Casual Fridays Podcast

Latest Episodes:

How to Optimize Your LinkedIn Profile Feb 22, 2017

Show notes

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile?

With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it's important, now more than ever, to have an optimized profile. In this week's Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile. With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it's important, now more than ever, to have an optimized profile. In this week's Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.

Social Media Marketing for Startups Feb 15, 2017

Show notes

Do you have a startup and have no idea where or even how to start marketing yourself on social media?

Are you looking for proven strategies and tactics on how to use social media marketing for your startup?

Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show.

This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing.

Let's do this!

How Alaska Airlines is Winning With Influencer Marketing on Instagram Feb 08, 2017

Show notes

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following?

Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure?

Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy.

This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines.

Let's do this!

3 Essential Tips To Instagram Ads with Morgan Sutton Feb 01, 2017

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Have you started leveraging Instagram ads for your business?

Are you struggling to get the most out of your Instagram advertising?

Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content.

This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads with Morgan Sutton.

Let's do this!

3 Ways To Generate More Energy During Your Workday Jan 26, 2017

Show notes

Do you spend most of your day sitting at your desk or behind a computer?

Does your energy lag as the day goes on?

Everyone knows that getting up and getting moving is a great way to boost your energy during the work day, but many aren't familiar with the other ways you can increase energy and boost productivity. From getting enough sleep to eating the right things, Coach Tim Adams gives us the inside scoop.

This week on the Social Media Social Hour, I discuss 3 ways to generate more energy during your workday featuring Coach Tim Adams.

Let's do this!

How To Create Proposals That Close with Kyle Racki Jan 18, 2017

Show notes

Find yourself struggling when putting together proposals for your business?

Do you wish you could streamline the process and increase your close rate?

Writing proposals isn't typically a favorite activity. Most businesses use a boiler plate, and fail to customize each proposal they send out. Using a tool like Proposify can make proposal writing easier and help you close more deals.

This week on the Social Media Social Hour, I discuss how to create proposals that close with Kyle Racki.

Let's do this!

Social Selling Ninja Tricks For LinkedIn with Viveka von Rosen Jan 11, 2017

Show notes

Have you heard of social selling, but aren't sure what it is?

Did you know you can use social media platforms like LinkedIn for lead generation?

Social selling might be a buzzword in the social media marketing industry, but the concept and practice are very relevant. Every day, brands are leveraging LinkedIn and other social media platforms to generate leads and grow their business.

This week on the Social Media Social Hour, I discuss social selling ninja tricks for LinkedIn with Viveka von Rosen.

Let's do this!

Augmented Reality and Virtual Reality: What Marketers Need To Know Jan 04, 2017

Show notes

Have you heard about virtual and augmented reality, but aren't really sure what it is?

Are you interested in ways you could integrate VR and AR into your business?

With the introduction of games like Pokémon Go and 360-degree video, it looks like brands are going all in the virtual and augmented reality space. As the functionality and tools develop, it's important to stay in touch with how this may effect your business.

This week on the Social Media Social Hour, I discuss augmented reality and virtual reality: what marketers need to know featuring Cathy Hackl.

Let's do this!

7 Social Media Marketing Predictions for 2017 Dec 28, 2016

Show notes

Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Insider Tips and Tricks To Influencer Marketing Dec 21, 2016

Show notes

Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let's do this!

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