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    Bright Entrepreneur Podcast

    Want to build a Personal Brand? Wish you could see the real behind-the-scenes of how someone actual grows a strong personal brand and becomes an Influencer? How does personal branding work? What personal branding strategy actually helps you grow your audience, and what doesn’t work? Curious about how to make money as a social media influencer? And why should you want a personal brand at all in the first place? In this podcast, Jamie M Swanson, founder of the StorySession System and leader of the Personal Brand Photography movement, takes you behind the scenes as she pivots from having grown a highly-profitable business brand to growing her own personal brand. You’ll see what works, what doesn’t, and hear business tips along the way to help you grow your online business. She’ll explain her social media strategy, how she leverages her audience to fully support her family and make money online, and she’ll share the behind-the-scenes stuff that you’d normally only hear from your closest friends and colleagues in masterminds or over coffee. Plus, she’s going to share her statistics and numbers along the way. Sound good? Then Subscribe, Listen, and Leave us a Review letting us know what you think!

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    Why You NEED a Community to Go Far Sep 09, 2020
    Show notes

    Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: When I was first starting out, I did everything alone. I've always been a fiercely independent woman who didn't feel like I needed anybody to succeed and have always had the mindset that I could definitely figure things out on my own. If I just tried hard enough and put enough time into researching it and trying things and not being afraid to fail, I really have never let anything hold me back and saying that that's a bad thing. [00:00:29] Bye. Any means, but it can be a really lonely thing. And if you are one of those people who tends to do stuff on your own, who honestly probably is supporting all of the people around you, if you're you're the main supporter and lots of people depend on you, but you don't really have somebody or a group of people who are there to support you back in that same way. [00:00:56] Then you're missing out on one of the biggest benefits and frankly, the most rewarding joys that you can get in this life from creating a community around you, that you can be a part of at that can support each other. Because here's what I know. If you want to be strong, you need to belong. Right. If you want to go your furthest and you want to perform at your highest level, having a community that is there to support you in the thick and the thin, especially when things are hard, a safe place where you can be vulnerable. [00:01:37] And when people can remind you of who you are, that is the best way. To regain your momentum and to regain your clarity and to move forward in your business when you're feeling stuck or you're feeling down, or you're just struggling and burned out or whatever it is, it's when, and we belong and have that community, then we can be strong even when we are struggling. [00:02:03] So. And that's what I want to talk about today is all about creating a community of people around you to support you and finding the right people, because not everybody is the right person to support you in your online business. three years ago, I joined impact mastermind, which is run by Stu McLaren. And it's a phenomenal mastermind the very first meeting we had where everybody was new and none of us knew each other Stu went around and had each of us share why we had joined the mastermind. [00:03:06] as people went around and were sharing the reasons for joining many of them, or to become better leaders or to learn a certain tactic or to absorb more of Stew's amazing knowledge or whatever it was. [00:03:19] And it came to me. I was brutally honest. It's still kind of makes me laugh to this day because it sounds a little pathetic, but I just basically yeah. Said I was struggling to find friends and a community that really understood what I did online, who really supported me that could understand the scale and the magnitude at which I was working. [00:03:46] And I was willing to pay multiple five figures per year to be surrounded by people who understood what I was doing in the online space. And hopefully. Could become my friends. Like I literally said, I paid all this money because I need friends in the online world and I love Stu and I know that he attracts the kind of people that are my people and I want to be involved. [00:04:11] And so, I mean, it was, it was brutally honest. It was totally honest. And honestly it has not disappointed. And it has been such a rewarding experience for me. In fact, part of the reason that I was even thinking about this and wanted to podcast about it is because we are meeting right now this month. Again, we meet three times a year and it's been such a vital part of my business experience over the last three years. [00:04:40] It has shaped me more than anything and frankly, This year with everything that has happened with my business, being a COVID casually and going from a seven figure a year business to literally starting a brand new business from scratch in a new market with no audience and living through seeing that I could not revive my business no matter how much I tried because the market was so. [00:05:11] Injured. Right. I had never been through an experience like that before. And if it had not been for my friends in the impact mastermind, who fully understood the pressures of an online business and what I was going through, and they understood the ramifications of what was happening with COVID well, before most people saw this, I don't know if I would have made it. [00:05:33] Like, part of me was really tempted by the idea of finding a full time job. Just selling my house, like moving away from this lifestyle. And, you know, sometimes it's kind of stressful. If you buy a bigger house, then you've got to keep making bigger money. Right. We had the seven figure lifestyle and all of a sudden our income was gone and it was. [00:05:55] Terrifying. It was literally terrifying. And if you go back to season two, you can listen to how I walked through that and the way that I processed it and how I made the pivot and move moved forward. As I've looked back over the last few months, and even now I, as I'm recording this, I'm only seven weeks into having started this new business fully. Like I did the beta course along with trying to revive my old business back in may and June, but it really got my scraps. [00:06:23] It was the leftovers of my time. I mean, it's a great program in the beta course. It really helped transform the people who were in it, but it wasn't my main focus. My main focus back then was trying to revive my old business and get it back and profitable again. And it just didn't work. And so seven weeks ago today as I'm recording this, I started over from scratch. [00:06:44] I let go completely of the old business and started. Over now. And if it hadn't been for my friends in the mastermind, who constantly reminded me who I was, that I was capable, that anxiety and fear was absolutely normal, but that I could do this. I don't know if I would have been able to do it in the same way. [00:07:05] I certainly know that I would not have been as successful as I had been being. All ready. Um, and so that has been a massive, massive benefit that I can't even put a number on. You know, like when people think about investing in masterminds or investing in communities, It's really hard to explain the value because it's not always a direct return on investment. [00:07:31] Like yes, every single year. Absolutely. I either get one experience or I have one conversation that makes me far more money than I pay to be part of this mastermind. So for example, last November, I was trying to figure out. Um, how to do something with my evergreen funnel and I was struggling with it. And I was talking to another gal, Sonia stringer. [00:07:55] Who's a dear friend of mine. Hi Sonya. If you're listening. Um, she had giving me one suggestions. She's like, have you thought about doing this? And it changed. Everything for me. And that one suggestion made me $32,000 over the next week. That one suggestion. And it happened to be the thing that I fixed my funnel that made it start working. [00:08:20] All right. Remember I talked about how sometimes you've just got one little thing off and you just gotta figure out what that one thing is. And then everything falls into place. That's what I talked about in the last episode. So go back and catch that if you missed it, that was the one thing I needed. [00:08:34] And so, yeah, that's a tangible return on investment that I can measure. And every year I have at least one of those. So this is by far the best investment, just from like a financial standpoint, but more than anything, I cannot measure how much that support has meant to me. And I can't measure how much further along I am, because I am surrounding myself by other people who are the kind of people that I want to be. [00:09:04] I am surrounding myself with the brightest entrepreneurs in this industry who are doing incredible things and have the same values as me. The conversations that we have are around. Impact. Yes, they're around profit too, but they're often around impact and how we can truly make a difference in the world. [00:09:24] And that's part of why it took me so long to invest in a mastermind, frankly, because I could not find somebody that had the same high level of integrity and values that I hold, that I was willing to invest multiple five figures a year. In for a mastermind. I wouldn't follow somebody who is going to tell me to do something that I felt was unethical or lacked in integrity. [00:09:46] Stu hit all of those things. And I knew that he would attract people who had that same high level of integrity. And it's been great. It's been fantastic. I always knew that was going to be a good investment. But the reason that I'm telling you about this today is that. I want you to have a similar sense of belonging because when we belong, that's when we can truly be strong. [00:10:11] This is my little sound for the episode. I'm trying to get better at these sound bites, but yeah, we are strong when we belong or let's get cheesy with it. We are strongest when we belong. Just. Oh, please, please just shake your head and groan because I had to say it it's been in my head. It's been driving me crazy. [00:10:27] And you guys need to know my weird, if you're going to be following me, that's just how it is. Right. So I will laugh at myself and my pathetic jokes as well. Get used to them. There are more coming, but. Even if you aren't in a place where you can invest in a high level mastermind, or maybe you're not making enough to qualify for some of the masterminds that you'd really like to be in yet, because I know as a bright entrepreneur, you are getting there and you will get there. [00:10:56] Um, It is so important for you to at least find a larger community people that hold the same values as you. And this is something that is so important to me as I am at creating this new business around the bright future method. That I am sharing and teaching in my workshop is that I want it to be built with an intentional community of people around it that not only want to make a profit, but they really want to make an impact in the world. [00:11:29] And they are transformation driven. Meaning you genuinely care. About getting your customers results. You want to see their lives completely transformed for the better, and you've created a business or you're in the process of creating a business that helps them get the transformation that they are a longing for. [00:11:51] This is where my heart is, and this is what I want to invite you. Into, I'm going to be doing my bright future method workshop. Again, starting September 28th. I'm actually going to open the doors to it a few days before then. So if you want to get on the waitlist, you can go to bright future method.com and sign up via email. [00:12:10] And if you are really one of my people, once you've signed up via email, there's a little button that will let you join via telegram as well, which is a, an an app it's a totally free app where we can communicate together. I can share more behind the scenes. You can actually comment back and have conversations with me. [00:12:27] So it's a great opportunity there, but, um, this is part of what I'm doing with this. And if you don't feel like you have a community where you really belong, if you don't feel like you are surrounded by people who totally get you. Or maybe you are struggling and doubting. If you really have what it takes, if you can do this or worse, maybe you have people around you who doubt that you can do this, who are criticizing you and wondering when you're going to get a real job or maybe they just don't even understand what you're doing. [00:13:01] Like my family is. Not criticizing me for what I do, but they don't understand it in the least it is huge mystery for them. They know, I know that I do something online that I've built this audience that people follow me and somehow I've convinced them to give me money and it works like that's pretty much all they get like, and I'm sure maybe you've. [00:13:20] You got some, you know, family members who are like that, or maybe you have people who just tell you really negative things and really feed into your doubts and insecurities. And if that's you first and foremost, I'm sorry, because those are the, I mean, so many of us are self critical enough in the first place that to have other people saying those things to us can really be crushing. [00:13:43] But I want you to know that that's not the case. That is not. True. I genuinely believe that you can do this. If you have this strategy and an offer that brings transformation and you want to make an impact in the world, all you need is somebody to walk you through the process, which is what my bright for future method workshop will do. [00:14:04] So that is going to be opening up again in just a few days. Like I said, if you would like to be part of a community while also learning that high level strategy and learning how to build a community around your own business and bring true belonging to your own customers and build a movement around your business, who you can have, have your maximum impact in the world. [00:14:30] I would love to see you in the bright method. Bright future method. Workshop would be good if I could even say my own thing without tripping over it. Hey, so anyways, that's there definitely sign up for that. And, um, you know, like I said, if you are one of those people who says, man, I really resonate with the values that I've explained already and the ones that you've heard here on the podcast, and you want to be a part of the community that I'm creating. [00:14:55] Then definitely go sign up for the waitlist and join us in the bright future method workshop when it opens. So we'd love to see you there, but even if my community is not the one that you need to be a part of, I cannot stress enough. The importance of finding your own community and finding the people to support you. [00:15:16] Because I don't care how strong you are. None of us are invincible. Even me, I have more confidence than just about anybody. I know I have very little negative. Self-taught talk in my mind. I've worked with really hard over the last two decades to really overcome those negative voices in my head. I don't have a lot out of insecurity. [00:15:36] They're there, but not very many compared to a lot of people. I know which I'm thankful for, but. Even, so I still struggle. I still have days where I doubt I still deal with burnout and anxiety. And I question if I should even move forward, even the most seemingly unshakeable around us struggle. Every single person. [00:16:03] And when you have a safe community where you can be vulnerable, where you really belong and you know that they understand who you are, that is the most powerful. Way to overcome these dark moments and to be reminded that you do have what it takes, you can do this and that there are people cheering you on who want to show up for you and with you who are going to help you get. [00:16:34] To the success you're dreaming of, they're going to help you be that bright entrepreneur as bright entrepreneurs we band together and we support each other. We don't criticize you each other and feel competitive and negative ways. And yeah, all of that nastiness when none of that is. Part of the community that…

    Full show notes at the publisher

    Are You Closer to Success Than You Think? Sep 05, 2020
    Show notes

    Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: I have found that as we run our businesses and we continue being consistent in our strategy and putting it into practice, that if we aren't getting the success that we really want say a launch, doesn't go as well as we hope it does something doesn't sell as much as we want it to, or we don't get the number of leads that we think we will from something. [00:00:21] That it's not usually because everything is broken and we're not good enough. Usually there's just one or two little things that are slightly off. And as soon as we really get those things in place, Everything starts to take off. I like when your website breaks, I don't know if you've ever experienced this, but say your website goes down and your tech team has to go in and figure out what's going on. [00:00:46] Or you, if you're your tech team, which been there. Done that don't ever want to do it again. Don't recommend it unless you're a web developer, but normally there's just one little thing that it's off that needs fixing that brings everything back up and online and makes it all work beautifully. Right. So if one piece of code in your website is screwed up, it may be just might mess something up a little bit, but maybe it takes down the entire site. [00:01:14] And so. In the same way your business might be 99, 9% really amazing. You might be doing 99% of them. Right. But you've got 1% of it off. But when you shift that 1% back to what it needs to be, everything's going to take off. So that's what I want to talk to you about today in this episode of the bright entrepreneur podcast One of the biggest things that I have learned through my almost 10 years of running an online business, is that when things go wrong, it's usually not a reflection of me and who I am as a person. Total transparency for me right now. most of my entrepreneurial life. I was really afraid of failing. And in part I was afraid of having a bad launch or something, not working, not because I, really needed the money, even though we needed money and whatever else, like a business, his whole purpose is to make money. [00:02:45] So you want it to be profitable. So my fear was less about. Financial gain or the lack of financial game and more about what it meant about me as a person. Now, I didn't realize this back then, but as I've been spending a lot of time doing personal growth over the last year and a half, I've realized that I get a lot of my worth or I used to based on the success of the things that I'm doing, I wanted to be a bright entrepreneur and it really, really mattered to me to prove that I was good enough to prove that I was worthy of love. And like, I just tangled all sorts of meaning into my success that simply did not belong there. And I never realized that I was doing it, but I was so afraid of what people would think of me. If I had failed that when something didn't go as well as I wanted it to, I was afraid to tell other people I was downright ashamed to admit it and to ask them for help. [00:03:49] Now that's all craziness. And now it's easy for me to look back and say, Oh man, it has nothing to do with me as a person. And when I recognize that and I was able to step away from that and realize that when something didn't go, the way I wanted to, this was just a great opportunity for me to learn what didn't work and really try and figure out how I can. [00:04:09] It shifted it was experiments. , I think I shared this with you guys on the podcast. If you listen to my Burkey episodes, but maybe not because COVID hit and everything went a little crazy, but my theory, when I'm cross country skiing and I do this like 55 kilometer cross country ski race called the American burka Biner or the Berkey for short. [00:04:28] And it's amazing, but it's super duper hilly. So it's up and down Hills on cross country skis. For miles and miles and miles like 34 miles or something. And my personal philosophy of that, that is if I am giving it my all, I ought to be wiping out at least a few times during the race, because otherwise I'm not going all out. [00:04:51] I'm not going to the edge of my control and really mad maximizing my potential by giving it everything. If I'm not getting to that point and sometimes falling over it and crashing. And I had a yard sale. I mean, I had total yard sale of a moment on the Hills last February. And it was at the worst possible time, this guy at the top of the Hill. [00:05:13] Oh my gosh. Okay. I have to share this with you. So total side note, but bear with me. Um, it's my podcast. So you just have to listen. It's just how it is. This is the quirky Jamie that you get. But, I am obnoxious on the cross country, ski Hills. And when I say of noxious, I mean, I'm the obnoxiously happy one. [00:05:33] I hoot and holler with joy. When I am cruising down the Hills, I even sing out loud. This race, it's not a tiny ski race on a tiny trail through the woods. This is like 17,000 people going through this massive highway in the woods. It's cool. Crazy. It's the most beautiful, insane, amazing thing ever. And it's all up and down Hills. [00:05:56] And so, it's literally like a roller coaster of Hills. There's very little flat where you're going. And so I was hooting and hollering and just bombing the Hills and. People are a little nervous about it because a lot of places don't have Hills like this that you can train on around the U S and people come from around the world for this. [00:06:12] And so I, this guy I'm at the top of a Hill and we're about a third of the way through the race. And he goes, man, you must really love the Hills or love bombing them or whatever, but it was not like. Happy. He was totally being judgmental. And I'm like, yeah, if you don't enjoy it, like if you don't enjoy going downhill, why are you doing this? [00:06:30] Because no one enjoys climbing up a Hill with skis on their feet, because let me tell you, it's harder than walking up a Hill when you've got long skis on your feet and they're attached and you've got to go up a Hill like. Duck walking, it's called, um, herring boning. You can look it up online and it is, it's awkward. [00:06:49] It's not easy and it's not fun. Let's just call it what it is he is. And so if you're going to ski 34 miles, you better enjoy the downhills, right? Like, cause what else is there to do? You're going to hate yourself if you don't. So I'm like, yeah, of course. And so I bombed this Hill cause I went before him and of course this would be the Hill right after he makes that snide comment that. [00:07:10] I just yard sale. I wish there was a video because I mean, I, I literally like somersaulted fell gear, flying everywhere as to why they call it a yard sale. Cause it all comes off and it like litters the Hill and, and as he goes by a second later, he goes, well, that's what happens when you go down so fast or you bomb the Hills or some super snide. [00:07:33] I mean, really, really jerk. Comment. I won't say what I want to say, because I want to keep this clean in case there are kids listening, but he was not very kind about his comment, but in the past stuff like that would have bothered me in such a massive way. I would have seen it as a personal failure or a reflection on my character or even worse on my. [00:07:55]Worth or my abilities as a person. And I've grown so much that I'm like, this is just part of the process. Like I want to do my best. And if I know, I know that if I'm really giving my all, if I am really going to my limits and pushing just a little bit more, because I want to get as much potential momentum as I possibly can, sometimes I'm going to fall. [00:08:19] And sometimes I'm going to fail and that's where I get to learn something. And so now if I have a failed launch or promote or something, I do doesn't work as well as I want it to it doesn't freak me out in the same way. And what I have found is that. Bright entrepreneurs know that there's really only a few main reasons that a launch fails or something goes really, really poorly in our business. [00:08:44] And that's what I want to share with you today, because I know how easy it is, especially as you're starting out. And you're trying to prove that you do have what it takes, because I know in the back of your mind, if you're anything like me that maybe you're saying, do I really have what it takes? can I really do this? [00:09:01] Am I good enough? Because. If you see all these other people around you succeeding in your not and if you're doing the other things that they're doing and you're following the tactics, or at least you think you are, and it's not working the same for you, it can feel like maybe it's your fault. You don't know what to look for. [00:09:19] And I want you to know that generally speaking, it's not your fault. I genuinely believe that almost anybody could run an online business successfully if they understood good. The big picture strategy. And some of these key things that I'm going to share with you right now. [00:09:37] So I know that was kind of a long story to get into it, but I really wanted to illustrate that point and, , show you that failure does not have to be a reflection on you. And I'm going to specifically talk about launching and selling because. [00:09:50] That's kind of the measure of a successful business, right? I mean, yes, absolutely. Impact is a big part of it. But if you can't sell your product or your offer, that's going to bring that impact. Nobody's going to get the transformation that it brings, right? So let's, let's focus in, on launching your product or selling your product. [00:10:08] And so, number one, you need to nail your offer. So what I mean is people. Need to want what it is that you're selling and it needs to be priced appropriately. It needs to have the things inside of it that they're going to find helpful, and that will actually bring the transformation and the results to them that they want. [00:10:30] And it needs to be basically packaged up in a way that they're like, Oh my gosh, this is absolutely what I need. [00:10:36] Second, if your offer is good, if you know that what you are selling brings real transformation to people, and it's something that they're actually going to want, then it might just be that your messaging is off. Now, your messaging is the conversation that you're using. To sell your product. And so for me, this is, this is where I'm focusing a lot. [00:10:58] I know without shadow of the doubt that my bright future method will change the lives of others, entrepreneurs who implement it in their business, and it's going to help them change their customers' lives and make it. Deeper impact on the world because it's created to not just grow your business, but to also create a movement around it, of transformation, it's going to bring transformation to your client, and then it's going to teach you how to empower them, to want to help others have that transformation as well, and invite them to come and join your business and buy your stuff right? [00:11:32] Because they want the same transformation. That's what it teaches. So I know the offer is good, but my messaging it's so big. And I talked about this in the last year episode, but the strategy is a higher level thing. It's harder to know what messaging is going to really resonate with people as I talk about it, because it's going to do so many different things. [00:11:54] When you put that strategy. Over top of everything else that you're already doing, it's going to help you clarify your messaging. It's going to help, you know, how to get your clients, the transformation they need, how to build a community, not just a group, but a true community where people feel connected to each other. [00:12:09] It's going to help you. No, how to empower your customers, to want to invite their friends, to be a part of your business and to buy your things without you having to pay them to do that. They are going to want to join this movement and move it forward with you. Okay. That's all wonderful things. But it's really hard to say, here's what you get when you're done with the course. [00:12:30] Here's the one results you get. And so you will have that big picture strategy. But part of me feels like maybe that messaging could be tighter. You will absolutely have clarity, but again is clarity. What you're sitting there saying, Oh my gosh, I just need clarity. And maybe it is, I I'm still learning. I don't know. [00:12:49] Right. as entrepreneurs, we need to be thinking about this, we need to say, okay, what is the best message? And it becomes more clear as we explain it over and over and over again. here's the thing we need to be careful of. We get really. In love, we, we really own something. [00:13:07] Um, we explained it in a way that it makes sense to us, but it doesn't necessarily make sense to our clients or it doesn't necessarily. Expressed in a way that really gets them excited. So for example, if you are selling anything around mindset, very few people are staying up at night, worrying about their mindset being right. [00:13:29] You know, they're worried about something else. It's a totally different external problem that they're worried about. Mindset might be what they need to make the shift and overcome their problems and have the transformation they really, we want. But if you're just selling mindset, That might not appeal to them. [00:13:45] Sure. It might appeal to a small number pupil, but there's absolutely a better way to sell that. So when we can nail our messaging and we can get really clear on what it is that people are already saying in their minds. And this goes down to the conversation. [00:14:00] Again, we talked about this back in episode five of season three, where when we can understand that conversation, that's going on in the minds of our prospective clients, and then enter that conversation at that point and then help them see how we can provide the transformation that they really desire in a deep way. [00:14:20] Yeah, then our messaging is on and they want to have our stuff. If we show that that's how they get from where they are now to the bright future identity that we want to take them to. Right. And so for me, it's really. Something that I'm playing with, I guess is the best way to put it. And as you're selling your product, as you're launching your stuff, if your messaging is off, even if your offer is totally on, it might not sell very much, even though the people that you're attracting the right people and they really need what you have to offer. [00:14:51] But when you get that messaging clearer, when it really, really just rings true. And it's, it hits people and they go, Oh, yes, that's what I want. Then things really start to take off. if you feel like you have to explain what you're selling, really in depth for people to understand it, your messaging is probably off and it may take a while to get really clear on your messaging. I mean, I'm still working on it. [00:15:16] Like I said, you guys are listening to all the different ways. I explain what my bright future method is here. But I know t…

    Full show notes at the publisher

    Are You Focused on the Wrong Things? Sep 02, 2020
    Show notes

    Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: One of the biggest things that sets bright entrepreneurs apart from all the other entrepreneurs out there is where they place their focus. Once you've grown a successful business and you have learned what's important. And what isn't you realize that many of the things that you focused on when you were first starting out or really getting into growing your business? [00:00:25]Really was the wrong place to put your energy and that a lot of it didn't actually matter. So in today's episode, I want to talk about that difference. What should you be focusing on if you really want to be a successful, bright entrepreneur and what should you be spending less energy on? If you are feeling stuck and are really struggling to grow. [00:00:51] So that's what we're going to tackle today in the bright entrepreneur podcast. So I've a lot about my bright future method workshop and the launch that I have coming up for it. And I've been struggling a little bit with the positioning of it because frankly it's a high level strategy. Course that really gives people the big picture of what they need to do, help a client go from connecting with their content, to connecting with you as an entrepreneur and a person to connecting with each other in your community, and then connecting to your deeper purpose and really wanting to take it out into the world. [00:01:59] And it's a beautiful system and the strategy is lovely and there's a lot of different ways you can customize it to really fit who you are, but it's a lot harder to. Explain and to come up with a clear promise for it, then say something like tribe, which is my friend Stu McLaren's course, where you are going to learn how to create recurring revenue in your business with a membership site. [00:02:26]That's a really clear and easy promise. You know, that once you go through it, you're going to come out with this ability to create recurring revenue. And he's going to give you all the strategies for that. It's brilliant. It's really good. Right. But I know that something that's going to help my business grow is really getting super clear on what that promise is and I'm working on it. [00:02:47] You know, I know the more that I explain it, the more I kind of fumble through what it is and talk about it, the easier it's going to be. Be to get clarity around what messaging actually works. [00:02:59] As I was thinking about this, it occurred to me that there's actually three different levels of things that people tend to focus on and these things shift over time. Right? So the very first thing that people start to focus on when they're starting their online business and they're just getting going, and they're very uncertain of themselves. [00:03:19] Is on what tools and resources do they need to have in order to really get their business off the ground. So I know for me personally, I spent a ton of time researching the different email options out there I remember researching all the different options out there and taking way too much time. [00:03:42] To really make a decision. And it felt like a lot of pressure because I knew that it was hard to move an email list, although it's not impossible by the way. , and I just felt like whatever I picked, I had to be married to for the rest of my business career, which also is not true. And I really think what happened was I was afraid to make the wrong decision. [00:04:04] I was afraid that I wouldn't know enough to make the right decision. And my lack of clarity on which one was best in my hyper-focus on trying to pick the very best thing for me was more a reflection of my own insecurities and fears. Then it was me really needing to make sure that I had the right things, because I thought if I picked the wrong tool, then everything was doomed to fail. [00:04:30] Well, spoiler alert. That's not the case. You can always switch if you want to. It might not be easy, but it's definitely not impossible. And honestly, no software or tool or resource out there is absolutely perfect. So you shouldn't be worried about picking the absolute perfect thing. Ever, yes, some tools are better than others, but even the best tools have their quirks. [00:04:55]Then as I continued to grow my business, I realized that the tools that I picked didn't matter nearly as much, but now my focus shifted to the tactics that I need need to be using, you know, should I podcast, should I be on Facebook? [00:05:12] Should I be running ads? Should I do a quiz? Should I run a challenge? Should I do PLF videos from Jeff Walker or what should I be doing? What's the next tactic that I can use in my business to try and get clients to grow my email list, to grow my social media accounts, all of the things, right. Everything focused on various tactics. Now this is where I see most of the educational resources. [00:05:41] In the marketplace landing, there are courses on how to create a quiz funnel. There are courses on how to make courses. In fact, there's several of those. There are courses on how to do Instagram stories and how to grow on tick talk and how to do all the various things, but almost all of them. [00:06:01] These courses are a single tactic and not taught as part of a larger. Strategy, they show the little picture, grow things, but they don't show how they should intentionally fit into a big picture and how every little piece and tactic should help each other. I mean, What's the point of having a massive tick tock following, if you can't actually convert them into buying clients and why should you be there if your clients aren't there or whatever it is, right. [00:06:36] That's just an easy example to show. And so what I did, and I'm, I'm totally guilty of this. So I'm explaining this is, this is all me. Is I bought so many courses and I bought so many products and I have literally tried almost all of them, things that I mentioned here, except the tick tock stuff. But every other thing that I have mentioned, I have bought a course on, I have learned how to do I have implemented it in my business. [00:07:07] Oh, webinars. I didn't even talk about webinars. Evergreen funnels and, Oh my gosh. So many things, email strategy, what you should put in your email content SEO stuff. I mean, I would bet that I have spent close to a quarter million dollars or more. On education since I started in 2001, I bet it's a lot more than that. [00:07:29] If I'm honest, that's just a really conservative estimate and it's really good to learn these things. I'm not gonna lie. Like those, those things have all been insane, really helpful. But what would happen was that I would take it of course and learn a tactic and then I'd implement the tactic in my business. [00:07:48] And I get maybe some level of success, maybe not. But what I found was eventually, and this was in my first business. Everything was kind of disjointed. It was like I was throwing stuff spaghetti against the wall and hoping that something stuck and maybe it'll stick a little, but then I'd see another chorus with another way of doing things. [00:08:09] And I think, Oh, maybe that's what I'm missing. Maybe that's the piece. That's, we're gonna make it all come together and help me overcome that 200 to $300,000 a year. Mark. I was kinda stuck there for a little bit. And so, you know, I got all excited and I try this new thing and, you know, I'd implemented in my business and I'm not going to say that they weren't helpful. [00:08:29] I definitely learned a ton of different things, but the biggest thing I learned through doing all of those different methods is that honestly, They all going to work, but nothing, all of them were like a, hit it out of the park home run for me until I retire. I really sat down and I slowed down and I stepped back and I started to focus on the big picture strategy of how it. [00:08:57] All worked together and how every piece helped my clients go through personal transformation. Okay. So this is the big thing. This is the big shifts. This is where I see entrepreneurs going from, you know, early six figures to really exploding and gaining tons of a momentum is when they can take all of these tactics and tools that they've gotten, they understand, and they can step back. [00:09:24] They can create. A strategy that's aligned to who they are as a person, but more than anything is absolutely focused on helping their customers get the transformation that they promise in their business. They help them go from where they are now to becoming that bright future identity that their business has been created to help them become [00:09:47] and so it's kind of this shift from. Basic tactics and how do I make money and how do I do this online and that self-focused entrepreneur phase to really shifting, to focusing on the transformation and results that we can get for our clients and how each of the things from our free content and our opt-ins and our launch strategy. [00:10:11] And our conversion strategy and the products and memberships and offers and all the things fit in to this cohesive system that all works together to help our clients get that personal transformation. And I think that's why it's been so hard for me to explain what the bright future method workshop really is because it's that big picture strategy that takes all the things you've learned. [00:10:40] And really helps you put them together in a way that makes sense. It builds in purpose and intention in psychology behind it with the basic. Understanding that we're doing this to get our customers transformation, to help them become the bright future identity. And if you're not sure what I mean when I talk about the bright future identity, go back to episode three right here in season three. [00:11:06] And I explain all about it, but basically it's the person that they want to become awesome. After they've experienced the transformation. That our business is going to bring for them. And so it's really hard for me. I'm still working on explaining this, but. My upcoming bright future method is going to help you create this strategy. [00:11:29] And that's where I see bright entrepreneurs really starting to shine is when they take all the stuff they've learned and they really step back and slow down for a few weeks and get very intense about every little thing they do. Not only do they need to work less because now they have an intentional strategy. [00:11:52] But all of the pieces start to work together and multiply their effect. So if you're doing free content, that free content is actually going to attract the right people instead of just anybody and that free content is going to desire for your offers. Right? And then if you have, let's say, if you have a method like mine and you can do this in multiple different ways, that's the beauty of this bright future method. [00:12:20] Um, Let's say you're like me and you have a course on the front end as your first paid product. And then after that, you're going to have some sort of membership so that you can bring recurring income into your business, like I'm planning to do so that course should give them what they need to get that first level of transformation. [00:12:39] And then the membership for me is going to continue supporting them. As they move towards becoming the bright entrepreneur that I know they are because when you're getting big picture strategy, like I'm going to be giving in my bright future method workshop. [00:12:54] it is a lot of thinking because it's a lot of intention. We're not as focused on the tools and the tactics, although they do play a part in it. We're more focused about how all of those pieces fit together. And. Build upon each other, right? So you get the framework and then you work on implementing it and you work within a community of other bright entrepreneurs where you can bounce ideas off each other, where you can talk about the things you're struggling with, where you can help find the missing pieces and each offer. [00:13:28] Prepares them for the next thing. So when we can step back and we can look at everything, we can look at all of our offers and our products and memberships and all of that stuff, and we can line it up and really clarify our messaging along the way. [00:13:42] We can look at that conversation that's going on, which is episode five of this season. If you haven't listened to that yet. And we can understand what we need to be saying at each point, along the customer journey. And what we need to do to help that customer go from who they are when they're coming into our business, to that bright future identity that we know we can help them have that transformation that we can give them. [00:14:10] And we know how each of our offers helps move them a little bit closer towards that trend formation. That's when the magic starts to happen. So. The bright entrepreneurs who are really successful, the ones who are making seven figures and beyond, they understand that they're focused, needs to be on the high level strategy that the tactics. [00:14:34] Yes. There's lots of them that work. But they don't matter nearly as much as we think they do. Just like when we're first starting out, we think the tools really matter. And then later as we get into the tactics, we realize, Oh, it doesn't really matter if you're on MailChimp or if you're on drip or if you're on Ontraport, all of them work fine. [00:14:52] But what matters more is, you know, what are you doing with it? What are the tactics that you're using to really make the most of that service? Well, there's that final layer where the bright entrepreneurs sit, who say, okay, That's great. We've got the tactics, we've got the resources and the tools now, how can we put them all together as a high level system, an intentional purposeful strategy. [00:15:17] That's really going to make all of them work together and grow our business. And that's what the bright future method workshop does. I'm going to be opening up the bright future method workshop. In just a couple of weeks, we're going to do a launch on September 21st. And the course is going to start on September 28th. [00:15:37] If you are interested in taking some time to really step back and look at the big picture of your business and focus on the strategy so that all of these tactics that you've been trying and all of these tools that you've got can come together and work cohesively. And so you're not wasting your time on stuff that. [00:15:57] Doesn't really work. Then I would love for you to join our wait list. Just go to bright future method.com. Enter your email and join there. And you will be the first to know when the doors open. I'm actually only gonna have the doors open for about four days. I'm going to do a little bit of prelaunch content. [00:16:17] Still got to figure that out. This is what happens when you're only seven weeks into building a new business. But, um, we're going to do some sort of launch content. I'm trying to decide between either a webinar or a challenge. I love the challenges. It's just more, a matter of getting myself all set up for that. [00:16:32] We're going to do that starting September 21st, and then the cart going to open about four days later. And so definitely get on t…

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    What Exactly is a Business Movement? Aug 29, 2020
    Show notes

    It's more than just a strong community, and it can impact lives as WELL as making you a profit. Check it out!

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    Sign up for the Bright Future Method waitlist here.

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    Contact Jamie about a Clarity Coaching Day by sending her a DM on Instagram @jamiemswanson

    Join our secret Telegram Channel here.

    Show Notes:

    [00:00:00] I've been hesitant to use the word movement when it comes to your business because it's a bit ambiguous movement can mean a big social movement like black lives matter, or it can be a smaller cultural movement, like a group of people that all share an obsession with an obscure movie, but there's huge benefits of creating a movement around your business. [00:00:24] So I'm going to explain exactly what I mean by that and today's episode and help you see if this is something that would be a good fit for you and your business. Or not In the last episode, we talked about how you can build true belonging in your business by going through three levels of connection with your customers. So the first level is when they connect with your content and that's when they become a follower. The second level of connection is when they connect with you. [00:01:24] And that's when they become one of your fans. And the third level is when they connect with other fans and really connect with each other. And that's when they become a member of your community. And really like they belong. That's the three levels that bring us to belonging. And that's awesome, but there is a fourth level of connection that very few entrepreneurs I know out there actually have as part of their business, even some really, really amazing entrepreneurs who are doing wonderful things in the world are missing this fourth level of connection that can really create a full on movement. [00:02:07] In their business. So to transform belonging into this bigger movement, that fourth level of connection is to get your people to connect with our deeper purpose behind our business, and truly become advocates and promoting not just the business, but the greater impact that it has on the world. So many people want to be a part of something bigger than themselves and feel like they're making a real difference in the world. [00:02:38] That one day they're going to be able to look back on their life and say, wow, I didn't just live this for me. I actually helped make the world a little bit of a better place. But I also know that it's really common for people to feel like there's not a lot that they can do on their own that what can do Hey, as an individual person actually do, that's going to affect any greater change in the world. [00:03:05] And I think a lot of times we tend to not do things because we convince ourselves that. It just, isn't going to matter that one person's little changes. Won't matter. Now we all know that's not true, but when we, as business owners can help them connect with the deeper purpose and change that we're having in the world that comes straight from the transformation that they have personally had. [00:03:30] And then we can equip them to help move that movement forward and bring that transformation to the greater world. Even though there may be, they may be aren't doing any more than they would have on their own. It feels like they have a greater impact because there's so much more momentum. And so many people also doing what they are doing as that bright future identity. [00:03:55] Yeah. That we help them become in our businesses. And if you're not sure what I'm talking about, go back to the last episode. Um, you can hear more about the bright future identity in episode three of season three as well. So that's there. So our goal is to really help them connect with this deeper purpose that. [00:04:13]We have in running our business. And this goes back to your dream, like, what did you dream of doing with your business besides making money? I know that the bright entrepreneurs who are listening to this podcast who follow me, who are like, you. Yes, we want to make money, but we know that our businesses are one of the greatest ways for us to make a real true impact on the world. [00:04:39] And we want to change lives. We want to create movements of change and transformation in the world, make it a better place, and we can't do it all alone. So when we can create a community. Of our best customers. Who've experienced that transformation for themselves, empower them to go out into the world with us to gather we can do so much more than when we're alone. [00:05:06] We are truly brighter together. And that's part of why I love that little slogan because together we can, we can all take small actions. That turned into this huge, massive amount of impact. Yeah. In fact, what drives me is thinking about how I can empower people. So like you to go out and make change in your circle of influence, right? [00:05:30] In your niche, in your passion, whatever it is that you want to make a difference in. And if I can empower another bright entrepreneur to go out and I can power another person to go out and do this. And I can teach people to go out and make real change in the world. That's so much more change. Then I could just do myself, even if I grew a big platform, right. [00:05:52] Because maybe we've got people who work with newborns and I'm not doing anything with newborns and maybe they help them be healthier adults one day, or I don't know what right. But. You can see where this is going, right. We all have these passions. We all have these gifts. And my deeper purpose is to really bring as much. [00:06:12] Change and transformation in a good way to this world as possible. I would love to see you and each person listening to this podcast, start a movement around your business. That makes it super profitable business. There's nothing wrong with profit. In fact, the more money we have, the more impact we can make, which is a quote from Stu McLaren. [00:06:32] And it's one that I really love and live by. It took me a while to get there, but I fully believe it now, but to like, I just know that. Not only can we make money, but we can make real change. It's a win, win all around. And that's what gets me so, so excited. [00:06:50] So when our clients have had a personal transformation after working with us in our business, and then we can help them connect to that deeper purpose behind what we're doing and show them how they can help other people have that same transformation, their lives. They naturally, we want to do that and because our business was what helped them get that personal transformation. [00:07:17] As they do that, they're going to be promoting your business as the way to make that happen. And so it's a natural way to both make change, but also to grow your business, it's just beautiful. Right? And they're not even selling, they're just helping people they know, and they love to be transformed, to become better people, to get whatever transformation it is. [00:07:45] That you're a business brought to them. Super natural, not supernatural, but like super natural. It's not pushy. It's not salesy. And they want other people to be transformed by your business. Isn't that amazing? Isn't that wonderful. All we have to do as leaders is empower them to know all how to do that. [00:08:10] We need to make it easy for them. We need to share how to do that because they're naturally going to want to do that for us. And I've seen this in my own business. So. If you started your business because you wanted to make a deeper impact in the world. And if you really are driven by more than just money, like yes, you should absolutely want to make money. [00:08:36] But if what really drives you is helping make real change in the world. But you're currently feeling a little bit caught in the weeds, or maybe a lot from your to do list, maybe feeling overwhelmed with just trying to keep your business profitable and learn how to serve the clients. You already have just know that you don't have to do this alone. [00:08:58] I'd really love to help you learn how to gently shift what you've been doing now. Wow. And refocus your energy. So you can truly build the movement around your business that you've been dreaming of and have the impact in the world that you really know that you can have through it. And I want to help you do it in a way that is light and easy. [00:09:21] And not hard. There's basically two ways that I can help you do this. One would be to sit down one-on-one for a day long clarity coaching session and map out that transition from where you are now and all the things you're focused on now to helping you shift into really intentionally building this movement. [00:09:40] In your business and refocus what you're doing so that you, I have this custom plan set up so that you can make that transition really easily. So if you're interested student doing something like this, you can find my contact info in the show notes. Just send me a message and let me know that you're interested in this. [00:09:58] And tell me a little bit about your business. Then we can talk about moving forward that way, but the other way that I can help. Is that in a few weeks, I'm going to be opening up my bright future method workshop. Now this is an eight week workshop, or you could call it a course if you want. , which I'm going to be launching again September 21st. [00:10:19] And if you're interested in this. If you can pause this episode right now and go to bright future method.com and sign up for the wait-list so that you don't miss out. It's only going to be open for a few days because I'm going to be going through this pretty in depth with the people who sign up and it's eight weeks long. [00:10:42] And so it's going to be pretty intensive. The bright future method walks you through my entire repeatable process for building a movement around your business. That is a light easy and driven by purpose so that, you know, you're making a difference and not just spinning your wheels and getting lost in the weeds. [00:11:00] So go sign up now, bright future method.com. , especially do this so that you don't miss out because the price is gonna go up. And increase drastically the next time I offer it. And so you're not going to want to miss out, and I'm only going to have it open for a couple of days. And if you are new around here and found this helpful, it would be awesome. [00:11:19] If you would hit the subscribe button to this podcast right now. So you don't miss any future episodes. You can also sign up for email reminders. The link is in the show notes. If you would like them. And it would mean a ton to me. If you would take a moment to leave a review, if you're on iTunes, it's kind of hard to find where to leave a review, by the way, basically go to my show. [00:11:42] You scroll almost to the bottom, and then there's a little spot underneath the bar that has reviews in it that says something like leaver review. If you click that, then you should be able to leave a review for me. I've had a couple people say, Hey, I wanted to do this and I can't figure out how so that's how you do it on iTunes. [00:11:59] Not a hundred percent sure on the other platforms, but I am trying to read more of these reviews on the podcast and I would love to feature your review here. So bonus points to you, if you leave your name and Instagram handle in the review as well, so that I know who sent it. This review comes from and she said, five stars. You lift to the sky, this podcast, nails it listening from episode one. You get to see how Jamie started her biz and where she is now. She uncovers. Probably everything. She provides tremendous ideas on how to do stuff in your business, and none of them I've ever heard of. [00:12:38] And she looks at things from various angles. She draws you in and gives you plenty of proof to trust her and shows you how to do the same in your business. Cool. Hey, come try and replicate. I love it. Thank you, Wren Scott. I appreciate that. You took the time to leave a review and I can't wait to hear how these. [00:12:59] Tips work for you. So definitely drop me a line on Instagram and let me know how they've been helping you grow your business. all right, my friends, we are brighter together and the world needs us. So let's go out and let's make it brighter.


    How to Turn Customers into Lifers Who Stay For Years Aug 26, 2020
    Show notes

    Want more "lifer" customers who buy all your stuff and stay with you long-term? Learn how to create that in today's episode. Sign up for the Bright Future Method waitlist here. Get email reminders here. Contact Jamie about a Clarity Coaching Day or about Mastermind Interest by sending her a DM on Instagram @jamiemswanson Show Notes: I've noticed a big divide in the online entrepreneur space that I personally believe is only going to grow. Now on one side, we have the old school, bro marketers. These are tactic based marketers who use a lot of pushy, urgency and scarcity, and they're selling tactics. [00:00:19] In fact, sometimes it's so much that it kind of feels manipulative like. They almost are trying to trick somebody into buying their stuff. Now their customers come, they may buy, but then they go and they don't really stick around because they don't nurture the relationship with their client. They basically just try and get what they can out of it. [00:00:42] A little bit like a one night stand where , they've got a singular focus, they just want to make a sale. And they really just want to get as much out of that sale as they can feels gross. Yeah. Icky right on the entire. Opposite. End of the spectrum are the bright entrepreneurs who are entrepreneurs with heart who care, not just about profit, but also about helping clients get real transformation. [00:01:13] Their marketing is heart-based and it's. Genuine. It's not all this pushy manipulative stuff. They don't need tricks and gimmicks because they build real trust with their customers and they leave a lasting impact on their lives. Their sales don't feel slimy. Their sales are more like invitations and the right people will respond without feeling a ton of pressure. [00:01:38] And these are the kinds of customers that come and stay for life. They buy all of your things and they tell all of their friends about it and that they should buy it too. And that's what I want to talk about today. How do you create a business where people really truly become lifers, who stay for years? [00:01:59] You know, the ones who are inviting all of their friends and they just want to see your business grow. Right. So that is what we're going to dive into. [00:02:10] [00:02:41]just start by saying that your business doesn't have to feel slimy and pushy to be successful. I know you're probably not like the extreme that I talked about in the introduction. At least I hope not, but I know for me personally, there were definitely times when I was growing my business and following certain successful leaders where I felt like I needed to use some of these. [00:03:04]Tactics or these things in order to be as profitable as I could be. And there was always this internal, you know, fight going on. In fact, a lot of times I wouldn't do them because they just didn't feel right. But then there are other times when I would follow copy templates or, you know, funnel tactics or whatever else that. [00:03:26] Just felt a little pushy, but I thought, you know, let's try it and see, I can do my own little spin on it, but it still wasn't fully aligned with who I was. And so I just want you to know as are diving into this, if you felt that from anybody that you follow, and you started to think maybe that's what you need to do to be successful. [00:03:47] It's not true. You don't have to do that. You can absolutely grow an incredibly successful business in a way that is light, that is easy, and that genuinely serves your clients. Okay. But I want to kind of explain why this divide exists. And now I know that there are lots of people in between, you know, the two extremes, but here's kind of what I see this divide coming from. [00:04:13] Those old school, bro. Marketers, they're coming from a place of scarcity, right? It's like, I feel like they have to squeeze every single penny that they can get from a person while they have their attention and as quickly as possible. Right. And they're going to use any means possible because they believe that they could get distracted and never return. [00:04:33] Right. They are so focused on the mechanics of the funnel and I'm forcing the sale quickly. That they forget that they can build a hold relationship with the client and that come back later and actually feel better about their purchases. But bright entrepreneurs operate from a place of abundance and heart. [00:04:53] They know that they don't need to milk every penny up front because the true reward enriches come from that longterm relationship that they have with their customers. And the irony is it's far more profitable and frankly, personally rewarding to do it this way as well. So how do we build that longterm relationship and really make it sticky? [00:05:15] So they stay longterm. How can we be these bright entrepreneurs who aren't, you know, using tactics that just feel gross, house to grow businesses. I want you to feel good and light and that awesome about what you're doing and still. Make a healthy profit, right? Well, we do this by focusing on belonging. [00:05:38] Okay. We want to not just create a business that helps people get results and solves their problems. We want them to encounter our business and feel like they have finally found their people that they have found place where they truly belong. And that they want to stay. My first, really big experience with this was when I joined tribe with Stu McLaren. [00:06:06] Now I hadn't been in pretty much all the big name courses and you know, some of them were phenomenal courses and I had learned a lot from them. But the people that I was learning from had never really built communities around them, of people who really felt like my people, like I got into tribe. And yes, I think recurring revenue is fantastic, but. [00:06:31] The level of integrity that Stu showed in teaching his marketing tactics six and the community, the people that he attracted because of that, it was exciting to me because finally felt like for the first time, I was surrounded by people like me, people who were bright , who did not want to have to use it, saw that pushy stuff to be successful, who really their customers and wanted to be honest and authentic with them and everything they do. [00:07:03] I did without feeling like they had to try to manipulate, relate them into buying more. By putting, you know, false urgency on something or upsells that we're going to expire in just five minutes, if you don't buy it right now. Right. We've all seen those things. Right. And so you've really taught me a lot because I just, I ha I connected so deeply with his community. [00:07:28]There's never been somebody that I've purchased a course or a membership or something from that built a community where I felt so seen and known and understood. [00:07:40] And so I just connected with the tribe community in a deep way, and to stew in a deep way, because I really valued a lot of the same things that he valued. In fact, , that's part of why I joined his mastermind. I had heard for years that a mastermind, despite being very expensive, most of them are 25 to $30,000 there's per year or more, which might seem crazy, but truly I'd heard for years that that was one of the best investments you could make in your business ever. [00:08:13] And I just was never willing to invest that kind of money. With somebody whose integrity wasn't at the same high level that mine was. So when I found Stu and I saw his level of integrity and I saw the kinds of people that he attracted and I saw his values. And then I heard that he was thinking of starting a mastermind. [00:08:36] I sent him a big, long email. I was just like, stew, you have to do this. And here's why, and here's what I'm willing to pay. And like, here's what I want it to look like. And I was a little bossy, but I knew that I had finally found somebody that I could invest that kind of money with without any hesitation, because I knew that nothing that would be taught in that mastermind. [00:09:02] Would be stuff that I would be uncomfortable with. Right. And that's so important. I knew that that mastermind was going to be filled with my people. We are highly social beings. Like human beings are crazy social and. We tend to do what those around us do. And that's kind of the power of a mastermind because we see all of these people doing similar or things to us and having these great results and, you know, it's that whole rising tide lifts, all ships ships thing where. [00:09:34] Everybody starts to grow. And it's been really fun to watch the progress of everyone in the mastermind over there the years, but we want to be well to build this kind of belonging into our businesses as well. It doesn't just have to be in a mastermind. That's just one example. But what I have found is that when people find your business and they get involved in your communities and you have a community, that's part of this and. [00:10:01] They feel like they finally found their people. Magic happens. This is where they become incorrect, probably loyal to who you are to your business, and to bringing people into the, the community as well. It's a super magical thing where your business really starts to take off and you keep people for years. [00:10:24] Years, and years and years I've been doing online business for just about 10 years now. And there are still a few, a few people who found me way back at the beginning, who are still going along with my journey today. Some of them are pivoting into what I'm doing or online entrepreneurship as well. Others of them have, you know, continued in the photography industry or pivoted into something else. [00:10:49] But. They've built this connection with me and they still follow me, even though it may not be relevant to them today because there's that sense of belonging. There's that sense of connection. And that is how we truly create belonging and stickiness in our businesses and get people who are happy to buy our stuff. [00:11:12] They love our stuff. They want to promote it for us. Seth Godin said in his book, this is marketing. That's the title of the book. He said, people like us do things like this and smart, bright entrepreneurs get to define what people like us do. That's part of the beauty of building this community and belonging. [00:11:38] In this culture around your business is that you can pick a name for people. You know, I've picked bright entrepreneurs for people like you, and I can share what bright entrepreneurs like you tend to do. And as you connect with more people in my community and you see them taking similar actions that I recommend. [00:12:01] You're going to be more likely to take those same actions because you want to get those same results. These are your people, you feel like you belong and you want to be like the people that you've connected with. That's that whole theory behind that quote. And so our goal is bright entrepreneurs. Is to help people feel like they belong to help them get the transformation that we can give them through our products and help them truly become that bright future identity that they really want to become. [00:12:35] And if you're not sure what I mean, when I talk about a bright future identity, you can go back to episode three of this season, season three. And listened to that and it's basically figuring out who it is. They want to be in the future and helping them become that through the offers that we present to them. [00:12:52] Right. And when they really adopt the bright future identity for themselves, and they surround themselves by other people who also who have adopted this bright future identity, and they really connect on a deep level and just feel like they're with their people and belong, they will stay longterm for you. [00:13:13] And that's what I want for you. That's what I want for your business. This is part of why masterminds are so valuable. Like I talked about with stews, um, but also in our communities, this is important. Eventually I'm going to be launching my own mastermind. It'll be a few months from now when we can actually meet in person, because I think that's really important but before we end our episode today, I kind of want to talk through, four levels of connection that happened as we continue to grow our movement, grow this belonging and grow the connection that people have with us, our business. [00:13:50] So the first level, all of connection is when they become followers. And this is when people connect with our content. The second level of connection is when they connect with us. [00:14:02] So this is when we call them a fan. So they went from a follower who connects with our content now to being a fan that has also connected with us as a person. The third level of connection is when they become a member. And this is when they connect with each other within the community. They aren't just connecting with us as people. [00:14:23] They actually have made real friendships and have started even hanging out in person with some of the other people in the communities that we're building. And that's where that true level of belonging really happens. Now, there is a fourth level of connection. But I'm going to leave it as a tease because I am going to tell you all about it in our next podcast episode. [00:14:46] It's all about that fourth level of connection. So that's coming, but I wanted to let you know if you aren't sure exactly how to build this belonging. In your business or if it sounds crazy heavy, I want you to know that this is what I teach in my bright future method workshop, and it's not nearly as hard as it seems. [00:15:11] I know communities can feel really weighty and if they're done wrong, they can absolutely suck up all your time and not bring any money. But when you do them, right, and you manage them wisely, they are. Absolutely worth it. And they grow really, really fast without a ton of effort on your part. Do you have to put some in, I'm not saying it's totally hands off just to be clear, but [00:15:35] it doesn't have to control you. I know a lot of people have that fear. So basically I created this bright future method to help people learn how to create a business. That's truly transformational driven that isn't based on the scarcity and the urgency and the manipulation that we talked about from those old school row marketers at the beginning. [00:15:56] And I want to show you how to create real communities. , they have people that want to be a part of your business for life, where they buy all your stuff and, you know, tell all their friends that they should buy it too, because they've truly been transformed by your business. And they want others to have that same transformation as well and make a brighter future for as many people as possible. [00:16:21] [00:16:21] I know this might seem crazy overwhelming to learn, but like I said, it's not as hard as it sounds. It does take some time to stop and really put some intention and purpose behind what you're doing. But I lay out that entire process in the bright future method workshop. So this is going to be coming up soon. [00:16:40] And if you'd like to learn how to create this kind of belonging for your business in a way that doesn't consume all of your time and energy and it shouldn't, if you do it right, I'd love to have you be a part of the bright future method workshop. when it launches again on September 21st. [00:16:57] So if you'd like to join the waitlist an…

    Full show notes at the publisher

    Is it Time to Simplfy & Re-Focus Your Business? Aug 23, 2020
    Show notes

    If you're feeling overwhelmed and lost in the weeds of your to-do list, this podcast episode is for you! Interested in a Clarity Coaching Call? Send me a DM on Instagram @JamieMSwanson and let's see if it's a good fit. Get email reminders about new podcast episodes & join the waitlist for the Bright Future Method Workshop by clicking here. Join our Secret Telegram Channel here. Show Notes: Why did you start your business? What was it that you were dreaming of back when you first got started? And we're thinking about the kind of change that your business could have have in the world. Okay. And how does your business today reflect the amount of change that you want to be having? Are you on the right page? And do you feel like you're making a massive difference in the world? Or are you like most people and feel like you are so overwhelmed with funnels and technology launches, audience building, and all the things that go into building a business that you don't have, the time that you really want to, to focus on changing the world and really bringing forth the transformation that you want to have, regardless of where you are. [00:00:49] Today's episode is going to talk about. Why why you started your business and hopefully encourage you as you move forward and create a business that changes the world. [00:01:02] [00:01:02] Well, Hey friend. So this podcast is a little different than most of the ones I do in that I am out on a walk outside right now. And I decided to, just to hit record, because I have been trying to plan out this podcast episode all day long, and I keep procrast to working on all sorts of things that need to be done, like an email opt in which, by the way you want to get email updates about this podcast, you can go to bright entrepreneur podcast.com/email and sign up. [00:02:06] And I will drop a nice little note in your email, but once or twice a week, when there's new episodes, That's a side note. Anyways, I just was really struggling because in this episode, like what's been really on my heart is like wanting to share my heart and I liked it. Come in with clear notes and be super succinct and have everything all laid out in front of me and speak to you from an outline because I'm kind of a wordy person sometimes. [00:02:40] But I just was struggling and I think to write the outline and I think it's just easiest when speaking from the heart to just let myself speak. So that's what I'm doing here. You'll hear all sorts of sounds from the outside, from the highway, from the birds, from the woods, maybe even some water dripping down off the leaves because it was raining. [00:03:05] But I came out to clear my head and thought I would just talk to you on my little walk, as I clear my head and share my heart with you. So I just got off a call, I don't know, a half an hour ago with my friend Richard, Richard Ralston. Hey Richard. I know you're listening cause you're like my biggest fan. [00:03:22] And, um, if you guys don't know who he is, go check his website out. Richard ralston.com. He does accountability, pods or progress pods. He's amazing. Anyways, that's a side note, total plug just from a friend, but we had this really fantastic conversation. And one of the things that I really loved about our conversation that kind of stuck with me was, um, and it was just a tiny part, just a simple little tiny part was this whole no idea behind why we do what we do and what I really have been wanting to speak to is. [00:04:03] Like to the people and maybe this is you, maybe it's not, but to entrepreneurs, to friends, to you, anybody okay. Who just feels so stuck in their to do list and who feels so overwhelmed and in the weeds with all of these things to do, and just really struggling to keep making a profit and keep making bigger numbers and not struggling as in, you're not doing it, but just like. [00:04:30] Overwhelmed. You've got all this stuff in front of you to do, and you've lost sight of why you started your business in the first place. And. What kind of impact you wanted to have? I have on the world as people encountered your offer and got the transformation that your product brings them. Oh man, I wish you could smell it right now. [00:04:55] Smells like heaven. Cause it rained. I just walked on this mossy road. Anyway side note. This is why I have an outline my friend, because otherwise I go on tangents like this and I notice every little detail in nature anyways. Um, there's so many people who've lost sight. Of what they started their business for. [00:05:16] And maybe this is you. I mean, maybe you had big dreams and you wanted to make this massive impact in the world, but you've gotten so sucked in two funnels and technology and content creation and social media and all of the things. Yeah. And it just feels like day in and day out. You're constantly battling a, to do list that never ends focusing on making a profit and not spending as much time on the things you love working with your clients or your customers, and really bringing that impact into the world in a way that you know, that you can and. [00:05:57] It just breaks my heart to know I've been there. I mean, I have been there. I have been so overwhelmed with all the things and it's so, so easy to feel like you just can't do anymore. And you can't add anything more to your life because it's overwhelming and then there's money stress on top of it possibly or not. [00:06:19] And it's just, it's so hard and it's not what you thought it was. And you may even have had a good level of success. Like you may have a six figure business or multi six figure business and still be feeling like you're constantly on the go, that you can't step away. That you're still at this point, even focused on, you know, all the, to do's all the things that have to happen to keep the business running. [00:06:47] And part of this conversation I had with Richard. Was going back to the why. And he was giving me some feedback on the bright future method, a workshop, which he was part of the beta course for that. And we started with this idea of the why and what your origin story is. And, um, he just, he just mentioned that he's like, I don't know how that connected to all the rest of that. [00:07:13] And so I explained, I said, well, it really connects to everything because if we don't know our, why. If we don't remember that deeper purpose that we, I had in mind when we started our business, if we can't clearly explain the change that happens, that transformation that happens. To our people individually when they work with us, but also say if a hundred million people had that same transformation, how that would change the world and the culture and your industry, right? [00:07:52] How would that make a massive change? And if we can't define those things, and if we can't verbalize those things, and if we don't think about those things, Then we tend to get sucked into the, to do's and we tend to feel overwhelmed and we forget why we're doing it. We may even give up on why we're doing it because it's just so much work. [00:08:14] And it's so draining because we aren't getting filled by the thing that means the most to us. And so. Um, it was just helpful for him to say that to me, because then I helps me remember, as I'm teaching the workshop again, which I'm going to be doing on September 28th. I want to make sure that that message gets out there. [00:08:36] That I explained more clearly that this is why we start there, but the whole purpose of that bright future method is to help transform people and their businesses from being so profit focused, which by the way, profit is a great thing. The more money we make more impact we can have Stu says that all the time, stick McLaren. [00:08:55] And I fully agree with that fully aligned with that. But. Not, I don't want you to be so focused on making a profit that you forget about the impact and the transformation that you can actually have. And what most people don't realize is that what got you to where you are today, like doing it yourself and being resourceful and learning how to do all the things and implementing them and figuring out the funnels and. [00:09:24] All of those things that are so important, like you needed to learn them, you needed to go through them, but you cannot continue doing them. By yourself into the future forever. Now, my course is not about building a team. That's one way you can start scaling and moving on and really growing both your profit and your impact. [00:09:45] Um, my bright future method workshop is about how do you become the person you need to be in order to work more intentionally? Um, with more purpose and basically gently guide you from where you are now and the things you're doing now and refocus and reshift your energy into creating a business that has that impact that you were dreaming of when you first started your business, that has the ability to help you make a massive impact in the world without you having to do it all by yourself. [00:10:23] And you can do this. Like I said, by growing a team, there are courses that go into that. James Wedmore does business by design. He teaches all of that stuff beautifully. I instead tend to focus more on how do you simplify everything you're doing in your business? How do you simplify the strategy? To get you there more easily, so you can clean up what you're doing and focus on the things that actually get results that actually make an impact on people and realign yourself and your actions and your business with your deeper purpose and that bigger impact so that you can take more focused action. [00:11:05] Um, this week is a great example today. Today's Friday. Um, this will come, go live and like today, but I, I took Monday and Thursday completely off as well as the weekend. I only worked three days this week. My team is very minimal right now. It's basically me, a customer service person and a, um, a content repurposer that I work with for projects. [00:11:32] So not even regularly, she works with me like once a month for a couple of things. So it's super basic. And yet, because I know exactly what I need to do because I know the messaging I want to bring into the world because I know what works and what doesn't and how to make sure that I'm designing my business. [00:11:51] So intentionally that it's going to have that purpose. I don't, I don't need to be doing everything. I don't need, need a huge team to accomplish big things. Yes. I'm absolutely going to hire more people as this new business grows. Undoubtedly, but before yeah, you get to that point, it's better to become more efficient and more purposeful and really realign yourself with the reason you started your business with the results that you really want to get, not just money, but also impact. [00:12:22] And you can have both. I absolutely believe that as you go deeper and deeper into. The reason you started your business and the big, deeper purpose that drives you. And as you consciously make that decision to use your business and leverage what you've created to build a movement around it and invite other people into that deeper purpose with you. [00:12:46] You will grow your profits. You're going to grow your profits and your impact. And, Oh man, I wish you could just see it right now. It's beautiful. Like I'm walking down, it's an old road. The bridge is out. So it's, it's like a diff it's an old highway. That's overgrown now, but it's like filled with Moss on the road and these trees on each side and it's just magical. [00:13:04] I'm such a sucker for Moss, but anyways, um, I know that you can do this. I know that by realigning your purpose, you can get there. So I do teach us in my bright future method workshop. I'm going to do some sort of launch. I haven't even planned that out yet. Starting on September 21st. And we're going to run the workshop live again for eight weeks, starting on the September 28th. [00:13:30] So you know that that's coming up. Um, but not, you can't join it now. So. More than anything. I just wanted to speak to you from the heart and start getting you thinking about why did you start your business? What is it that really drives you? What is that deeper purpose behind everything? If you want help creating that plan, I can help you in a coaching day. [00:13:54] I've got about four left between now and when I launch. And so if you'd like one of those four spots, you can check out the show notes and contact me and we can set that up. That's the fast track way to getting something super customized for you. You'll have your whole plan and entire day. Um, otherwise you can also start thinking about being a part of my future method workshop, and you can sign up for that soon. [00:14:22] I don't even have the wait list done yet. So right now, if you're interested in that, I would recommend signing up for my email updates for the podcast, which you can sign up for at bright entrepreneurs, podcast.com. Slash email super easy. And I will put the link for that in the show notes as well. But regardless, even though both of those things can help you. [00:14:46] Um, I just, I just want to give you a hug, give you a virtual hug as I'm walking down this road and back and forth and talking to you in the woods. And I just want you to know that what you're doing is amazing and what you've done is amazing. But it doesn't always have to be overwhelming. It doesn't always have to be 80 hour plus weeks. [00:15:11] I legitimately talk to somebody just last night. Who's like, I counted up all my hours. I'm legitimately spending 80 hours a week working like that made my heart so sad for her. Because there's no reason you should have to do that. And I know you love your work. We all love our work. We wouldn't be doing this. [00:15:29] We wouldn't be running our businesses if we didn't love it, but you can do this in a way that's sustainable, that has a greater impact. And that allows you, the freedom that you can get as an entrepreneur who has full control of your schedule, full freedom. To do it in a way that doesn't just rely on you and you can build a movement of customers around this deeper purpose who want to help you with this. [00:16:00] When you're clear on your deeper purpose, they can get excited about your deeper purpose too, and start calling other people into it with you as well. And that's what I've done really. Really well, I want to help you build a movement of people, of crazy loyal customers around your business who can help. [00:16:19] Make a deeper impact in the world. So, all right. I'm almost back home. Okay. So I hope you enjoyed this podcast. I normally would read a review for you, but I'm on my phone. Just walking outside. I don't want to have, I don't have one in front of me, but maybe in the next. Podcast episode, I will read your review if you haven't left one yet, please do that. [00:16:42] That would be a great way to say thank you. But also wanting to let you know that I did finally get an optin set up. So now you can get reminders via email of when this podcast goes live. I send them once or twice a week. I should send them every time I podcast, you know, every Wednesday and Sunday. But sometimes they only get one out a week, but either way you can get a email. [00:17:05] If you'd like to, that'll give you reminders about the po…

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    SWIPE THIS: Content that Creates Desire for Your Product Aug 19, 2020
    Show notes

    Interested in working with me? Send a message to me on Instagram at @jamiemswanson and let's see if it'd be a good fit!

    Show Transcript:

    When I was first starting out, I just created how to content. That was super helpful for my people, but that didn't build desire for my products, but now everything is different. The brightest entrepreneurs know how to make content that both creates desire for their product, builds up their authority as the expert and provides real value to the person it's created for want to know how. [00:00:27] I will tell you, in this episode, most entrepreneurs when they're first starting their business, feel like they need to create how to content so that they can teach their audience how to do a specific thing. Number one, it does prove their expertise. And so it shows that they are an authority worth following. That's definitely true. And two, it does give a ton of value. [00:01:22] But if you share too much, you might only attract freebie seekers and not actual buyers. They may not even need your product if you give them so much on the front end. And this is something that I see happening all the time, people get so much free content because the entrepreneur really wants to prove that they know their stuff that. [00:01:46] They it's, it's overwhelming. They get full, they don't need your product because they can't even get through all of your free stuff. So how do you know how much to share for free and what should be reserved for your paid customers? And know it's not just giving away the what and selling the, how, like so many people teach in the online marketing space. [00:02:09] How do you intentionally build desire for your products and each piece of content you create? Well, first you enter the conversation that they're having in their minds so that you can attract the right kind of person like we discussed in the last episode, this, you create transformation based content that helps them become the bright future identity. They want to be that I talked about an episode three of this season, just a few episodes back. [00:02:39] They aren't that person yet, but becoming that person would make their future brighter. That's why I call it the bright future identity. It's basically why they feel imposter syndrome. So for example, maybe they're an entrepreneur, but they don't feel like a legitimate entrepreneur yet because they're just starting out and haven't had enough success in their minds to feel like a true entrepreneur. [00:03:03] They feel like an imposter. So when you're content, you want to highlight the transformation that needs to happen for them to get from where they are now, to where they want to be in order to become that bright future identity. And you want to position your unique product or service as the way to get that transformation and become the person they're dreaming of being. [00:03:25] Okay. So let's use the first episode I recorded in season three, as an example, where I shared my plan from going from zero to $30,000 per month in just 90 days. Now I entered the conversation by talking about pivoting, due to COVID, which lots of people are dealing with right now. My goal is to get entrepreneurs, to hire me for a clarity coaching day. [00:03:49] And to help them create a step by step strategy that they can be confident in and follow to grow their business. Something that's completely aligned with who they are and customized so that they get the most results as easy as possible for them. So I talk about the difference between where I was when I was first starting out and where I am now as a bright entrepreneur who gets it, it and has been successful in the past. [00:04:15] I shared how I'm doing things differently and hope to make 30,000 a month in less than 90 days after starting over completely from scratch. And I shared what I know now that makes is it truly feel possible versus who I was. It was when I was just starting out and couldn't even fathom making $30,000 in a month. [00:04:36] So when I explained that having a clear step by step plan, that fully aligns with who I am and that I can follow confidently without second guessing myself. And when I explained that that makes all the difference, , it just built huge desire for people to have that because really. That does make the difference. [00:04:55] That is the massive difference between now and then. So naturally for people who I want to be a successful bright entrepreneur, but who don't have that clarity. And aren't sure if they're doing it right, or why things aren't working the way they hoped they would, they want to have a plan to like, of course they want to have that certainty. [00:05:15] So I implicitly highlighted where they fall short and I'm offering my product. As the way to transform them into this successful bright entrepreneur, they want to be. Plus I've proven my expertise by clearly showing the difference between the two, right. I've offered to help them create their own plan for their own business. [00:05:35] So they can be that bright entrepreneur as well. Do you see how powerful that is? I mean, I know that that's just laying out what I did, but [00:05:43] when you consistently create transformation based content that helps them see how to become the bright future they want to have and position your unique product or service as the best way to get there. It really makes people want to buy your product and when they want your product and believe it can help them become the person they want to be. They will rearrange their budget to find a way to pay for it and make it work. Trust me on this one, I have seen this several times over. [00:06:11]You simply need to contrast the difference between who they are now and who they want to become and tell them how your product can help them get there. Here's the real key. Don't just focus on what they need to do, but focus on identity shifts and beliefs as well. Our identity isn't, it's what we do. [00:06:28] It's also what we believe, feel, and understand. It's so much deeper than what we just do. Then don't forget the most important part. Right? You've got to put a call to action at the end to tell them what you want them to do next. So if you're doing this right, it's going to make people want to buy your stuff. [00:06:48] If you're running a closed membership, or course that's not open right now where they can't buy it, then make sure to tell them how to join your waitlist. Or how to get involved in any of the free communities you have or if they can purchase it right now, tell them how to do that. I use a similar format, almost every time for these podcasts, with just small changes, I call it my transformation based content framework. You enter the conversation. You show the transformation between where your client is now and how they can become the bright future identity. [00:07:19] Then you position your stuff as the way to bridge the gap. And you follow that up with a call to action, telling them. What steps to take next. It's so easy and non pushy, and it makes people want to do it. They want to buy your stuff. They want to do whatever it is you're calling them to do in the call to action. [00:07:39]Have you noticed how I do this naturally and confidently at the end of every episode? Do you invite people to hire me for clarity coaching day, listen, closely, watch what I'm doing. Right. Think about how it would feel if you had this complete content strategy that attracts the right people, builds desire for your product and gets them to become more and more engaged in your business. [00:08:00] So, if you can see how valuable that would be to your bit business, how much time and second guessing it save you. And if you already have a product that gets your customers results, just know you don't have to create this strategy alone. Let me help you. You, I am insanely talented at it and I can walk you through creating a content strategy that best uses this transformational content, same work. [00:08:25] Right? So. If you are a bright entrepreneur who doesn't just want to make a profit, but really wants to make a real impact in the world with your business. I'd love to help you do that. If you want to stop second guessing yourself and have that step by step content plan, that's fully customized to be lightened easy for you. [00:08:44] Just check out the show notes, to get my contact information, send me a message, letting me know you're interested. And if I have any open spots, which I only have two per week, so. Often they're booked, but if I do have any that are open, we will set up a free 30 minute call. We're all asking you a bunch of questions about your business to help discover where you should be focused in your business right now. [00:09:07] And if I can help you reach your goals, if we both feel like it's a good fit, we're going to schedule a clarity coaching day with each other and create a step by step strategy for you to follow it, to grow your business. So just head on over to the show notes right now and send me a message. By the way, if you're new around here and found this helpful, please take a moment to subscribe right now. [00:09:28] So you don't miss any future episodes. It means a ton. If you took a moment to also leave a review, but at the very least subscribe, I will occasionally be reading some reviews here on the podcast. And I would really love to feature you like this one from beta, who was one of my bright future method, workshop students. [00:09:46] So she gave me five stars. She said so refreshing and much needed for entrepreneurs. I love this podcast. Jamie is so down to earth, funny and real about the strategies entrepreneurs face and how to overcome them. There are so many amazing nuggets of info and helpful advice in every single episode. She doesn't waste any time with fluff or super long intros. [00:10:09] She dives right into the topic at hand, and isn't afraid to share examples of ups and downs from her own business. Peter. Thank you so much for your kind words and for leaving a five star review, it's been awesome to watch your journey for the rest of you. I hope you found this helpful and we'll check out the show notes and consider hiring me for a clarity coaching day. [00:10:29] I would love to work with you and make things clear for you and help you have a strategy for making the most of this transformation based content framework. Take it, use it, try it, see how it works for you so that you can make. A bigger impact in the world. We are brighter together. My friend, the world needs us. [00:10:47] So let's make it brighter.


    How to Attract the RIGHT Audience Aug 16, 2020
    Show notes

    Interested in seeing if a Clarity Coaching Day is for you? Reach out to Jamie at @jamiemswanson on IG and send her a message.

    Transcript:

    Growing a big audience doesn't mean anything if they don't buy from you. Today I'm going to talk about how to attract the right audience, an audience of potential buyers who are perfectly suited for what you have to sell them. [00:00:11] A few weeks ago, my new friend, Laurie invited me to go on an adventure to meet her friend group. They were going hiking, skinny dipping, and then finishing out the night at a bonfire on the beach. And I was really excited to be invited to this group because I know a few of the people in the group kind of casually, and I've always thought they were amazing people that I would just love spending time with. [00:01:07] But the group generally is 20 to 30 years older than I am. And so when I first got to know a lot of the people in the group, I was having babies and I just wasn't in the same season that they were in. And so it never worked out to really go and spend time with them. So it's finally worked out. I was really excited about it. [00:01:27]And I got there and, you know, we had our hike and our skinny dip and we went over to another beach and I was sitting next to this lovely woman and I didn't know her at all. And so I started asking your questions and I turned to her and I go, so what do you do? And she kind of gave me this, this look and she's like, well, I'm retired. [00:01:50] And I'm like, Oh dad, this whole group has retired. Everybody in this group is done working. the question doesn't work anymore. Like of course I can ask that to people. My age. I can ask that to people who are in the entrepreneur space. Cause they're all. Building businesses. And almost tire group was retired or was really close to retirement and on their way to getting there. [00:02:17] And so it was such a fascinating experience for me because the conversational questions that I generally use to get to know somebody. they didn't work. They weren't as relevant. And people didn't really know how to answer them because they're at a different stage in life. I wanted to share this story because this is what so many of us are doing. [00:02:41] In our marketing that first question, the first, like, especially for doing a Facebook ad or even putting social media posts out, sending emails, whatever it is that headline, that first line of the copy, whatever it is we're using to try and grab their attention and get them to listen has to be relevant to the situation and the life that they're living. [00:03:06] Right. If you're going to a bunch of retired people and saying, what do you do? They're like, well, I can tell you what I did. Right. It's not who I am today. Right. And so it was such a beautiful picture of marketing done wrong, even though I wasn't marketing to them. But. I wanted to share it with you because I think it shows exactly why so many people's marketing falls flat, and maybe you have put content out there and it just doesn't go anywhere. [00:03:33]So our goal, as we are trying to reach the right kind of audience, is to make sure that when we start the conversation and when we provide help and content and advice and whatever it is, That it's relevant to the people that we want. To serve. I love thinking about this as a conversation. We need to enter the conversation that is already going on in their minds. [00:04:01] And when we enter a conversation, then we have the opportunity to shift it. So for example, when I was talking to this lady, I was able to shape where the conversation went. Based on the questions that I was asking her and the things that I said that would, bring things up. [00:04:18] you can make a conversation, go wherever you want it to go. Yeah. If you can first get that person's attention and get them interested enough to listen to you and have a conversation with you. And this is all we're doing with our marketing. [00:04:32] the other reason, I really love thinking about marketing and our messaging as a conversation is because it shifts over time. For example, When you're first starting your business. If you're a brand new entrepreneur, right. What you are thinking about and talking about and wondering about, and that conversation that's going on in your mind is very different from the conversations and the questions and the struggles and the frustrations that my friends and impact mastermind who are running seven, figure businesses. [00:05:07]Are having right. The conversation is going to shift over time. And so in our businesses, we need to understand what is the conversation. That the person we want to reach when they are first encountering our business. What is that conversation that they're having? How can we enter into that then? How does it shift as they, they become that bright future identity that we're going to help some become as they experience the transformation and the benefits of buying our products, being parts of our membership, whatever it is that you sell, your product, your service, your course, your membership. [00:05:46] Whatever it is, as they experienced that transformation from being a party or business, how is the conversation changing? So, for example, when I was working with photographers, the conversation was very different. If they didn't know what personal brand photography was versus if they had already booked several clients, they had been through my courses and now they just needed more recurring clients. [00:06:11] The conversation that I would have with each of those photographers. Extremely different. And so when I'm setting up my marketing for those people, I would have very different messaging depending on who it was that I wanted to reach. And it's especially powerful since we aren't actually in front of that person and able to interact with them in most situations, like right now, as you're listening to this pod cast, you're not able to pause what I'm saying and like speak back to me and then have me real time. [00:06:40] Have a conversation with you. I mean, yes, you can definitely reach out to me on Instagram. You know, you can connect with me that way, but you're not going to be able to have this conversation as you're listening to the podcast. This is kind of a one way. Conversation, you know, it's not exactly a conversation cause it's just me, but what I'm trying to do, I'm trying to enter. [00:07:02] The conversation that you have about content. I'm trying to talk about the problem that you're seeing in your business of attracting the right person and help guide the way you should be thinking about it so that you can become that bright entrepreneur who has successful marketing campaigns and is incredibly profitable in their business. [00:07:23] Right. I want to help you figure out. What conversations you need to have to build a real movement of people around your business who want to bring what you have out to the world so that the world can be a better place. And so when we can speak to that conversation, especially when it's their problems, frustrations, emotions, skepticism. [00:07:47] If we can speak to somebody, shame or guilt or their fears, any of those really deep things, they start to believe that, Oh my gosh, they understand the stuff that I'm not telling people. So they must understand how to help me become who I want to become and get past them. This problem. [00:08:04] It's a really powerful way to capture attention. Is for somebody to feel like you really understand them at the deepest place, in their minds, in places that they may not have even admitted to others or even themselves, and then show them how they can get from where they are to that bright future identity that your business can help them have. [00:08:26]Your free content should mirror the conversation going on and your perspective audiences mind. Now, I'm going to tell you in the next episode, what you should do to build desire for your product, once you've captured their attention, if have started having this conversation, but just know that your messaging absolutely needs to change as they buy your stuff and they make progress and really become that bright future identity. [00:08:51] Conversation and messaging is a big part of the right future method workshop that I ran earlier this summer. [00:08:58] And it's been really exciting to see how the bright entrepreneurs in my workshop have started implementing this, seeing greater engagement, higher sales. Seeing more people really use the stuff that they're putting out there. They're attracting more of the right people. And it's just been really fun. [00:09:15] Like it's just helped everything. It's kind of like giving their business a shot of caffeine [00:09:21] I've really honestly been thinking about this with the podcast a lot as well. Am I sharing the right topics? Am I giving the advice that I want to be giving to attract the clients who really could benefit most from hiring me for a clarity coaching day right now? Because honestly, that's what I want to be doing most at the moment I want to do just for a couple of months. [00:09:48] And then I want to focus in, on selling my bright future method workshop again, but I really want to dive deep and help a number of people, both so that I can get some cash flow in the door. But also because it feels. So good to me to connect with a person one-on-one and to really see all the light bulbs go off and help them get that clarity and momentum and focus that need to move their business forward and reach their goals faster. [00:10:20] It's just so much fun for me. And, but I've been thinking a lot if I'm, if I'm sharing tips that are too basic, if I'm sharing tips that are actually relevant, if I'm really, truly entering that conversation. Ironically enough, the more coaching days I do, the more clear that conversation becomes. So it's something that I'm thinking about even here on the podcast and with the content that I'm putting here. [00:10:43] So if there's something you'd specifically love to see, don't hesitate to send me a DM on Instagram. My contact information is in the show notes, but. if you find yourself also struggling to attract the right people into your audience, and you really want to clarify your messaging and the conversation around it, so that you never wonder if you're attracting the right audience or not, and you have a step by step plan to get there. [00:11:10] And if you already have something that you sell that convert, you know, I'm not really looking to work with people who don't know what to sell, who haven't learned, how to sell it all, because that's a different conversation and yes, I can have that conversation. Yes, I can help them. But. I can help so much more that people who are ready have taken action, who have something that sells and really want to see it grow. [00:11:32] That's like where my sweet spot is. if this is you and you'd like help, I would love to help you. Don't have to try and figure this out on your own. You know, there's a reason why I can go from zero to 30,000 a month so much faster. I'm hoping in 90 days or less. Then I was able to, when I first started out where it took me years to have my first $30,000 month. [00:11:55]and that's because I have all this experience and I would love to pass that onto you and help you find the clarity and focus that you need to have to do this as well. So I love to work with bright entrepreneurs who. Don't just want to make a profit, but also want to make a difference in the world with their business and really clarify the messaging around that too, for that matter. [00:12:16] So if you want to stop second guessing yourself, if you want messaging that stands out and captures attention and really brings in the right. Audience so that they want to buy your stuff. yeah, if you want the step by step plan for creating that, if you want help, would somebody there to really help you lay it all out? [00:12:38] You're out what that conversation is because it was a process that we can walk through together. I would love to do that for you simply go into the show notes, get my contact information and send me a message. Letting me know you're interested if I have any open spots, cause I'm only doing at most two per week and I'm only doing them for a couple of months. [00:12:58]yeah, if I have any open spots, I will set up a free 30 minute clarity call with you, or I'm going to ask you a bunch of questions about your business and make sure you're going to be a good fit for this and that I can really help you. And that you're going to make all the money back that you spend on this. [00:13:14] That's really my goal. I don't want to take any clients. That I have any hesitation would not make their money back. Like I just, I know that what I can offer is so much more valuable than what I charge. I just want to make sure that. It's right for you. if you would like to do that, if we do that clarity call, it's a good fit for both of us. [00:13:32] Then we schedule a full clarity coaching day, where we work one-on-one together over zoom and we lay it all out. We figure out what you really want to have happen. What are you doing now? How can we simplify it? Clarify it, and create the messaging around it. That's really going to move your business forward fast. [00:13:51] We're going to figure out what those conversations are. So that you can have the right conversations and attract the right people. Stop attracting those freebie seekers and attract those buyers. So, head on over to the show notes, get my info and send me a message. Now, if you're interested in that, and if you're new around here and you found this helpful would love it. [00:14:11] If you would subscribe. Right now, just smash that subscribe button so that you don't miss any future episodes. And if you have a moment and can leave a review, I mean, obviously not if you're driving, but it would mean so much. If you left a review, I'll be reading a few of them here on the podcast. Like this one from killer Mimi who left this review a few days ago, right after I started season three and rebranded the podcast, she says, it was five stars. [00:14:37] She says, it's a masterpiece. In itself on how to hook your potential clients. I love this episode just for the fact that it shows in itself, how did it elegantly and effectively introduced a pivoting podcast and how to draw petition listeners and customers into the following episodes? You walk the talk. [00:14:55] So skillfully, Jamie, that makes sense. All of your tips and strategies, a real proven business jam and you and authentic and trustworthy teacher. Thank you. Well, thank you. Killer Mimi for the awesome review. I really appreciate it. And I know there are those of you out there. Who've been thinking of leaving a review. [00:15:13] For maybe a long time now. Cause I meet you in person and you tell me that and you haven't yet for whatever reason. So if this is you and you can't do it right now, cause you're driving or whatever you phone and tell it to give you a reminder to leave her of you later on, when you know you're going to be free, it would mean a lot. [00:15:31] I'd really appreciate it. So my friend, we are brighter together and the world needs us out there. So let's go and make it brighter.


    5 Tips to Keep School-From-Home from Hurting Your Business Aug 12, 2020
    Show notes

    Want to work with me? Send me a DM on Instagram @JamieMSwanson now! Buy The Power of Moments book by Heath & Heath (affiliate link) Hey, Friend. I just wanted to let you know that I had some audio issues with this podcast, but the content was so good that I wanted to share it anyways. So thanks for your understanding. [00:00:08]if you've got kids who are going to be home for either all or part of their school this year, no matter what kind of school you're doing, and you're trying to grow your business and aren't sure how you're going to do it all. I'm here to help I've homeschooled my six kids four years while also running a seven figure online business. [00:00:30] And I'm going to share my best tips with you in this episode. Good [00:00:34] Okay. Start by acknowledging how hard all of this is, no matter what you selected or have forced on you. I just want you to know that I get how hard this is and I'm here to support you in any choice you have made or whatever situation that you're in. So for a little background, for those of you who don't really know me very well yet, my kids are age 14, 13, 11, seven, five, and three. [00:01:31] And I've got how many years of homeschooling behind me as well as having done some public school. And so I know firsthand how hard it is. To start and grow a business while having the kids at home all the time. I also know that mom guilt feeling like you're never present enough with the kids, but you're not able to work as effectively since your attention is continually divided. [00:01:57] So the first thing before we even get into the tips, just try and let go that don't judge yourself over it. This is a pandemic after. All right. My goal here is to help as many people as possible to learn from my experience. So if you know any other entrepreneurs who are going to have kids at home, and if you find these tips helpful, it means so much to me. [00:02:22] If you could share this episode with them, once you're done, I'd love to help as many entrepreneurial parents as possible, and I need your help to do it. So here are my five best tips to help you grow your business while also doing school from home. So number one know that the first week of school sets the tone for the entire year. [00:02:44] So think of this, like our client onboarding. If you run a membership or you do a coaching program or something, you know that those first impressions after that by really shape a lot of their experience going forward. So spend some time to make this first week really fun and special for your kids. And I especially love to focus on positivity. [00:03:07] [00:03:07] The other thing I'd mention about that first week is if you're able to you ease into it, don't just suddenly go all in. And I have eight hours a day of school, which I never do eight hours a day for the record, in case you wonder, and really start to ease in and think of it as a transition. This is important. [00:03:25] Both for your kids. But also for you, not just easing into the transition, but having this really great first week, because if you can really set that tone for the rest of the school year, if you can get your kids excited about it. And if you can in place some of the things that I'm going to talk about in the next tip, it's going to run so much smoother for you. [00:03:48] Now, if that first week is a train wreck it's Oh, okay. Don't worry about it. Life goes on, but if you can, in any way, go above and beyond to make that first week really awesome for both you and the kids. It's just going to be way easier to keep them going, keep them motivated and to read, really succeed as the school year continues on. [00:04:10] Okay. So one other thing I'm going to mention here here is a resource. It's a book called the power of moments by chip and Dan Heath. And it's all about engineering, memorable moments in a person's life. Now I have found this incredibly helpful and insightful and helping me create moments that my kids will remember. [00:04:31] Forever, but it's also helped me a lot in designing experiences within my business that make my clients absolutely love and adore me and feel incredibly loyal towards me and help spread the word about my business. So it will have a double benefit. If you read the book highly recommended, you will come up with all sorts of great ideas for that first week of schooling from home. [00:04:56] And you'll find it's probably going to be something that changes how you interact with your kids going forward throughout the rest of life as well. And with your spouse or partner or anybody else that you really care about and want to create a moment for it's really awesome. So check out the book, power of moments by chip and Dan Heath. [00:05:14] I'll put a link in the show notes as well. All right. The second tip is to plan ahead and this is kind of like multiple tips all within one. Little heading that I didn't want to have like 13 different tips for you. but all of these are based on the actual school day with your kids. [00:05:34] So number one, create a routine. Now it's really easy when you're doing school from home, especially if you're homeschooling or have a lot of autonomy over your schedule, where nobody's telling you, you have to be somewhere at a certain time. It's really easy to just start that day later and later and later. [00:05:53] And all of a sudden, it's just a mess. It consumes your entire day. So I absolutely believe in starting school at the same time every day. And I even liked to create a school area that is where they just do school. And honestly, it's really beneficial for you to also create a work area. If you're working from home, that is the only place that you, you really work. [00:06:18] And when you're there, the family knows you're working. You know, when you're, and I know if you've got toddlers or babies or whatever, you can't always honor that, but as much as possible, that's where you do your work. That's where you have. this whole environment of productivity around you, even if it doesn't feel that way, cause kids are screaming in the background or whatever, you know, we've all been there. [00:06:38] Trust me. I'm there every day and I'm just. If you can make those spaces, it's especially great for the kids, because then they know that they're kind of quote unquote, going to school, even though it's not going to school. Now, when we first started homeschooling, we didn't have spaces that we could use for their homeschool. [00:06:58] And so our routine was every day to do school around the kitchen table. And so if anything was piled on the table, which I don't know how it's a magnet, but it always is right. So at the beginning of the day, we would make sure that everybody cleaned the table off. We started with a brand new clean table, pull out all the supplies. [00:07:16] We pull out all the stuff we need, and then we'd start our day in school at the table. Now that my kids are older, sometimes I'll let them go and do some of their different subjects in different locations. But generally speaking, it's really helpful to have a specific location for school and it gives them a little bit more of a separation between what school time. [00:07:39] And what's playtime, which is really helpful for kids in staying focused. You may also want to prep a whole lot of snack in advance. I don't know what it is about school starting again, but I swear my kids become bottomless pits. And so when I have, you know, a lot veggies, all cut up and prepped or a lot of crackers and stuff, it's ready to go. [00:08:03] And, you know, I don't have to think about it. I can just pull something out real quick. And there it is. I don't have to be like. Oh, gosh, what are we going to have? You're hungry again. You can't be hungry again. You just ate five minutes ago, , you know, the conversation, right. But when you have that, all those snacks prepped in advance, it's just easier. [00:08:21] And then the other thing I want to mention about this, just from a very practical standpoint, in terms of like planning ahead and how you're going to handle different situations to make it go smoothly, is that some days. How can it be really hard? And so don't be afraid to take a mental health day off. [00:08:40] Now I get the benefit as a homeschooling mama of course, the entire day, without having to be accountable to anyone else. So if you are using some sort of virtual school or there is somebody else that the children are accountable to, you should really view this as like a mental health. They, even if they're doing okay, because, you know, They are not going to learn anything when they are in a certain mood. [00:09:05] And if you can't turn that around, if they can't turn that around, it's just going to be a wasted day with nothing done. And it's going to be full of pain and fighting and arguing and whining, or just difficult stuff that isn't going to actually benefit anybody. And so you might as well take that day, find a way to refresh them. [00:09:24] If you have to give them the day off just to go out and play, whatever. I've just found that it doesn't matter how positive I am and how well I have followed the routine they follow been fed and whatever. [00:09:38] There are just some days that are really hard and they're just over it. And so giving them some space, not, you know, every day, not every week. But having a day here and there, that's really rare and saying, you know what, you're right. Let's turn this off. Let's do something really fun. That's super atypical. [00:09:57] I believe that that can be a really helpful and healthy thing for your kids. And sometimes all you have to do is like an hour or two of this activity, and then they can come back and they're reset and they're ready to go. So don't be afraid to do that when your kids really need it and you'll know, or frankly, if you really need it. [00:10:14] In fact, that's why I did one of my public school years was after we had Olaf, which is my sixth baby. He's three, he's my three year old, the year, right after we had him, I swear he broke my back. Like I love the kid, but something about going from five to six, I just, I was not capable. Of doing school that year. [00:10:35] Like I just knew that I wouldn't be able to do it well. And so we put the kids in public school for a year and it was totally fine. It was actually really validating because it showed me that they were way ahead, even though we do so much, many fewer hours than the public school. And, then the next year we went back to homeschooling. [00:10:51] So, you just know yourself, know what you can handle and not. And if you need to call them for a day, call it for a day. There's no shame in that. Okay. So the third thing piggybacks right off of that is to prioritize self care daily and even more regularly like quarterly. Okay. So this was really hard for me. [00:11:16] In fact, I didn't know, do self care for probably a good solid 10 years, maybe 13 years, because I always felt like it was really selfish. I always felt like my family had to come first. And my, you know, we had to make money. We had to pay the bills. I was super responsible person. All these things just sucked all the life out and I felt bad any time for myself. [00:11:41] And I've completely shifted that 180 degrees. Now I make sense of care, the most important part of my day. And I've had to figure out how to fit it into my schedule. I do it daily and sometimes it's just a few minutes here and there, sometimes it means taking a longer chunk of the day and getting out into the world, whatever it is for you. [00:12:03]honestly, sometimes for me, it's grabbing like a snack or some candy or a doughnut, which I'm not a big sugar person, but every once in a while, I love to have something like that. Something I enjoy and going and hiding in the closet in my bedroom and eating it alone. So I don't have to share it with my kids, which sounds crazy, but that can be self care too. [00:12:23] Like it's okay to have something you love. That's just for you, you know, maybe it's meditation or contemplation. I do that in the mornings. Maybe it's exercise for you every day. Getting out for a run. I know that's been a huge part. Of my self care this year in particular, especially as I've been training for an ultra marathon, whatever it is, try and get them daily. [00:12:45]you know, but also think about what can you do? We do weekly, monthly, quarterly. That really is going to help you be your best self. Because when we are rested, we can give from such a better place than we, when we are continually exhausted. And I especially want to speak to the moms out there. I know that. [00:13:05] There's this , weird, weird conditioning out there that says good mom is always, you know, selfless. We give to everybody, we are servant leaders and I fully believe in serving and I fully believe in being generous, but there's almost the shame around giving ourselves that same care and courtesy. [00:13:28] Can you imagine? How it would feel if somebody even cares for you one 10th of the way that you care for your children, right? Do this for yourself, make this a priority, do not feel bad about doing this. The thing that really got me started with self care, and it's not just going to a spa all the time or whatever, it can be all sorts of things. [00:13:49] I'll give you a couple other ideas in a minute, but the thing that really drove this, Tom for me, was thinking about my daughters one day. What I want them giving to such an exhausted in an overwhelmed level, what I want them living their life like that day in and day out, day in, day out. Okay. All for other people and never ever for who they were created to be what I want them to sacrifice their gifts and their passions and their talents so that they could be, something they feel like they should be, but that's completely draining them. [00:14:26], I would never want them to feel bad, taking a little bit of time to do the activities that they love. They bring them life and that make them a better mom that make them a better partner, whatever it is, make them a better person in general. Right. And so when I thought about it, that way, it's just like, Oh, why would I go way out of my way to do this for my kids, but never myself. [00:14:48] And so once I got over that, it changed everything in my life. It's been one of the best things I've ever done. you know, maybe for you, it's weekly wine with your girlfriends or a monthly or quarterly getaways, you just have to figure out what the, this means for you, but, okay. Do you know that one of the most, supportive things I have in my life that I consider it self care in some ways is connecting with a group of friends. [00:15:14] And I don't even need to have lots of time with them. I don't even need to see them every day or talk to them every day or whatever. But knowing that I have groups of friends that I can just send a quick little message over to and say, Oh my gosh, I'm struggling today. How are you doing? Or, you know, send help. [00:15:30] This is what's going on, craziness or whatever, and just have the empathy and the compassion and have them speak truth back into me and encouragement. It's so. Amazing. And I really did not pursue building friendships for years cause I was just too busy and I d…

    Full show notes at the publisher

    The Subtle Messaging Shift That Helps You Stand Out from the Crowd Aug 09, 2020
    Show notes

    Contact me for Clarity Coaching Sessions or with feedback on Instagram by sending me a DM @JamieMSwanson

    Book: This is Marketing by Seth Godin (affiliate link)

    Episode Transcript:

    there's one thing in business that almost everybody agrees on. If you want to have a successful business, you have to understand your ideal client and what keeps them up at night. [00:00:10] Who are these people? What do they need right now when we know who they are and can help them overcome this immediate need with the stuff we sell and they believe our stuff will work for them. Then they buy it. It's basic marketing. Right. But how do you stand out from all the other people who are selling something similar to the same ideal client as you? [00:00:33] How can you make your messaging shine bright in a sea of noise so that people choose you instead of your competitors. There's a simple little shift you can make that changes everything. And I'm going to share it with you in this episode. [00:00:49] most people focus on who their ideal client is right now in the present moment. Every marketing course you'll ever take will make you walk through some version of defining who your ideal client is right now, what their problem is. Where are they look for a solution and their demographic info, all sorts of things. [00:01:38] They get super detailed. I've even taught this myself. It's not wrong. Exactly. It's just not complete focused solely on the present moment who the ideal client is right now, the problem that they want to have solved right now. And most people failed focus on who their ideal client wants to be become when you shift them, Jordy of your focus on figuring out who they want to be, that bright future identity that they'll have once their problem is gone and they've been transformed. [00:02:13]Everything changes. In fact, Seth Godin said in his book, this is marketing, which you should read. If you hadn't. It's fantastic. He says people like us do things like this. Basically what he means is that we make decisions based on our identity, not just based. On our problems. It's a subtle shift in focus, but it's incredibly powerful when we start focusing on the future identity that people want to have, our messaging becomes much stronger. [00:02:49] It stands out from everyone else. Who's just talking about problems and solutions and the right here, fear and the right now. And. This is why it's so powerful. It's because it's focused on real transformation. It's real power is in helping people become who they want to be and appealing to their identity, not just to the problem or not just to some little whim or thing that they want. [00:03:16] This little subtle shift is, Oh, you stand out from the crowd. In fact, this is the basis for the entire bright future method that I've created, which helps create a bright future for both your client, through the transformation that your product gives them and a brighter future for them world, as they help you spread the word and your business impacts more and more. [00:03:44] People it's how I have built everything I've done over the last 10 years. So let me give you an example to help make this a little bit more concrete, because I know it's a little bit heady . [00:03:56] I usually see this with a bunch of newer entrepreneurs who are trying to do all the things at the same time. You know, they they've gotten some success, they've got something they've sold. They're just not growing the way that they want to. Um, but they're trying all this stuff. They figure, you know, I've literally heard the term, they're throwing something against the wall and hoping that something sticks, right? [00:04:19] So they start an email list. They do all the different social media accounts on all the big platforms. Maybe they start a blog and a podcast and, you know, maybe they make an opt in, or maybe they have several different opt ins to see which one will work best. They buy a course or two, they start doing all the tactics they make a quiz is they just do all of the things, right. [00:04:40] But it takes for ever for most of them to get any tangible results, if they get any at all. So why is that? Right? It's because they're doing all those things, things, because they think they're supposed to. Not because they have a strategic plan for leveraging those and understand the purpose between each of the pieces and how they all work together. [00:05:03] Right. They think they need to be doing those things because yeah. See other entrepreneurs, they follow doing them and they want to be that kind of successful entrepreneur. They w they do what they think a successful entrepreneur is supposed to do because they so desperately want to be successful. [00:05:22] But, like I said, they don't understand the big picture. They have no idea what the strategy is behind all the moving pieces. So they aren't getting results. In fact, this is why most of them feel imposter syndrome. they second guess themselves all the time, they don't feel like they're good enough or legitimate. [00:05:38] because frankly they're super busy doing quote unquote. All the right things, but they are making any money because they're missing the most important part. Right. And in some cases they may even start to wonder if it's their own fault. Like they might start to think that maybe there's something inherently wrong in them that is keeping them from their success. [00:06:00] Like maybe they don't have what it takes or maybe the aren't good enough or maybe they aren't smart enough to make this happen. Or maybe they're not working hard enough and just need to hustle, hustle, hustle, hustle, hustle more, or make it harder on themselves. You know, whatever they, they overcomplicate things. [00:06:17] Do you ever feel that way? Here's what I know to be true. If someone doesn't make it in business. It's not usually because they aren't good enough or they don't have what it takes. They just need to get really clear on the big picture strategy and understand how all the moving parts work together. They need that simple step by step plan to follow, and they need to stop trying to do all the things they need. [00:06:43] Focus. And clarity and they need to stop second guessing themselves and overcome any fears, holding them back and start taking interest. Intentional action. It's amazing how much people do because they think they are surprised host you in order to be a good so, and so in fact, some people build a pretty successful business, just trying to do what they think they're supposed to do. [00:07:05] So you can have some level of success here, but it definitely can be very limiting. You know, I was talking to a person earlier this week on a clarity coaching consultation call, where we were seeing if it would be a good fit for us to work together. And, , they were actually thinking about changing their entire product and business model. [00:07:28] Because they thought they had to do it in order to be a successful entrepreneur, even though they didn't really want to serve these new clients and they didn't really want to do it that way at all. In fact, if they had made this pivot, that would have been a huge mistake because it wasn't what they were passionate about. [00:07:45] It didn't align with their deeper purpose or who they were. And they just thought that in order to be the person they wanted to be to be this successful entrepreneur, this is what they had to do because that's what so many people around them we're doing. So I offer clarity coaching days to help people create that step-by-step strategic plan to become the successful and bright entrepreneur that they want to be. [00:08:10]And when I talk about how I help someone go from just throwing things against the wall and hoping one of them sticks to building an intentional plan that helps them become the profitable entrepreneur that they want to be. It's far more compelling than just talking about how I can help them get more members or make more money or grow their email list. [00:08:30] You see that it's a subtle difference, but it's a powerful one. You know, I'm not just talking about the results. I'm talking about the identity. That they want to have and how I can help them become that person. This is why I base my entire bright future method of running a business on helping someone experience real transformation from. [00:08:52] the stuff that you're selling, right. And when you shift your own marketing to speak to your clients, bright future identity, whatever it is, cause it will be different for all of us and the clients that we want to work with. It's going to help you stand out and shine bright in a sea of noise. [00:09:10] This is what we can, you'd separate ourselves from all of that. And frankly, as a side note, this is also what allows you to speak to more than just one ideal client. So as long as they all have the same bright future identity, and they all want to have that identity in the future, if you focus your messaging on that, and that's the primary driver, you can actually connect with a far broader audience and expand your market base. [00:09:37] Even if that ideal client right now, Looks very different from each other. Cause the thing they have in common is who they want to become. So here's what I want you to do. Give it a try. Let me know how it goes, shift some of your messaging, start talking about that, the person that they can become, and then let me know how it goes. [00:09:57] You can send me a DM on Instagram at Jamie M Swanson. I'll put that in the show notes as well. So you have that there and just let me know how it goes, because I know that this is subtle. But it's powerful. It's so incredibly powerful and most people don't get it at all. So if you find yourself listening to this and thinking, man, okay, I want to be that entrepreneur that Jamie's talking about. [00:10:24] I'd love to work with her to get even more clear on my messaging and, you know, learn more about this bright future method and how you can use it in your own business. and you already have a product or service that gets people results. I would love to help you. , right now I'm doing it. Clarity coaching day is helping bright entrepreneurs who not only want to make a profit, but want to make a real impact in the world with their business. [00:10:47] I'd love to help you do that. I'd love to help you create messaging. That's going to grow your business impact and grow. the impact you're having on the world, not just in your business. So if you're interested, all you really need to do is go down into the show notes, find my contact information, and then. [00:11:05] Send me a message. Tell me what you'd like to do if I have any open spots available. Cause I'm only doing two of these per week. We will set up a free 30 minute call will where I will ask you a bunch of questions about your business to help discover, where you should be focusing your business right now. [00:11:22] And, make sure that it's a good fit for us to work together because I absolutely only want to work with people that I know can make their money back from the clarity coaching day. Very easily once they implement the plan. if we both feel like it's a good fit, then we'll schedule a clarity coaching day with each other and we'll work together to create a step by step plan for helping you create the business that you want to create. [00:11:46] We can clarify your messaging to help you stand out from all the other people who are trying to sell it to the same people that you are. And we can use that bright future method to really become clear on who you're going to help people become and how to get them to that point. Okay. How to shift your messaging, how to change all that, how to communicate it in a way that builds desire for whatever it is that you're selling. [00:12:12] So just head on over to the show notes right now, send me a message. If you found this helpful would love it. If you'd subscribe to the podcast, if you haven't already so that you never miss an episode. And if you would leave a review would be really, really appreciate, you know, if you've got a friend, you can always tell them too, that would be awesome. [00:12:28] Would really love to grow this podcast. If they are the kind of person who really wants to make a difference in the world, because that's who I want to work with. And that's who lights me up most. So we are brighter together. My friend, the world needs us and our businesses, so let's go and make it brighter.


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