personal growth; and polished teamwork. While still in practice, I began coaching my chiropractic colleagues from around the world and continue to do so today. Chiropractors hire me as their coach when they’re at a plateau and know they’re capable of so much more! New doctors recognize that they learned a lot about being a doctor, but virtually nothing about being a savvy business owner and thus they hire me to make sure they start out on the right chiropreneur foot to grow fast with massive profits! Upper 6 and 7-figure chiropractors hire me to systematically expand their brand year-after-year and to ensure they’re not OWNED by their business, but instead that they’re dominating their community and ROCKIN big!! Veteran doctors enroll their associates and teams in my coaching to ensure their team is expertly trained to rapidly be assets in their business. I invite you to ask anyone who is coaching with me now, or who has in the past, and they will affirm that I drive hard and that I am obsessed with helping others see their optimum potential and then customizing their plan to live it. Life is about ABUNDANCE and being wildly obsessed with all aspects of our lives. I look forward to helping YOU see your brilliance and untapped potential. Contact me. I can help. ROCK it BIG! Choose TODAY instead of one day…

Chiro Hustle Podcast 026 – Liam Schubel, DC Dec 25, 2017

Show notes

Dr. Liam Schübel is a chiropractic ambassador to the world. He is a master at taking the chiropractic message to the mass media. He has been seen and heard by millions internationally via radio and television. He is the co-author of the internationally acclaimed book CAST TO BE CHIROPRACTORS, an inspirational story that illustrates two chiropractors lifelong journey of passionate service to humanity through the practice of chiropractic. Less than a year after graduating Chiropractic College in 1995 his practice grew to 1000 visits per week. Currently, he owns 20 chiropractic offices and employs 25 chiropractic associate docs. Doctors and students around the world seek out his business expertise. Many claim he has the “Midas Touch” when it comes to chiropractic business success. This demand for cutting-edge business systems moved Dr. Schübel to create Schubel Vision Elite in 2017. It is by far the most comprehensive business system online training and mastermind program ever created for the chiropractic profession. He speaks to tens of thousands of students and doctors around the world teaching the most powerful methods to communicate chiropractic to the masses. This lead him to Co-found one of the most successful chiropractic communications companies in the world named Schubel Vision. Dr. Schübel Co-founded a chiropractic mission trip experience like none other appropriately named "thebestmissiontripever" in order to help doctors and students alike reconnect with their passion to serve the masses who so desperately need what chiropractic care has to offer. Dr. Schübel served for 8 years on the Board of Trustees for Sherman College of Chiropractic as Vice Chairman. He is currently a board member of the International Federation of Chiropractors and Organizations whose goal is to bring vertebral subluxation-centered chiropractic to the world. He is a regular speaker at chiropractic seminars like Schubel Vision Seminars, Schubel Systems Seminars, Berkshire Philosophy Event, Focus Oklahoma, United Chiropractic Association Seminars, New Beginnings, The IFCO Global Summit, Cal Jam, Edinburgh lectures, Life West Wave, Sherman and New Zealand Chiropractic College Lyceum, DE, CORE, and EPOC. His home base is in his hometown of Freehold, New Jersey – U.S.A where he resides with his wife Parinda and his children Liam Jr., Max, Star, and Skye. “The Schübelnator”, as he is affectionately known by on the international speaking circuit is unstoppable when it comes to bringing principled chiropractic to the world.

Chiro Hustle Podcast 025 – Frank Vaught, DC Dec 18, 2017

Show notes

Dr. Frank Vaught Jr. D.C. is the founder and owner of Health on Earth Wellness Centers, LLC. Dr. Vaught is a Chiropractic physician, community leader for personal health and wellness and an inspirational speaker. Early in his life sacrifice, ethics and hard work was a choice and ingrained in his DNA. Growing up in Detroit, Michigan, Dr. Vaught’s primary focus was helping people maintaining composure in the face of adversity. After college, he served 8 years in the US Army. His military schooling was hospital medical nutrition in Fort Lee VA. and Fort Sam Houston, TX. Since 2004, he has been practicing Chiropractic and Physical Rehabilitation at the Health on Earth Wellness Centers, LLC in Crestwood, IL. The practice focuses on prenatal / family wellness care, athletic injuries, and personal injury. Also, Dr. Vaught is the co-founder of three other health and wellness locations in Illinois. Dr. Vaught has a Bachelor of Science and Psychology from Central Methodist University. He received his bachelors in Human Anatomy and Doctorate of Chiropractic from Logan College of Chiropractic, St. Louis, MO. He has advanced certifications in prenatal, pregnancy and brain traumatology, MVA reconstruction and Whiplash. He holds a membership in the ICA, ICPA, ABCA, and Omega Psi Phi, Incorporated. Dr. Vaught was the recipient of the 2013 African American Male Image Awards. He speaks both locally and internationally. In 2014, he was invited to lecture on his research at a Sport and Society Conference in Rio de Janero, Brazil. In 2016 he entered the Chicago Defender Men of Excellence class in Chicago, IL. Also the 2016 C.A.T Distinguished Men of Illinois Award and 2016 Georgia Doty HIV and Hepatitis Education Foundation Pain Management Pioneer of the Year. Dr. Vaught currently resides in the Chicagoland area with his wife and two daughters. His hobbies include traveling, mission trips, and running, completing his first half marathon in October 2015. He is finishing his first book on the 5P’s to Breaking down any Barrier to Achieve success for our youth.

Chiro Hustle Podcast 024 – Dane Donohue, DC Dec 11, 2017

Show notes

Dr. Dane Donohue is the CEO of one of the largest Chiropractic wellness center in the United States. Sought after, this world-renowned speaker will motivate and invigorate your audience to new paradigms around the future of healthcare. As a recognized leader in the Wellness Movement, Dr. Dane will discuss how 8 Weeks to Wellness™ has changed the lives of thousands of individuals across the world. His vision is to unite the Chiropractic community around this clinical system and operational model of wellness in Chiropractic that is specific, reproducible and financially rewarding. 8 Weeks to Wellness™ doctors are given the opportunity to provide a revolutionary and scripted wellness program for their patients. This 8-week program has consistently produced outstanding clinical results for each patient, including dramatic and measurable changes in posture, x-ray findings, weight, body fat %, blood pressure, inflammatory markers, as well as blood sugar markers and cholesterol levels—changing the lives of each patient and dramatically increasing the profitability of each practice. Currently, there are 75 8WW offices in 30 states, the UK, Norway, Puerto Rico and Italy—enabling thousands of patients to benefit from this program.

Chiro Hustle Podcast 023 – Charles Ward, DC Dec 04, 2017

Show notes

Dr. Charles Ward has dedicated the past 33 years to teaching people success principles and strategies. He is committed to helping people to be the best they can be, in all areas of their lives. There are basic things you need to apply each and every day to make your life a success. Dr. Ward is a frequent key-note speaker throughout the United States and Canada. His pearls of wisdom are priceless to those who have the opportunity to hear him speak.

Chiro Hustle Podcast 022 – Shane Kurth, DC Nov 27, 2017

Show notes

Dr. Shane Kurth is a nationwide speaker, Doctor of Chiropractic and a Social Media Marketing Expert and Consultant. He is the Founder of Apex Chiropractic as well as Vantage Point Marketing, a full-service social media marketing agency. Between his two companies, he has received multiple awards due to his marketing strategies and tactics. After graduating from Auburn University, Shane went on to get his Doctorate of Chiropractic from LIFE University. He majored in Microbiology and received his Bachelor of Science from Auburn University. Dr. Shane is one of the very few TRT (Torque Release Technique) practitioners in the world and adjusts with a handheld instrument known as the Integrator. TRT is the newest and the most scientific chiropractic technique to date. Dr. Shane also has a huge passion for business and helping other small and large companies reach their goals through social media. He states, “For the first time ever we can REVERSE ENGINEER marketing by seeking out our clients target customers online and showing them their products and services.” After training under some of the best in the world, Dr. Shane has now brought his social media marketing strategies to life. Currently, he is working with dozens of companies worldwide ranging from small coffee shops, gyms, chiropractic clinics, as well as large multimillion dollar corporations! During Dr. Shane’s off time, he enjoys embracing the great outdoors. He is an avid cyclist that travels throughout the Rocky Mountains, camping, and enjoys going all out on his mountain and road bikes. He competes in cycling races for fun to relax the mind and body.

Chiro Hustle Podcast 021 – Tom Potisk, DC Nov 20, 2017

Show notes

Dr. Tom Potisk is a semi-retired DC, author of several best selling books, consultant/coach for DCs, creator of the Giant Spine Parade Costume, and currently serves as President of the CS Gonstead Chiropractic Foundation. He lives in Wisconsin with his family and enjoys world travel, antique autos, and many outdoor sports.

Chiro Hustle Podcast 019 – Alok Trivedi Nov 06, 2017

Show notes

Dr. Alok Trivedi is an expert in the field of performance. He is the author of the book Chasing Success: Lessons in Aligned Performance. After building one of the largest health care clinics in the world seeing over 1200 patient visits a week he went on to become the President of Mental Toughness University. Mental Toughness’ past clients include Coke, Proctor and Gamble, and Toyota and has been featured on every television station from CNN, Good Morning America, and The Today Show. He has shared the stages with legends in the personal development industry ranging from Bob Proctor (From the movie the Secret), Brian Tracy, Don Yaeger, Steve Siebold and Grant Cardone. Since 2010 he has been working with leaders and sales teams to create a high-performance culture using a combination of processes that inspire teams to drive sales and increase profit. Combining his expertise as a doctor and psychological performance, he has created Aligned Performance Institute. Aligned Performance is a behavior modification system using neurology and psychology to maximize performance. The Aligned Performance Institute is dedicated to expanding human awareness and performance globally through media, audio, video products, live trainings and workshops.

Chiro Hustle Podcast 018 – Todd Pickman, DC Oct 30, 2017

Show notes

Dr. Todd grew up in Southern California, where he completed his Doctor of Chiropractic degree from Cleveland Chiropractic College, Los Angeles in 2003. He practiced in Albuquerque New Mexico at Gonstead Chiropractic from 2003- 2012, where he quickly built one of the largest corrective care practices in New Mexico.Dr. Todd oversaw the health of dozens of elite level Mixed Martial Arts athletes, serving as the official team Chiropractor of the world famous Jackson/ Winklejohn Mixed Martial Arts Academy in Albuquerque. He and his wife, Linda, left a very successful Chiropractic practice in Albuquerque, to be the first Lead Chiropractor and partner at the Ideal Spine Health Center in Eagle, Idaho. Dr. Todd and his wife then went on to fulfill their dream of opening up their own clinic that combines the two most powerful, life-changing systems in Chiropractic, and then later to implement a fully equipped corrective exercise department. As the only clinic of this kind in the world, we proudly serve our community utilizing: • The Gonstead Method • Chiropractic BioPhysics (CBP) rehabilitation • MoveWell Functional Movement Corrective Exercise Program Chiropractors from around the country have had their eyes on Dr. Todd’s clinic, as it is the only facility in the country to combine these unique methods, and they have developed a system of procedures and protocols that make it run like a machine. Dr. Todd launched “MoveWell University” earlier this year, sharing the secrets that he has learned in the process of building this one of a kind practice. Currently, there are dozens of clinics across the country that are using the MoveWell University systems to incorporate corrective exercise into their practices as well!

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