Build Your Copywriting Business

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**Build Your Copywriting Business**

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.

Subscribe now and make sure you never miss an episode!

Latest Episodes:

From Copywriter to Launching Her Own Business - Jeanette's Story (Episode 246) Sep 10, 2025

Show notes

What if you pursue copywriting and realize … this still isn’t the right path?

After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!).

But six months in despite hitting her goals, she realized something still didn’t feel right.

So, she pivoted again.

On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how she used the skills she learned as a copywriter to launch her very own business.

Owning her identity as an introvert has led Jeanette to the most fulfilling work of her life (so far!), running a business aimed at supporting introverts like herself.

Whether you’re mid-pivot or post-panic in your copywriting career, Jeanette’s story will inspire you to go for more.

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Mentioned in the Episode

Jeanette website: jesuisjeanette.com

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The Cost of Holding On: Escaping the Sunk Cost Trap (Episode 245) Sep 03, 2025

Show notes

“But I’ve already spent so much time and energy on this…”

Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away?

That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us.

If you’ve struggled with the difference between giving up or letting go to move forward, this is for you.

Feeling that gut pull that something’s not right? This is your permission slip to trust it.

Remember: past you doesn’t get to run the show for present and future you anymore.

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Mentioned in the Episode

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From Hairstylist to Copywriter (Currently Working from Morocco!) - Katherine's Story (Episode 244) Aug 27, 2025

Show notes

She left her hairstylist job one day … and landed an agency copywriting role the next.

Her portfolio when she landed the job? 100% spec ads.

She’s never stepped foot in an office.

And right now? She’s working remotely from Morocco, contracting with agencies around the world.

To say we’re in awe of Katherine’s path is an understatement.

After more than a decade behind the chair, she knew it was time to make the emotional decision to move on. And if you’re feeling that same pull—even if you love your current career—Katherine’s story is one you need to hear.

Katherine was kind enough to spend some time sharing her story on the Build Your Copywriting Business podcast, including the strategies that helped launch her copywriting career.

As someone who loved her job, she’s offering deep insight into how she knew it was the right time to make a change.

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Checklist for Taking Your Copy to the Next Level (Episode 243) Aug 20, 2025

Show notes

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client…

…Or are you?

In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”

Think: a mini checklist—but not your typical copyediting or proofreading list.

We’re talking strategy and specific copy tweaks that will make your message stronger (and, ultimately, work better!).

These are the questions we run through every single time before handing off copy to a client—and after this episode, you’ll have them in your toolkit, too.

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Ep. 74: Copywriting Checklist: 5 Things to Check Before Submitting Copy

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From Almost Giving Up on Copywriting to Being Booked 6 Months Out - Bart's Story (Episode 242) Aug 13, 2025

Show notes

Ever felt so drained and discouraged you thought, “Maybe I should just give up”?

That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all.

Fast forward: Bart is now booked out for six months—and here’s what may surprise you…

…he did it without social media.

On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around.

He’s also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive.

As Bart says, “A lot can change in a very short time… if you don’t give up.”

If you’re burned out or doubting yourself, this episode might be exactly what you need to hear.

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Mentioned in the Episode

Bart's LinkedIn

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ChatGPT: Friend or Foe? - with Amber Smith (Episode 241) Aug 06, 2025

Show notes

AI is taking all the copywriting jobs!”

Sound familiar?

Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.

Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sharing why copywriters aren’t being replace…they’re being required.

In this episode, Amber shares:

How AI really works—and why it needs human copywriters
Smart, ethical ways to use AI to elevate your client work
How she’s getting paid to help clients integrate AI into their workflows (including writing creative briefs!)

Whether you’re skeptical, curious, or already experimenting with AI, this episode is your no-fluff guide to navigating AI as a modern copywriter.

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Moving from the Wine Industry in California to Copywriting in North Carolina - Avalon's Story (Episode 240) Jul 30, 2025

Show notes

Freedom and security: those were two core values that Avalon identified.

On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values.

Using this as her guide, Avalon was able to:

🍷Transition from a career in the wine industry to copywriting

🚛 Move from California to North Carolina with her husband—without jobs

💼 Seamlessly jump back into the workforce when she was ready (she was back in 3 weeks!)

💻 Shift between in-person work and remote work (she’s currently working in office most days)

Her advice: Go after what you want.

As a self-described introvert, Avalon says she’s in a growth phase and is sharing some of her goals for this year and beyond.

Listen in so you can cheer her on—and get a little inspiration for entering your own growth era.

CCA students: Avalon mentions pitching yourself to podcasts. You can check out that event with PR pro Christina Lenkowski on your dashboard!

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Mentioned in the Episode

Ep. 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski

Related Links

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Do Copywriters Need a Personal Brand? (Episode 239) Jul 23, 2025

Show notes

❌ Fancy logo

❌ Color palette

❓Personal brand

You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one?

On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate.

Spoiler: just because you exist does not make you a brand.

Your reputation behind closed doors with your clients is far more important than public perception of you on social media.

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Related Links

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Part-Time Values-Based Copywriter, Full-Time Mom - Yvonne's Story (Episode 238) Jul 16, 2025

Show notes

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place?

Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.

She asked a question many parents ask:

“How can I do work I love, get paid my worth, and still be present for my family?”

On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance.

She also shares her approach to client outreach (yes, she really took our “It’s just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you’re new.

If you’re dreaming of a career that fits your life, not the other way around, let Yvonne’s story provide you with a healthy dose of inspiration.

There is a way to fulfillment in all areas of your life—if you’re willing to get creative and look away from the typical “ladder” and climb your own.

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Mentioned in the Episode

Yvonne's Portfolio

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"AI is Going to Take My Job!!!" ... But Is It? (Episode 237) Jul 09, 2025

Show notes

Ready for the truth about AI and copywriting?

AI is shifting the way everyone does work. Including copywriters.

YAWN! Boring. 🥱

Yup. That’s a headline that doesn’t get clicks.

“AI is destroying these 5 industries” does get clicks.

On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift.

The key to future-proofing your career is staying on top of these shifts as these come.

AI is simply another one of these shifts.

What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs.

That means there will be more work for copywriters as clients realize we can move through projects a bit faster.

Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects.

And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉

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