Casual Fridays Podcast

Latest Episodes:

How To Create More Content With Screencasting Dec 14, 2016

Show notes

Are you working to incorporate more video into your content strategy?

Have you ever considered adding screencasting to the mix?

From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience.

This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.

Let's do this!

Live Video Analytics: What Marketers Need To Know Dec 08, 2016

Show notes

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos?

As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space.

This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero.

Let's do this!

How to Create B2B Facebook Ad Campaigns That Convert Nov 30, 2016

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Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it's hard to believe that all of those […]

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19 Blogs Every Social Media Marketer Should Subscribe To Nov 23, 2016

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Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It's important to make sure you're adapting to the latest trends, and providing your clients with the most accurate information. We've […]

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How To Grow A Podcast Audience With Social Media Nov 16, 2016

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Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […]

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9 Productivity Tips When Traveling For Business Nov 09, 2016

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Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it's easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […]

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6 Ways to Incorporate UGC Into Your Content Strategy Nov 01, 2016

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Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […]

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Facebook Ad Targeting: What Marketers Need To Know To Do It Right Oct 26, 2016

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Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

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21 Tips to Make Business Travel Easier Oct 19, 2016

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Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you're traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […]

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10 Ways to Network Like a Pro Oct 12, 2016

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Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you're a conference newbie or a seasoned pro, there […]

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