Build Your Copywriting Business

Latest Episodes:

15 Books to Add to Your Summer Reading List Jul 04, 2025

Show notes

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community!

We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems.

On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the list—and how they can help you grow as a copywriter and enjoy some much-needed downtime.

Your challenge? Pick at least one book for fun and one to fuel your business.

Got a favorite summer read we missed?

Leave a comment! We’d love to grow this list with even more crowd-sourced gems. (And I’m always looking to add to my Goodreads list.)

And I’d love to know: which book are you diving into first?

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Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story (Episode 236) Jul 02, 2025

Show notes

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.

Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success.

And what works for you may change. And then change again.

On this episode of the Build Your Copywriting Business podcast, Stevi is sharing how she made the decision to leave a nonprofit job she loved to pursue writing—even with two small children, a mortgage, and a pandemic thrown into the mix.

I’m going to be honest, I have no idea what we’re cracking up about in this photo, but I will say that this entire conversation with Stevi was a complete delight.

She shares how, like many of us!, she bounced around between various jobs to pay the bills, but kept coming back to building a career as a writer (she does have a degree in creative writing after all).

And, what was incredible to hear, was how Stevi and her husband got creative in how they approached their goals, their schedules, and their priorities so they could build their lives in a way that works for them.

Her story really highlights how incredible it is to have a career that allows you to pivot to fit your lifestyle in any given moment.

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Major Meta Ads Updates Copywriters Need to Know About (Episode 235) Jun 25, 2025

Show notes

Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way

If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)…

You are responsible for writing the copy that gives the ads the best chance to drive results.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter.

No need to hit the panic button, just the “listen” or “watch” button.

We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients.

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Mentioned in the Episode

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Ep. 18: How to Land Your First Copywriting Clients—Without Experience

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"I Can't Ask for Permission. I Just Need to Do It." - Holly's Story (Episode 234) Jun 18, 2025

Show notes

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.”

That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss …

… even though she was working a full-time customer success position.

… even though she was well aware she had bills to pay and this was a “risk.”

That proposal? It was rejected.

But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending.

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Mentioned in the Episode

Holly's Portfolio

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Nicki Remembers Her Dad: A Tribute to Mike Krawczyk (Episode 233) Jun 11, 2025

Show notes

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast.

We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with.

So, this week’s episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we’ll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community.

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Mentioned in the Episode

Dr. Natali Edmonds’ Dementia Careblazers

Related Links

Remembering Mike Krawczyk

From Copywriter to Product Marketer (And Homeowner in Spain!) - Alba's Story (Episode 232) Jun 04, 2025

Show notes

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting?

(I totally get if you don’t remember, but you can catch that podcast episode right here.)

Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer.

On today’s episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she’s from and now a homeowner!).

She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain.

Alba’s journey is the perfect reminder that you never know where your career will take you.

But if you’re open to the possibilities, copywriting can take you places you may not even realize are options.

I can’t wait for you to hear all of Alba’s wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).

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Teacher Burnout, Guilt, and Getting Into a New Profession (Episode 231) May 28, 2025

Show notes

Raise your hand if you’ve recently felt:

😮‍💨 Burnout.

😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout).

😓 Extra guilt about considering changing professions.

If you said “yes” to all 3, we’re willing to bet you are a teacher.

Today’s episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If that’s you, a giant thank you for your service.

If you’re NOT a teacher, but have felt any of the following:

You don’t have more to give at your current job
You are stuck in a career because you have poured so much time, energy, and money into it
You have an obligation to your profession

Then you’ll want to listen, too.

Some of the biggest questions you face when even exploring other possibilities for your career are “what would I even do?” or “how would I even start over?”

Exploring these questions can kick up major resistance.

But in this episode, we’re encouraging you to reframe this exploration. What if your current career isn’t a lifelong calling?

You have a set of skills. You are never starting over.

You have so much life left to live. A year, five years, ten years, is a long time.

And, yes, you deserve better. You deserve more.

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Copywriting Across the Country in an RV - Sarah's Story (Episode 230) May 21, 2025

Show notes

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

⛰️ National parks.

🇲🇽 Mexico.

📍And currently Arizona.

As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants.

By the time this airs who knows where Sarah will be! (How cool is that?!)

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are bringing you a long overdue conversation with Sarah (we get to see her regularly in the CCA Next Level mastermind…but realized we haven’t shared her story with YOU!).

Yes, she’s sharing tips on working while traveling, the tech tools she swears by, and how she stays safe.

But she’s sharing SO much more than that, including how she improves her copywriting skills and the point she hit in her business that spurred her to join CCA Next Level.

(Our favorite tip: “Don’t be afraid to stand out in whatever way you naturally stand out.”)

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Mentioned in the Episode

Sarah’s Portfolio: flourishwriting.com

Related Links

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Changing a Habit? Here's the Cycle You're Going Through (Episode 229) May 14, 2025

Show notes

🟢 Good news: we always have the option to learn and grow as humans.

🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle.

🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again.

Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any other change, you will go through this emotional cycle.

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are walking you through the 5 stages of the emotional cycle of change and sharing crucial tips to help you make it past stage 3.

If you’ve ever felt like giving up (and who hasn’t?!), you’re going to learn exactly why that is and what you can do to push through the “valley of despair” to reach the pinnacle of success.

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Mentioned in the Episode

Book: The 12 Week Year (note: this is an affiliate link)
Five Stages You Move Through Emotionally When Changing Behavior (From InFocus Leadership Solutions)

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She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story (Episode 228) May 07, 2025

Show notes

Raise your hand if your background has nothing to do with copywriting. 🙋‍♀️🙋🙋‍♂️

That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years.

After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to another career.

Spoiler: Jenny effectively changed careers. On today’s episode of the Build Your Copywriting Business podcast, she’s sharing her tips for what to consider if you want to change careers.

But beyond that, Jenny is sharing how she used her previous career experience to launch her copywriting career—and quit her full-time job after sending her second invoice.

If you’ve ever had the thought, “Am I stuck here forever?” you need to listen to Jenny’s story.

Whether you’re looking to transition to copywriting or still exploring your options, Jenny offers inspiration to realize you are never stuck.

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Mentioned in the Episode