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    Business

    Boutique Chat

    Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    Advertise

    Copyright: © The Boutique Hub, Inc 2018

    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Five Minute Friday: Three Questions to Add to Your Morning Routine May 10, 2024
    Show notes

    How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.

    Resources:

    Join The Boutique Hub

    Instagram: The Boutique Hub / Ashley Alderson

    #608 The Impact of Attending The Boutique Summit May 07, 2024
    Show notes

    Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we'll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we'll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success.

    Resources:

    Boutique Summit 2024

    Boutique Hub Membership

    Ashley Alderson: Instagram

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Hubventory | Wholesale

    Five Minute Friday: The Riches are in The Niches May 03, 2024
    Show notes

    What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.

    Resources:

    Join The Boutique Hub Community

    #607 Transitioning in Retail: Lessons Learned and Exit Strategies Apr 30, 2024
    Show notes

    Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges.

    Resources:

    Boutique Summit 2024

    Boutique Hub Membership

    ----

    Megan Crabtree: Instagram

    Ashley Alderson: Instagram

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Small Business Marketing Handbook

    Hubventory | Wholesale

    Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market Apr 26, 2024
    Show notes

    When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.

    • How to Buy Wholesale Guide

    #606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace Apr 23, 2024
    Show notes

    Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.

    Resources:

    • Jackie Koch: Instagram | LinkedIn
    • People Principles
    • World's Greatest Boss
    • Is Hiring Freelancers Right For Your Business?
    • Navigating Wage & Hour Laws
    • Here is the link to our free compliance checklist!
    • We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off.
    • Small Business Hiring Handbook
    • Ashley Alderson: Instagram
    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    • Boutique Summit 2024
    • Small Business Marketing Handbook
    • Boutique Hub Black
    • Hubventory | Wholesale
    Five Minute Friday: Five Steps to the Perfect Online Sales Process Apr 19, 2024
    Show notes

    Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.

    Resources:

    Facebook Ads Masterclass

    #605 The Power of Adaptability: Thriving in a Changing Retail Landscape Apr 16, 2024
    Show notes

    Today we're joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.

    Resources:

    Boutique Summit 2024

    ------

    April Rector: Instagram

    The Light House Boutique: Website | Facebook | Instagram

    -----

    Ashley Alderson: Instagram

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Small Business Marketing Handbook

    Hubventory | Wholesale

    Five Minute Friday: Five Steps to the Perfect In-Store Sales Process Apr 12, 2024
    Show notes

    How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

    #604 Facebook Ad Strategies for Small Business Retailers Apr 09, 2024
    Show notes

    Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns.

    Resources:

    Facebook Ads Masterclass

    Boutique Hub Black

    ----

    Ashley Alderson: Instagram

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Boutique Summit 2024

    Small Business Marketing Handbook

    Hubventory | Wholesale

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