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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Latest Episodes:

Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More Nov 30, 2018

Show notes

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org
To go further:
About Professor Jeanne Fromer
https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961
About this episode
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030
https://h2o.law.harvard.edu/cases/2328
https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf
https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx
See also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)

Embrace the Future: How Technology is Transforming Legal Practice Nov 19, 2018

Show notes

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Stephane Lemarchand
https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/

https://www.linkedin.com/in/stlemarchand/

About this episode
https://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)

https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/

https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/

https://thepractice.law.harvard.edu/article/disruptive-innovation/

Brand New Teaser Nov 06, 2018

Show notes

Welcome to Brand & New! Nov 04, 2018

Show notes

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.
Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Tish Berard

https://www.inta.org/Officers/Pages/Berard.aspx

About INTA initiatives related to innovation

http://www.inta.org/Governance/Pages/StrategicPlan.aspx

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf