Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

176: 5 Pieces of a Successful Marketing Funnel that Sells Your Offers on Autopilot with Alexa Cawley Sep 13, 2022

Show notes

Technically we ALL have a funnel for our business, meaning the way we’re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we’re diving into today. I’m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She’s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She’s a 2x EM Shop customer and a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show because they always bring exactly what you all need to hear.

In today’s episode, we’re diving into marketing funnels, and specifically 5 pieces of a successful one and the order in which they come, how to do your own funnel, and so much more. Alexa does an excellent job specifically speaking to new business owners in this as well, and we talk about funnels both from the perspective of service businesses and product businesses. So whichever you are, you’ll hear how to do a funnel for BOTH.

Other things we discuss worth nothing:

- Marketing practices and the stereotype around “bro marketer” funnels

- What’s not working anymore and what works in today’s world with funnels and marketing

- The current SoulCycle and Peloton battle and some great marketing tips we can learn there

- Marketing lessons Alexa learned working with big wellness brands like Lululemon and SoulCycle

- And we go through all those steps to a successful funnel

Resources mentioned in this episode:

Get the full show notes for this episode at http://elizabethmccravy.com/176
How to Create a Freebie Guide: https://elizabethmccravy.com/5download
See the Showit Blueprint Course (that comes with template purchase): https://elizabethmccravy.com/course-video
Save on FloDesk: https://elizabethmccravy.com/flodesk-coupon-code
Save on Dubsado: https://elizabethmccravy.com/dubsado-coupon-code

Connect with Alexa and Elizabeth:

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Connect with Alexa on Instagram:

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

175: 5 Ways to Have More Fun in Your Business Sep 06, 2022

Show notes

In this episode, we are having some fun, talking about how to HAVE fun as business owners. So many of us start a business because we think it’ll be fun. We maybe aren’t enjoying our day jobs, we want a side hustle to go along with being a mom, or we feel really passionate about an idea and want to act on it. Whatever it is, we want to have fun with it typically. But so often our businesses aren’t fun. They can actually become a total drag where we are like a poorly treated employee in our own company and we are the bad boss. I get it that some seasons and moments in business simply are not easy. I have certainly been in those moments myself, but even within that owning a business can still be an overall fun experience. So if you feel like you haven’t been enjoying your business lately, these are a few ideas to put some FUN back into your work.

Links mentioned in this episode:

- Get the full shownotes for this episode: http://elizabethmccravy.com/175

- Visit my website: http://elizabethmccravy.com/

- Shop Showit website templates: https://elizabethmccravy.com/shop

- Get details on my upcoming teams course: https://elizabethmccravy.com/teams

- Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

174: 5 Cool Features You Should Try on Your Showit Website Aug 31, 2022

Show notes

Calling all Showit users and business owners who are thinking about using Showit as your website builder. Showit rocks, and if you’ve been around here for a second, you probably know that I absolutely love Showit. My own website is built on Showit, I sell Showit templates, and I’m a Showit Design Partner. I love Showit — plain and simple.

In my membership, Breakthrough Brand All Access, one of the members asked the what are some cool Showit features that I don’t see people using enough or are under utilized, and we talked about it in our Facebook community and in a member Q&A, but her question inspired me to talk to you guys about this as well. So, I’m sharing 5 Showit features that you maybe didn’t know about that you should try on your website. These are features that I’m loving lately and I think you will as well!

These features and tips are for non-designers and designers, alike. So if you’re listening and thinking “Well that’s cool Elizabeth, but I’m not a designer.” Fear not — you can edit your own website for your non-designer business to do these things too. No need to hire a designer to set these cool features up!

Trying Showit for the first time? Head to https://elizabethmccravy.com/showit-free to get 1 month of your Showit subscription absolutely free! And be sure to check out my website templates for an ah-mazing site to go with that subscription.

NEW TEMPLATE DETAILS:

We’re celebrating not one but TWO new templates being release — the new Kate and Elle templates. (You’re gonna love them.) And in addition to that, I just released a collection of Showit Sales Page templates that match our top selling templates. So no more piecing together a sales page based off another page of your site or struggling with what goes where on the sale page. I’ve got it all set up for you. These sales page templates have over 30 sections (called canvases in Showit) designed to guide you through creating an epically amazing, high-converting sales page for your online course, membership, coaching program, digital product or whatever it is you’re launching.

The sales page templates also have copy prompts throughout to help you not just have designs that sell, but WORDS that sell. I’ve brought the same strategy I use on my own sales pages to you in these templates.

Links mentioned in this episode:

- Get the full show notes for this episode: http://elizabethmccravy.com/174

- See NEW Showit Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates

- Shop Showit website templates: https://elizabethmccravy.com/shop

- Get 1 month of Showit FREE: https://elizabethmccravy.com/showit-free

- Get details on Breakthrough Brand All Access:

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

173: Week in the Life Running a Multi-6-Figure/Year Business as a Work-from-Home Mom (Behind the Scenes for 7 Days with Elizabeth) Aug 23, 2022

Show notes

Want to go behind the scenes with me for a week? Seriously I’m sharing it all — the realities of running my business, the realities of mom life, and the mundane moments that kinda feel like “wait, why am I sharing this?” but that’s just what’s actually happening in life. When deciding what week to share, I probably picked a not that interesting one, but often the most interesting stuff is in the mundane, right?

In this episode, you’ll hear me talk about these things…

What it’s like running my new membership
Behind the scenes of designing new templates
What I’ve reading right now for fun and for business
TV shows we’re loving lately
What it looks like juggling mom life and my business
Work on our real estate investing business
What the search for a nanny is like
Behind the scenes of 2 team meetings
What meals I’m prepping for the week
Behind the scenes of a systems overhaul I’m doing
What workouts I’m loving lately
… And so much more!

If you want to skip around, here are some timestamps:

Weekend Recap: [04:30]

Monday: [16:06]

Tuesday: [32:32]

Wednesday: [45:04]

Thursday: [01:11:22]

Friday: [01:25:15]

Saturday: [01:31:24]

Links Mentioned in This Episode:

- Get the full shownotes at elizabethmccravy.com/173

- Breakthrough Brand All Access

- Booked Out Designer

- EM Shop Templates

- Connect on Instagram

Products/Resources Mentioned:

- Get $

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

172: My Top 4 Productive Mom Hacks for Running a Successful Business with a Baby or Toddler Aug 16, 2022

Show notes

Let’s talk productivity for mamas! For the past year since my son was born, I have either been on maternity leave or running my business very part time. The way I do things, how much time I have, what I prioritize, and my energy output have all changed since becoming a mom. So, my productivity methods have changed too. What used to work doesn’t work as well anymore, and I’ve found myself constantly learning how to make the most of my time and be present in my work and with my son while doing so!

Today, I’m sharing 4 tips with you that have helped me work and do mom life the best I can in this first year of motherhood. These are things I wish I knew before becoming a mom or things I wish I had found out sooner. So, I’m hoping to save you some time by sharing them with you now.

It’s worth nothing, I’m sharing these from the perspective of being a first time mom of a little boy under 1. So, some of you more experienced mamas probably have other tips to add, and some of these tips might not work so well when you have multiple kids or older kids. I can only teach on this from my experience, which is life working with a baby! So, this is what has worked for me in this season of life, and I hope it helps you whatever season of motherhood you’re in!

Links mentioned in this episode:

- Get the full show notes for this episode and other links mentioned: http://elizabethmccravy.com/172

- Visit my website: http://elizabethmccravy.com/

- See all motherhood episodes on my blog: https://elizabethmccravy.com/category/motherhood/

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

- Scroll back to episodes 152 and 160 from MORE productivity tips from other working moms! https://elizabethmccravy.com/152 and https://elizabethmccravy.com/160

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

171: The 3 Biggest Myths About Starting a Brand and Website Design Business Aug 02, 2022

Show notes

Brand designers, website designers, and people who want to be a brand and website designer — this one is for you. When you’re first getting started as a designer, it can be absolutely confusing as to what you need to do and how to do it. If you went to college for design, they likely did not teach you any of this business stuff in college. You might be struggling with confidence in yourself that you can do this thing solo. Maybe you’re a self-taught designer, and that can come with all kinds of doubts. Basically, there is a lot going on, and it can be really overwhelming. First I want to say: You’ve got this. You’ve chosen an amazing, fun, exciting, and much-needed field to go into. You’re gonna love having a design business. But, there are plenty of myths out there about starting and running a successful business as a designer. These myths are likely holding you back from really getting going, getting clients, and making money as a designer. This episode is all about BUSTING the 3 myths I commonly see new designers (and even more seasoned designers) believing. These myths could be holding you back from booking clients and seeing results.

MY GIFT TO YOU: Marketing is a huge part of running a successful design business. You gotta get clients somehow, right? I’ve scooped one of my favorite lessons straight from my course, Booked Out Designer, and I’m giving it to you for FREE. Head to https://elizabethmccravy.com/sample to watch a training on Magnetic Marketing Principles for Designers and get some foundations to build your design marketing on. You’ll also get to see what else is included in the course, see some student testimonials, and more. Yep, all free — no credit card required.

Links mentioned in this episode:

- Get the full show notes for this episode: http://elizabethmccravy.com/171

- Visit my website: http://elizabethmccravy.com/

- Join Booked Out Designer: https://elizabethmccravy.com/booked-out-designer

- Get the FREE Magnetic Marketing training: http://elizabethmccravy.com/sample

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

170: The Essential Step You Must Take BEFORE You Create Your Next Product Jul 26, 2022

Show notes

Today I’m sharing a quick product creation tip with you! This is something you really need to be doing before you start building your digital product. I mean before outlining your course lessons, before you start creating your membership content, before you write your eBook, or before you build the template you’re selling. It’s a really simple thing but makes a huge difference later when it’s time for you to actually market and sell this product you’re working on.

This is something I do for every offer I make, and coming off of my membership launch this is fresh on my mind. It’s a bit counterintuitive, and I think many people skip this step, but it’ll make a huge difference in your product creation and marketing journey.

Links mentioned in this episode:

- Get the full show notes at https://elizabethmccravy.com/170

- For more on course creation, check out last week’s episode all about combating the overwhelm of building an online course! (Episode #169 - https://elizabethmccravy.com/169)

169: How to Combat the Overwhelm of Creating an Online Course Jul 12, 2022

Show notes

Calling all course creators and future course creators, this one is for you! Creating an online course is NOT easy. It’s daunting, often very overwhelming, and it can be tough to get started and get momentum to keep going. I think online courses are so worth it, but it’s not all “no work and easy money” like some people presume. In fact, it can be hard to fit the time into your business to create a course, and overcoming the overwhelm of the process can be so challenging that you never finish the course.

In this episode, I’m sharing 6 ways to fight that feeling of overwhelm with creating a course and make the process much smoother for your life and business! You’ll hear me share my experience as I created my course, Booked Out Designer, and how these 6 tips came out of that experience of creating a massive online course in just a few months. I hope this gives you a breath of fresh air and motivates you on your course creation journey!

Links mentioned in this episode:

- Get the full show notes at https://elizabethmccravy.com/169

- For more on beta launching, check out episode #110 https://elizabethmccravy.com/successful-beta-launch/

- For a launch walkthrough of Booked Out Designer, check out episode #114 https://elizabethmccravy.com/behind-the-scenes-of-beta-course-launch/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

166: 4 Signs That it’s TIME for Mentorship in Your Business Jun 21, 2022

Show notes

Does your business need a mentor? I’m talking about a coach, a person in your corner who can help you out and that you can consistently learn from. Let’s find out. In this episode, I’m walking you through 4 signs that it is time for a mentor plus how a mentor can help you in your business. I believe that having a mentor is a HUGE key to business growth and getting unstuck, and I hope this will give you some clarity around whether or not a mentor would be helpful to you.

Links mentioned in this episode:

- Get the full show notes for this episode: https://elizabethmccravy.com/166

- Shop website templates: https://elizabethmccravy.com/shop

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

165: Here’s What My Life Actually Looked like When I Was Starting My Business (PLUS 5 Things I Know Now That I Wish I Knew Then) Jun 14, 2022

Show notes

We’re walking down memory lane today back to 2015 when I first quit my job and then the process of starting my business. As a business owner who has been in it for a while, it can be easy to forget to share about the early days because you get so focused on what’s going on now. This isn’t going to be one of those “I was at the bottom, now I’m here!” types of stories. But, I do want to just share with you what things were like when I was freelancing and in the early days of making my business official. So, I’m sharing the story of it all + what an actual day in the life was like!

You’ll hear me share things like what our family’s finances were like back then, all the side hustles I did to make money while building my business, what my work days were like between all the odd jobs, and more! I’m even sharing details from a document I wrote in 2015 titled “Ideas for $ freelancing”.

If you’re in that first year of business ownership, thinking of starting a business soon, or are freelancing and you’re not sure what to do next, I hope this encourages and motivates you in your journey! And if you’ve been at it a lot longer, then I hope this will be a fun get to know each other better episode for you. I’ll also be sharing throughout this episode 5 different tips for the early days — those things I WISH I knew back then as a new business owner that I know now, and that I want you to know!

Links mentioned in this episode:

- Get the full show notes for this episode: https://elizabethmccravy.com/165

- Shop website templates: https://elizabethmccravy.com/shop

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

Our TOPPODCAST Picks

Follow Us

Stay Connected

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Related Podcasts

Links

Stay Connected