Casual Fridays Podcast

Latest Episodes:

How Buffer Creates a Community of Engaging Fans Oct 05, 2016

Show notes

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […]

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Social Media Content Hacks With Buffer Sep 28, 2016

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Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you've already created? It's hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […]

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Why Facebook Live is a Win For The Weather Channel Sep 21, 2016

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Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they've tried […]

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4 Ways To Use Social Media to Promote Employee Advocacy Sep 14, 2016

Show notes

Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it's important to consider […]

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How Southwest Airlines Led With Social Media To Emerge From a Crisis Sep 07, 2016

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Have you wondered what happened behind the scenes of Southwest Airlines' most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […]

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How to Create Work/Life Balance in an Industry That Never Sleeps Aug 31, 2016

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Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it's important to find time to unwind. This week on the Social Media Social Hour, I am joined […]

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5 Benefits In Bringing On A Social Media Agency Aug 24, 2016

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Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren't sure what matters most? Social media is not a one person job. As your business grows, it's important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […]

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Social Media Internships: How To Create A Win-Win for the Intern and Your Business Aug 17, 2016

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Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it's a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […]

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How Businesses Can Create a Live Show Through Social Media Aug 09, 2016

Show notes

Considering incorporating live video into your marketing, but don't know where to start? Did you know it can be as easy as pressing "Go Live" straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […]

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Instagram Stories: Why It's a Win For Brands Aug 04, 2016

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Were you surprised by Instagram's version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out "Stories", their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […]

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