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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Chiro Hustle Podcast 048 – Eric Plasker, DC May 28, 2018

Show notes

At the age of 15, Dr. Plasker had his first life-changing chiropractic experience. The chiropractic care and education he received from his “family chiropractor”, Dr. Ernie Landi, not only inspired him to enroll in Life Chiropractic College, where he earned his Doctor of Chiropractic degree in 1985, but helped shape his personal and company visions of making chiropractic family practice and LCFE (Lifetime Care for Everyone) a reality in communities across the world. Dr. Eric Plasker ran two highly successful practices in Georgia for 16 years before launching The Family Practice, Inc., a mission-driven training company that is helping chiropractors around the world help more people while reaching their full potential in practice and life. The Family Practice is helping doctors build the most successful lifetime family wellness practices in the world. Dr. Plasker currently travels all over the world with The Family Practice Seminars and he has become one of the most sought after speakers and chiropractic. With the launch of his new book, The 100 Year Lifestyle, Dr. Plasker has also become a popular, corporate keynote speaker, and television and radio personality. According to Dr. Plasker, “Everyone deserves to be healthy and express their full potential from the time they are born through their last breath of life.”

Chiro Hustle Podcast 047 – Mark Romano, DC May 21, 2018

Show notes

Dr. Romano graduated with a Doctor of Chiropractic from Palmer College of Chiropractic Davenport IA in 1993. He holds active DC licenses in the states of Mississippi, South Carolina, and Massachusetts. Dr. Romano is a proud member of the Delta Sigma Chi Professional Fraternity, the Garden State Chiropractic Society, and The Chiropractic Trust. Over the years, Dr. Romano has served as Vice President of the Delta Sigma Chi Grand Council (1998), President of the Delta Sigma Chi Grand Council (1999 and 2000), as the President of the Mississippi Palmer Alumni (1996-2003), as FSCO Vice President (2001). He has also served on the Sherman College of Chiropractic Board of Trustees (2003-2006), as Chairman of the Board The Chiropractic Trust (2012-present) and as the Treasurer of The Chiropractic Trust (2014-present). Dr. Romano has also published a book “Why Chiropractic” in 2017 that explains why extraordinary people have the extraordinary habit of chiropractic. He is a regular contributor to “Straight to You” the Garden State Chiropractic Society’s quarterly journal, The Chiropractic Trust’s Tip of the Week, and The Chiropractic Trust’s quarterly journal. Dr. Romano’s work can also be seen in many other journals and blogs. Dr. Mark has been in private practice in North Mississippi for over 24 years serving hundreds of people each week in the non-therapeutic model of chiropractic. Currently, Dr. Mark has 3 offices and trains associates in this model of chiropractic. “Our mission is to check the spine of every man, woman, and child in our communities on a weekly basis and facilitate the correction of vertebral subluxations.” Dr. Mark speaks throughout the country and internationally empowering people of all professions to excellence.

Chiro Hustle Podcast 046 – Matthew Loop, DC May 14, 2018

Show notes

Dr. Matthew Loop is an international best-selling author, Harvard speaker, chiropractor, philanthropist, and the highest paid social media revenue strategist in North America. He helps doctors multiply their influence, impact, and monthly income by harnessing powerful platforms like Facebook and YouTube. Since social media's infancy in 2005, he's trained over 8,000 chiropractors as clients in 25 countries. Another 10,000+ have watched his free practice growth videos and downloaded his Facebook marketing cheat sheet.

Chiro Hustle Podcast 045 – Tory Robson, DC May 07, 2018

Show notes

Robson graduated from Montana State University while simultaneously serving a 6-year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country. Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time-tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of the highest level in the profession today. His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 33 True Chiro Success CD/DVD Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” And his latest HUGE hit for the profession: Money, Chiropractic and You – Thoughts and solutions for the most difficult practice questions. Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 13 chiropractic success events each year including the most physically and mentally demanding event in chiropractic today: The WINNERSEDGE DC Bootcamp X-Treme. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best. Robson still practices and consults out of the incredible WINNERSEDGE Chiropractor Training Center in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.

Chiro Hustle Podcast 044 – Fred DiDomenico, DC Apr 30, 2018

Show notes

Dr. Fred Graduated from LACC in 1987. He quickly found the philosophy of chiropractic shortly after graduating and elevated his life purpose to help as many people as possible understand and live this philosophy and lifestyle. He believes chiropractic is a message for humanity and we carry that responsibility. Since chiropractic principle is truth, he believes spinal correction was the highest, most powerful application of the principle. He believes subluxated people are destined for a life of disease, disability, even possible early death, which is against their God-given purpose on this earth. However, people do have the opportunity to change their mindset and desire to live at their best, become corrected and unsubluxated, healthy and live the principle of an optimal spine/optimal health lifestyle. He believes that is the responsibility of chiropractors and the profession. He endeavored to become his best with spinal correction and an inspirational leader with powerful communication, leadership training, along with team and practice building skills to help doctors reach their vision and calling in this life. In 14 years of practice, he had 4 spinal corrective practices that were CBP, spinal corrective based in 3 states seeing an average of 550 – over 700 a week that were created from their inception. Dr. Fred then felt he could not create the global impact to bring the message of corrective chiropractic to humanity, so he formed Elite Chiropractic Coaching in 2008 with the intention to create the most powerful, advanced, relationship-based, self-empowerment, clinical and business systems that would stand out from all others, to advance the chiropractic profession and impression of chiropractic in the general public. For almost 20 years, Dr. Fred has intently studied research on human behavior, trained with world-class communicators and influencers, along with the studying business principles in top entrepreneurial groups that have built the most world-changing, successful and profitable businesses and corporations. He then applied these principles and tools to chiropractic principle and spinal corrective practices in Elite Chiropractic Coaching to create a new model for our new world. This forward-thinking, bold and innovative model has created results in the personal and professional growth in hundreds of Elite Chiropractic Coaching clients that have created rapid and predictable growth, and most importantly, renewed the passion and purpose in the doctors and teams that make chiropractic and empowering patients to live at a new lifestyle, much more fulfilling and fun. The doctors and teams in Elite Chiropractic Coaching not only love the purpose, they LIVE it. Your team will become inspired leaders to create more purpose-driven teams and committed, lifetime patients than ever before. Dr. Fred and the Elite Chiropractic Coaching Team will guarantee it.

Chiro Hustle Podcast 043 – Tony Ebel, DC Apr 23, 2018

Show notes

Dr. Tony, as he is known, is a Pediatric and Wellness Certified Chiropractor, who specializes in Neurosensory Disorders such as Autism, ADHD, Sensory Processing Disorder, Seizures and other Special Needs cases, as well as general pediatric, pregnancy, and family wellness care. He has extensive education, experience, and passion in these areas, and has a large crazy fun, all cash, kid-focused, family practice in Crystal Lake, IL with nearly 2/3 of their practice being under the age of 12. Within the first few years, he had built one of the largest pediatric clinics in the country, with a huge percentage of the patients under care being spectrum, sensory, and special needs kids. His work was also featured in the documentary film “Doctored – Exposing the Modern Medical Monopoly.” Dr. Tony truly runs and operates his dream practice, or what he also now terms “the practice of the future” for chiropractic. The core values of the practice are impact, family, fun, gratitude, respect, and efficiency. Not only does the office focus on family care, but also his team of 3 Epic Associates, Interns, and CAs operate like a tight-knit family fully aligned with the values and mission of the practice. They have tremendous respect, appreciation and gratitude for the impact that chiropractic makes in the lives of those they serve, and in their own lives. And on top of all that, they have crazy amounts of fun, which is easy to do with so many kids under care, all cash, no insurance, and a practice model based upon simplicity and efficiency! Over the past 5+ years, Dr. Tony has also travelled throughout the globe speaking and teaching about pediatrics, spectrum disorders, and family practice. His workshop entitled “The Perfect Storm” is a highly sought after and well-attended program that he has given for thousands of parents and professionals since its creation in 2008. He also developed a series of subluxation-based and neurologically-focused educational materials for chiropractors, starting a company called Well Aligned Products. The purposes of these materials are simple, to better help the practicing chiropractor communicate and explain chiropractic using terminology and analogies easily understood by patients. In 2013 he was chosen by Dr. David Jackson, himself going on 3 decades of success in a Pediatric and Family Practice model, to become a co-creator and partner in first ever online pediatric training program, Epic Pediatrics. This is an extensive and detailed training program that covers many essential topics to serving kids and building a successful pediatric practice, taught in a way never seen before. Doctors who complete this training program reach levels of certainty and applicability not normally seen in pediatrics. And finally, in 2015 he again teamed up with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as a Master Mentor Coach. Having himself benefitted tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well. He has a smoking hot epic wife Kristina who keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

Chiro Hustle Podcast 042 – Jeanne Ohm, DC Apr 16, 2018

Show notes

Dr. Jeanne Ohm co-founded their family wellness care in 1981 with her husband, Dr. Tom. They have six children and eight grandchildren who were all born at home and are living the chiropractic family wellness lifestyle. Dr. Ohm is an instructor, author, and innovator. Her passion is: training DC's with specific techniques for care in pregnancy, birth & infancy, forming national alliances for chiropractors with like-minded perinatal practitioners, empowering mothers to make informed choices, and offering pertinent patient educational materials. She is Chief Executive officer of the ICPA and Executive Editor of Pathways to Family Wellness magazine.

Chiro Hustle Podcast 041 – Linda Slak, DC Apr 09, 2018

Show notes

Linda Slak, DC, CACCP, CABCDD practices with her husband, Dr. Jean-Marc Slak in Burlington, MA where she has provided chiropractic care to families for the past thirty years. She enjoys the rare combination of high academic achievement and the advanced clinical experience gained serving thousands of practice members. She is dedicated to advancing the authentic philosophy, science, and art of chiropractic with a neurologically-oriented approach to optimizing the expression of human potential. Dr. Slak earned her doctoral degree from Life University in Marietta, GA and then trained in prenatal, pediatric care and pediatric neurology with the International Chiropractic Pediatric Association (ICPA) and the Carrick Institute of Neurology. She is board certified through the Academy of Family Practice, The Council on Chiropractic Pediatrics, the American College of Functional Neurology, and the American Board of Child Developmental Disorders. In addition, Dr. Slak sits on the boards of the ICPA, Partners in Perinatal Health and the Massachusetts Alliance for Chiropractic Philosophy. She had the honor of being awarded the Life University Alumni of the year in 2014 for her high engagement level on behalf of the university and is on the post-graduate faculty of Life University. Dr. Slak has been a speaker for the Nursing Mother’s Council, The Massachusetts Breastfeeding Coalition, Partners in Perinatal Health, Life University Continuing Education and many chiropractic events. Dr. Linda and Jean-Marc created the Slak Institute for postgraduate pediatric studies. They have taken all their postgraduate studies and put it together into a program to help chiropractors to provide excellent care for the infants and children in their practices. It is called the Pediatric Finishing Camp.

Chiro Hustle Podcast 040 – Richelle Knowles, DC Apr 02, 2018

Show notes

Richelle Knowles graduated in 1999 from Sherman College of Straight Chiropractic. Since then she has been very busy with her husband Daniel M. Knowles III, D.C. (1999 Sherman Graduate) and his father, Dr. Donnie Epstein, continuing the development of Network Spinal Analysis™. She has presented at several seminars such as Network Spinal Analysis™, Wise World Seminars (1999-Present), Mentor Coach for Madeira Success Strategies (2005-2011). She is also Co-Creator of the Mile-High Chiropractic Event, and past member of the Colorado Board of Chiropractic Examiners (2011 to 2015) Her publications include: • Reduction of a Lumbar Scoliosis & Improved Cervical Curve in a Geriatric Patient Following Network Spinal Analysis™ Care: A Case Study - Ann Vert Sublux Res: Sept 2013(2013:2) • Restoration of the Cervical Curve and Improvement in Neurological Function in a Patient Following Network Spinal Analysis™ - Ann Vert Sublux Res: Sept 15, 2011 • Improvement in Vision in a Patient with Diabetic Retinopathy Following Network Spinal Analysis™ Care - Ann Vert Sublux Res: Feb 16, 2012 Dr. Richelle has also added to their family – a son Daniel IV, and a daughter Anika. She enjoys hiking, skiing, camping, reading and gardening.

Chiro Hustle Podcast 039 – Lacey Book, DC Mar 26, 2018

Show notes

Dr. Lacey Book graduated Cum Laude from Life Chiropractic College West. She has done extensive training in Knee-chest Upper Cervical work throughout her chiropractic career. Dr. Book has also currently co-hosts the El Salvador Outreach Program, which is dedicated to serving the people of El Salvador through semi-annual trips to provide care, the establishment of a chiropractic college and the establishment of a chiropractic law. Every year thousands of Salvadorans are provided care and educated about chiropractic. Upon graduation, Dr. Book took over The Specific Chiropractic Center in Dublin. That one office has evolved into many. She and her husband are now the owners of a chiropractic franchise that operates 15 clinics worldwide and 30 Chiropractors in their system. She is also a highly sought as a speaker, making numerous international appearances each year. Her passion and desire to see a world where every individual has the opportunity to achieve their desired level of health is what drives her to be highly involved in creating initiatives that will affect the lives of many for years to come.

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