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    Business

    Boutique Chat

    Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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    Copyright: © The Boutique Hub, Inc 2018

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    Latest Episodes:
    Five Minute Friday: The Six Layers of Business Aug 23, 2024
    Show notes

    Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

    Resources:

    Join The Boutique Hub Community

    #623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company Aug 20, 2024
    Show notes

    Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years.

    Learn More About the Boutique Hub here: https://theboutiquehub.com/join/boutique/

    Resources Featured In This Episode

    • Rios of Mercedes Family of Brands: Website
    • Rios of Mercedes Boot Company: Website | Instagram | Facebook
    • Anderson Bean Boot Company: Website | Instagram | Facebook
    • Olathe Boot Company: Website | Instagram | Facebook
    • Horse Power Boots: Website | Instagram | Facebook
    • Macie Bean Boots: Website | Instagram | Facebook -----
    • Pink Friday 2024
    • Ashley Alderson: Instagram
    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Five Minute Friday: The One Thing Aug 16, 2024
    Show notes

    When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read.

    Resources:

    Join The Boutique Hub Community

    #622: From Influencer to CEO: Building an Authentic Community in Western Fashion Aug 13, 2024
    Show notes

    Today, I'm sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she's leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    Resources Featured In This Episode

    • Megan Ery: Instagram

    • Turquoise in Style: Website

    • Pink Friday 2024

    • Join The Boutique Hub Community

    • Ashley Alderson: Instagram

    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Five Minute Friday: Money is in the Merchandising Aug 09, 2024
    Show notes

    If there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode!

    Resources:

    Join The Boutique Hub Community

    #621: Discover Affordable Products at ASD Market Week Aug 06, 2024
    Show notes

    Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and how to navigate them to find the best deals.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    Resources:

    • ASD Market Week
    • ASD Market Week LinkedIn
    • ASD Market Week YouTube
    • Stephanie Beringhele: Instagram | LinkedIn
    • Join The Boutique Hub Community
    • Ashley Alderson: Instagram
    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Five Minute Friday: Value vs Pride Aug 02, 2024
    Show notes

    Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We'll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight.

    Resources:

    Join The Boutique Hub Community

    #620: Pink Friday 2024: The Shop Small First Movement Jul 30, 2024
    Show notes

    Are you ready to shine a spotlight on small businesses? In today's episode, I'm thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to support and celebrate small businesses.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    Resources:

    • Pink Friday 2024
    • Join The Boutique Hub Community
    • Ashley Alderson: Instagram
    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Five Minute Friday: How to Be a Good Retail Neighbor Jul 26, 2024
    Show notes

    Have you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fostering a supportive and cooperative business environment, regardless of how your neighbors respond.

    Resources:

    Join The Boutique Hub Community

    #619: Authenticity and Live Selling in Retail Jul 23, 2024
    Show notes

    Are you curious about what it takes to pivot from one successful business to another? In today's episode, I'm excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania's journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational.

    Resources:

    • WEDideas Boutique: Instagram
    • Coastal Bloom: Website | Facebook | Instagram | Pinterest | TikTok
    • Join The Boutique Hub Community
    • Ashley Alderson: Instagram
    • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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