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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

Chiro Hustle Podcast 088 – Arno Burnier, DC Mar 04, 2019

Show notes

Graduated in 1973 from Renee Descartes Medical University, and in 1977 from Sherman College of Chiropractic – the first class. Since 1998 to present Public Speaker, Teacher, Mentor, Seminar Facilitator, Consulting & Coaching. International guest lecturer on Chiropractic, Life, Health, Healing, and Well-being at Chiropractic conventions, seminars, colleges, organizations and lay groups. Guest speaker to Obstetrics and midwife groups. Graduation speaker at N.Y.C.C., Logan Chiropractic College, Life West Chiropractic College and Sherman College of Chiropractic. Team speaker at Living Principles, Parker Seminar, New Beginning, Sherman Lyceum, PA College of Chiropractic Lyceum, ICA & ICPA Conventions, EPOC. Regular assembly speaker at Life University, Life West, Sherman College, Palmer College. Guest speaker at CMCC, Parker U, Trois Rivieres University, Cleveland, Palmer West. Career Guidance Counselor for Chiropractic colleges. Founder & Conductor of Spinal Motion Palpation Seminars & MLS Adjusting Seminars. Creator & author of the ABC Conference ( An expose demonstrating the connection between modern obstetrical procedures and neurospinal damages. An investigation of subluxations at birth and the Chiropractic philosophy of birth as a body function.) 1983 Outstanding Young Man of America. Continuing Education faculty member for Life West Chiropractic College and Sherman College of Chiropractic. Author and producer of “Children & Chiropractic’ video. Author of numerous articles on Chiropractic, Health, Healing and Wellness. Guest on numerous Radio and Television Talk Shows. Co-Author of Chiropractic Revealed by David Scheiner, D.C. Faculty & Board of Trustees Member of the International Chiropractic Pediatric Association. Board member of Adjustworld. Founder and director of Master-Piece Training Camp. A six days intensive Training Camp in the Philosophy, Science and Art of Chiropractic which includes Personal Growth and the Zen of office procedures along with adjusting training. Ran from 1998 to 2008. Founder and facilitator of CCA Training. A 2 1/2 days Training that empowers participants to manifest their understanding and vision of Vitalistic Chiropractic into a successful reality in practice. It provides practical, applicable tools that are in integrity and congruent with Chiropractic Philosophy, Science and Art and the Café of Life model. Founder of The Café of Life Vitalistic Practice Model. Chosen as one of America’s 27 best Doctor of Chiropractic out of a pool of 65000 by Self Magazine in August 1993. Co-facilitator of THRIVE a 2 1/2 day inside-out seminar, where nothing is taught and all is elicited out of participants by clearing layers to the inner truth that resides in all human being

Chiro Hustle Podcast 087 – Peter Goldman, DC Feb 25, 2019

Show notes

Dr. Pete was born and raised in New York City. Before going to chiropractic school at Life College of Chiropractic in Georgia, he was a student-athlete at Brandeis University, where he played varsity tennis for four years and graduated Cum Laude with a B.A. in Economics. During his time in chiropractic school, Dr. Pete was mentored by a chiropractor who himself had been a student of the legendary healer, Dr. Thurman Fleet. After training with this mentor, Dr. Pete refined what he'd been taught, and developed his own Zone Technique. Dr. Pete is the personal chiropractor to many of the world's top professional athletes, from UFC fighters to NFL and NHL players, pro cyclists, and Olympians. He was the team Chiropractor for the San Francisco Bulls pro hockey team. Dr. Pete does not just work with elite athletes. He also works with clients of all types, from pregnant women to small children, and anyone who needs to heal. His work has been featured in several magazines and newspapers, including the San Francisco Chronicle, Black Belt Magazine, and Massage & Bodywork Magazine. Dr. Pete has a black belt in Oyama Full Contact Karate from the legendary Soshu Shigeru Oyama. He represented the USA in the 1991 European Full Contact Karate championships. Dr. Pete received his Brazilian Jiu-Jitsu black belt from Carlos Sapão. He is the founder of the Zone School of Healing, an online school of healing for chiropractors, teaching The Zone Technique and the principles that underly all methods of healing. His website is sfgoldman.com Zone School of Healing website is zonetechnique.com

Chiro Hustle Podcast 086 – Mimi Sweat, DC Feb 18, 2019

Show notes

Dr. Mimi graduated with a Bachelor of Science Degree in Dietetics from the prestigious Life University in Marietta, GA in 2004, graduated as a Doctor of Chiropractic in 2009, then earned my Master of Science in Sports Injury Management on 2010. Dr. Mimi is currently an Attending Clinician at Moody Health Center at Texas Chiropractic College. In addition, she has served as an Adjunct Faculty member at the Atlanta Art Institute in Atlanta, GA and Augusta Technical College in Waynesboro, GA. While in school she completed her chiropractic internship in Accra, Ghana, West Africa. Dr. Mimi is currently the National Secretary for the American Black Chiropractic Association. She was honored in 2017 as “Chiropractor of the Year” by the ABCA. Her specialty in Sports Injuries and Rehabilitation has allowed her to serve and to treat a variety of athletes; juvenile and adult, collegiate, semi-professional, and professional athletes with phenomenal success. Dr. Mimi is currently the team Chiropractor for the Houston Energy; the 2018 Champions of the IWFL (Independent Women Football League). She also has a growing love for prenatal and pediatric chiropractic care. The babies love Dr. Sweat. Dr. Mimi grew up in Covington, GA outside of Atlanta and currently live in Houston, TX. Her passion is to educate the world about Chiropractic, and she is able to do that by educating future doctors.

Chiro Hustle Podcast 085 – Nona Djavid, DC Feb 11, 2019

Show notes

Dr. Nona Djavid is a published author, life coach, speaker, entrepreneur, natural birth advocate, Tony Robbins Platinum Partner, and most importantly, a mom. After selling her million-dollar dream cash practice in early 2018, Dr. Nona focused her energy speaking at chiropractic seminars and colleges around the country. As a chiropractic coach, Dr. Nona is helping chiropractors achieve part-time million-dollar cash practices that are aligned with the chiropractor, without forcing them to conform into a cookie-cutter system or script. Currently, Dr. Nona is preparing for her first TED Talk focusing on true informed consent at birth, a topic that is very close to her heart.

Chiro Hustle Podcast 084 – Aura Tovar, DC Feb 04, 2019

Show notes

Dr. Tovar is an internationally known speaker with the lasting purpose of transforming lives and helping them achieve their optimal potential. She is a practicing Doctor of Chiropractic in Miami since starting her office in 2000. She loves to educate families on how they can live the happiest and healthiest version of themselves. In 2014, Dr. Tovar, developed a program called “Get Naked Series”, aimed at educating and facilitating the cleansing of emotional subluxations that can get in the way of thriving in life. She has led workshops on this topic with many audiences including a focus on helping women learn from their experiences to find their inner strength. She is also the Vice President of ChiroMission and has been serving and facilitating missions in several countries to help the less fortunate during the past 10 years. That being said, she feels her most important accomplishment in life is in her active role raising her two amazing teenagers and prides herself on living a well-balanced family life while helping others strive for a higher standard of being.

Chiro Hustle Podcast 083 – Edgar Everett, DC Jan 28, 2019

Show notes

Like many of you, Dr. Edgar Everett III is driven to bring to his practice members a caring, inspiring and solution-based style of health care. Since being in practice he has seen the Chiropractic landscape shift dramatically. People need us more and more. What has changed so much? Is it that the old healthcare model is broken? Dr. Everett attended Illinois State University before Logan College of Chiropractic. Over the past decade of serving his practice members, volunteering at community clinics, mentoring Chiropractic students, and public speaking, his views on the solutions have been molded. Edgar has come to understand that having an impact on your community comes from compassion, hard work, and intelligent decision making. Chiropractic is a way of life. He is a member of the ABCA, IFCO, and the ICA. Though sometimes his views can be a bit disruptive, Dr. Everett’s goal is to challenge the status quo and stretch your consciousness. He believes that being challenged filters out those who want more and those who are complacent. Edgar currently resides in St Louis, MO with his beautiful family. He is a partner at Proficient Chiropractic in the metro area, created a program for the children of St. Louis to be introduced to Chiropractic in conjunction with Logan College of Chiropractic, and founding partner of Evoke Chiropractic Coaching.

Chiro Hustle Podcast 082 – Richard Avery, DC Jan 21, 2019

Show notes

Dr. Richard Avery is known as the chiropractic niche coach and host of the Crush’n It Chiropractic podcast…and doctors seek out his coaching so that they can be properly positioned as the authority in their community… the “GO-TO” doc in their community. He’s also the coach that doctors come to when they want to learn how to increase their conversion rates while being able to charge higher justified fees while being their true authentic self, without having to “sell” or having to use scripts.

Chiro Hustle Podcast 081 – Larry Goodman, DC Jan 14, 2019

Show notes

Lawrence Goodman, DC is a specialist in Human Behavior and Transformation. After more than 20 years as Adjunct Faculty at University of Miami Medical School in the Department of Complementary Medicine, a featured presenter of Continuing Education for various Chiropractic Colleges and National Chiropractic Organizations. In addition to running a highly successful multi-doctor Chiropractic and Whole Person health Care practice, Dr. Goodman has been a trained Dermartini Method Facilitator, Level 2 Certified NET Practitioner, and has established a Personal Development and Practice Coaching Practice – www.GoodmanFactor.com with his signature program YOUR GOODEST LIFE. He can be reached at 305-206-0151, or at DrGoodman@GoodmanFactor.com

Chiro Hustle Podcast 080 – Clint Steele, DC Jan 07, 2019

Show notes

Dr. Steele graduated from chiropractic school at the tender age of 23. With his doctorate in hand, he set out to change the world through chiropractic. He was quickly brought back to reality however with the misperception of chiropractic most of the public held. Back and neck pain, “just fix my back and neck pain doc.” Needing to pay his bills and raise a family he fell into the trap. 17 stress filled years later he quit never to practice again…or so he thought. His breaking point came a few years later as he was selling Kirby vacuum cleaners door to door and a letter from his grandmother telling him to get his life together. And so he did. He got back into chiropractic. But this time it was going to be done his way. Sharing the TRUTH of chiropractic with this community he and his beautiful wife Tina, built a practice from 0-500 PVW in 6 months, 100% cash and took a PVA that was 12 in his previous practice to a PVA of over 100 today. Dr. Steele and his wife Tina, live in Maine along with their 6 kids. They now have two offices, three doctors and practice members who know the TRUTH of chiropractic and bring their families in for care regularly, symptoms or not! They are now on a mission to share this TRUTH with the world and help other chiropractors, using this same system, do what they did.

Chiro Hustle Podcast 079 – David Fletcher, DC Dec 31, 2018

Show notes

For over 25 years, Dr. Fletcher has owned and managed one of Canada’s leading practices. Based in Toronto, he is a compelling speaker who educates doctors on efficient and profitable practice models. He recently acquired a majority position in Chiropractic Leadership Alliance (CLA) and assumed the role of Chairman and Chief Clinical Officer. Dr. Fletcher is a high-profile speaker, author, and coach who has assisted hundreds of doctors around the globe to build stronger, more sustainable practices. His vision is to enhance CLA’s position in the marketplace by expanding its breadth of solutions, educational services, and technology innovation. “We will focus on the key areas every DC wants and needs, including innovative systems and an unwavering commitment to the patient. Consumers demand that their practitioner use the latest technologies, which in turn, enhances their experience and effectively educates them. Our ever-developing technologies will keep the chiropractor at the forefront of patient care and will create initiatives that position the DC for consistent growth”, continued Dr. Fletcher.

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