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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Latest Episodes:

Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.) Oct 07, 2019

Show notes

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with Amazon.com, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Dana Northcott (link)https://www.linkedin.com/in/dana-brown-northcott-9751681/
Also of interest:
- Amazon Brand Registry (link to: https://brandservices.amazon.com/)
- Amazon's Project Zero (link to https://brandservices.amazon.com/projectzero)
- INTA study: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)
- INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)
- INTA 2018 Daily News: articles on counterfeiting (link to: https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf)
- INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners)

Africa: Opportunities & Challenges in an Innovation-Generating Economy Sep 23, 2019

Show notes

Intellectual property remains one of the most valuable assets in the Digital Age. In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced by these companies, whichincreasingly rely on their immaterial assets such as trademarks or patents? These are the questions that Davidson Oturu, an IP lawyer deeply involved for years in the advancement of IP laws in Africa, will answer. Davidson is Partner in the law firm Aelex, and is based in Abuja, Nigeria, one of the 25 largest economies in the world. Thanks to his extensive experience in technology, including cryptocurrency, data protection, and IP rights, his insights are particularly eye-opening.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Davidson Oturu (link to https://www.linkedin.com/in/davidson-oturu-aa360bb/?originalSubdomain=ng)
About Aelex (link to https://www.aelex.com)

Also of interest:
- Nigerian Law Today - publication about cryptocurrency (http://nigerianlawtoday.com/evaluating-central-bank-nigerias-directive-cryptocurrency/)
- WIPO data about IP in Nigeria (https://www.wipo.int/members/en/details.jsp?country_id=128)
- Database of information about Nigeria, including keys legal and economic documents ( https://www.loc.gov/law/help/guide/nations/nigeria.php)
- INTA Daily News (page 10): Africa: The Hot Ticket for Technology (https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
- INTA Nigeria Country Report about Gen Z Insights: Brands and Counterfeit Products (https://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights%20Nigeria%20Report.pdf)
- INTA Insights: Davidson Oturu speaks about counterfeits (https://www.inta.org/Communications/Pages/INTA-Insights.aspx)

Dealing with IP & Innovation: the European Way Jul 29, 2019

Show notes

Is there a European way to understand and manage intellectual property (IP)? Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as Director General of the French National Institute for Industrial Property. and then President of the European Patent Office, one of the five largest IP offices in the world (7,000 staff), from 2010 to 2018. Currently, Mr. Battistelli is President of theAdministrative Board of the Center for International Intellectual Property Studies (CEIPI), Strasbourg, France. He shares his vision of the IP landscape and its challenges, particularly related to innovation and reforms to gain more efficiency.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Benoît Battistelli (link to http://www.ceipi.edu/en/news/piece-of-news/?tx_ttnews%5Btt_news%5D=10044&cHash=93b85ee7d4e8671ecb5bf44626b1f666)

Also of interest:

- European Patent Office (link to https://www.epo.org/index.html and https://worldwide.espacenet.com)
- IP5 (link to https://www.fiveipoffices.org/)
-INTA Daily News: How IP Offices Use Artificial Intelligence (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)

Inside the World’s Largest IP Office: A Discussion with the US Patent & Trademark Office Director Jul 15, 2019

Show notes

Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property (IP) attorney, he previously was the managing partner of the law firm Irell & Manella, focused on IP litigation.

The USPTO is the largest IP office in the world – in few figures: more than 13,000 employees, and the examination of over 450,000 trademark applications and 150,000 patents issued every year. So how is it to lead such an institution, and to launch ambitious reforms to tackle issues of our times?

In this episode of Brand&New, Andrei Iancu talks transparently about his vision, his actions, and the challenges related to the future of IP and the office, and what is on his to-do list!

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further
About Andrei Iancu (link to https://www.uspto.gov/about-us/executive-biographies/andrei-iancu)
About USPTO (link to https://www.uspto.gov)

Also of interest

- Global Innovation Policy Center (GIPC)’s 2019 International IP Index (link to: https://www.theglobalipcenter.com/wp-content/uploads/2019/02/023593_GIPC_IP_Index_2019_Full_03.pdf)

- USPTO Strategic Plan 2018-2022 (link to https://www.uspto.gov/sites/default/files/documents/USPTO_2018-2022_Strategic_Plan.pdf)

- Remarks by Andrei Iancu the INTA’s Annual Meeting 2019 (link to https://www.uspto.gov/about-us/news-updates/remarks-director-iancu-international-trademark-association-141st-annual)

- Supreme Court Decision and comments about the Iancu v. Brunetti case (link to https://www.supremecourt.gov/opinions/18pdf/18-302_e29g.pdf and https://www.ipwatchdog.com/2019/06/25/fuct-case-ends-bang-ban-immoral-scandalous-marks-fails-first-amendment-scrutiny/id=110683/)

- Article from the National Law Journal about Andrei Iancu’s testimony to US Senate IP Subcommittee (link to https://www.law.com/nationallawjournal/2019/03/14/five-takeaways-from-andrei-iancus-testimony-to-senate-ip-subcommittee/)

-INTA and ICC-BASCAP Impact Study: The Economic Impacts of Counterfeiting and Piracy (link to: https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)

- INTA Daily News (page 16): Spreading the Word About IP (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf)

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution Apr 22, 2019

Show notes

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies. Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)
About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)

Also of interest:

- ICANN meetings (link to https://meetings.icann.org/en)
- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)
- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)
- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)
- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)
-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com)

Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection Apr 08, 2019

Show notes

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:
About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)
About TrademarkVision (link to https://trademark.vision)
About CompuMark (link to http://www.compumark.com)

Also of interest:

INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)

INTA 2019 Annual Meeting Table Topics on Artificial Intelligence (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)

INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspx
Entrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used (link to https://www.entrepreneur.com/article/293105)
World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues Mar 11, 2019

Show notes

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:
About Ayuko Nemoto (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)
About Sonderhoff & Einsel Law and Patent Office (link to https://se1910.com)
Also of interest:

INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)

World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)

WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)
WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)

INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)

Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)

Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property Feb 11, 2019

Show notes

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world. Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)
About Netflix (link to https://www.netflix.com/)
Also of interest:
TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)
INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)
INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)
INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com)

Brands & Innovation Committee: At the Heart of the INTA’s Vision Dec 31, 2018

Show notes

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx

To go further:

About Mladen Vukmir and Julia Talke

www.linkedin.com/in/mladenvukmir/

https://www.linkedin.com/in/julia-talke/

Also of Interest

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting

https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx

https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx

The IP Office of Tomorrow: All About Innovation - Chile’s Case Study Dec 17, 2018

Show notes

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx
To go further:
About Maximiliano Santa Cruz
https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US
Also of interest
https://www.inapi.cl
https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html
https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf

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