Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Do you wish you could jump ahead as an entrepreneur to gain experience and learn the important lessons on how to run your business?
In episode 396 of the Bokeh Podcast, Zaakirah Muhammad joins us to share the three biggest lessons she's learned in the last 10 years as a professional photographer, and how those lessons have impacted her overall brand and services.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
About Zaakirah (3:18)
Customer Experience: Develop your relationships with your clients (10:17)
Technique for Time: Have a short to-do list and dedicate time for each task. (12:28)
Delegation/Outsourcing: Sales, Accounting, Systems, and Editing (15:51)
Book Recommendations: (19:12)
Nicole Walters podcast
Act Like a success Steve Harvey
Crushing It by Gary V
Secrets Trilogy by Russell
Jab Jab Jab Right Hook
Three Lessons (31:04)
1. Follow your purpose.
2. Practice fulfilling your passions.
3. Pivot when necessary.
Zaakirah’s Purpose: Storytelling (34:13)
Links
instagram.com/phocusedmediagroup
The Living Legacy Podcast - zaakirahnayyar.com/podcast
Seeing Life through a Different Lens - zaakirahnayyar.com/book
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In light of the death of George Floyd and the events surrounding this tragedy, we felt it was important to continue our recent conversation with George Mitchell about inclusion in the photography industry.
In episode 395 of the Bokeh Podcast, Nathan and George discuss the significance of appropriate language when discussing race-related issues, the importance of not just talking about but doing something to encourage change in our culture, and specific steps that photographers can take to encourage progress.
At the Bokeh Podcast, we’re committed to creating a diverse and inclusive space on our platform for the voices of all photographers. We’ll continue to do our part in fighting to end racism and encourage inclusion and equality.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Building Comfortable Conversations (1:54)
Processing Recent Events (3:51)
Allyship: Listen and self reflection. (8:04)
Be Aware of Triggers (11:35)
Knowing When to Speak Up, Ask, and Listen (14:22)
Memorandums of Understandings: Actionable items that organizations are planning to take to help right the wrongs. (15:28)
Starting Conversations and Getting Involved (19:40)
Tangibly Show Support for the POC Community (26:58)
1. Reflect on your day to day dealings
- Is your organization diverse?
- Is there equity or true inclusion there?
2. Take actionable steps for change in your business (write it down).
3. Get involved in minority led organizations.
4. Diversify your portfolio.
Links
Check out part one of my conversation with George in episode 378.
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Do you have a love for shooting on film, but need to find a way to incorporate it into your services while maintaining profitability?
In episode 394 of the Bokeh Podcast, Kiamarie Stone joins us to share how she's increased her revenue by adding film to her packages. Listen in as she highlights how you can incorporate film into your business, while educating your clients on what it means to hire a hybrid photographer on their wedding day.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Personal Connection and Good Energy (1:21)
Continuing to Book During COVID-19 (9:14)
Brand Position (11:41)
Customer Experience: Bring more of yourself into the business and make your customers feel heard, loved, and welcomed. (17:20)
Technique for Time: If you can give it to somebody else, give it to somebody else. - Vanessa Joy | Outsource everything. (23:04)
Inspiration: Gary V, Tony Robbins, Chip & Joanna Gaines (28:50)
Book Recommendations: (32:38)
Instagram Secrets by Jeremy McGilvrey - bit.ly/bp-igsecrets
Digital Wedding Photography; Capturing Beautiful Memories by Glenn Johnson - bit.ly/bp-digitalweddingphoto
Adding Film to Your Packages (35:08)
Being More Profitable with Film (36:25)
Film Equipment: (41:41)
Pentax 645 N2
Nikon F100
Fuji 400H (film)
50mm 1.8 Lens
Incorporating Film Into Your Business (46:24)
- Set up or attend a styled shoot.
- Show off galleries of hybrid weddings and educate your clients.
- Offer to shoot film at another wedding to set up a portfolio.
Photo Vision Experience (49:23)
Links
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Are you so focused on running a successful business that you aren't creating any personal projects that fuel your passion?
In episode 393 of the Bokeh Podcast, Emma O'Brien joins us to share how personal projects can also benefit and build your business. Listen in as she describes how her passions have grown her business, along with where to start with planning your next personal project.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Portraiture for People Who’s Dogs are Family (:49)
Customer Experience: Taking the time to understand what a client wants from a shoot, deliver it with bells on, and make sure your client is the center of attention. (3:45)
Outsourcing and Delegation: Editing and newsletter marketing (7:34)
Inspiration: Art galleries (12:22)
Book Recommendations: The Artist’s Way by Julie Cameron (14:19)
Emma’s Personal Projects: (18:52)
Vegans of South Africa
Rescued Farm Animals
The Black Series
How Passion Projects Effect the Growth of Business (23:14)
The Impact of Work Going Viral (29:32)
Successful Personal Projects: ()
1. It needs to be authentic
2. Make a body of work that sits as a coherent series
3. Self promote
Links
facebook.com/mentoringforcreatives
emmaobrien.com/black-rescue-series
ted.com/talks/emma_o_brien_the_creative_magic_of_black_dogs
boredpanda.com/black-shelter-dogs-and-cats-portrait-photography-emma-obrien
emmaobrien.com/the-farm-series
This is Marketing - Seth Godin - bit.ly/bp-thisismarketing
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Are you currently hustling to do volume weddings while dreaming of making the same money doing fewer, more expensive weddings?
In episode 392 of the Bokeh Podcast, Elizabeth Austin shares about her transition from volume to boutique weddings, along with the path to getting there. Listen in as she share three key components you need to work on to make the transition!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Client Experience: Having a robust workflow improved client experience. (2:17)
Check Out Honeybook & Get 50% Off with Elizabeth's Referral Link >>
Technique for Time: Mentally allow yourself to shut down and remove yourself from your business. (9:45)
Delegating/Outsourcing: Hired an admin assistant. Looks at tasks as CEO tasks and operating tasks. (11:10)
Inspiration: Starting a passion project and shooting your family (14:01)
Education Recommendations: The Hybrid Co and WPPI (17:08)
Volume to Boutique (20:03)
Elizabeth’s Pricing (21:03)
Making the Transition (26:33)
1. Rebrand
2. Pricing
3. Editorials
Links
https://elizabethaustinphotography.com/
https://www.instagram.com/ElizabethAustinPhoto/
https://www.instagram.com/theblackhairexperience/
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Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 391 of the Bokeh Podcast, Tosha Gains joins us to discuss potential brand positions to highlight multiple service offerings. Listen in as she shares about her passion to work with children with special needs, and the possibility of shifting her business to focus solely on this niche or create two separate brands.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Birmingham, AL and Atlanta, GA
Why Tosha Got Started in Photography (19:57)
Competition (23:47)
Potential Brand Position: Vibrant Environmental Portraits for Birmingham Entrepreneurs (31:46)
Links
Episode 300 - bokehpodcast.com/300
Want to learn more about the importance of a brand position?
Download our FREE Brand Position Worksheet!
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!
Check out previous brand position consultation episodes!
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Have you decided to market yourself as a senior portrait photographer, but want to create a high-end experience for your seniors (and their parents)?
In episode 390 of the Bokeh Podcast, Sean Brown joins us to discuss creating a once in a lifetime experience for his seniors, and how to approach marketing your unique brand. Listen in as he shares the different pain points that seniors and their parents have and how to solve them.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Genuinely care about your clients (2:44)
Brand Position: Creating a high-end, once in a lifetime photo experience. (5:17)
Initial Investment with Sean: Starting at $2500 (7:01)
Technique for Time: Batch working. (11:30)
“Done is better than perfect.” - Anonymous
Delegation/Outsourcing: Editing, Video Production, and CRM (15:09)
Book Recommendations: (18:42)
Thank You Economy by Gary Vaynerchuk
Jab Jab Jab Right Hook by Gary Vaynerchuk
Sean’s Experience (22:35)
Building a Senior Photography Experience (29:29)
1. Develop a senior rep program (influencer marketing).
2. Share your features and benefits from the beginning. (35:09)
3. Marketing with video. (41:46)
4. Email marketing (46:09)
Pain Points for Parents vs Seniors (39:45)
Links
Free Download: https://mailchi.mp/d207509df4a9/your-senior-photography-starter-kit
seanbrownproductions.com/photographers
Check out other episodes from our senior portraits category:
https://www.photographersedit.com/blog/senior-photography/
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Do you want to offer albums to your customers, but struggle with the selling process and turning your pitches into profits?
In episode 389 of the Bokeh Podcast, Melissa Jill explains how showing albums and simplifying the options makes for better album sales from your clients. Listen in as she shares more about her passion behind album sales and why she started Align Album Design.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Helping photographers succeed at albums by becoming part of their team and offer education. (2:33)
Customer Experience: Be kind. (6:01)
Technique for Time: Manage your goals and choose where to spend your time. (9:20)
Outsourcing/Delegation: Editing, Office Manager, Album Design, Housecleaning, Accounting & Bookkeeping, Web Design, Blogging. (12:28)
Inspiration: Faith and nature.
Content Creation and Brainstorming Sessions (20:33)
Key Concepts for Album Sales: (23:14)
1. Show
2. Simplify
“Our job is to remove obstacles to the sale.” (32:23)
Resources from Align:
4 Tips to Getting Your Clients to Value Albums... And Buy One
Elizabeth Gelineau's 6 Tips for Styling Albums
Links
instagram.com/alignalbumdesign
https://www.instagram.com/melissajill
The Paradox of Choice - bit.ly/bp-poc
Check out other episodes from our print & album sales category:
https://www.photographersedit.com/blog/print-album-sales/
See acast.com/privacy for privacy and opt-out information.
Are you searching for the perfect sales funnel to turn your audience into paying customers?
In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Motorcycles (1:28)
Humberto’s Background in the Marines (4:36)
Customer Service: Being obsessed with your product or craft. (17:03)
Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)
Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)
Delegation/Outsourcing (30:42)
Book Recommendation: Self educate in all free resources. (37:16)
Sales Funnels in the Photography Industry (40:17)
Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions
Advertising Platforms for Photographers (60:05)
Facebook - Non-lifetime Events (Families, Boudoir, Children Sessions)
Google - Lifetime Events
Links
photographytoprofits.com
hgphotographer.com
See acast.com/privacy for privacy and opt-out information.
Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 383 of the Bokeh Podcast, George Turner Bowman IV joins us to discuss refining his brand position to stand out from his competition while sharing his mission to serve his clients. Listen in as Nathan discusses how George can adjust his website and messaging to better reflect his brand position.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Current Brand Position: Florida wedding photography made affordable, stress-free, and fun. (8:40)
Current Brand Position: Florida wedding photography made affordable, stress-free, and fun. (9:30)
Unique Value Proposition (14:05)
Affordable Photography in the Industry (14:21)
Why George Started a Photography Business (21:01)
1. To do something he loves
2. To be his own boss
3. To have purpose
George’s Competition (21:47)
Potential Brand Position: Everyone Deserves Professional Photos
Links
Building a Storybrand - bit.ly/bp-storybrand
Start with Why - bit.ly/bp-startwithwhy
Want to learn more about the importance of a brand position?
Listen to this episode: bokehpodcast.com/369
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!
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