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    Business

    Bright Entrepreneur Podcast

    Want to build a Personal Brand? Wish you could see the real behind-the-scenes of how someone actual grows a strong personal brand and becomes an Influencer? How does personal branding work? What personal branding strategy actually helps you grow your audience, and what doesn’t work? Curious about how to make money as a social media influencer? And why should you want a personal brand at all in the first place? In this podcast, Jamie M Swanson, founder of the StorySession System and leader of the Personal Brand Photography movement, takes you behind the scenes as she pivots from having grown a highly-profitable business brand to growing her own personal brand. You’ll see what works, what doesn’t, and hear business tips along the way to help you grow your online business. She’ll explain her social media strategy, how she leverages her audience to fully support her family and make money online, and she’ll share the behind-the-scenes stuff that you’d normally only hear from your closest friends and colleagues in masterminds or over coffee. Plus, she’s going to share her statistics and numbers along the way. Sound good? Then Subscribe, Listen, and Leave us a Review letting us know what you think!

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    Latest Episodes:
    Some Personal Thoughts and What I See as the GREATEST Need Right Now for Entrepreneurs Oct 07, 2020
    Show notes

    Interested in hearing more about the Mastermind groups? Contact Jamie directly on Instagram @JamieMSwanson

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    Join the Insider's Telegram Channel Here

    Transcript:

    So today, I want to take you behind the scenes and into my mind, which is a little bit scary because there's a lot going on in there, but I thought you might enjoy hearing a little bit about the thought process that I am going through as I'm building this new business that I'm creating and what I'm doing very differently from the first time that I grew my online business. [00:00:23] So if you find yourself. In a business that just is way heavier than you hoped. It would be where you have a hard time unplugging where, you know, it could be better somehow if you only had the time to change it and stand back and reevaluate. And if you just feel like you're burning out and don't have the capacity that you used to have, or want to have to really move forward. [00:00:48] I think you're going to find a lot of value in today's episode. [00:00:51] I'm in the middle of two days of masterminds right now. In fact, two different masterminds. One of them is kind of this secret small six person mastermind that I was invited to join. That just started with some brilliant women. And the other one is a larger mastermind that has 60 or 70 people in it. That is meeting for two days and both of them are wonderful masterminds, but it's been a beautiful time of kind of stepping back and thinking about this new business that I've been creating. [00:01:56]if you've been listening to season three, you know, that my goal is to really create a business that's aligned with who I am and what I'm finding. And I'm not even quite three months in. I'm finding that it's so easy. [00:02:10]To go back on autopilot and to just do what you think you're supposed to do, or what's easy to do or what you you've always done because you know, it works and it's so hard, hard to be true to yourself and really know what that means. And to know what that looks like when you are just trying to make some money and build some momentum and get things moving at the beginning of growing a business. [00:02:36] So for me to put this into really clear light, I've been doing clarity coaching day, which I love doing those. And I have been teaching the bright future method course, which I just launched a week and a half, two weeks ago. And I'm loving, uh, the students that I have in there. I'm loving, seeing the breakthroughs that are happening. [00:02:57]During this time, I've also been reading the book, the big leap, which is something that we were given in impact mastermind. Yes. I've been a bunch of masterminds. Just bear with me here. It's so good though. They're so good. I can't even tell you how good they are. But the big leap by gay Hendricks has really got me thinking a lot about what's limiting me from really growing big. [00:03:23] And where is my true zone of genius? Not just my zone of excellence, like the things that I'm good at, but what are the things that I'm not only good at, but they give me life. They bring me crazy energy. And when I'm done with them, instead of feeling depleted and tired, I am fired up and ready to take on the world. the biggest question on my mind is what are the things in my business that fire me up and part of learning this, because it's not always obvious, but part of learning, this has been doing, taking action, launching my course, again, doing the podcast, doing all the things. [00:03:59] And as I do them, I'm kind of doing this internal audit. And asking myself what feels the best? What feels heavy? What do I really not love doing? Even though I may be really dang good at doing it, but what feels light and what gives me energy and what fires me up. I'm realizing that a lot of the current business models aren't really fully aligned with who I am and that. There is a greater purpose that I can serve in the world. If I'm willing to think about how to better step outside the box, step outside the ship and, things I've done in the past and the things that I'm used to doing that I'm very comfortable doing. [00:04:42] And think about creating something that's based 100% on the things that light me up. And for me, my zone of genius by far hands down is that I know people and I know how, how are people so I can see clearly as I interact with somebody and I can have conversations that help discover their strengths and see what's holding them back. [00:05:09] And. Really helped them find alignment and clarity. I have clarity when it comes to people. I know how people work, which is why I'm very good at marketing. I know what motivates. I know how to empower. I know what can inspire. And I really love to help people connect and I'm seeing. That what most entrepreneurs need, especially the ones stuck in the messy middle isn't necessarily a whole lot of new tactics or content or strategy, but that they need belonging, that they need somebody who can be there to support, support them emotionally, as they're launching, as they're trying new things, as they are stuck in this messy middle and just exhausted. And I'm seeing that this need is greater than ever with 2020, let's just be real COVID and all the things. [00:06:06] Have really taken a large toll on everybody. Now I know for me personally, I'm incredibly efficient, but my capacity for getting stuff done is probably about half of what it was pre COVID. I just do not have the emotional capacity to do all the things that I used to, [00:06:26] which is part of why I've had to be so inclusive, probably intentional with the things that I'm doing, because I just, I can't work 40, 50 hours a week anymore. I can't work 60, 80. There's no way I can do 60 to 80 hours a week. Like I've done in the past. I have no desire to let my business rule my life like that again. [00:06:44] And I know it doesn't have to, if I'm truly in my zone of genius, if I'm truly doing the things that I'm not just excellent at, but that I am phenomenally gifted at and that bring me life. And so what I've realized is yes, I can teach and yes, my framework is awesome, but I want to help. People, I want to connect with people. [00:07:06] I want to help them connect with each other. I want to help entrepreneurs who feel exhausted and feel overwhelmed and who can't even unplug from their businesses to find a way to redesign their business and feel supported in it and feel like they have other people who really get it. To do this together to connect. [00:07:30] I know for me, the thing that has gotten me through 20, 20 more than anything has been the friends that I have developed and I used to not really have friends and Kay. And I say that very honestly, and it might sound funny, but up until about a year and a half or two ago, I had acquaintances and I had a lot of them, but I didn't have close friends. [00:07:53] Like the ones you can call on anytime, anywhere, and know that they've got your back. They're there to remind you who you are. They understand what you're doing. They see you. And they love you. Despite the fact that they know all the good, the bad, the ugly, you know, all of it. And I didn't have that. I thought it was broken if I'm totally honest, I'm like, yeah, I know how to relate to people. [00:08:16] And I know how to like, Connect with people on a surface level, but I didn't feel like I knew how to have those deep relationships or find and not have them, but find them. That's probably a better way to put it, which is part of why I joined Stew's mastermind. If you go back and look, listen to some of the very first episodes in this series, way back to season one, you can listen to that journey and yeah. [00:08:40] Or about why I joined the mastermind. I literally told them in the very first mastermind that I paid, all of that money. To make friends who get it because I was lonely and I wanted friends who understood the business side, that I could really develop deep friendships with. Like, yes, I wanted to grow my business, but I needed friends. [00:08:57] I mean, yeah. I have people in my life who know who I am that love me, that. You know, care for me, but they didn't get what I did from a business standpoint. And if you've been doing the online business stuff for any amount of time, or you probably know what I mean, I mean, people don't even know what you do. [00:09:11] They're like, how, what, what, what do you do? How do you make money? Sure. You understand? I have found that to be the most valuable thing for me in getting through this incredibly challenging year, especially with the demise of my old business and all of the craziness that I haven't even begun. [00:09:28] tell you about on this podcast that I'm absolutely certain will come out at some point, but it's been such a year of massive transfer information and no tactic, no strategy. None of those things were enough on their own to get them me through this year. I've needed people and able to thrive through this year. [00:09:50] And I don't know if you are out there doing this alone right now, and you do not have people that you can count on and that you can really call on and you feel alone. It doesn't have to be that way. And. It is so much easier when you have people that you can band together with. So what I'm thinking about right now is how can I create that belonging and that togetherness. [00:10:16] For entrepreneurs, how can I leverage this gift of connection and clarity and site for people like you? Who, who are so exhausted, who are stuck in that messy middle, who don't have time, frankly, to make friends because it's absolutely vital. And at some point, if you don't do this, if you don't get clarity on what you're doing, if you don't get alignment on it, you are going to burn out. [00:10:43] You are going to give up and. It's going to, it's going to cost your health, frankly, and you're missing out on all the things that could be, be like our businesses should be making our lives better, not completely taking over our lives and keeping us unable to, to unplug. And so I want to create intentional spaces for people to come together and connect in small groups so they can build deep relationships. [00:11:12] I want to help people. Build business friends like create business friends, deep friendships. And you know, my, my longterm goal is to create an adventure mastermind where I travel the world with a group of entrepreneurs who are willing to stretch themselves outside their comfort zone. And do beautiful wild, creative things together that help us grow while also talking about life and business. [00:11:39] And that I've always just said was on hold because COVID and travel right now is all up in the air. And you know, who knows how long this is going to last, but it didn't Dawn on me until yesterday that there's still a beautiful opportunity for us to connect together and we need it now more than ever. [00:11:59] And so I've decided I'm going to be launching. There, I don't know what to call them. They're kind of like masterminds, but they're a little different because it's not the formal structure of a mastermind, but the focus is gonna be beyond belonging and really. Supporting each other, as we walk through this entrepreneurial journey together. [00:12:19] So belonging and togetherness, and really connecting like-minded impact driven entrepreneurs who want to make a real change in the world who want to do this together, who are so stuck, that they, I barely have time to breathe. And I want to, until it hit a space for you to step back, to take a deep breath, And to help you realign yourself with your business, because if you don't ever stop to breathe and to reevaluate and to see what's working and what's not, nothing is going to change, you're either going to burn out and quit or. [00:12:59] You're going to continue going, going, going, and just be exhausted forever. And I just, I know the need is so deep right now. I don't have all the details yet. I don't have it all figured out. It's not going to be the 25, $30,000 mastermind that I'm dreaming of. It's going to be much less expensive than that, but it's also not going to be like dirt cheap. [00:13:20] It's going to be somewhere in the middle. And so right now, if this is something that you're interested in, I'm literally just kind of gauging interest in need. But if you really want to connect with other transformation driven entrepreneurs, if you really want to have a group of people, it can become deep, lifelong friends who can support you through this. [00:13:41] You can be a mirror to you who can absolutely help you with the business side, right? More than anything are there to support you. In your personal journey and. Here's the big one. If you're willing to engage and support the other people in a small group as well, I would love to hear from you so you can go to the show notes and probably the easiest way would be to contact me via Instagram at Jamie M Swanson. [00:14:11] And let me know, and if you're driving right now or doing something where you can't access your phone, because, you know, You're driving or whatever else. If you could take a moment and tell your phone to remind you to come back to this and send me a message, this isn't going to be a big launch. This is probably going to be me reaching out to some of the most amazing people I know who really would love this, who would get a lot of value from this. [00:14:36] And who've expressed interest in being in some sort of mastermind. Cause it's similar to a mastermind. But it's going to be a little bit different. It's going to be a lot more accessible and it's all going to be virtual for now, until we know we can do something in person, absolutely open to personal or in person events in the future when we're able to do them. [00:14:53] But for now it's going to be virtual. So it should be incredibly accessible to anybody. And I'm not going to run them in the same way that most people are running them really excited about that. I was, we'll give you more details later as I bang them out, because right now I'm literally still brainstorming exactly what this looks like. [00:15:11] But if this is something that appeals to you and you're willing to commit a year, To getting to know other people, letting them know you and really reevaluating your business to create something that's so much more sustainable and so much more aligned with who you are. And you're willing to both work on your business as well as on your own personal growth. [00:15:33] And you get excited by the idea of doing this together, then reach out to me. Let's have a chat about it, see if it's a good fit. And honestly, Tell me, like, what would make this a dream for you? Because right now I can design it any way I want. And I'm very excited about that idea. So without my friend, I mean this more than ever, we are brighter together and the world needs us. So let's go out and make it brighter.


    From Yes to No... The Important Shift You Need to Make to Get Past the Messy Middle Oct 04, 2020
    Show notes

    Interested in a Clarity Coaching Day? Contact Jamie directly on Instagram @JamieMSwanson

    Sign up for the Bright Future Method Workshop Waitlist here

    Sign up for email reminders here

    Join the Insider's Telegram Channel Here

    Transcript:

    When you're stuck in the messy middle growth can feel incredibly daunting. Because you just don't have the capacity to take on more projects, more launches, more stuff to do because you're already overwhelmed and exhausted. And so the idea of doing more things so that you can have more growth, it's just too much for most people. [00:00:21]Well, my friend, I have happy news for you that if you want to grow out of the messy middle. You don't need to say yes to more things. There's just one thing that you need to do. And I'm going to tell you all about it in this podcast episode, back in December. I took my daughter Britta to Mexico to do this beautiful art retreat with Nicholas Wilton, from art to life. [00:01:15] We were in Salida and it was just a gorgeous setting. We were in this yoga retreat area and we were in a shallow up on top of a Hill or mountain. Thing. I don't know if it was technically a mountain or not, but it was way up high. And you could see mountains in the distance and you could see the jungle around and you could see the ocean and it was dreamy. [00:01:36]We just had the most beautiful work space and I'm not really a painter and I haven't done a lot of painting. I love to paint. I just haven't done a lot of it. And Nicholas walked us through the fundamentals of making and art and painting, and it was all abstract painting. And one of the biggest things I took from it was that. [00:01:59] You don't start with the end in mind. You kind of let yourself experiment. You let yourself grow. You let the painting change on the pallet in front of you. And so, uh, we'd always start by getting some paint. We just get some paint down. We just make something happen. We'd put some paint on, on the board. [00:02:19] We'd let it dry. And then we'd start layering more on. And as we went, the painting would start to take shape. And one of the things that we were encouraged to do to make the painting stronger was to remove elements that kept it busy, to make quiet conversation and add space back into the painting so that the elements that remained stood out more and had more focus and attention. [00:02:51] And that's exactly what needs to happen in our businesses. If we want to get out of that messy middle area. When you're starting your business, you have to say yes to so many opportunities to get things moving forward. And actually it's really good to say yes to a lot of these things. Anytime an opportunity comes your way. [00:03:10] If it's something that's going to help you grow your audience or help you grow your platform or whatever it is is there's a lot of great reasons to say yes to the things that come your way. However point your palette is going to be full. There's not going to be any room or space left for you to breathe. [00:03:31] And it's going to feel overwhelming to try and fit more on there. You probably can't even keep up with everything that's already on there. If you're like most people stuck in the messy middle. And if that's you take a screenshot of this, share it on Instagram and let me know tag me in it because I want to know who my people are, who are out there struggling so I can support you. [00:03:49] And. Really just reach out and get to know you a little more personally, since right now you're listening to me, but it's not real time. This is a recording and I would just love to get some interaction with you. But when you get to that messy middle, I want to promise you and give you hope that there is something better. [00:04:09] When we start to shift from saying yes. To saying no saying yes. Got you to where you are today saying yes. Was a beautiful underpainting where you tried things, you learned what you, he loved, you learned what didn't work, and now you've got this mess in front of you. [00:04:27] And it's probably a very profitable mess. And it's probably a mess that brings you much joy, much meaning and has been really wonderful for you, but has left. You exhausted. It has left. You overwhelmed. And so now if you want to move forward and truly make a masterpiece out of this painting that you've created out of this business, that you've been growing, that you've been putting your heart and your soul into now, instead of saying yes, key for you is going to be saying no, what things can you say? [00:05:01] No, two in your business that currently exists there that you can take away so that the things that remain. Really do well, where can you go deep? And what's left. And in part we need to say yes, early on. So we can learn what we really love. We can learn what works for us and what doesn't. We don't know what we're going to be aligned with without actually trying all the things and seeing which things feel phenomenal and leave us energized and which things where us out and leave us drained. [00:05:36] And now that you've tried all the various things, you've probably taken all the courses and you know, many of the tactics now it's time for you to get focused and start removing things one at a time that no longer need to be a part of your business that leave you drained that you dread. Just because you added it to your business in the first place does not mean that it always needs to remain. [00:06:03] Now I'm taking my own advice in this. In fact, I just announced to the membership that I had been running in the photography industry, that I'm going to be closing that at the end of January, just a few months from now, but it was another. Place in my own business in my life where I said, do you know what I love? [00:06:21] So I held onto this longer than I probably we should have, but now it's fall. It's a time of life. Didn't go of the things that no longer serve us and making space for the beautiful new life and the beautiful new two things that are to come. And so. I made the announcement is the second time I've closed a membership in my business. [00:06:45] And you know, it can be scary, especially if it's something that's been highly profitable, but when you, you really go deep with the things that bring you the most joy, bring you the most excitement and really feel the freedom. To let go of the things that don't, or that have served their purpose. Maybe it's a wonderful thing, but it served its purpose. [00:07:07] Like the second membership, I have loved doing that membership, but I know you deep down, if I was honest that it had served its purpose in my life and in my business and that it was time to let go, even though I really need income and it's hard. Yeah. And to say goodbye to you, no recurring revenue coming in the door. [00:07:25] I fully believe deep down inside of me that by creating that space, something beautiful and something better can happen. And I, and even if it's just going deeper on the things that I'm currently doing. So that's what I want you to be thinking about right now, especially if you're overwhelmed and tired. [00:07:45] Fall is a beautiful season. To really reevaluate what things in your life and your business are no longer serving you. What things no longer bring you joy or never did in the first place? What are the things that make you know, that you're doing out of obligation? Because you think that you should, and not because they light you up and they really, really just make you feel alive. [00:08:11] And be ruthless with this because here's what I know to be true when we let go of the things that we're doing out of obligation. And we take that energy that we've been putting into stuff that has just not been giving us life, the things that drain us. And we focus that energy into the things that are now naturally easy for us that are fun for us that bring us joy and give us energy. [00:08:36] Everything changes. Not only do you enjoy doing your business more or, but you have more energy to do it. You feel more rested and you get far, far better results. It is more important than I can explain to learn. How, what, like what makes you come alive and to align your business with who you are as a leader and as an entrepreneur, because when you do that, That's when the true magic happens. [00:09:04] That's when you start to get out of that messy, middle and start to see the growth that you've been longing for. And instead of feeling like you're pushing your business along, pushing people to become clients, pushing, pushing, pushing, it begins to gain momentum and it starts to grow. And you'll find that you're suddenly being pulled forward by the momentum of success. [00:09:26] Yes, because you're doing the things you love. And I know it sounds too good to be true, and it's really hard to trust. I'm just going to speak it like it is because I struggle with that. As a doer, I have this, this belief that keeps trying to pop up and say that if you're going to be successful, you should have to work hard to get there, but it's not the case. [00:09:44] You should have to work. Like not have to, you should get to work right. In your strongest gifts because that's when you have the best progress. That's when it's the easiest, that's when it's the most life giving. And that's when you're really going to Excel, don't focus on strengthening your weaknesses, let go of those folks, focus on going deep in your strengths and the things that bring you joy and the amount of benefit that you will get by doing those things even better, even more joyfully and making your business easier is kind of far outweigh any benefit you would get. [00:10:16] From focusing on the things where your weak areas, where you're weak and trying to improve those. So that is my encouragement. You today, my friend is stopped thinking about the things that you should say yes to, and instead take some time to focus on the things that you need to say no to and put everything under examination, really examine how they make you feel. [00:10:40] What you love, what you don't and, um, use that to make a plan for moving forward with life on your plates. You can have more time. You can have more joy. You can have more space while also having better results, because you're really doing the things you love. So, if you want any help with that process, I still have a few clarity coaching days left, and I would love to help you sort through the business that you've created and really simplify, simplify, and create a plan that is customed to who you are, so that you can go into this fourth quarter, which is going to be busy the whole day. [00:11:19] These are coming as much as I hate to say it. It's not going to be long, and I want you to be able to go through them. With less stress and less fear and like overwhelm than you've ever had before. Because your business finally feels light and easy and you got clarity and what you need to go deep on. So if that's something you'd be interested in, I have a few clarity coaching days left to this fall, and I would love to consider you for a clarity coaching day. [00:11:50] You can just go to the show notes. You can reach out to me on Instagram at Jamie M Swanson. That's in the show notes as well. In case you are listening to this while you drive or something, but reach out to me there and we will set up a free clarity consultation. It's about a 30 minute. Zoom call where we will talk okay. [00:12:10] About your business and see if it would be a good fit if I'm really going to be able to help you clarify, but also give you a plan that is going to help you make your money back from that day. As soon as you can implement it, like that's my goal. I want this to be such a no brainer for you. And it's also an opportunity for you to see if I would be a good fit for working with you. [00:12:30] So we can do that. I'll ask you a bunch of questions about your business, and if we both decide that it's a good fit, then we'll talk about, okay. You know how to make payment and move forward and set a date right then there at the end of the consultation. So it's very easy. It's low pressure. Well, not just low pressure. [00:12:45] It's no pressure. I, it really needs to be a good fit for you, but I, I just want for you so bad. To get out of the overwhelm and I've feeling it, it feels so heavy. And there's so many people I know who are pushing so hard right now. It has been an incredibly difficult year. And when you can let go of the things that are draining your energy and just focus on the things that make your life better. [00:13:09] You will have so much more time to do the things that are important to you. You have time just straight up time. Like that might be even new to you. It's how I've been able to homeschool my six kids while fully supporting our family with my online business and doing crazy things like training for 52 mile race. [00:13:27] Like I don't work more than 25, 30 hours a week. Yeah. Because I don't need to. When I go deep into my strengths and I have the freedom to actually enjoy my life and to spend with my kids and to get out in nature, I had to do self care. Like I haven't done self care. I hadn't done self care in like 15 years, maybe longer. [00:13:48] And. You know, that doesn't just mean like going to a spa or pampering or whatever. It just means truly filling my own cup so that I can come at life from a place of energy and a love and not exhaustion. Even though 2020 has been crazy year, I have never felt so alive and so excited about the future. So I want that for you. [00:14:13] I really do. And I would love to help you find it. So if you'd like to work with me for clarity coaching day, Get all the details in the show notes already told you how that works. I would love to help you find this for yourself. And with that, my friend, just remember we are brighter together. The world needs us. [00:14:30] The world needs you out there functioning at your very best. So let's go out and let's make it brighter.


    The Single Greatest Leverage Point in my Recent Launch Sep 30, 2020
    Show notes

    Interested in a Clarity Coaching Day? Contact Jamie directly on Instagram @JamieMSwanson Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: I have got dozens and dozens and dozens of launches under my belt. At this point, since I've been running my online business full time since 2011, I've brought in multiple seven figures of income, mostly through launches. And I have learned over the years that the tactic that you use to launch isn't nearly as important as understanding why do these tactics actually work and what needs to happen in order for a launch to be effective? So in today's episode, I want to share with you the things that I was considering as I prepared for a. Beautiful, but very tiny launch on very little time and with very little help so that I could maximize the results that I got. [00:00:51] So coming into this launch, I only had 66 people signed up for my email list, 66 that's it it's like the tiniest little email launch ever, you know, like I've had over 120,000 people on an email list for my photography business. So going to launching from multiple thousands of people to launching two 66, people took. [00:01:45] Big shift in mindset. So as I was preparing for this, knowing what I know, no now as a bright entrepreneur with all sorts of experience behind me, I knew that the more personal I could be with my people and the more I could make deep connections with my people, the more effective my launch would be. In fact, you know, I was putting into you other stuff I didn't need. [00:02:08] Okay. Let's let's just talk about how crazy this was. I did not even have a sales page on the first day of open cart. All I had was an order form and. I didn't even get a video or anything up until the next day now. So I literally set up my sales page in like 90 minutes. [00:02:26]Because I know that I get really sucked in and I want it to be perfect. And I know writing really great copy takes awhile. And I knew that if I didn't set a timer for myself and give myself a limit on how long I was allowed to spend time working on the sales page that I would spend. [00:02:41] All of my time there and that it wouldn't be nearly as effective as the other things that I wanted to do, which I'll explain to you in a minute. So I made a really basic sales page, super duper basic, started with a problem, talked about my solution. shared a few. Case studies and talked about what was actually going to be covered in the course and how it was going to work and then had a call to action to join the workshop. [00:03:06] I should call it a workshop. It's kind of like a course workshop, whatever, just like the term workshop better. So anyways, it doesn't matter. So I did that super, super first draftee. They barely even have finished first draft missing, all sorts of elements that you should find on a really persuasive sales page, super effective sales page. [00:03:25] I know all the stuff that should go into it. And yet I got it done. Done is better than perfect. Right? So that's one thing that you should know going into this just a total side note is better to be done in launch and not have it to be perfect than to not take action and keep waiting. But what I did instead, the place that I spent the majority of my time was in two places, number one, and getting content out on a mass basis, which was for me, This podcast. In fact, you can go back and listen to the five episodes that I created to promote the enrollment period of my launch. [00:04:03] And frankly, I kind of put those together last minute as well. They were not scripted. Normally I like to script things that are more of a sales. Type of, you know, selling mechanism, so to speak, not scripted at all, totally off the cuff, but it spoke to my heart. So we had that and then emails to back them up so that people could know that these were happening and get some of their questions answered via email to the whole 66 people who were signed up. [00:04:29] I just laugh because it's such a tiny number. It's fine. It's it was great though. But then the thing that I really focused on the second. Thing was, getting really personal and trying to have as many, one on one conversations with the people as I could, you can reach out when you've got 66 people and talk to every single one or at least try to. [00:04:51] And so that's what I did. I used a software called video ask, which I absolutely. Love it's, there's a lot of different uses for it. Honestly, I think it's best for collecting testimonials and feedback from your people, but it allowed me to send custom videos to everybody who had signed up either for my waitlist or for my podcast. [00:05:08] No, those combined were 66 people just to be really, really clear here, not a lot of people. So I spent a few hours one day after I. Made my sales page. You know, I put my timer on, finished my sales page. It's a good enough tested it to make sure it worked. And then I went and I sent customized videos to every single person and asked to get to know them better. [00:05:29] Let them know that the bright future method workshop was open and invited them to join. And it was very simple. The video messages were around 90 seconds long give or take a little bit, but they were different for every single person. I use their name in the video. I spoke to them directly. Okay. If I knew some of them or I'd had conversations with some of them prior, I reached out and I mentioned our prior conversations or. [00:05:54] Bring details into the video that would show them that I remembered who they were. And I also reached out to a couple people on Instagram or Facebook that I had had some conversations with and ask them personally, if they were interested in joining now, you can't do this. When you've got 66,000 people signed up for your email list and you're launching to the masses. [00:06:15] But when you're small, you can add absolutely get super personal like this. And the benefits are twofold. Number one. It's far more effective when you can reach out to somebody personally. So anytime you can leverage that personal touch in a real way, that's going to be. Far more effective when it comes to selling than just sending an email that you're sending to everybody else, the more personal and specific you can get to the person you're talking to, the more effective and relevant your message is going to be for them guarantee. [00:06:48] And so few people are doing this, that it really stands out from the crowd to have this happening. . But the second benefit is, is that you learn your people inside out when you talk to them personally. So the software I was using allowed them to send a video or an audio or a text right back to my phone. [00:07:07] So we could have a conversation right then. And right there. Now this shaped my messaging for the entire launch. There were things that people said in their responses that I was like, Oh man, I didn't even think about that as being an issue that were incredibly helpful for me in shaping my messaging. And I would never have known had I not reached out to them personally. [00:07:32] So not only is it more effective in helping get more people into your. Business, whether it's into a course or a membership or whatever it is you're selling, but it's also going to help you get Supreme clarity on the messaging that you need to use in order to have an effective leader. No, I cannot tell you how important having clear messaging is. [00:07:55] It's why we spend so much time focusing on that and the bright future method workshop, because the more clearly you can communicate your message, the more. Easily people can like no off the bat, if your product service membership, whatever it is, whatever your offer is, if that's really a good fit for them, they should know pretty quick. [00:08:17] If this is something they want or need. And if this is going to be a good fit for them. So when our messaging is tight, man, everything falls into place. So being personal, building these relationships and reaching out people one-on-one helped me get. A very high conversion rate on a very tiny list made over $10,000 from 66 people, which is pretty dang impressive when you look at all the numbers and break them down. [00:08:42] But also Gabe me so much clarity on how I could strengthen my message, which you should always be strengthening. Every time you launch, no matter how long you've been launching your product, you should become more and more clear every single year that you launch every single time that you launch, because you have these conversations because you hear the questions they're asking because you better understand your people. [00:09:08] So I would say without a doubt, The one thing that I have learned through all of these years from launching that makes the biggest difference and launches, and the final results is building a true relationship with your people, connecting with them as personally, as you possibly can. And now that's going to look absolutely different, whether you have 66 people or 6,000 people or 60,000 people. [00:09:35] You're going to do it in different ways and that's okay. But the more you can connect with them, the more you can build that relationship with them, the more that you can talk with them and make them feel like you're having a conversation with them instead of just talking at them or to them. The more effective your launches are going to be. [00:09:56] So the tactics in this case are less important than the underlying principle of building connection and really connecting. And building that relationship on a personal level with them. In fact, this was verified because when people come into my group, I asked them, why did you decide to join? Cause we're doing this within a Facebook group. [00:10:19] So they just bought, they literally just bought, they go to a landing page that gives them a button to, come and request to join the group where we're going to be doing our discussion for the course, the workshop. And so I ask them what made you decide to join? Every single person. And this blew me away because this is not normally the case with big launches. [00:10:39] In this case, every single person that came into the workshop said some variation of. I joined because of you, I believe in you. I, I trust that you can help me get the results that I, I want. It blew me away. It blew me away. You can do all of them mechanics completely. Right. But if you don't have relationship, if you do not have trust, if you do not. [00:11:09] Build that connection with your people, whether it's one-on-one individually with a smaller audience, or whether you scale that connection on a larger scale using, you know, stories and all sorts of tactics that I talked about a lot in the first season of this podcast. So I'll let you go back and find them, but if you're not building that connection and that relationship, your launches, your business , [00:11:33]they're just not going to be as effective as they could be relationship and trust and connection trumps all. So if you're listening to this and you're thinking, man, how do I build that relationship with my people? [00:11:48] What kinds of things can I do at whatever? Part of the business you're in whatever size you are to build that relationship, to build that connection without sucking up all of my time and all of my attention and draining all of my energy. And you want some help getting clarity and figuring that out. I've got a few clarity coaching days open still this fall. And if you want to work with me for an entire day and get super clear on how you can build that relationship, how you can build that connection and what tactics are going to be best for you, whatever size business you have. In order to build that connection and get better results. [00:12:30] I would love to work with you because if I had tried to do that, the same things that I did for the big launches back when I was doing this to thousands and thousands of people, I firmly believe it would have fallen flat on its face because you can't build the same kind of connection and get the kind of conversion rates that I got. [00:12:51] When you're doing it for the masses like that, cause you can't build the depth of connection that I was able to with a tiny yeah. List. Because when it's tiny, you have the time, right. Capacity to reach out more personally. Right. But when you have these big lists or even a medium list and you can't reach out to every single person individually, there are absolutely ways that you can scale that connection. [00:13:12] You can scale that relationship building and the most effective way for you to do that. It is going to be, to use a tactic that's most aligned with who you are as a person. And there's lots of different ways to do it. Like I said, I know pretty much all of them I've tried every one then before I realized that the stuff that works best is the stuff that really is aligned with who I am and what my gifts are. [00:13:35] So, if you want help, figuring out how to pick a tactic, that's really going to work with you. That's aligned with you, and that is perfect for the size of your audience. And if you want help getting clarity on the messaging or planning out a challenge or any of those things, one of the clarity coaching days would be a perfect fit for you. [00:13:56] So if you have any interest in doing this. And I would love to do it. There's nothing more fun for me than sitting down with somebody and really helping them. Layout, all the things on the table and getting really clear on, okay. Which ones need to be focused on, how we can fill in the gaps, how we can clarify the messaging, move forward and really. [00:14:19] Make a lot of progress quickly. It just, it just lights me up. It's like my favorite thing to do. So if you would like somebody to have to take a peek at your business and help you figure out the strategies, the tactics you should be using to go from where you are now to wherever it is you want to be next. [00:14:36] Reach out my contact information is in the show notes. And I would love to talk with you personally and see if a clarity coaching day would be a good fit for you. Now I'll be straight up honest. These are not cheap. They are several thousand dollars, but it will save you some how much time. [00:14:56] And honestly, you probably do not need more courses or more learning what most people need to get out of that messy middle and really start growing fast. Last is clarity. Now I have my bright future method workshop, where I help people create the plan and they, they learn the framework for how to do it. [00:15:15] They do it themselves, but a clarity coaching day is you actually get to work with me personally for the entire day. And you come out of it with a step plan to move forward towards your next goal and a ton of clarity on what you should be focused on and what you shouldn't. And that's my goal because when we have clarity, we can move fast. [00:15:33] When we know what we need to do, we can get her done and make it happen. And I'm so good at working with people and helping them find strategies and tactics that are aligned with their gifts. So, if you want to do that, if this sounds amazing to you, I only take clients where I know that I can help them make their investment back quickly. [00:15:54] So even though it is several thousand dollars, it's not cheap. Just going to be very clear about that. My goal is to make sure that it's a…

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    BONUS: Are You Exhausted and Stuck in the Messy Middle? (Part 5 of 5) Sep 24, 2020
    Show notes

    Sign up for the Bright Future Method Workshop here Live Q&A Session via Zoom at 8pm CST on Thurs 9/24 here. Ask Jamie a Question about the Bright Future Method here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: Well, hello. My friend today is the final episode of our five part series called five common barriers to building a successful online business. Now today's barrier is all about not having enough time. To do the things that, you know, you need to be doing in your business to really get ahead. [00:00:24] It's when we get very stuck in the messy middle and feel like there's just not enough time to do all the things that we have to do now, there's a couple of different ways we can overcome this. But the way that I recommend is actually pretty counter-cultural. So are counterintuitive. I think counterintuitive is a better word than counter-cultural has nothing to do with the culture. [00:00:46] Although kind of anyways, you'll see what I mean in today's episode So I've been sharing a lot of the lessons that I've learned from running a 52 mile trail race a couple of weekends ago. And today's lesson was definitely the hardest one for me to implement and learn because I'm a quick start and I'm a go getter. [00:01:39] that's my general tendency. [00:01:41] I. Tend to default into work mode and go mode, as opposed to rest mode resting is a discipline for me. So when I was setting up my training schedule for my 52 mile race, I knew that it was really important that I have this time that's called tapering. So for the last three weeks or so instead of. Adding more mileage into my training. [00:02:11] I was actually cutting back pretty significantly until I was doing very little, that last week before the race. In order that I could be completely fresh and ready to go on the day of the race. Now I'm going to be honest. This was really hard for me because I was running a lot. , I was often running a half marathon on Saturday. And a full marathon or more on Sunday. I know it's it is what it is. Just, you can judge, if you want to. It's fair seems incredible to me as well, but I did that for several weekends in a row. [00:02:46] And so to all of a sudden start cutting back significantly. Especially over a three week period, which felt like for ever really made me worried that I was somehow losing the fitness space that I had created and that it was actually going to make me less fit for the race itself. Now, logically. [00:03:10] I know that it was good for me to do this taper, but it was still really, really hard to have that discipline to not be out in the woods because you have to love being in the woods. If you're going to do a long trail race. [00:03:24] And I do, I come alive in the woods. So I loved all of the training time that I got to spend out in the woods and it was many, many hours. And so it was hard. Number one, just not to be doing something that I really loved doing because I enjoyed it so much. But to in the back of my head, I'm like, Oh, I really should be doing more like that compulsion in me. [00:03:48]To constantly be doing and to be working harder and going further and, you know, just continuing to push, push, push made it really difficult for me to actually step back and to rest. Now I didn't cut back completely. [00:04:05] I still did running, but I knew where I needed to cut back. And when I needed to cut back onto the intensity and all this stuff. [00:04:11] Okay. So I had a plan. I had a plan. That's really the main part. If I hadn't had this plan, if I hadn't tapered, there's no way that I would have performed nearly as well as I had in the race, because my body would not have had time came to heal itself would not have had time to rebuild them muscles so that I could really go as far and as fast as I did. [00:04:38] And so this is what I think happens to. So, so many entrepreneurs who are building businesses, they start to have success. And they continue moving forward. They're launching their marketing, you know, they're creating evergreen funnels, whatever it is, and they're going, going, going, they may be even taking courses and joining memberships and doing personal growth and all of the things, . [00:05:02] But at some point, If you do not slow down and take a step back and look at the big picture and really get clarity about what's the most important thing and what you need to kind of let go of for a while so that you can really. [00:05:19] Reevaluate what you need to be doing. You're either going to injure yourself or you're never going to heal. you're actually going to hinder your progress because you're not taking that time that you need to rest. To get focus, to get clarity and to make, make sure that you're not overdoing it overdoing. [00:05:40] It can actually hurt your business. Now over the last few days, as I have been talking with a number of entrepreneurs who have been thinking about joining the bright future method workshop, I have heard many of them say, gosh, I would love to do it, but right now I've got this and that. And this. And that, and I just don't have any time. [00:06:01] And I'm in this course and I'm in this membership and I'm doing all these things and I, I really want to do this, but I just don't have the time. I just don't know if I can take that time in the middle of all this craziness to really. Focus on the materials that you teach in the bright future method and implemented in my business. [00:06:23] [00:06:23] Now I have been stuck in that messy middle, and I've actually seen my business decrease because I didn't step back and slow down. And I just kept pushing, pushing, pushing, and I got so busy that I lost sight of the things that were really important. I lost sight of the essentials. And I wasn't watching what was happening with my clients, what was happening in my marketplace. [00:06:53] And I failed to shift when I needed to, because I was so busy. I didn't even know, notice that everything around me was changing or that I will isn't doing, and focusing on the things that are really going to move me ahead. I was kind of doing the things that I had to do because , I just assumed that that's how I always had to do it. [00:07:12] And it just got really, really. Exhausting. And so if you're exhausted right now, if you are stuck in this messy middle, there's something that I want you to understand. Well, one, you need to slow down if you really want to get out of the messy, middle and speed up and go far, it didn't take me that long in my tapering to really heal. [00:07:36] And really prepare myself to go long, fast, and hard. And that was amazing. I tell you what, the day of the race. I felt like a total totally new human being. I felt invincible now. I was pretty tired by the end, not going to lie, but I got so much further into that race. And into that run before I even started feeling tired, it was incredible. [00:08:03] Like, I think I was around mile 35 to 39 ish when I started to actually feel pretty fatigued, like, okay, this is starting to be a little bit of work, which is crazy because my longest run before then was like 29 miles. And I was. Dead at mile like 18 or 20, I was just like, how am I going to go on? And I couldn't believe how much more I was able to push and how much easier it was when I took that time to rest and heal, even though it's really, really hard. [00:08:34] And so if you are really stuck in the messy middle, If you're so busy and you just don't even have a moment to take a breath, you're not doing the self care you need to do. You've got demands in your life from every which direction. And you just feel like it's absolutely impossible. one of the best things that you can do to get out of that messy middle. Is to slow down. Just really sit there, take a moment and say, what could I put on hold for a few weeks while I reevaluate, what's really important. And what's really gonna move me forward in my business. And so I can take a breath. [00:09:15] And breathe and it feels scary because it feels like you're losing momentum and momentum is really key building an online business, but sometimes we need to slow down so that we can come back and re I really pushed hard. And that's when we start to grow. That's when we go far, because we have our focus, we are rested, we are strong. [00:09:34] We know exactly what we need to do and we can move forward fast. So it could be that if you're stuck in the messy middle right now, Even though you may not have time for it, even though your attention may be scattered amongst a dozen different learning platforms and whatever else, if you don't know why you're not growing more, if you feel like you should be further along than you should be the bright future method workshop might be exactly what you need right now to help you move forward faster. [00:10:05] Making the time to work through the course and go through all of the workshop. Materials might be the absolute best thing you can do to really see your business scale. I truly believe that. I mean, with all of my heart and I know it might feel really hard to make the time to do this, and it's not that it's tons and tons of time in lessons. [00:10:28] There's a weekly accountability group that is like 45 minutes to an hour. And then the lessons each week, my goal is to have them at an hour or less might be as much as two hours for some of the weeks, but the real time comes in the thought that you're going to put behind in implementing this for some of you, it'll be really quick for others of you. [00:10:47] It may take more time. And so. I don't know. I can't tell you exactly how much time it's going to take you to go through this process and really get clear. It might take longer if your business is especially messy and you need to really look at everything that's there and kind of weed through, but it will absolutely give you clarity. [00:11:08] It will make your messaging stronger so that when you're putting it out there, you're attracting the right people. And it's. Building desire for your products and it's building more momentum in your business. It's reengaging your audience. So when you email them, they actually respond. Do they click the email links? [00:11:28] They, you know, do what you're asking them to do when you post in your communities. People are gonna comment on it, like on it. And they're going to engage with each other. It helps you take your business from really busy feeling like you might be putting things out there, but not getting the results you should. [00:11:44] I really tired business, right. To being. Revitalized to being empowered, to being truly engaged and effective, it will actually help your momentum grow. Now I know this is hard and you know, what's best for you, but I just, I just. Don't hear enough people talking about this level of exhaustion that comes in the middle, and I really don't want to see you hurt your business longterm because you didn't slow down it take the time you need needed to really focus. [00:12:17] Okay. So. I would love to have you in the bright future method workshop. We start on Monday. You don't have to be there live on Monday. You can watch the videos at whatever time works for you, but I will, we'll be going live on Mondays 11:00 AM. So you can actually be there on the videos with me as I'm teaching them to you, but we're going to. [00:12:35] Go deep into your business. We're going to reconnect with why you started your business. We're going to reconnect with that transformation that you want to help your clients. I have. We're going to look at what you're doing, doing, and see how you can most effectively help them get that transformation. [00:12:55] And maybe some, you know, find some of the things that you can let go of in your business and not do, because they're really not building momentum. Maybe they're not aligned with who you are and you just hate doing them, but you feel like you have to do it because you always have like, maybe you've had, you know, some course that you've been selling and you just hate the way that it's structured or maybe you've been doing coaching and you really want to go all in with an online course or membership instead. [00:13:22] The bright future method workshop is going to help you create a business. That's so much easier to run, to really clean up what you're doing. You're not so exhausted and give you extreme clarity about what your message is. Jane should be how you should be marketing it and how you can move forward fast, and then keep. [00:13:43] The buyers that you are getting engaged in your business longterm, it's going to help you create those crazy loyal customers who want to stay longterm, who want to tell their friends all about your business? It's really going to help you build a movement around your business. [00:13:58] I mean, it's whether or not you want a movement it's going to happen because you're going to have this community of people who love everything you're doing, they're going to feel so grateful for how you've helped change their lives. And they're going to want to bring that transformation to more people as well. [00:14:14] So if you're tired, If you are in this messy middle, if you especially cannot imagine how you could ever slow down for anything, let alone take, you know, two months to do this course, which you don't have to take it off, away from your business. You can still absolutely keep doing stuff in your business. [00:14:32] You just got to find a little bit of time each week to come and to focus on your business and invest. In looking at the big picture and really getting clear on intention and purpose and getting that clarity that I know you need. So if this is you, I would love to invite you to be part of the bright future method workshop. [00:14:52] Now, today is the last day that you can enroll. So if you're hesitating, uh, you can send me a message. It comes directly to my phone by going to Jamie graham.com. Send me a Jamie Graham. I know super cheesy, but I love it. It's kind of cute too. J a M I E G R a m.com. It's using the super cool little app. So you can send me either a video, which is my preferred method, but you could also send an audio or a text message if you want to. [00:15:23] It comes directly to me. So you bypass my customer service team. I will answer as soon as I get it, there's a slight delay, but I will answer as soon as I'm able. And I would be happy to answer any questions that you have about it, but you can get all of the details about the bright future method workshop, and join us@brightfuturemethod.com. [00:15:44] Now all of these links are in the show notes as usual, but here's, here's where I want to leave you today. I know how hard this can be. I've been there and I know how hard it can be to take time, to slow down and to really focus, especially if you're a doer, it's going to feel really off. I mean, it could feel really hard if you really take the time to think about your business and work on your business instead of working in your business. [00:16:16] But if you really want to grow, if you really want to scale, if you want to have the income and the impact that you know, you can make in the world with your product, then you've got to slow down. You've got to get intentional. It's a beaut…

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    BONUS: Does Your Audience Ignore you and NOT Engage? (Part 4 of 5) Sep 23, 2020
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    Sign up for the Bright Future Method Workshop here Ask Jamie a Question about the Bright Future Method here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: Welcome to part four of this five-part bonus series called five common barriers to building your online business and this bonus series, which releases every day at 6:00 AM Eastern time for five days in a row, we're exploring five of the common barriers that keep people from really getting out of that messy, middle and starting to grow their business with you. [00:00:26] Ease simplicity and really scale it up quickly. And so I'm really excited about today's barrier because I know this is something that you can overcome and it's something that so many people struggle with. So with that, let's get into the episode [00:00:42] So a lot of people focus on growing a big audience and growing their email list and starting a community and posting on social media and doing all the things that you need to do in order to build your business. However, So many people, so many entrepreneurs run into this problem where they start to grow this decent sized audience, maybe even a large, but it just isn't engaging. [00:01:45] They are getting any responses when they send out emails. their communities may have a bunch of people in them, but it's kinda like. Dead crickets. Nobody's in 10 crickets. What kind of analogy is that? It's just quiet. You post something, you ask questions and nobody responds. Nobody's posting their own stuff, right? [00:02:07] The community, isn't a community at all. It's an echo chamber and maybe your social media accounts seem just as quiet and empty, like you're posting, but you don't even know if anyone is. Seeing it because nobody's engaging with them, right? So this is super common. It's very normal. If you find yourself in this place where you may have grown this deep sized audience, but you just don't feel like they're listening. [00:02:35] You're not standing out from the noise. There's nothing, that's really engaging your people in a way that, you know, you can engage them with. And so it's very, very frustrating. It's kind of like me. I have six kids, which, you know, in terms of families and kids is on the bigger sides. You could say that I've grown a fairly large audience of children. [00:02:57] Just bear with me on this ridiculous example. And they don't like to listen to me either. Sometimes it feels like I have to yell at them to get them to pay attention and do what I want them to do. And I think so often in our businesses, that's what it feels like with these audiences that we've created is that unless for a yelling at them, which I know you're not yet, don't yell at your people, not the strategy, but it feels like we have to do something really shock worthy or yeah. [00:03:24] Really intense to get their attention. And even then sometimes things don't work even then they might not pay any attention to us. This is an incredibly common barrier to growing your business past that messy middle, and really getting the growth, the income and the impact that you want to have in your business. [00:03:47] So there's three things that you really need to learn how to do. That I can help you learn something. I teach in the bright future method workshop, which is open for enrollment right now, bright future method.com. But let me tell you what they are and a little bit about how to overcome them. So first, if your audience is silent and you are just not having the influence that you feel like you should have at this point, [00:04:14] the first thing you need to do is make sure that you are attracting the right kinds of people who really want what you have to offer. Having a large audience doesn't matter if they aren't the right people. If you're trying to sell stuff to teachers, but you've attracted all doctors, well, that doesn't help you at all because all of your offers, aren't going to be relevant to them. [00:04:38] None of what you're selling is going to be something that they need. So they're not going to buy it. So, number one, you need to learn how to attract the right. People. And we do that by having the right kinds of comments. Number two, you need to know how to build desire for your products, so that when you do offer them to the world, people buy. [00:05:03] Now, I actually talked a few podcast episodes ago. I don't have the number in front of me. Right. But, I talked about how to create content that builds desire for your product. So you can get the basic framework there, but in the bright future method workshop, we actually create this thing called a transformation map, which is a tool that's going to help, you know exactly what kind of content you need to be creating to build desire so that people want what you are offering and are excited to buy it. As soon as they know how to do that. Third. What you need to do is learn how to engage your people and have real conversation with them and empower them to take action. [00:05:49] Okay. That's kind of a couple things. All right. Got it. Okay. And then third, we need to learn how to lead and how to shape our conversations with our audience so that they're more likely to engage within it. We have to think about the questions we're putting out on social media and the posts that we're putting in our groups and the emails that we're writing and all of the content that we are producing. [00:06:23] If we want to get people to engage, we need to think of it as a conversation. How do we have a conversation with our people that they're going to want? To join. Now, I go deep into this concept of conversation in the bright future method, because it's such a valuable idea on, how to kind of flip the switch from thinking about posting content, to thinking about. [00:06:47] Growing in engaged audience and community that actually engages with you, but also engages with each other and really becoming the leader that they need that empowers them to not just talk to each other and learn, but to take action and this taking action thing as a really pivotal part of the puzzle that so many people miss, because action takers are buyers. [00:07:16] Let me say that one more time, because it's so important. Action takers are your buyers. If they take action, now they have personal experience that what you're telling them actually works and gets results. And so they're going to be far more likely to buy your products. Not only that, but when they do buy your products and services, they're going to actually. [00:07:40] Implement what they have learned and get results. And so they're going to be even more loyal to you and you're going to get better success stories, action takers, end up being your movement makers because they become so transformed through taking action that they fully own your deeper purpose and want to see this get out into the world. [00:08:03] And so they share with anybody they know, so that needs what you have to offer. It's really exciting. So you've got to have that focus on empowering them to take action. And that my friend takes real leadership. It's not just about some fancy way of writing. It's not just some copy template that you can take and swipe. [00:08:25] It's actually understanding the deeper underlying transformation that needs to happen and knowing how to empower and inspire and encourage your people to do that. And that's probably my favorite part. Of the bright future method. Workshop is a, when I get to talk about how to empower your people, because it's one thing to build an audience, I honestly believe anyone can build an audience. [00:08:54] It's another thing to build an audience that actually follows you, listens to you, buys what you offer and does what you say. That's true influence, and it's not manipulation. I want to just be really clear. It's great. Leadership, you can do it in a way that is super positive, super encouraging, and really helps them own their own success. [00:09:20] It's absolutely my favorite part of the entire workshop, because there's nothing more exciting to me then seeing somebody learn how to go from just like putting out this really, I don't know. Vanilla copy. I don't know what to call it. Content that just doesn't engage people to suddenly understanding what they need to do in order to empower their people and really inspire them to take action and then see things start to take off. [00:09:55] So what I want to do is you could hear me, you can listen to me. Talk about this for hours. You may have if you've listened to my podcast for ages, but. I would actually like to share a story with you from Bita Bita was in the bright future method workshop back in may and June the very first time that I ran and it was super raw and rough point, and she had such an incredible transformation in her community and her membership. [00:10:26] But I want you to hear from her words what happened. So let me share that with you right now. Hi, my name is Beeta and I took the bright future method workshop with Jamie. And I just want to tell you if you're on the fence about joining, don't be jumped right in, because it will change your life and your business dramatically. So prior to doing the workshop, I was really struggling with building my audience. [00:10:53] Yeah. And not only that, but conveying the vision behind. My membership business and what I really wanted to bring to the table for my customers. And once I joined the workshop, one of the first things we learned was something called a transformation map, which helped me completely changed my perspective about my business. [00:11:12] Right. Specifically the path that I wanted my customers to take from the point in which they met me and found out who I was all the way to the point in which they were one of the long standing members inside my business. So that completely changed the game right off the bat. And then we also worked on how we actually showed up and managed. [00:11:35] Our Facebook groups, which for me was one of the pieces Mary's spots that I was trying to build an audience. I'll tell you, my group went from just people trickling in quietly, you know, not much happening in the group to me having a wildly successful Facebook group where engagement was high, people were jumping on board with me and my business, loving what I had to offer, begging me for more. [00:12:02] And really, I just couldn't even keep up with. Approval requests and the Facebook group, because I was getting more than a hundred each day wanting to get into this group. And beyond that, getting customer testimonials of people saying how much the group has changed their life and how ready they were to jump into my membership. [00:12:21] So I'm telling you, right, if you're just thinking about doing something for yourself, your business, and honestly, just really bringing people. Into your group and helping them on their journey and getting them to make a bigger impact in their life. You need Jamie's bright future method workshop. So don't hesitate. [00:12:41] I'm telling you it's going to be the best decision you make. [00:12:44] [00:12:44] Isn't that amazing. I just love Bita. I love her enthusiasm and I'm so proud of her for how she, she took action. How she's as a leader, how she did the work to figure out what messaging was going to resonate with their people. And she worked through the entire bright future method and she did it. She's the one who did it. [00:13:08] I followed the process that I've created, that you too can follow in use in your own business, but she did the work, she implemented it and now she's getting results. And I know that you can get those same results. So if your messaging just doesn't resonate, it's not bringing in the right clients and you really want to attract the right kind of people into your business that want to buy from you. [00:13:33] Or if you want to build a community that is. Easy to maintain, not hard. I don't want to community to run your life. I want this community to be easy and lightweight, to maintain, but for you to get lots of buyers out of this community and have it be the super engaged placed that. I mean really grows your movement. [00:13:55] I can help you with that and the bright future method workshop. And if you really want to understand how to create a content strategy that builds desires for the pro builds desires, we're not building multiple desires here. We're building desire for the product or service or offer that you are selling to your audience. [00:14:16] Aye. That's what this, this is going to help you with the bright future method really is that high level strategy so that you know exactly what to say and how to empower so that you can grow a movement. Of course, customers who have been transformed in your business and who are so excited about that transformation that they want to bring it to the world. [00:14:38] Your business will not be quiet again. I promise you, this is something that can engage them and to really grow. I could just babble about this all night long. I'm doing this at night, by the way, but I'm going to leave you with that. If you want to hear more about it. Enrollment for the bright future method. [00:14:56] Workshop is only open through Thursday night, September 24th. Yes. Just like two days from now as this podcast goes live actually a little bit less than today, days from now. And so if this is something that you really need in your business, I would highly recommend you check it out. Bright future method. [00:15:15] Dot com and enroll now, because when you get your messaging nailed track the right people and you get that messaging in front of the right people and you do it in such a way that really builds desire for the offers that you have. They will buy. They will be transformed and they will bring their friends because when you show up for them, they want to show up for you and it will transform everything. [00:15:41] You will have greater impact on the world and you will have greater income in your business. And both of those are a beautiful thing. So I hope to see you in there. If you have any questions about it after you check out all of the information. Yeah. Bright future method.com. Feel free to message me directly by going to Jamie gram.com. [00:16:00] That's J a M I E G R a M. Dot com like Instagram only Jamie Graham. And you can send a video, audio or text message right. To my phone. And I will respond as soon as I get. I do know there's a tiny bit of a leg from when you send it to when I get it. So be patient with me, but I would love to answer any questions you have and more than anything, I would love for you to be part of this bright entrepreneur movement that I am creating. [00:16:31] I mean, I'm barely. A little over two months into this, and it's already attracting something, credible people who are my people. They have heart, they want to make an impact on the world. They want to support each other. They want to see each other succeed. And I want you to be part of that. I genuinely believe this is going to be the best online community for online business owners and entrepreneurs. [00:16:57] And just a few years. I'm so excited about it. You can join now and watch me grow it. It's really fun. And you'll get to see what I'm doing. As I do it, it's kind of like this behind the scenes thing. As you learn how to do it yourself and your own busi…

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    BONUS: Don't Go it Alone (Part 3 of 5) Sep 22, 2020
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    Sign up for the Bright Future Method Workshop here Ask Jamie a Question about the Bright Future Method here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: I was only about 13 miles into my 52 mile trail race. When I came across something that I will never forget for the rest of my life. That scared me to my core. I'm going to tell you all about what happened and what I encountered on the trail. [00:00:18] And this third part of this bonus series, all about the five common barriers that keep you from building a successful online business. So hang on because this one is one I will never forget. And I'm going to tell you all about it in a moment. So it was 5:15 AM. It was dark, it was raining. And it was about 50 degrees. When I got to the starting line where the race normally starts, now, it wasn't officially happening because COVID had canceled it. But I figured there would be a few other runners there and there were, there was actually another couple who was going to do it at the same time as me and I was really thankful because frankly, there's something really magical about doing a race. [00:01:33] And it's not just the fact that you're doing an event, but having the energy of other people there. Really makes me perform better. I have found that I actually draw off of the energy of the other people around me. When I ski the Berkey every year, I always go faster. When I'm with a huge crowd of people, then I go when I'm out skiing alone in the woods while I'm training. [00:01:54] And so that was one of the bummers. I knew that I probably wouldn't go as fast as I normally would since I would be doing this pretty much alone. So I was really excited to see two other people doing the race. With me at the same time, they're actually a married couple Deidre and Jamie and I was so thankful. [00:02:13] When we try and go alone in our business, we don't get nearly as good a result when we create community. And we do this with the support of other people around us. We go faster, we go further and it's much. [00:02:27] Easier to do the things that we need to do in our business and keep moving forward. So I want to talk today in this episode about five different ways that having community around us really makes us brighter together. It really helps us to shine our light into the world in a greater way, and build stronger movement, stronger businesses by banding together with other people. [00:02:52] So the first way that this happens. Is that others help motivate us and push us forward to be our best. Now, Jamie and Deidre started out a little bit faster than I was planning on starting. I mean, it was dark, it was wet. I didn't want to trip over the rocks. You know, my, my headlamp was fine, but it was. [00:03:11] You know, it's tiny light compared to when the sun is out or even just the daylight is there. And there's a lot of rocks and roots. And so I didn't want to trip over anything, but having them there, like literally we were brighter together because having three headlamps in the same area illuminated it more for me than just having one. [00:03:31] And I don't know how to explain that better. But our lights combined and made it so much brighter for all of us than if we had just been running alone. And their pace was a little bit faster than I probably would have done on my own, but it was totally an acceptable pace. It was a good pace for me. It didn't exhaust me. [00:03:50] And so I was really thankful because I might've gone a little slower, but because they were there with me. I was going a tiny bit faster and able to push myself a bit in a way that actually wasn't pushing me. I didn't think that I should go that fast first alone, but as I did it, I realized, Oh, this is actually super sustainable. [00:04:08] I've been tapering. So my legs are totally strong and this is a better pace than I would have had on my own. So by running that first leg with Jamie and Deidre, I was able to go further, faster, and it gave me some accountability and keeping me moving forward. Alright, but then now this is the second part that I alluded to in the intro about 13 miles in the three of us encountered something that I will never forget. [00:04:40] Now, we were passed about five minutes earlier by two more runners who started after us. And they were definitely much faster than us. So they cruise by us and they were going. And about five minutes later, as we were continuing to go forward, we, they were, they were there in front of us. And the lady who was part of this lady sounds so bad. [00:05:00] Her name's Kelly, Kelly had fallen and there is a piece of rebar sticking out of the ground where it used to hold like an old login to make part of the trail, but the Rog log had rotted away. And so this rebar was sticking out about three inches. And for those of you who are a little queasy, I'm sorry, I won't go into detail, but it gashed her leg in a massive way. [00:05:22] Like you could see. It was, it was, it was a physiology lesson or a biology lesson. I get really squeamish around blood. I have a hard time seeing blood, but it was a massive injury, really severe. And, the guy running with her was freaked out. Like it had just happened right before we got there and he's like, what do we do? [00:05:44] We were way in the Backwoods. We had no cell service. Thankfully, we were only a little less than a mile out from the Trailhead, but most of the people who were there helping us, cause most of us had people resupplying us there. They were gone because they were going to the next aid station to help us. [00:06:01] But one of the runners that was with us had keys to a van. And so he and the other guy ran out there and they actually got in the van, had to drive. , several miles. I mean, we were deep woods in order to call nine one one and get help for Kelly. Now, Kelly needed us there. First, we stayed with her. We stayed with her for an hour and a half while we waited for all of this stuff to happen. [00:06:25] Normally, when you're running a race, they have medical staff on hand and they have like, you know, old school walkie talkies or whatever that can travel long distances so they can communicate out on the trail when needed our cell phones didn't work at all. [00:06:38] Like zero bars, nothing was going to get through. We couldn't call for help. Absolutely. Could not, did not want to try carrying her because we didn't want her to bleed out because it was. It was that kind of injury. It was really bad. gave her the shirt off my back so she could tie it, you know, and the other gal had a handkerchief. [00:06:56] So we made a tourniquet and more than anything, we stayed with her to help keep her warm. Cause it was wet and cold and to help keep her calm and to make sure her leg was elevated so that she wasn't going to lose as much blood now. I'll never forget this. It was, I mean, I, I was so afraid of what could have been, and I knew how remote we were, how dangerous this could be. [00:07:20] But I also knew that the search and rescue teams were trained for exactly the situation. And so as long as she wasn't going unconscious or losing tons of blood or whatever else, our best bet was to stay with her, keep her calm, keep her warm and to do everything we could to just support her in staying calm during that time. [00:07:41]it was, it was super scary for me and I felt, honestly, I felt pretty worthless because. I have no medical training. I'm not good with blood, but thankfully Deidre is a doula, so she's not officially medically trained, but she knew how to handle medical situation and had some understanding and we were able to stay there and keep her from panicking. [00:08:01] And that's what she said. She was so thankful to have us there because she's like, otherwise I would have been laying here cold and alone and like, you know, not sure what to do. She would have been panicking is what she had said. So, Kelly is incredibly found out later that Kelly is an amazing runner. [00:08:16] She won the hundred mile race the year prior. So she is like one of, for the women. She's one of the best runners, one of the best trail runners in the area, which makes sense. Cause man, they were flying and it just reminded me. That even the best of us, even the most accomplished of us sometimes fall and get really hurt. [00:08:40] And without people around us to support us and to keep us grounded and to help keep us from panicking. Things can get really bad. We need that moral support. I guess, experience this in my own business when COVID almost completely destroyed my photography training business. I mean, we lost 85% of our income and it didn't come back and it was almost instantly, and it felt like a similar type of injury for my business. [00:09:08] Like it just. Yeah. It was not even hardly real life at points. And I know if it had not been for my friends that knew me, the other business owners that I have connected with that I would have struggled to recover from that, that I would have struggled to have made the pivot that I've made so quickly. [00:09:28] So no matter how successful you've been in your business, no matter how long you've been doing this or what, you know, When you have people around you to support you. It's going to help you overcome even the worst of things. And the worst of things can happen even to the best of people. Now, Kelly was incredibly lucky. [00:09:48] I thought, for sure she was going to have to have surgery to repair stuff, but apparently the, it just missed all the vital stuff. Now I'm not, I can't explain all the whatevers. I have no technical terms, even now I'm getting kind of speechless about it all because when I go back to it, it just I'll never forget what that looked like. [00:10:05] It just, it was, it was unbelievable. But, and it was so shocking because I'm like, Oh my goodness, we are in like week can't even call for help right away. but thankfully she, she only needed stitches, which I cannot fathom, because of how deep and wide and long that injury was. And it was, it was, you know, one of those miracles, keyless best case scenario is considering how awful the injury was. [00:10:30]and staying calm, making sure she didn't. You know, bleed too much. All of that was a big part of what helped her get out. [00:10:38]. Not only do we need people there for us when we fall and get injured or we struggle, but we also need people around us for ongoing support. Now, as we ran this 52 mile race, all of us had. A crew of people supporting us along the way. So, you know, every five to 12 miles, depending on, you know, the different sections of the course, my husband was there with extra food supplies, water, clean clothing, socks, shoes, all the stuff that I might possibly need so that I could get aid between, you know, sections and prepare myself to have the nutrition that I needed to get through the next section. [00:11:22]Not only do we need people in our lives to provide nourishment for us, but we really do need that ongoing support team and people who cheer for us when we're feeling tired. I know I got to mile 50 and I had about two miles left. [00:11:35] No, it wasn't even that I think it was mile 51. It was right near the end and my knees were just killing me and somebody else's crew was there with him, lights on, they were outside and they started cheering and ringing the cow bell as if they were there for the actual race, because we're waiting for another runner as well. [00:11:55] And they knew exactly what I was doing. And that was such an amazing and unexpected blessing and surprise because. The race had been canceled. You know, normally there's like loud music and lights and cheering and all this stuff going on that you can hear, you know, over the last few miles while you're running it in. [00:12:14] And there was none of that. It was all dark. It was, you know, the whole, that whole area was empty. So to come across a crew of people who were cheering at the very end was really touching and really supportive. It was I'm tearing up. What's going on. That's kind of funny, but. I'll leave it here because we all need those people in our lives to cheer for us, especially when we're getting really, you know, we think that, Oh man, we've done it. [00:12:39] We don't need it. But having people there when you're tired and you've been going and going and going. It's so powerful and we can be this for other people as well. And this is why it's so important to have those people in our lives that we can support and who can support us, not just when we fall, but on an ongoing basis and who can remind you of who you really are and what you have done and how you are doing it so that you don't stop so that you keep going, that you continue this race that you've set out to run. [00:13:13] It's super powerful. It's really beautiful. So we definitely need our crews. I still can't believe I'm so emotional about it. Wasn't that, but you know, whatever, it's honest. So definitely want you to have that as you're building your business, because we don't want to be doing this alone. You don't need to be doing this alone. [00:13:32] And I know that sometimes when things get hard or when other people think you're crazy, because that definitely happens. I mean, I've had people say you shouldn't be training too hard. You're going to kill your body and edited it out, all this stuff. Or when people get hurt and you're afraid, like what if that was me? [00:13:48] And what if I was alone? And you know, all these, what ifs happened in your mind, it can be really, really hard to keep moving forward. So when you have that crew of people with you and that support people along the way, and the people that you really connect with that, you know, just have your backs and literally just want to see you succeed. [00:14:08] It's priceless, it's truly priceless and it will help you continue moving forward when you definitely don't want to. So the fourth takeaway that I want to share with you is not only do you have, you know, this crew in this aid station, but. When you have a real community, you finally feel like you belong. [00:14:29]you can, when you feel, when you're with people who really understand what you're doing and get the difficulties of it and the company plexity of it, and, you know, they understand the big dreams that you have, and they don't think it's crazy because they also dream big like that. And when you all have a basis for understanding as to what you're doing, like they understand how to grow that. [00:14:51] Online business, like for example, the people in my bright future method workshop, you all have this bright future method that you can use as a common framework to talk with each other and help each other grow it's so M impactful, like it's so amazing. To be with people who get it and to no, that when you come to them, talk about how hard it is or when you're struggling or even celebrate. [00:15:18] I mean, okay. Let's face it. Most people don't understand. If you let's say like you have, you know, a hundred, $200,000 launches and you're disappointed because you have one that's only $75,000. Most people don't understand why that's a disappointment, right? Like, but other bright entrepreneurs might say, Oh my goodness, I totally get it. [00:15:39] You know, normally I have much bigger launches that. Yeah. Because they know, they know the scale of th…

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    BONUS: 5 Common Barriers to Building an Online Business (Part 2 of 5) Sep 21, 2020
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    Sign up for the Bright Future Method Workshop here

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    Transcript:

    Welcome to part two of our daily bonus series called five common barriers to building a successful online business yesterday, we talked about how imposter syndrome can keep you from growing the successful online business that you've been dreaming of and becoming that bright entrepreneur that I know that you can be today. [00:00:22] We are going to tackle a, another one of the business barriers. So let's dive in today's episode is the second business barrier that people encounter when they're trying to grow a successful business. [00:01:05] And this is that they don't have an intentional strategy created to help them reach their business goals. Now I've been talking about this crazy 52 mile trail race that I ran. Last weekend. I know it's insane, isn't it? It is crazy in the best of ways, but even, I can't believe that I did it. Like it's like, I hardly know who I am anymore in the best of ways. [00:01:29] Like, I'm super proud of myself, but it's crazy, but here's the thing. I didn't just grab it. Any crazy running plan to finish that 52 mile race. I wasn't following the couch to five K plan. Let me tell you why is running a 5k was not going to be enough to help me finish 52 miles. In the woods. So I had to create a training plan that was totally customized to the race that I wanted to run. [00:02:01] It had my goal in mind. I knew that there is going to be a ton of elevation on this trail because it's super rugged. It's a lot of up and down. And so I needed to create a plan that would help me train specifically for this race. Now we need to do these exact same things. In our business. And so today, what I would like to talk about share with you are the five components that you need to consider when you're creating an effective business strategy. [00:02:31] That's fully aligned with who you are, so that you can reach your goals too, no matter what they are. So, number one is you need to have a clear vision. And know what your purpose is, you need to get really clear on what is the deeper impact that you want to make in the world with your business after your clients experience your product or your offer and get the transformation that it brings. [00:03:00] This is going to shape your entire plan, especially if you want to build a movement around your business, which is what I teach in my bright future method workshop. The second thing that you need to have is an understanding of the client transformation that your offer is going to provide them. So who are your clients? [00:03:23] Who is your offer going to help them become? Now, if you go back, you can listen to the bright future identity stuff that I've talked about earlier in season three. But everything we do when we're creating our plan is based on the client transformation that we're going to bring to the world with our offers, whether it's a course, a member, coaching and mastermind, whatever it is, maybe it's a physical product or a medicinal product or something, whatever transformation we're offering the world, we need to know what that is and how it helps them go from who they are now. [00:03:59] To who they really want to be. Okay. So get really super clear on the transformation and you're going to use this to shape everything you do going forward. The third thing you need to have is very clear communication and conversion. Okay. So this means that you need to have clear messaging to communicate that transformation really well to people that's going to attract the right people. [00:04:25] And that's going to build desire for the things you're offering them and get them to buy it. Right. That's really goal most of the time when people are failing or they're not getting the results that they really want to get it's because their messaging needs to be clarified it's because they aren't creating a content strategy that builds desire for their product and really attracts the right people. [00:04:51] I mean, it's super easy to grow a massive audience. But who cares if you've got a million people following you? If none of those people are interested in buying the product or the offer that you have for them. Right? And so when you know the transformation, you know who they're going to become, you can absolutely create clear messaging that will. [00:05:13] Attract the right people and sell your stuff. Right? That's the goal. We need to do that. So you need to have a plan for that. It's not as hard or scary as it sounds. It's actually a lot easier if you use the transformation map that I talk about in the bright future method workshop. the fourth thing that you need to have is a way to keep people engaging in your business. [00:05:38] Now, really this comes from building a sense of belonging, and here's why that's so important. If you are building this. Business and selling your stuff, and then you lose people when they're done. They buy it and they disappear. They buy it. What would be a good phrase for that? I feel like there's gotta be a good tagline for that. [00:05:55] Like buy it and bolt, I don't know. We'll come up with something, but that's, that's where my weird brain goes. Okay. So if they buy it and bolt kind of like that and they, you never see him again, you've got to focus so much time and money on finding new people coming in. Now, if you do things well and you really build belonging into your business, this is where this whole idea of building a movement comes in and people connect to each other and they connect to your deeper purpose. [00:06:22] Then they want to stay. Then they want to continue buying from you and learning from you and being a part of this movement that you are creating. And that happens by building an intentional community. That makes them feel like they finally have found their people that they believe long. And then they come, they stay and they invite their friends to join. [00:06:45] This is where it really truly becomes a movement. And it allows you you'd have more steady, predictable income impact. And growth, and we want all of those things in our business. And then finally, we need to have a plan for growing our business beyond that and growing this movement beyond that. a plan for equipping the customers that have become part of our business and have embraced our deeper purpose. [00:07:13] [00:07:13] And my favorite way to do this is by building that movement around my business. And equipping my customers to be an integral part and helping move this movement forward. This deeper purpose that we defined way back in that first part of the planning, which is what I talked about in step one, having that purpose, that vision, when they adopt that and want to see that move forward, things grow really fast. [00:07:38] And so this isn't hard to do if you're getting your people transformation. And if you are equipping them to know how to do this, and they're going to want to do it. If they've gotten transformation from you, if you've shown up for them, they're going to want to show up for you. It's really exciting. So this is what I walked through. [00:07:57] This is basically what I help you create. In the bright future method workshop. If you listen to all five parts of this and you're like, man, that sounds great, but how do I do each part individually? I'm going to tell you upfront, it's not a fast process. It's not something that you're going to sit down and do in an hour, but it is the most valuable thing you can do for your business so that you can create a plan. [00:08:22] So you know exactly what you should be working on, you know, exactly what you should be focusing on so that you're attracting the right people. So that you're. Building desire for your product so that they're getting real transformation and they're wanting their friends and the people they know to get that transformation in their lives, too. [00:08:40]This is the most rewarding thing you can do personally, to know that you can help other people get true transformation, but also like, just to know that you are changing the world with your business and you're bringing your people into this movement where they can do it as well. [00:08:58] It's so rewarding. It's so exciting. And this is what I want to help you do in part, because my deeper purpose is that I want to have the biggest impact that I can. On the world. And I know that I can't do that alone. Like I'm not a nurse. I can't reach people in the nursing field. I'm not a, I'm not teaching early childhood development. [00:09:21] So for those of you who are doing that and who can affect people in that realm, I know that I can have a bigger impact helping you learn how to empower your people as well. And if I can empower a bunch of entrepreneurs to go out and make change in the world, Now that's multiplying the impact that I can have with the knowledge I have personally. [00:09:43] So that's why I'm so excited about this. That's why I've created this, the Sprite future method workshop, and I would love to have you involved. It's open right now for four days only. You can go to bright future method.com. You can learn more about it and sign up there. The link is also in the show notes. How many questions specifically about the bright future method workshop, and if it would be a good fit for you? just drop me a line at jamiegram.com. [00:10:16] It's a place where you can send me a video, audio, or text message directly to my phone, which I will answer as soon as my six kids allow me to, because I really want to help, you know, either or not, this would be a good fit for you. But I really want to help you get the clarity, simplicity, and the ability to multiply your business into a movement that I know you will get by implementing what I do teach with the bright future method workshop. [00:10:47] So hope to see you there. Bright future method.com. It will be open through Thursday night. I'll close it in the morning when I wake up on Friday. So ask me any questions. You have check out the information page to sign up and I hope to see you there. Now tomorrow is day three of this free bonus series on the five common barriers to building a successful online business. [00:11:13] I know you're not going to want to miss this one because this barrier is one that most people struggle with. When they're starting out. And I know that once you overcome this next barrier, this is when people generally see their businesses take off in a big way. Once they they're taking action, they've got a clear plan. That's customized to who they are to follow. And then when you add this third component, things really start to accelerate. So tomorrow 6:00 AM Eastern time that will drop. So you can listen to it then. And until then my friends remember that we are brighter together and that the world needs us. [00:11:50] So let's go and make it brighter.


    BONUS: 5 Common Barriers to Building an Online Business (Part 1 of 5) Sep 20, 2020
    Show notes

    Sign up for the Bright Future Method Workshop here Ask Jamie a Question about the Bright Future Method here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: Welcome to part one of this five day bonus series called five common barriers to building an online business. Now series, we are going to talk through the most common mistakes and barriers. That hold entrepreneurs back from building the six or seven figure business that they really want to have, and that keep them from being able to make the impact on the world with their business, that they are dreaming of each day, I'm going to be releasing a new episode at 6:00 AM Eastern time for five days straight. I'm doing this daily bonus series to help promote the bright future method workshop, which is going to be open for enrollment from Monday, September 21st through Thursday night, September 24th. [00:00:51] I'll tell you more about that at the end of each episode, but for now let's dive in to the first common barrier that holds entrepreneurs back from building the online business that they are dreaming of. [00:01:34] Last weekend. I did something absolutely insane it's wonderful, but it was crazy. I ran a 52 mile trail race through the woods on foot. In one day. Yes. I said 52 miles. Yes, it's officially crazy. And that was my absolute first ultra marathon. And so now I can officially call myself an ultra marathoner. [00:02:01] Now the bummer is the race was officially canceled because of COVID, but it's local to my area. Oh, I did it anyways. And I learned so many things while running this race. About growing a business and just like I've used the Berkey to explain lots of business principles. I want to tell you a little bit about this crazy 52 mile thing I did as kind of the backbone to this free bonus series that I'm doing about barriers to building your business. [00:02:32] Now, I. Always wanted to be a trail runner and an ultra marathoner, like, okay, let me rephrase that. I didn't always want to be one, but I always admired people who did it and wished that I had it in me to do that. My husband has been an ultra marathoner for years now. In fact, he ran the exact race that I. [00:02:54] Did. And that was a big part of us deciding to move up into this area where we live right now. So that race holds a really dear spot in my heart. And there are so many times that I was crewing with the kids or waiting at the finish line and watching all of these runners come in thinking, man, I wish I could do that. [00:03:16] I wish that I had it in here, me to train for something like that and do that. But the problem was. I didn't love running. Okay. I'm going to just be straight up honest, which I know might seem crazy, but I've done two half marathons, I think about 10 years ago now. And I did not love them at all. I had a bunch of friends doing half marathons, and so I don't know, it just got in my head that I should do it too. [00:03:42] It was a way for me to get back into shape. I don't like to exercise generally speaking. And so running is kind of like my, my lazy way of getting really great exercise in a really short amount of time. I just didn't love it. I didn't love it at all. And so I trained in, ran a half marathon and I actually liked the race itself. [00:04:01] The energy of being with all the people was really amazing. So even though I didn't love the training, I had this base of fitness. So I decided to run a second one, but let me tell you. The second one was miserable. I mean, it was like sleeting, it was 40 degrees. It was blowing, it was raining snowing. There wasn't enough aid station. [00:04:20] It was, it was awful. It was a road race. And at the end I said, I will never run again. And I have to chuckle, anytime I say, I'm never going to do something. It always seems to come back to me and bite me in the butt. So I was, I was convinced I would not be a runner and I didn't run for a solid. 10 years. [00:04:41] And so after having my six baby Olaf, yes, I have a son named Olaf and it makes me giggle every single time. He's one of my little tiny Vikings. I knew that I wanted to get fit again. I mean, six babies is hard on a body and I knew that if I tried to run, I just would not stay consistent. And so I knew that I needed to find something that I really loved and would enjoy doing. [00:05:04] I actually got into cross country skiing, which was super fun for me. And for whatever reason, doesn't feel like exercise, maybe because I don't go very fast, but I can go far and I love it. And it gave me a lot of energy. So I started doing a lot of cross country skiing, but then summer came. So I got myself roller skis started doing that and I spent a summer basically I spent an entire year, either skiing or roller skiing, which was super awesome. [00:05:32]And then we went hiking out in Sedona. [00:05:34] We were there for a vacation with our family for Christmas, and we are hiking in Sedona and I've been doing all this skiing. And obviously there's no snow in a Sedona. And I really loved being on the trails around like chimney rock. And I think it's chimney, rock art, cathedral rock, I I'm probably butchering the names. [00:05:54] They're not in front of me. I'm digressing a little bit, but bear with me. But we are hiking around these beautiful red rocks and I found myself. Kind of running a little bit up and down and I'm like, this is kind of fun. Cause it had been so many years of being pregnant or nursing where I had zero energy and I found that doing all that skiing and all the training for that had built up the space, whereas actually able to run for more than like five seconds and not stop. [00:06:22] Like I could actually run for a good 15, 20 seconds and not feel bad about it. I'm like, Oh, that's kind of fun. And my husband goes, well, maybe you're a trail runner. And I'm like, no, I am not a runner. I hate running. I just have a little bit of fun going up and down these little Hills here, you know, they were just like little, little gentle, rolling things that were kind of fun. [00:06:42] And I'm like, I'm not a runner. I've tried that. Been there, done that hate running. This is just the little thing, whatever. at that comment kind of stuck, but I didn't believe it. I genuinely was like, Nope, not a runner. So when we started hiking in the woods and I love the woods, I was like, Oh, maybe I should do some hiking once a week, maybe twice a week to help with some elevation training. [00:07:03] So that when I ski the Berkey, which is that crazy long ski race that I do in February, um, I'll get a better time because there's a lot of Hills. And so if I could do some of that elevation training, During the summer, when I was out on the hiking trails, I knew that would eventually translate into better times in the winter. [00:07:21] And I'm kind of competitive. So even though I'm not racing it, I want to get better each year. Right. So I started doing a little hiking and I fell in love with the woods. I fell in love with the woods. And at first, my goal was just to get to this cliff. That's my absolute favorite place on the whole trail without stopping to rest. [00:07:44] I mean, just walking, I wasn't running. I was just, I mean, it was just a lot of elevation. I was not used to hiking and crazy rugged conditions like that. It was equivalent to about, um, 70 sets of stairs to get up to this cliff that I like to go to seven zero. So it was a decent amount of elevation and I often had to stop and rest on my way up. [00:08:04]my goal was by the end of summer, I wanted to be able to get to the cliff without stopping to rest. Well, that happened in like three weeks. Apparently our bodies adjust really fast when we do something consistently. And I found myself on the way back down, starting to run a little bit and I'm like, What in the world is going on, I'm enjoying this and I'm running not a lot, but just a little bit. [00:08:33] And it felt so good. And it was just like, who am I? I didn't even like, no who I was, but after a few times of doing this and after running a little bit and you know, it's downhill, so it's a lot easier than running up a Hill. You know, part of me was like, I think I might actually be a trail runner. Like this is crazy, but I really love this. [00:09:00] And. There was one day in particular where I ran almost all the way down. So like a mile and a half, like I said, mostly downhill, but I got to my car and I just knew like, inside of me, I'm like, I am a trail runner. Holy crap. I'm a trail runner. And it was a pivotal moment for me because I adopted that label of trail runner. [00:09:22] But I was not the trail runners that. You know, did these ultra marathons or even could run anything except downhill, like even running on flat surface for any amount of time. And I would wear out. And so I had a lot of insecurities. I'm like, well, I don't have any of the gear. You know, I don't know what I'm doing. [00:09:40] I haven't done any of the races. And I felt a lot of imposter syndrome because I'm like, well, I'm not really a trail runner yet, but I think. That I am a trail runner inside and I just need to become a trail runner. Like I think I'm actually going to enjoy this process. So I was a trail runner in that I was at the very beginning and just starting, but there were still a lot that I had to learn and. [00:10:07] Do and grow. And I basically had to do the running, right. I had to get out there and start hiking and running more and putting in the miles. And eventually here I am a year and a half later after making that decision that I was a trail runner. I was able to run a 52 mile race through the woods on the trail. [00:10:31] And I absolutely loved it. And I know that that's crazy. Right. And you're probably like, what in the world? Why are you telling me this? What's the point. In order for me to become that trail runner who could do a 52 mile race, literally to go from being a trail runner to an ultra marathoner. [00:10:49] I had to transform my thoughts. I had to transform my habits and I had to transform my actions. I had to go through this huge personal shift and it started with adopting that label of being a trail runner. And then starting to act like a trail runner would getting out there, putting in the miles, changing my habits and actions is really exciting for me. [00:11:13] So this brings me to the very first common barrier that I see with people who want to grow successful businesses and be those bright, successful entrepreneurs who really are. Crushing it in their business. . And that first barrier that you need is imposter syndrome. Now we all go through this imposter syndrome is literally us just recognizing the gap between where we are now. [00:11:43] And who we want to become, like you, you're just at the very beginning of the journey and you recognize that you have a long way to go now for me when I said, yeah, I'm a trail runner, you know, I didn't, but I definitely did not start by saying, Oh, I want to be an ultra runner. I just said, Oh, I'm a trail runner. [00:12:03] I want to be out on the trails, whatever. And I'm just starting, but even there, I knew I couldn't even run. All of the way or even most of the way, most of it was hiking with just a little bit of running mixed in. And so I felt that imposter syndrome, there's a part of me that was like, I'm not a real trail runner yet, but as I put in the actions and put in the time and did more and more of it, I moved on that progression towards being a legitimate. [00:12:31] Trail runner. And it's the same thing in our businesses. You start your business, you are doing online business, who you are, a bright entrepreneur, but you know, you have a long ways to go to meet the goals that you have for yourself. And so we have this sense of imposter syndrome and if we're not careful, this can actually become a barrier to our growth. [00:12:53] And let me explain how this shows up and why it's a barrier. Okay. So, number one, if you deal with perfectionism where you want to make sure that everything is perfect before you put it out there, this is probably your imposter syndrome. That's showing Ted because it's making you be afraid that if it isn't perfect, is it, if it isn't, you know, the way it's supposed to be, it's not going to work the way it should. [00:13:18] And you're not really going to be seen as that bright, honest Panera that, you know, you can be. Okay. It might also show up as self sabotage. You may start to get a bunch of momentum. You might plan for a launch, but then something in you, it doesn't do the work that, you know, you need to do because there's that fear of putting ourselves out there and not living up to what we see as this image of a successful entrepreneur, the bright entrepreneur, Or maybe you always have something else you need to do first before you finally do the stuff that's going to move your business forward. So for example, this can show up with people who are always busy and don't have any time to do what they need to do in their business. So they never actually launch. [00:14:03] Um, you might keep busy doing all the non-essential stuff that actually isn't going to bring in sales, like tweaking the colors on a landing page and looking for just the right image. When really you just need to get it out there and launch your offer, right. Or if you've already had some level of success, maybe you're in the messy middle, and that's where you're working hard. [00:14:27] You're doing a bunch of stuff, but it just feels so slow and you're not getting the momentum you need. And it's really hard to let go of anything because you feel like you need to do it all in order to be successful. Another way. That this shows up is if you're really afraid to fail. And, , you really are insecure about sharing what you're doing, what your results are, because you don't want to be seen as a failure. [00:14:52] You don't want others to judge you as not being the bright entrepreneur that you want to be. Another way that it shows up is in limiting beliefs. limiting beliefs are a huge one in there. They're hard to see. Sometimes, sometimes we need friends to point them out to us, but these are things that often keep us. [00:15:11] They're basically our excuses for why we haven't been more successful so far or why we're not doing what we know inside we need to do. So for example, I am my old business. When I was teaching photographers, how to find entrepreneurs as clients, I had this awesome challenge called the one K we can challenge and Facebook changed its algorithm and some of its rules. [00:15:36] And so it broke the process that I was using for this challenge. And part of me said, Oh, I've got to find a new way to launch. I've got to find something else to do because now that Facebook. Changed. I'm not going to be able to do that anymore. And it took me a long time to realize, Oh, that's just a limiting belief. [00:15:54] I can still use that same challenge. I just need to tweak a few different things and figure out how I can get around this change that happened. But I have been thinking, and it was really holding me back and keeping me stuck because I had been thinking, gosh, I've got to give that up. Now I've got to do something new. [00:16:10] And really, I was just afraid that I wouldn't be able to make it work. that these changes would hol…

    Full show notes at the publisher

    4 Ways to Find More Time Sep 16, 2020
    Show notes

    Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Get a Searchie Account Here (affiliate link) Transcript: We all know that everyone has the same number of hours in the day. However, whenever I hear somebody saying, man, I just do not have enough time to do this, that or the other thing, it really shows me that. They haven't made the leap to a bright entrepreneur yet because bright entrepreneurs understand that it's not that we don't have enough time it's that we don't have enough leverage in our business. [00:00:29] We can absolutely buy back our time in a variety of different ways. And I'm going to share that with you today in this bright entrepreneur podcast when we're first starting out in the online entrepreneur space, we basically have to do everything ourselves. Right. We have to learn how to build the website and figure out what we're going to sell. And. Most people start by learning how to do it themselves and then implementing it themselves. And they're both the marketer and the sales person and the tech person and the customer service person and all of the people in one single place. [00:01:34] Now that's wonderful that you can learn all these things and do all these things, and you can hit a certain level of success by doing everything on your own. But at some point. You're going to run out of time. And the idea of growing even more is actually really terrifying because you don't have more time to put into it. [00:01:57] And you're still operating under this idea that more time in your business and more time working is going to equate to more income. Now. That's fine when you're first starting. And for many people, that's the case because they have more time than they have money. But when you hit that point, generally speaking, you have more money than you have time and you can start reinvesting back into your business. [00:02:24] And so. When you do this, you can actually be high back, back your time by doing one of four different things that I want to share with you today, so that you can leverage your time better and not get stuck. Feeling like all you're doing is working. All of the time. Now I have found as I've been starting this new business, and I'm not even quite two months into doing it yet, that I'm committed to only working 20 to 30 hours per week. [00:02:54] And I'd like to do that all of the time, even when I'm launching or doing some sort of larger promotion. And so in order to do that, I have four different things that I can leverage and I'm not using them all right away because we're starting at the beginning. But I have no doubts that as I move forward, if I choose to do it this way, I can work less and less and still have more and more results and better results. [00:03:23] So what are those four things let's talk about them. So, number one, this is where most people start is that they start hiring a team. So most people may start with a customer service person. Or maybe they start with a virtual assistant of some sort for me. I hired somebody to edit the photos that I was taking of my clients. [00:03:45] And as she was doing that, she's like, well, I can help you with other things as well, if you like. Great. And so I had her start managing my emails and she did such a good job of going through my inbox when she needed, like when something was, come in and there'll be a support question. And there needed to be a reply she'd search through my inbox. [00:04:04] She'd see how I replied in the past. She'd copy and paste that in and then she'd make a template. So the next time somebody else asked that same question, she could just grab this canned response, pop it in there and go, and she'd know how to answer it. And she literally created this entire system for my inbox. [00:04:23] Back in 2013, that has gone from several different people managing it because she's since moved on to do something else. And I have not done email personally since 2013. That's what? Six years. Oh, seven years. Gosh, I'm a math major. I should be able to do math. We're in 2020, and clearly it has messed with my mind. [00:04:47] Oh my goodness. But you get the picture long time. I haven't even had email on my phone. Do you know how freeing that is? Do you know how much time I got back from that? And it only costs me in the beginning, like five to $10 a day, which might seem like a lot, but. I was spending a solid two hours a day, answering emails sometimes more. [00:05:10] She was able to do it so fast and efficient cause she didn't get distracted by all the little rabbit holes that you can get down in your inbox. And I had so much freedom. And to this day I hate communicating via email. If you send me an email, you're going to get my team first and really. I maybe answer one or two emails a month. [00:05:29] Uh, I'll probably do a few more when I'm reaching out to podcasters and trying to get on their platforms more personally that way. But even then I'm going to have my team helping it, let me know when those emails have come in and everything. So it's just one way that I've bought back a ton of time. I mean, two hours a day is 14 hours a week. [00:05:47] And I would say absolutely checking them over the weekend because it was on my phone. And so that's a massive amount of time. That I ended up saving for like 75 bucks a week. So you can absolutely build a team and there's more and more that you can do. You can hire for a content repurposer, you can hire copywriters and marketing help and, you know, tech people, and all sorts of different roles. [00:06:11] This isn't really a full episode about building a team. Although I'm happy to talk about building a team. If you'd like to hear about that at some point, let me know over in our telegram channel, if you are one of my insiders on telegram. But I, um, that is one way that you can leverage your time back and it can be incredibly freeing if you do it. [00:06:32] Well, there's some really big things you need to watch out for, with team building. And I know this because when I first tried to fill it, build a team, I did it totally wrong and it was incredibly expensive and it ended up adding a lot of stress and I didn't do it well, and it didn't add to the bottom line. [00:06:50] It was just a mess actually. Ended up getting rid of my entire team saying that I would never hire a team again. And that lasted a few months and I realized my folly. And then I learned what it took to build a good team. And it started building the team slowly in the right way. I'm starting with more contractors and then, then it was wonderful. [00:07:11] Absolutely fantastic. So I'm down to a smaller team, again, as I'm restarting my business, but as I grow, I definitely will leverage this too. So right now I have a customer service person. Her name is Angie. She is my rock and my foundation. She makes sure that anybody who emails me is helped and she's does it with the sweetest, kindest thing ever. [00:07:33] She's amazing. And then I have a full time nanny and house manager cause we need childcare. And with six kids, it's cheaper to have a live in nanny, which means she also does like meals and laundry. It's pretty amazing. So those are the two that I still have by my team, along with like accountants and lawyers and you know, all the things you have to have, but they don't work with me regularly. [00:07:56] So, um, so it's small right now, but it will grow as I go. That's a whole nother topic. So that's one area of leverage and it's definitely a great place to start. And honestly, one of the people that is teaching, like how to leverage a team, it's James Wedmore, he has this thing called business by design, highly recommend it. [00:08:16] If you are looking to build a team, I don't know when he's going to open it next, but, uh, I've been in that and it's fantastic. It's really wonderful. And that kind of leads me into the second way that you can. Leverage your leverage things to get more time in your business. And that is through processes, repeatable processes. [00:08:36] And this is actually another thing that's really great from business by design is you get a ton of processes that you can take and run with from James Wedmore in that he gives you all of his processes, but basically a process or a standard operating procedure SOP, depending on who you talk to is a documented way of doing something in your business. [00:08:56] Think of it as the user manual for your business. Now, the easy this way to make this is not some big, fancy thing. You can use something called process street, and I will drop a link to that in the show notes, if you would like to have that. But also the easiest way is to use Sirchie and their amazing Chrome extension, which basically lets you click record and record your screen and then stop and save it right into your Sirchie account. [00:09:28] if you haven't used Sirchie before, basically it's a replacement for something like Vimeo, because it hosts your videos and you can embed them into your courses and memberships and all of that. [00:09:40] But here's where it's so different. And so amazing. Is that you can actually search your videos and the contents inside them. And so if you talk about masterminds in one of the videos, but it's named something completely different and you want to go back and say, where did I talk about masterminds? You can actually search in Sirchie for masterminds, and it'll pull it up to the exact spot in the video where you say it, and you can watch from there. [00:10:08] You can use this in your courses. You can use this in your membership sites and it's even better than that. , I know that there's some really incredible features that they're going to be adding soon, that I cannot share with you at the moment, but just know that Sirchie is a company that is going to be on your radar soon. If it isn't already, and this makes it super easy because you can make your process. [00:10:27] You can just basically record what you're doing. Talk about what you're doing as you're doing it and then hit stop, and then it'll go into Sirchie. So if somebody needs to figure out how to do something in Ontraport, for example, which is the CRM that I use, you could type in Ontraport, and it would show you all of the videos where somebody has said anything about Ontraport and you can see what each of them are about so that it would be very easy for somebody to go in and figure out how to do whatever it is you want them to do. [00:10:54] So when you have repeatable processes like that, And you, aren't the only one responsible for creating them? My customer service gal. She creates all of her own processes. I don't even know what she does to run my inbox anymore because it's been so many years and for each person who's in their role, I allow them to own their processes. [00:11:13] So if they want to change it, as long as they outcome is happening, that we want to have happen. That's fine. They just need to update the process. And then we have them. All categorized. So they're easy to find. So she needs to step out for a while and somebody else is going to manage the inbox. Anyone can go in and they can watch a process for how to do refunds or how to answer a certain question or whatever it is. [00:11:35] You can see her entire workflow for how she manages the inbox. And it's just right there. Very easy to follow doesn't even need to be fancy documentation, but when you, you have all that ready to go, here's where I find it most valuable. Even if you do not have a team yet, whenever you launch, whenever you do some sort of promotion. [00:11:54] Even if you're doing something small. So for me, when I did my beta course of the right future method, I would do the video live on Facebook. And then I would go over into Sirchie, which pulls it in automatically. Isn't that awesome. And I would put it in the, uh, I would make sure it had the right title and I would put it in a playlist and then I would. [00:12:14] Grab the captions. And I would make a transcript that was downloadable for my people. I had this whole little process that I did. It didn't take me long. It took me like five to 10 minutes, but there were several steps in it that I Oh, the captions. That's what I brought over, not the transcript, the captions, so that the Facebook video had captions. [00:12:31] Anyway, it doesn't matter. Sorry. And all the tangents today and my friends anyways, I had this process, I don't know, eight to 10 steps long, and I documented that. And then every day that I did a video, I would pull up the process, even though I created it and knew how to do it. It reminded me what I needed to do step by step. [00:12:51] So I never missed a step because no, if your mind is like mine, but it is full. I cannot carry a mental load around anymore. I've got six kids. I can barely keep track of their names, let alone all the steps on a process that's, you know, pretty fast and easy to do. And so when I have a process there. I don't need to remember anything when you can let go of the things that you need to remember and let them live somewhere else outside of your mind. [00:13:19] And, you know, they're there for easy reference. It lifts that mental load and your work becomes a lighter. You have more internal. Peace. And so that's another way that you can leverage your time is that you don't have to sit there and remember, Oh yeah, crap. I forgot this step. And I got to do this. I am way faster when I can just follow a checklist and go down the list and make sure it's done close out that process. [00:13:41] And really the only time it takes you to make these processes is the time it takes you to click record. Then you do the process like you would normally do it. And even if you mess up, it's okay. [00:13:52] You know, just have it all there, have it in one place and then click stop when you're done and then make sure it's in something like Sirchie, where you can find it in the future easily, and that's it, like you can have a VA make step by step checklists out of it. [00:14:06] If it's something that's repeated often, but you might not need to, it might just be there. So I have a whole process for setting up a website on a dune domain because I had to do it once. And I knew that I might need to do dig in, in the future. So I just documented it as I went so that the next time I wouldn't have to go and research how to do it. [00:14:23] I could just watch my own little process, super easy, saves a ton of time in the future. Especially for big things like launches and it really helps you avoid dropping the ball on stuff that you might forget to do. And with launches, especially there's a ton of moving parts. So it's a really great way to make sure that none of the balls are dropped, whether you're doing it or somebody else is doing it third way, that you can leverage more time. [00:14:47] And this is where I really get excited is by clarifying your. Strategy, if you know exactly what you need to be doing and when, and in what order, and you know, for sure that this is going to help you get the results that you want to have, that you just need to show up and be consistent and keep moving forward. [00:15:08] And following the plan, you waste so much less time than if you really aren't sure what…

    Full show notes at the publisher

    How to Go from Exhausted to Energized From Running Your Business Sep 12, 2020
    Show notes

    Sign up for the Bright Future Method Workshop Waitlist here Sign up for email reminders here Join the Insider's Telegram Channel Here Transcript: I see newer entrepreneurs falling into this trap, all the stinking time. And the sad thing is they don't always get out right away. It can take years for these entrepreneurs to realize that they are stuck. They're stuck. That's the best way to put it, believing something that is holding them back in a massive way. [00:00:20] And even more importantly, that's keeping them exhausted as they build their business instead of energized by building their business. So I want to talk today in the bright entrepreneur podcast about how you can go from being exhausted, lost it and overwhelmed and burned out. While growing your business to being energized and excited to show up each and every day. [00:00:48] Just like, you've heard me say many episodes so far. This is another thing that I, I have personally struggled with early on when I was starting my business. The sense in my mind that I needed. To grow a business in the way that it was supposed to be done. So this was it's especially true in the photography industry. [00:01:41] I just had this idea that clients expected things to be done a certain way. And so I needed to do it that way too. So sample, I thought, well, I've got to have consultations with my people in person so that I can sell my wedding packages or sell my portrait sessions and have them be more likely to buy well, You don't have to do that, but in my head, because I had decided that that's how things are supposed to be, then that's what I figured I needed to do. [00:02:13] Like I was driven more by this external sense, how I was supposed to do it to be a good photographer. And if you could see me right now, you'd see me making the little air quotes. In the air as I talk about it. And that's how I operated. Like I operated so much, so, and I made so many decisions. Based on what I thought I should do or I was supposed to do. [00:02:39] And this, you know, this is how we operate in life. When we're younger, we adopt labels. And this is part of why I get super geeky on this whole identity thing. So I'll try not to go on too much about this, but this is where I get really excited is that Seth Godin says people like us do things like this. [00:02:58]So what that means is that when you adopt a label, so when I adopted the label of professional photographer, I made my decisions based on what I thought a professional photographer should do. Not based on what I thought was best for me and my clients. I did not break out of the mold. Right away. And I saw lots of photographers doing this. [00:03:26] In fact, there was a whole ton of photographers back around like 2007, 2008. So we're going back a ways, but I started my business quite a long time ago. Back then, there is a huge shift from. Film cameras to digital cameras. They were finally getting to the point where digital cameras had a high enough quality where you could use them professionally. [00:03:49] And there was this huge, huge shift from people doing studio work to working outside in parks and basically the whole digital camera revolution. Empowered many people to start taking photos who might not have done it in the past last, because they didn't have access to, uh, you know, developing it themselves. [00:04:10] Or it was so cost prohibitive to buy all the film and then develop all the film that they just never did it. Digital cameras once he bought the camera, you could take. Thousands of photos with no extra costs. Once you had all the stuff, if you need it. It was a beautiful thing. It's literally, yeah, really why I finally got into photography because at the time I didn't have a lot of extra money, but I loved photography and I enjoyed it so much and I could finally go and play with it without feeling like I was wasting money with every shot I took. [00:04:41] So the market flooded with photographers and there was this huge outcry from quote unquote, the old guard. And there I am doing my air quotes again for you who got really upset that these new photographers we're not doing it the way that it should be done, they were literally bitter and angry that. [00:05:07] There is a disruption in the industry that they weren't doing it the way that they had done it in the past, and that they were undercutting them and they couldn't compete with that. And instead of using all of their experience and saying, huh, look at what these people are doing, how can I take my better understanding of the market and of photography and the people and adjust what I'm doing? [00:05:33] And make that a benefit instead of getting bitter and going out of business. Cause that's ultimately what happened with them. You know, how they, they just got mad. They didn't go there. They, they chose to, you know, stake their tent on the, this is how it should be. And if it's not going to be this way, I'm not going to do it. [00:05:50] Like they didn't want to give digital images to their clients. They refused. To do that. They insisted on selling overpriced prints to people who wanted images more and more to share on social media and all the different digital platforms. Right. And they refused to change what they thought should be done and what they were supposed to do. [00:06:13] And it ultimately led to their demise. And I see this happening in other industries as well, but photography industry is an easy example for me because that's the one that I know best having come up through it for many years. And I saw the massive shifts that happened, that it happens in the online entrepreneur space as well. [00:06:31] I see so many people who are running webinars or challenges or launches or whatever it is, or they're selling things a certain way. Because that's what they think they're supposed to, to do in their niche. Okay. That's what they think a bright entrepreneur does. They see people with larger audiences and successful businesses doing it one way. [00:06:57] And so they say, Oh, I'm just going to copy that because that's obviously how it works, but they don't know the behind the scenes of what's really going on. They don't understand the deeper strategy. And so the tactics don't always work the same and sometimes people are so set on what they think they are supposed to do to be the person they want to be. [00:07:21] That they never stop and say, is this really the best way for me and my clients to do my business. And sometimes those tactics are really out of alignment with who we are. It's people. For example, I love my friend, Susan Bradley she's in the eCommerce world. She's been wildly successful with eCommerce and I just adore her so much. I'm going to use her as an example because she's in the impact mastermind with me and she doesn't love doing big, crazy launches. She does this thing that I call stealth launching, which is kind of like a super low key. [00:08:01] Lightweight series of Facebook posts and emails when she opens up her membership to her people. And it's so easy for her, she doesn't like the high pressure of a big launch. She doesn't like all the moving parts. She's brilliant to do it. Like she absolutely could. It's this, that she has the wisdom of having done this for so many years that she knows that that would be utterly exactly in draining to her. [00:08:29] And that there's. Tons of different ways to do the same thing. And that the one that aligns best with who she is, is ultimately going to be the most successful for her. Because when we do things, because we feel like we should or are supposed to, but we don't really own them when there's a little bit of like hesitancy or, you know, like for example, I struggled, not struggled, but struggled. [00:08:55] Yeah. We'll call it struggle. That's a fair word. I struggled to enjoy building an evergreen funnel. Not because I don't have the analytic skills to do it. Like my past actuary job totally set me up to do it well. But because even though I know the math stuff and I know all the different testing and I know all that, I know the whole system stuff, I know how to do evergreen and the things to watch. [00:09:18] And I knew what to tweak and test. I knew I just had to find the right pieces to go together. And it's just a puzzle. It's really a big puzzle. And I knew it would come together and it did start to before covert hit. And, um, but I, it didn't bring life to my soul because I felt like I was always in the background setting up automations and technology. [00:09:40] And I wasn't feeding off that one on one energy that I get when I launch and I'm doing things like Facebook lives and I can actually have conversation with people in person also. I'm a really great copywriter. But I hate copywriting. Like I hate doing it because it's not how I love to communicate. I love to communicate by voice, by video, even better. [00:10:08] I love to communicate one on one with people. I am so. Fed and energized by being with other people and engaging with other people and connecting with them. That that's what appeals to me. So I was writing all this copy and setting up all this technology and then starting to run some of it, but not getting that direct feedback from people in the same way. [00:10:31] Like I do with a launch where you could just feel the energy and I'm highly intuitive. So I feel it all. Impathics well intuitive too, but highly empathic. That's the word that I meant. Yeah. So I feel all of it, right. It felt empty. It drained the life from my soul and. This was just like this year. I mean, I was working on stuff and I'm not saying I'll never do an evergreen funnel again, but I, I realized that when I was starting this new business, I wanted to start it out based on feedback and have it be more community based and engagement based. [00:11:08] Now I'll be honest. I've struggled a little bit. Would this podcast, even here, even though I love to talk and teach with talking like, this is my favorite way to do it. Love speaking on stages. I mean, I can be way more casual on my podcast with you because it's just a podcast, but I much prefer this to writing any day, any day, but it's been harder doing this than say Facebook lives because I don't get that direct feedback from you. [00:11:36] So there's a few things I will do. Eventually I will have a Facebook group that goes along with this business, besides just my paid group. I will have a free Facebook group as well. I just have not had the capacity to start it yet. Cause I'm only like seven weeks in as I'm recording this episode. But. Uh, I'm realizing that I need some feedback from it. [00:11:56] And I don't get that here in the same way that I do for Facebook lives. So one of the things that I've created, and if you really want to engage with me and get to know me, man now is the time because my audience is tiny. So you can bet that I am answering every comment I'm getting from people. If you want to get on my radar, there has never. [00:12:18] Ever been a better time than now. And so I've started this telegram channel. So telegrams, a free app. You download it to your phone. It's kind of like a messenger app, except for then we don't have all of Facebook's crazy rules, which I really hate. And they're just getting stricter and stricter all the time. [00:12:36] So I'm using. Telegram. And what I do is I can put posts there and then there's a comment section. So you can actually reply back and I can get some feedback from you. And this is not for everybody. Okay. So my telegram channel, please only join this. If you actually want to engage with me and you want to be one of my insiders, like if you're like, yes, I love everything you're doing Jamie, and I just want to be involved in it. [00:13:00] And in your community, if you will, you are my people then absolutely join telegram if you're still on. Sorry. And just, wait, wait until you get there, because this is overwhelming and a little place for my insiders. And this is for the people who want, cause you do get a phone notification, you know, like you can turn them off, but if you're gonna turn them off, just don't. [00:13:19] Join telegram, right? This is for people who want to be engaged and follow what I'm doing and be a part of my business. These are for my people, like I talked about in that last episode, who want to be a part of the community that I'm building, who care about in KA pact, who care about seeing their clients transformed and who want to build a simple business with purpose and intention and strategy behind it. [00:13:41] If that's you go join right away, we'd love to have you a bright entrepreneur podcast.com/telegram. If you're. On a treadmill right now, or you're doing the dishes or you're driving a car or something where you can't use your hands, please do not text and drive or whatever else. Just pause this and verbally tell your phone, say, Hey Siri, remind me at whatever time to go and join the telegram channel. [00:14:08] And then come back at that time when you get the reminder. So you don't forget. That's what I do. That's my hack. That's a bonus hack that you get in this podcast for how I do things. Um, When I can, when I'm afraid, I'm going to forget. I use my phone for all sorts of reminders like that. So do that if you can't do it right now, but if you're one of my people go join that, say hello over there. [00:14:27]Here's the thing you can make your business aligned to who you are and when you do, then it energizes you when you are stuck living in the sheds, when you are stuck, living in the I'm supposed to that's when things get exhausting and there are so many different ways to grow a business, bright entrepreneurs know that it's less about the tactics because. [00:14:54] Tons of 'em work. There are thousands of different ways to grow a successful business. It's more about finding a way that aligns with who you are that brings you energy and brings you life instead of keeping you sucked into this exhausted state. And so. I just want to encourage you today that you can do this any way you want to do this. [00:15:18] And when you get real about what is it that you really love and how do you want to do it? Things go from being really heavy, to really light and easy. Now you might not know exactly how that alignment. Like what it is. You might not know what really resonates with you. You might not know what's gonna make you come alive or the best way to do it with you. [00:15:41] And so one of the things that I like to do is as I'm going through my day and doing stuff in my business, or when I have stuff I need to do, and I'm procrastinating, I take note. I've got a bunch of admin stuff that I need to do this week, talking to my accountant and a bunch of other junk that frankly. [00:15:58] I've been putting off too long and I need to get back to it. Things like worker's compensation and all of the stuff that actually has to be done to run a business. There's always those parts. And so one I'm recognizing that I hate those things. I don't want to be the one doing all of those things all the time. [00:16:14] So noted. Those are not the kinds of things. Now I either can do them, myself, or I can hire somebody to help me handle them in the future. And that's generally what I do. But then too. The other t…

    Full show notes at the publisher

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