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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    154: 8 Proven Ways to Make More Money Today in Your Service Business (Part One) Feb 08, 2022
    Show notes Get excited for double episodes this week as we’ve got a part one and part two here! If you want some simple, not too obvious ways to make money more in your business — this is your episode. I’m sharing 8 ways that you can make more money in your business as a service provider — whether you’re a designer, copywriter, podcast producer, event planner, photographer, coach, whatever you do for your service… These tips will help! A few of these ways *might* seem obvious, but I’ve tried to focus on the ones you likely aren’t thinking of. So, we aren’t talking about things like adding a new service or starting a digital shop. I’m focusing on ways you can make more money without abrutively changing your biz model, without adding products, and without reinventing the wheel.

    I’d highly encourage you to take notes on this one! When there’s a tip that you think will work in your business, jot it down, and do it after! You’ve got this.

    And, exciting news… Booked Out Designer is open right now for enrollment. (2/7-2/11) If you’re a designer who wants to earn more money, book more clients, and streamline your processes — you need to join me in this program. Booked Out Designer is more than just a course. It’s a 90 lesson transformational course AND coaching from me AND coaching from a certified life coach AND a supportive Facebook community of other designers. This program will help you change your business for the better or start your design business wayyyyy ahead of the game. Get info at https://elizabethmccravy.com/bod and join today!

    If you’re not a designer but you’re looking for coaching + courses from me, listen to this episode for some deets on stuff coming in 2022. :)

    Links mentioned in this episode:

    Get the full shownotes at https://elizabethmccravy.com/154

    Get info on Booked Out Designer at https://elizabethmccravy.com/bod

    Connect on Insta at https://www.instagram.com/elizabethmccravy/

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    153: 8 Keys to MORE Freedom in Your Brand and Website Design Business Feb 01, 2022
    Show notes Get ready to hear 8 systems and processes (and some boundaries) you can set up in your design business that will give you more freedom and more time back to focus on other things! Try them all, or just try the ones that resonate with you. These are all systems and boundaries I’ve used as I’ve built my own business that truly have worked for me and I think they’ll work for you as well!

    It’s sometimes counterintuitive, but more structure = more freedom. And these are all simple ways to get more time back and create more freedom — all while still working with clients.

    Psst… Booked Out Designer is opening again soon. Mark your calendar for February 7th! This is my course and coaching program for brand and website designers on building an in-demand design business. And, tune into this episode to hear some of the cool 2022 additions to the course (i.e. more coaching support from me!). Get on the waitlist at https://elizabethmccravy.com/BOD to get emailed when the doors are open!

    Links mentioned in this episode:

    - Get the full shownotes at https://elizabethmccravy.com/153

    - Join the waitlist for Booked Out Designer: https://elizabethmccravy.com/BOD

    - Get the Designer’s Guide to Mastering Discovery Calls Freebie: https://elizabethmccravy.com/discovery

    - Check out Dubsado (and use code “elizabeth30” for 30% off!): https://elizabethmccravy.com/dubsado

    - Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    152: Don’t Mom Alone: How These Working Moms Have Help Inside the Home (and Their Top Tips for Getting Help with Your Kids, Business, and Household) Jan 25, 2022
    Show notes

    I have a TREAT for you today! I haven’t had an interview on the show in a little while, and I’m back with not 1 but SEVEN incredible guests for you to hear from!

    Our guests today are Callie Ammons, Kelsea Buddo, Ellen Wagner, Amber Housley, Emily Conley, Jess Jordana, and Madison Brown. These women are sharing the ways they have help with their kids, business and household while running successful businesses!

    As a new mom starting back to working from my maternity leave, I realized working with kids whether you own a business or work for someone else, is an entirely different ball game from what I was used to! I needed all the tips, and I didn’t know where to go to get them because I don’t think enough people are talking about the realities of working full time as a business owner and a mama.

    So, as I watch other business owning mamas, I’ve consistently wondered “How do they do it all? Do they work a limited schedule? Is their baby in daycare or with a nanny? Are they working all day and then cooking dinner every night or is there a hack for that? How do they do it?!” I know many of you wonder the same.

    Balancing motherhood, your household, and your business is a lot of work. The women you’re about to hear from are all moms, all business owners, and all in different stages of motherhood from new moms like me to moms of older kiddos. They are all bringing you their top tip for getting help in motherhood, their business, and their household!

    Some highlighted topics you’ll hear about:

    - Advice from families where both parents are working full time or where their spouse owns a business too.

    - Thoughts on nannies, daycare, schools, and other ways people find outside help with their kiddos.

    - The experience of having your child at home “full time” while you also work full time.

    - What it’s like to run your business AND work another job full time

    - Tips on outsourcing household tasks and growing your team within your business

    - Ways to organize your calendar as a family

    - What finding help looks like in the early days when you don’t have family nearby

    - The different seasons of motherhood as a working mama

    - And so so much more!

    Links mentioned in this episode:

    - Want to connect with these awesome women? You can get links to their websites and info on how you can connect with them here: http://elizabethmccravy.com/152

    - Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

    - Booked Out Designer is opening again VERY SOON. Get on the waitlist at http://elizabethmccravy.com/bod

    If you loved this episode, please consider leaving a rating and review or sharing with a fellow mama who this would encourage!

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    151: You Can’t Be Everything to Everybody- A Business Lesson from a Very Rude Email Jan 11, 2022
    Show notes

    I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for!

    So, volume up for the story plus my tips for how to differentiate yourself and be less vanilla in your business!

    To get the show notes head to: https://elizabethmccravy.com/151

    Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    Get on the Booked Out Designer waitlist: https://elizabethmccravy.com/bod

    Shop website templates: https://elizabethmccravy.com/showit-website-templates

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    150: A Bulletproof Strategy for Achieving Your Goals with the Power of Habits [Recast]   Jan 04, 2022
    Show notes

    It’s that time of year where we are all goal setting. Today I’m sharing ONE simple strategy I use to create new habits in my life. In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually carry it out throughout the WHOLE YEAR. Habits are the way to do it.

    So volume up for a short and sweet episode to motivate and inspire action in your life using the power of habits. And if you’re catching this episode at some random time in the future... still tune in. This strategy is timeless, and you can get started at absolutely any time!

    This is a recast of episode 98 that aired at the end of 2020! Here we are a year later, and it’s just as relevant as ever, so I want us all to hear it again. (Myself included!) Tune into the beginning too to hear a fresh intro and a little life update from me on what’s happening as we start 2022.

    If this episode impacts you, please share it with a friend who needs it too. Let’s get the word out! And, I’d love to hear from you. What’s your takeaways from this episode? Come tell me over on Instagram: https://www.instagram.com/elizabethmccravy/

    Get the full show notes for this episode at http://elizabethmccravy.com/98

    Shop website templates at https://elizabethmccravy.com/shop

    Join the waitlist for Booked Out Designer at http://elizabethmccravy.com/bod

    * If you love the Breakthrough Brand Podcast, but haven’t left a rating and review yet, would you mind taking a moment to do so? It helps other people like you find the show and means the world to me! *

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    149: 4 Important Business Lessons I Learned in 2021 (+Recapping the Year, Talking Revenue, Growth, What Worked, What Didn’t) Dec 28, 2021
    Show notes

    I personally love these types of episodes — don’t you?! And I’ve done this yearly recap content on my podcast or blog typically every year, but skipped 2020. So, I’m back though to recap 2021 with you in this casual, fun episode with plenty of biz tips throughout!

    I’m sharing some highlights from the year both personally and in my business, plus 4 specific business lessons I learned. I’ll also be talking about revenue numbers from this year compared to 2020, what WASN’T working for me this year and some things that were frustrating. And, at the end, I’ll be sharing what’s on the agenda for my business in 2022!

    I hope you enjoy this casual episode! And, as we close out another year, I want to say THANK YOU for being here. Thank you for being a podcast listener. I appreciate you more than you know! If you’ve never reviewed or rated the show, would you mind doing so today?! It just takes a moment and helps others find this podcast.

    I’d also love to hear from you in my annual survey. Take that here: http://elizabethmccravy.com/survey — You’ll be entered to win a $25 Amazon gift card for your time!

    Links mentioned in this episode:

    - Get the full shownotes and all links mentioned: http://elizabethmccravy.com/149

    - Take the annual survey: http://elizabethmccravy.com/survey

    - Join the Booked Out Designer waitlist: http://elizabethmccravy.com/bod

    - Shop templates: http://elizabethmccravy.com/shop

    Episodes mentioned:

    - Recapping the Booked Out Designer launch: Episodes 110, 114

    - Colin’s birth story: Episode 148

    - Pregnancy Recaps: Episodes 107, 112,

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    148: 10 Ways God Showed Up When Birth Didn’t Go As Planned (Colin’s Birth Story — Surrendering, God’s Goodness, and Unanswered Prayers)  Dec 14, 2021
    Show notes

    Ready to hear Colin’s birth story?! My sweet son Colin entered the world on September 2nd, 2021, and I’m here today to tell you that story, but more importantly to tell you how God showed up in a difficult birth experience. My labor was long, scary at times, and not what I “wanted”. Things didn’t go according to MY plan, but the story is beautiful nonetheless!

    Instead of focusing on the nitty gritty details of my labor experience, I’m going to hit the highlights and then tell you the 10 ways God showed up in the birth story. I want to encourage you to stay until the end too because I’ll be sharing some tips/takeaways for any expecting mamas! Plus, I saved one of my favorite ways God showed up for the VERY end… so stay until #10!

    I’m recording this episode solo, but Adam was by my side the whole time and was such an amazing birth partner. I wish you guys could hear his perspective too, but us both sitting down to outline and record this together might have taken hours and we have a newborn to care for, haha.

    I hope you enjoy this episode. Thank you for holding space for me to vulnerably share my experience with you, and I hope hearing Colin’s birth story points you to the goodness of God. I feel so blessed to be his mama, and stay tuned for more motherhood content on this podcast in the near future!

    To get the show notes head to: https://elizabethmccravy.com/148

    Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    Near by Sally Lloyd-Jones: https://rstyle.me/+3191VYglcRZ8aC6rlgjFiQ

    Scripture mentioned: Ephesians 3:20; Matthew 6:30-32

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    147: How to Increase Your Profits in the New Year with a Quick Evaluation of These 4 Things Nov 30, 2021
    Show notes

    I run a pretty lean business — meaning lower expenses, higher profit margins! I’m proud of that. That’s a PRO of online business, we can be lean! However, so often we overspend without even thinking about it. It’s easy to just spend, spend, spend! Shiny object syndrome is real. And most of us (myself included) did not study finance, accounting, and bookkeeping in any professional capacity. We might struggle to really SEE where our money is going.

    As we move into the new year, it’s the perfect time to evaluate what’s been happening in our business financially and what shifts we can make to improve our finances! Let’s look critically at our business’ finances today to see what shifts we can make to increase our profit margins! I am going to show you 4 areas to evaluate in your business finances to get your profits higher and spending lower for the new year!

    Think you want more financial tools to track this kind of stuff? Check out my resource, Profit Sheet! This is the tool I created and have used for years to track my business finances. You can track everything from tax payments, to what you pay yourself monthly, profit margins, and so much more! Buy it at https://elizabethmccravy.com/profit-sheet

    Links mentioned in this episode:

    - Get the blog version/full show notes for this episode: http://elizabethmccravy.com/147

    - Get QuickBooks at 55% off: https://elizabethmccravy.com/quickbooks

    - Get Profit Sheet for your business: https://elizabethmccravy.com/profit-sheet

    - Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    - Shop Showit templates: https://elizabethmccravy.com/shop

    - Why You Shouldn’t Use Personal Venmo for Your Business: https://elizabethmccravy.com/88


    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    146: 3 Simple Ways To Drive MORE Organic Traffic to Your Website Nov 23, 2021
    Show notes

    You asked, I’m delivering! I keep hearing that you all want podcast content around SEO! That’s what this episode is all about. I am sharing some ways I specifically drive organic traffic in my business. These 3 things work for me, and they can work for you as well. I think through exploring these “SEO hacks”, it’ll give you a better understanding of SEO — especially if you’re someone who feels like SEO is “too over your head”. It might be a lot simpler than you’re thinking!

    Our EM Shop Black Friday sale is underway RIGHT NOW! This is the biggest sale of the year. Haven’t had a sale this good since Black Friday 2020, and we won’t again until Black Friday 2022. All templates are 35% off and you’ll get 2 amazing bonuses with your purchase absolutely FREE. I’m also doing some fun giveaways for customers throughout the sale as an extra special treat. If you’re thinking about buying an EM Shop template, now is *literally* the best time of year to do so! To see all the sale deets go to https://elizabethmccravy.com/bf Be sure to sign up for emails as well so you can get details on the sale as it’s happening. I hope to see you join the EM Shop family soon!

    Links mentioned in this episode:

    - Join the email list and get the Black Friday deals: https://elizabethmccravy.com/black-friday

    - Get the blog version/full show notes for this episode: http://elizabethmccravy.com/146

    - Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    - Shop Showit templates: https://elizabethmccravy.com/shop

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    145: Is a Showit Website Template Right for Your Business? (Software Integrations, How to Choose a Template, and SEO Strategy) — Part Two Nov 18, 2021
    Show notes

    Two episodes in ONE WEEK?! So fun right! I’m here with part two of our Showit Templates Q&A time. I’m answering the top questions I get about using Showit, my template shop, and other website design questions. These are coming to you straight from our inbox, and I’ll be answering them in the most easy to understand, non-techy way possible!

    If you are interested in a template from me but have some questions first — this episode will likely (hopefully!) answer some of those questions. And, if you missed part one… scoot back to episode #144 for that! You don’t have to listen to both, but both will be helpful to you in understanding templates.

    You’ll find time stamps below, so if you want to skip around this episode to find just what you need - you can!

    1. [02:39] Do your templates integrate with (fill in the blank software)?
    2. [06:03] I am struggling with which template to pick, I really love X one but also X one! How do I pick?
    3. [09:43]Who are your templates not right for?
    4. [12:17] Who all uses your templates?
    5. [14:54] What happens if I run into an issue and can’t figure something out?
    6. [19:25] How is the SEO game with your templates?


    Links mentioned in this episode:

    - Get the blog version/full show notes for this episode: http://elizabethmccravy.com/145

    - Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    - Shop Showit templates: https://elizabethmccravy.com/shop

    - You can try Showit out for a month absolutely free, no strings attached with my link: https://elizabethmccravy.com/showit-coupon-code

    - See a full tour of the Showit Blueprint Course: https://elizabethmccravy.com/course-video

    - Save on 30% on Dubsado: https://elizabethmccravy.com/dubsado

    - Save on FloDesk: https://elizabethmccravy.com/flodesk

    - Save on ConvertKit + Free Trial: https://elizabethmccravy.com/convertkit

    - Save on Kajabi + Free Trial: https://elizabethmccravy.com/kajabi

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



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