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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Latest Episodes:

The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO) Mar 03, 2020

Show notes

This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.

Intellectual property (IP) rights have always been challenged by new technologies and new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disruptive impact on traditional IP legal concepts and systems.

Our guest shares his views on the future of the IP legal system and its governance, at a time when the number of patents and trademarks registrations indicate a rising demand for IP rights globally, confirming a global shift towards an “economy of knowledge”, with entirely new business lines thriving without almost any tangible assets – think software and algorithms, operating systems, or social media.

Ivo Gagliuffi Piercechi is a Peruvian lawyer with more than 20 years of experience in intellectual property, competition, and consumer law in both the private and public sectors. In 2016, the Peruvian government appointed him Chairman of the Board of Directors of the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (INDECOPI), a public agency in charge of IP competition and consumer protection. He is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
- About Ivo Gagliuffi (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf and https://www.indecopi.gob.pe/documents/1902049/3608052/Ivo+Gagliuffi+Piercechi.pdf/47d987b0-f1bc-a204-f2bd-bb2bd2ca1cf4)
Also of interest:
- Nomination of Ivo Gagliuffi Piercechi for WIPO Director General (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf)
- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- INTA Impact Study: Trademarks in Latin America: Economic Impact in 10 Latin America and Caribbean Countries (link to: http://www.inta.org/Communications/Pages/Impact-Studies.aspx)
- World Trademark Review candidate interviews (link to https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive&

Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO) Feb 26, 2020

Show notes

This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy

"Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how"
These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (IPOS), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a study published by World Trademark Review in February 2019. Daren is the guest of this new episode of Brand&New. Before he took over the IP Office, he was taking care of its registry. As an expert in international law, he has been involved in the negotiation of key free-trade agreements, between Singapore and the US, and also the European Union. Considering, as he says, that “IP is territorial, but innovation is global”, he shares with us his views about the goals and the general role that an IP Office shall play today as well as tomorrow in a small country that is one of the most stable and open economies in the world.
Daren is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Daren Tang (link to https://www.linkedin.com/in/daren-tang-5a568759/?originalSubdomain=sg and https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3937.pdf)
About IPOS (link to https://www.ipos.gov.sg)
Also of interest:
- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- Articles about Singapore IP Office and the 2019 IP Office Innovation Ranking (link to https://www.worldtrademarkreview.com/governmentpolicy/eu-chile-singapore-and-spain-ip-offices-named-most-innovative-world and https://www.opengovasia.com/singapore-most-innovative-intellectual-property-office-in-asia/
- INTA Bulletin: Enforcing Trademarks and Copyright at the Border of Singapore (link to: https://www.inta.org/INTABulletin/Pages/Singapore_Customs_Assistant_Head_Edward_Yue_Interview_7401.aspx

The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director General of WIPO) Feb 24, 2020

Show notes

This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.

The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopoly rights, providing them with a sustainable economic basis.

IP rights have always been challenged by new technologies, new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disruptive impact on traditional IP legal concepts and systems. For instance, how to create property rights in an algorithm that is constantly changing.

Our guest shares his views on the future of the IP legal system and its governance, at a time when the number of patents and trademarks registrations indicate a rising demand for IP rights globally, confirming a global shift towards an “economy of knowledge,” with entirely new business lines thriving without almost any tangible assets – think software and algorithms, operating systems, or social media.

Marco Matias Alemán is a Colombian lawyer who has spent the last 28 years in the IP world, as an IP attorney in a law firm, as Head of the Colombian Industrial Property Office (1995-1998) and at the policy level, holding several positions at the World Intellectual Property Office (WIPO) in Geneva since 1999. Currently, he is the Director of the Patent Law Division at WIPO, and is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.

To go further:
- About Marco M Alemán (link to https://www.linkedin.com/in/marco-m-alemán/?originalSubdomain=ch, https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3946.pdf and https://aleman.world)
Also of interest:
- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- INTA Impact Study: Trademarks in Latin America: Economic Impact in 10 Latin America and Caribbean Countries (link to: http://www.inta.org/Communications/Pages/Impact-Studies.aspx)

When Freedom of Expression Takes On Trademark Laws: What’s the Impact for Businesses and IP Rights Holders? (with Professor Lisa P. Ramsey, University of San Diego School of Law) Feb 10, 2020

Show notes

Trademark law and the First Amendment to the U.S. Constitution seem from the outset to have a complex and conflicted relationship. Indeed, while protection of the right to freedom of expression can encourage the creation and dissemination of ideas and information, government protection of trademarks can suppress and punish expression that incorporates another's registered trademark. Even further, trademark law sometimes prevents registration of signs that would otherwise be considered speech protected by the First Amendment, with numerous and strict conditions on what may or may not be registered.

Lisa P. Ramsey, Professor of Law at the University of San Diego School of Law, who teaches in the areas of trademark law and intellectual property in general, will explain the interactions between free expression and trademark law. Lisa’s most recent articles in the Houston Law Review, The Trademark Reporter, and other publications put the focus on the potential conflict between trademark and free expression rights in national and international laws; and a paper published by Oxford University Press explored nontraditional trademarks and inherently valuable expression.
She notably talks about two recent groundbreaking U.S. Supreme Court cases right on point, namely Matal v. Tam (2017) and Iancu v. Brunetti (2019) about the right for the government to deny trademark registration to certain categories of trademarks “potentially disparaging” marks and “immoral or scandalous” marks, respectively.

To go further:
About Lisa Ramsey (link to http://www.lisapramsey.com)
Also of interest:
- Article about Lee v. Tam decision (link to https://www.scotusblog.com/case-files/cases/lee-v-tam/)

- INTA statement re: Amicus Brief in the case of Lee v. Tam (link to: https://www.inta.org/Press/Pages/Lee_v_Tam_Amicus_Brief_Media_Statement.aspx)

- Opinions/articles about the Iancu v. Brunetti decision (link to https://www.supremecourt.gov/opinions/18pdf/18-302_e29g.pdf, https://www.scotusblog.com/2019/06/long-time-prohibition-on-registration-of-scandalous-and-immoral-trademarks-is-struck-down/ and https://www.americanbar.org/groups/litigation/committees/intellectual-property/practice/2019/iancu-v-brunetti-trademark-registration/)

- Articles written by Lisa Ramsey about free speech and trademark protection - link to:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860302, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=728572 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1692954
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3310854
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3104939
- https://globa

Getting a Sense of Nontraditional Trademarks (with Professor Irene Calboli, Texas A&M University) Jan 13, 2020

Show notes

Over the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions. However, this continuous extension of trademark protection has led to debate and controversies about the impact of non-traditional marks on fundamental rights, such as freedom of competition and freedom of expression, and also on the intellectual property (IP) system as a whole.
These tensions have led to an increasing number of administrative and judicial decisions across several jurisdictions, which address the validity of these marks.
Irene Calboli has analyzed in depth and with an interdisciplinary approach the questions raised by the acceptance of nontraditional trademarks. Based in Singapore, she is Professor of Law at Texas A&M University School of Law (Dallas/Fort Worth, Texas, USA); fellow at the Transatlantic Technology Law Forum, a joint international initiative of Stanford Law School (USA) and the University of Vienna School of Law (Austria); and a visiting professor at several academic institutions worldwide. A dedicated teacher and a prolific scholar, she has published articles and books in the area of intellectual property law, including the book “The Protection of Non-Traditional Trademarks, Critical Perspectives” in 2018 with Martin Senftleben.

Also of interest:
The Protection of Non Traditional Trade Marks: Critical Perspectives, by Irene Calboli and Martin Senftleben (link to https://www.amazon.com/Protection-Non-Traditional-Trade-Marks/dp/0198826575)
INTA Topic Portal about Non-Traditional Trademarks (link to https://www.inta.org/Advocacy/Pages/Non-traditionalMarks.aspx)
The Trademark Reporter (May-June 2019)—Acquired Distinctiveness in the European Union: When Nontraditional Marks Meet at (Fragmented) Single Market (link to: https://www.inta.org/TMR/Pages/vol109_no3_a1_porangaba.aspx)
INTA Board Resolutions on Nontraditional Marks (link to https://www.inta.org/Advocacy/Pages/BoardResolutions.aspx)
INTA Bulletin—Committee Spotlight: Non-Traditional Marks Committee (link to: https://www.inta.org/INTABulletin/Pages/comm_spotlight_02_7405.aspx)
INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to: https://www.inta.org/2020Annual/Pages/Home.aspx)
WIPO Magazine about Non-Traditional Trademarks (link to https://www.wipo.int/wipo_magazine/en/2009/01/article_0003.html)

Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting Ready? (with Brenda Kahari, BW Kahari) Dec 30, 2019

Show notes

Even though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, this continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services. For instance, Google search trend shows that the region showing the highest interest in the term "bitcoin" is Africa, and particularly Kenya, Nigeria and South Africa, even though this interest is predominantly limited to trading activities on exchanges.

Brenda Kahari, founder of the firm BW Kahari, has been a lawyer specialized in intellectual property and commercial transactions in Harare, Zimbabwe, for more than 30 years. Thanks to her deep knowledge of the economic, social and of course legal dynamics in Africa, she gives us keys to understand cryptocurrencies and the applications of the blockchain in this continent, the opportunities they represent and the legal and IP challenges occurred.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Brenda Kahari (link to https://zw.linkedin.com/in/brenda-wood-kahari-98166338)
About BW Kahari (link to http://www.lawyersforafrica.com)
Also of interest:
- About regulation of cryptocurrency (link to https://www.loc.gov/law/help/cryptocurrency/world-survey.php)
- About blockchain in Africa - Article from Forbes (link to https://www.forbes.com/sites/tatianakoffman/2019/04/04/blockchain-africa-rising/#67a045ac7711)
- About Africa as the next frontier for cryptocurrency - Article from Africa Renewal (link to https://www.un.org/africarenewal/magazine/april-2018-july-2018/africa-could-be-next-frontier-cryptocurrency)
- INTA On-Demand Webcast: Blockchain 101 (link to: https://learning.inta.org/products/blockchain-101)
- INTA Daily News (page 6)—Blockchain: A Viable Solution to Fight Counterfeits? (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf)
- INTA 2020 New York Conference—Brands in Society: Their Influence and Responsibility (link to: https://www.inta.org/Programs/Pages/2020NewYork_Overview.aspx )
- INTA Bulletin: Applications of Blockchain Technology to Trademark Protection, Enforcement, and Practice (link to: https://www.inta.org/INTABulletin/Pages/ApplicationsofBlockchainTechnologytoTrademarkProtection7312.aspx)

Cannabis Brands: The Canadian Case Study (with Isabelle Jomphe, Partner, Lavery) Dec 16, 2019

Show notes

Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. The comparison between Canada and its southern neighbor, the United States, is often made—to date, the use, sale, and possession of cannabis is illegal under U.S. federal law, although more than 10 states have legalized marijuana for recreational use.

In this episode, Isabelle Jomphe, Partner, Lawyer, and Trademark Agent at Lavery, a law firm based in Montreal, Canada, discusses the impact of cannabis legalization on trademark law, the so-called “cannabis trademarks,” and regulations that restrict how brands can market cannabis products. It’s definitely a hot topic of debate in Canada, and beyond!

Also of interest:
Canada Trademarks Act (link to https://laws-lois.justice.gc.ca/PDF/T-13.pdf) and Cannabis Act (link to https://laws-lois.justice.gc.ca/eng/acts/C-24.5/fulltext.html)
Regulations about cannabis promotion in Canada (link to https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/laws-regulations/promotion-prohibitions.html and https://cannabis.ca.gov/laws-regulations/)
The Globe and Mail: Buying Blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market (link to https://www.theglobeandmail.com/business/article-buying-blind-cannabis-marketing-restrictions-leave-little-brand/)
The Guardian about cannabis legalization in Canada (link to https://www.theguardian.com/world/2018/jun/06/canada-cannabis-legalization-questions-answered)
The New York Times about cannabis in the US (link to https://www.theguardian.com/world/2018/jun/06/canada-cannabis-legalization-questions-answered https://www.nytimes.com/2019/07/11/us/california-cannabis-marijuana-business-colorado.html)
INTA Bulletin: High Times Ahead: Brand Restrictions on Legalized Cannabis in Canada (link to:https://www.inta.org/INTABulletin/Pages/CANADAHighTimesAheadBrandRestrictionsonLegalizedCannabisinCanada7318.aspx)
Overview of state marijuana laws in the United States (link to: http://www.ncsl.org/research/ci

GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric) Dec 02, 2019

Show notes

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.
Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Pascale Gelly (link to https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr)
About Schneider Electric (link to https://www.schneider-electric.com/ww/en/)
Also of interest:
EU Data Protection Rules (link to https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en)
Library of information about GDPR (link to https://gdpr.eu)
World IP Review, "Beyond the intersection of privacy and trademark law" (link to https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law)
Harvard Office of Human Research Administration (link to https://www.hsph.harvard.edu/ohra/gdpr/)
McKinsey Insights about GDPR (link to
https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge)
INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution (link to https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)
INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to https://www.inta.org/2020Annual/Pages/Home.aspx)
INTA E-Learning Programs on GDPR and WHOIS (link to https://www.inta.org/E-Learning/Pages/E-Learning.aspx)
WHOIS Challenges: A Toolkit for Intellectual Property Professionals (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf)
The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic? (link to https://w

The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO) Nov 18, 2019

Show notes

Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions should we reasonably foresee, in terms of legal doctrines, but also from a governance and policy perspective? And in that context, what will be the role of the IPOs of tomorrow? Francis Gurry has led the World Intellectual Property Organization (WIPO) as Director General since October 1, 2008. Under his leadership, WIPO has addressed major challenges, including notably managing the stress on the international patent and copyright systems produced by rapid technological change, globalization and increased demand; and ensuring that the IP system serves its fundamental purpose of encouraging creativity and innovation in all countries.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Francis Gurry (link to https://www.wipo.int/about-wipo/en/dgo/index.html)
About WIPO (link to https://www.wipo.int/about-wipo/en/)

Also of interest:
- Francis Gurry about data rights & AI (link to https://www.wipo.int/about-wipo/en/dgo/news/2019/news_0044.html, https://iprinfo.fi/artikkeli/francis-gurry-first-we-should-ask-the-right-questions/ and
https://www.managingip.com/Article/3879472/Preview-WIPO-director-general-predicts-AI-liability-changes.html?ArticleId=3879472)
- WIPO Report 2019 (link to https://www.wipo.int/wipr/en/2019/)
- MIT Technology Review about "data ownership" (link to https://www.technologyreview.com/s/612588/its-time-for-a-bill-of-data-rights/)
- INTA 2020 Annual Meeting (link to https://www.inta.org/2020Annual/Pages/Home.aspx)

Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office) Oct 21, 2019

Show notes

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union). No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute more than 35 percent to the UK’s GDP, marketing, social, etc.
The guest of this episode, Tim Moss, has been the CEO and Comptroller General of the UK Intellectual Property Office (IPO) since May 2017, and previously was the Registrar of Companies for England and Wales and Chief Executive of Companies House, the UK Registrar of Companies. Tim is at the forefront of the changes occurring as a result of Brexit and will share his views on its consequences for the IP world. Named by Managing IP magazine as one of the top 50 most influential people in IP in the world, he offers an eye-opening analysis of the main challenges faced by the IP world in general and how to overcome them.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Tim Moss (link to https://www.gov.uk/government/people/tim-moss)
About the UK IPO (link to https://www.gov.uk/government/organisations/intellectual-property-office)
Also of interest:
INTA portal about Brexit (link to https://www.inta.org/Advocacy/Pages/Brexit.aspx)
IP & Brexit - Guidance from the UK IPO (link to https://www.gov.uk/guidance/intellectual-property-and-brexit)
Brexit Q&A from the European Union Intellectual Property Office (link to https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f)
No-deal Brexit Guidance from The Law Society (link to https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/)
INTA Bulletin: Artificial Intelligence Is Genuine Benefit to the Intellectual Property Field (link to : https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx)
INTA Daily News (page 1): How IP Offices Use Artificial Intelligence (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf
Brand & New episodes featuring interviews with heads of various IP Offices (link to https://www.inta.org/brandandnew)

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