Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Have you been looking for direction when it comes to approaching weight loss and healthy habits?
In episode 376 of the Bokeh Podcast, Ashleigh Bing opens up about her personal experience with weight loss over the years. Listen in as she shares the 3 key factors she found to success in her weight loss journey.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Invest in your people over your marketing, because they’re going to tell others about you. (1:23)
Ashleigh’s Welcome Package (2:32)
Ashleigh’s Welcome Magazine (5:38)
Brand Position: Wedding and lifestyle photographer for people who value quality and emotion evoking images. (7:37)
Delegation/Outsourcing: Branding and Website (15:58)
Inspiration: Street photography (19:04)
Book Recommendations: The Emyth Revisited (25:42)
Ashleigh’s Weight Loss Journey (29:32)
"Enthusiasm is common, endurance is rare.”
Balance in Society (46:56)
Key Factors in a Successful Weight Loss Journey: (53:17)
1. Nobody likes working out, but it works.
2. Consistency is key—put the work in until it works out.
3. The days are long, but the years are quick.
Pushing Beyond Discomfort (56:14)
Being able to share and motivate others.
Links
instagram.com/ashleighbing
Tiffany at Emma Rose Agency
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Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 375 of the Bokeh Podcast, Frank Harrington joins us to refine his brand position and seek guidance on whether or not to merge his two brands.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: San Francisco Bay Area (3:53)
Goal: Looking for guidance on how to manage his portfolio and brands; two or three brands.
Current Brand Position: Photography for the Future Nostalgic (16:34)
Reasons for Shooting: (27:52)
1. Always been interested in the mechanics of camera gear.
2. You get to make people happy and document it.
Franke’s Competition: SF Wedding Photographer (35:14)
Nebulous - hazy or unclear
Potential Brand Positions: (49:32)
Wedding Photography for San Francisco Car Lovers
Heirloom Wedding Photography for San Francisco Couples
Links
frankharringtonphotography.com
vintagetinphotobooth.com
instagram.com/frankharringtonphotography
Want to learn more about the importance of a brand position? Listen to this episode >>
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!
Download our FREE Brand Position Worksheet!
Check out previous brand position consultation episodes >>
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Are you an aspiring photographer with a hesitation to build your business because you're not sure where to start?
In episode 374 of the Bokeh Podcast, Nata Salvatori joins us to discuss the 11 steps she took to start her photography business, allowing her to go from 0-100 portrait sessions in one year.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Take the time to get to know each customer. (2:15)
Validate the fact that you’re actually listening.
Brand Position: Most photographers capture moments, I help you see how AMAZING you truly are!
Technique for Time: Time Blocking & Adaptation (Nata is also a great multi-tasker) (12:48)
Delegation/Outsourcing: Blogging (17:07)
Inspiration: Drives in the car with a podcast or book. (21:40)
Book Recommendations: (25;35)
Building a story brand
Who Moved My Cheese?
About Nata (28:32)
Photography Education (34:01)
David Molnar
Zach & Jody
11 Steps to 0-100 Portraits in a Year (36:20)
1. Photography Education - Youtube & Webinars (36:20)
2. Business Education - CPA & Tuesday’s Together (40:44)
3. Practicing Your Craft (43:53)
4. Advice vs Mentors (45:35)
5. Scaling Your Business/Structure (47:53)
6. Networking (54:10)
7. Tell People About Your Business (58:46)
8. Direct Communication/Awareness (1:02:34)
9. Volunteer for Work (1:04:30)
10. Be Active on Social Media (1:05:52)
11. Think Outside the Box (1:09:09)
Links
See acast.com/privacy for privacy and opt-out information.
Did you know that you can grow your business without spending even more time in it?
In episode 373 of the Bokeh Podcast, Dale Henry of The Abundance Group joins us to discuss the importance of building a team and setting up efficient workflows, in order to build a scalable business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Dale’s Background (2:21)
Why Is Scaling Your Business Not Being Considered? (5:30)
Working More Efficiently with Your Time (6:50)
Establishing Clarity (8:49)
The Abundance Group (11:15)
Expand Your Definition of Team (21:36)
Communication in Delegation (27:37)
Miilu.com (30;43)
Scaling: Increasing your capacity to serve your customers. (31:36)
3 Steps to Scaling Your Business: (31:36)
1. Get clear on the key processes in your business and write them down.
2. Systematize, automate, and tool your processes.
3. Give it to someone else to do.
Links
instagram.com/theabundancegroup
Facebook Group - facebook.com/groups/weddingprosguidetoabundance
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Have you set yourself up for financial stability in your business and personal life?
In episode 372 of the Bokeh Podcast, Matt Odom joins us to discuss the importance of being proactive with your finances as a small business owner. Listen in as he shares insight into saving, investing, and diversifying your revenue streams.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Be on time, be nice, follow up, build a relationship. (1:16)
Outsourcing/Delegation: Outsource the things you don’t enjoy. (8:06)
Inspiration: Films and personal projects. (12:52)
Peace in Finances (15:51)
Saving Money: (25:42)
You should be saving 30% of your income for taxes.
You should be saving 20% of your income for savings.
Restructuring Prices & Packages for Long-Term Benefit After COVID-19 (34:54)
Investing in Rental Properties (38;54)
SEP IRA (46:41)
Links
Episode 245: The Practical Guide to Commercial Photography – Matt Odom bit.ly/bp-245
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Have you considered the ways that you could generate passive income for your photography business?
In episode 371 of the Bokeh Podcast, Brandon Wong of Photo Booth Supply Co describes the benefits of generating passive income, along with the truth behind what qualifies your revenue as "passive." Listen in as he shares how to determine what services you should eliminate, automate, and delegate while you implement addition streams of revenue.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Availability and humanizing (4:58)
"80% of buyers are willing to pay more for a good customer experience in 2020" (4:58)
Brand Position: Affordable photo booths that come with a profitable and proven, turn-key strategy so you can create a business and life you love. (9:36)
Technique for Time: Discipline equals freedom; create a schedule. (12:54)
Venn Diagram: (17:49)
What you’re passionate about.
What your good at.
What people will pay you for.
GSD: (19:57)
Goals
Specifics
Deadlines
Book Recommendations: (24:20)
How to Win Friends and Influence People
Introduction to Passive Income (29:22)
"You’re trading your time for money."
Create a product that does not require your time: Photobooths, Associates, Presets, etc (37:04)
Eliminate, Automate, and Delegate (38:05)
1. Eliminate - What are the non-profitable services that you offer?
2. Automate - CRMs and Email Marketing
3. Delegate - Use the Venn Diagram to delegate the things that don’t overlap
"I am not a creative, I am a business owner." (42:59)
Links
instagram.com/photoboothsupplyco
See acast.com/privacy for privacy and opt-out information.
Have you considered working with your romantic partner, but fear the strain it could put on your relationship?
In episode 370 of the Bokeh Podcast, Megan Breukelman joins us to discuss the challenges you may face while working with your partner, how to be open-minded in your business, and work well together. Listen in as she describes her and her husband's different working behaviors, along with roles and responsibilities in the business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Client Experience: Remember that the people you’re working with are humans too; empathy and compassion matter. (1:20)
Brand Position: Dreamy and romantic imagery without the fluff. (2:49)
Delegation/Outsourcing: It’s important to have systems and workflows in place when you go to delegate. (9:05)
Inspiration: Podcasts, music, books, and magazines (16:33)
Podcast Recommendations: (19:58)
Six Figure Freelancer - bit.ly/bp-6figfreelancerpod
Marie Forleo - marieforleo.com/marietv
Amy Porterfield - amyporterfield.com/amy-porterfield-podcast
Book Recommendation: How to Not Always Be Working (28:01)
How Megan & Kenneth Met (30:42)
Opposite Working Styles Between Partners (34:44)
Office Spaces (47:45)
Underlying Sexism in Business (48:35)
Breaking Up the Responsibility (54:00)
Links:
instagram.com/brooklynweddingphoto
instagram.com/betrothedmagazine
The Photo Op Podcast - meganbreukelman.com/podcast
Mating in Captivity - bit.ly/bp-micaptivity
Mating in Captivity Ted Talk - bit.ly/bp-tt-ester
Do you have a brand position that sets you apart from your competition? Brand position has become a popular topic on the Bokeh Podcast, so we're here to help you define your position!
In episode 369 of the Bokeh Podcast, Nathan discusses the value and process of developing a unique brand position, along with the benefits it will bring to your business. Make sure you grab our free Brand Position Worksheet and follow along with the episode to start defining your brand position today!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Download our FREE Brand Position Worksheet!
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Your Business Name: There is opportunity to change your name, but not necessary. (5:43)
The Market You're Based In: Decide on focusing ideally on a singular market (unless you're focused on destination). (5:56)
The Services You Offer: List all of your service, but narrow it down for specificity. (6:43)
The People You Serve: Who you serve will impact your marketing copy and content. (7:55)
Your Truly Unique Experience: If you're not sure, let's look at your full business and decide what it should be. (8:52)
Reasons You're a Photographer: Your big picture views that drive your personal life and trickles into your business. (10:35)
Competitor Research: This will create awareness of how you need to position yourself against competition. Google the key phrase that you'd look for in your market. ex: Chattanooga Wedding Photographer (12:14)
4 Ways to Establish a Clear & Distinct Brand Position: (14:56)
1. Be the first to own a position
2. Offer a service that doesn’t exist
3. Offer a variation of a service
4. Name a target market
Brand Position Brainstorming (21:04)
Links
Time Management from the Inside Out by Julie Morganstern - bit.ly/bp-timemanage
In an industry that doesn't require formal education or certifications for educators, it's tough to determine if you're a good fit for the role.
In episode 368 of the Bokeh Podcast, Laylee Emadi brings her experience as a high school teacher and district curriculum designer to discuss the industry's need for trainings for professionals looking to provide educational offerings. Listen in as she shares characteristics of a great educator and how she believes photographers should approach offering education.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Place yourself in the shoes of your clients to understand what they would want. (2:02)
Outsourcing/Delegation: Editing, inbox management, and anything that someone else can do as well as her. Saving 20 hours per week on average. (6:15)
Inspiration: (11:40)
Art inspiration in all art forms: dance, museums, etc.
Business inspiration is found in books, podcasts, etc
Education in the Photography Industry (16:25)
Pursuing Education in the Right Way (18:55)
Inspirational Talks vs. Tangible Talks (22:37)
Why People Get into Education: (26:36)
1. To elevate themselves within the industry.
2. Diversifying their income streams.
3. Have a passion for helping people.
Can Everyone be an Educator? (34:43)
Characteristics of Educators: (38:49)
1. Know Your Educator Type
2. Communication and Presentation Skills
3. Experience
4. Consistency in Results
Take Laylee’s Free Educator Type Quiz >>
Laylee’s Recommended Resources (42:53)
Jess Ekstrom Public Speaking Training - jessekstrom.com//mic-drop-workshop
Learn more about the Creative Educator Academy >>
Getting Started in Education:
1. Offer up free content around your specialty.
2. Develop case studies and feedback from those you’ve given free content to.
3. Survey your audience to ensure your content is helpful and aligns with what you want to offer.
Links
layleeemadi.com/educator-academy
Do you love to travel for work, but struggle with marketing yourself as a destination photographer?
In episode 367 of the Bokeh Podcast, Carly Jurach of Someplace Images joins us to share 5 main ideas to marketing her brand for destination work. Listen in to learn how to start building your portfolio today, along with how to plan out your travel schedule to ensure you get booked!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Niching down allows you to really specialize and focus on doing that thing well. (1:47)
Check out our Brand Position Consultations!
photographersedit.com/blog/brand-position
Brand Position: Redefining and revealing love and self-love through passion, laughter, and intimate photography with the goal of creating touchable visible monuments to life changing moments. (4:15)
Technique for Time: Make time for reading, implement the 5 second rule, spend the first hour of the day for herself, and journaling. (8:20)
Check out bokehbookclub.com!
Book Recommendation: The 5 Second Rule by Mel Robbins - bit.ly/bp-5secrule
Outsourcing/Delegation: VA for social media and a ghost writer (14:09)
5 Ideas to Market Destination Photography (28:33)
1. On-Location Shoots When Traveling (28:33)
2. Geotagging (30:13)
3. Promote your Travel for Shoots (32:14)
4. Create a Facebook Group (37:04)
5. Facebook Advertising
Check out our feature on Carly: photographersedit.com/blog/carly-someplace
Links
facebook.com/groups/someplaceboudoir
Episode 84 - bit.ly/bp-84
Episode 109 - bit.ly/bp-109
Kindle Paperwhite - bit.ly/bp-kindle
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