Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.
In episode 406 of the Bokeh Podcast, Erin Kaminski joins us to discuss potential brand positions that highlight her desire to help couples easily plan for their wedding photography needs.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based In: Providence, RI (3:47)
Shooting for: 2 years (4:08)
Specializing in: Weddings, maternity, and newborn (7:00)
Gretchen Reuben’s Four Tendencies
Erin’s Competition (26:09)
Potential Brand Position: Wedding Photography Made Easy
Links
instagram.com/klphotography.co
Want to learn more about the importance of a brand position?
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!
Check out previous brand position consultation episodes!
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Are you ready to turn your hobby into a professional and legal business?
In episode 405 of the Bokeh Podcast, Magi Fisher of Magdalena Studios and The Artists' Lawyer joins us to discuss important considerations for when you decide to go from amateur to professional. Listen in as she highlights the importance of outsourcing, legally protecting yourself, and maintaining balance.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Lawyer and educator for creative entrepreneurs. (2:06)
Customer Experience: Respect the relationships. (7:59)
Technique for Time: Outsourcing and systems. (9:24)
Tools for Systems: Dubsado, Calendar System, Bench for Bookkeeping, (10:40)
Outsourcing/Delegation (14:39)
Inspiration: Being present. (19:12)
Meditation (21:51)
Book Recommendations: (25:11)
The Originals - bit.ly/bp-originals
The Four Hour Work Week - bit.ly/bp-4hr
Magi’s Backstory (29:24)
Outsourcing Even When You Have the Time (36:43)
Making the Move to Full-Time (40:08)
Use real contracts.
Set up a legal entity.
Set up a business account.
Get insurance.
Insurance (43:23)
Hill and Usher
PPA
Don’t Over-Invest in Education (46:11)
Legally Planning for Locations (48:52)
Consider How to Replace Your Income (50:37)
Quality of Life (53:41)
Links
theartistslawyer.com - Use code “BOKEH” for 15% off
Untethered Soul by Michael Singer - bit.ly/bp-untethered
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Are you communicating and connecting with your clients in a way that opens them up to being vulnerable during your sessions?
In episode 404 of the Bokeh Podcast, Toni Black of Toni Black Magic joins us to discuss how your vulnerability can directly impact your clients instincts when it comes to vulnerability. Listen in as she shares how your communication directly impacts your client's trust in you, therefore effecting their willingness to connect.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Intimate lifestyle photographer specializing in photographing black people. (3:16)
Customer Experience: Open and quick communication. (4:27)
Technique for Time: Create a loose schedule. (6:47)
Delegation/Outsourcing (14:00)
Inspiration: Queen Sugar, Insecure, Parasite, and Paintings (17:31)
Book Recommendations: (24:26)
Daring Greatly by Brene Brown - bit.ly/bp-daringgreatly
Start with Why by Simon Sinek - bit.ly/bp-startwithwhy
Sexuality vs Sensuality (30:10)
Creating Vulnerability (34:22)
Communication in Vulnerability (38:27)
Posing & Pulling Feelings Out of Clients (43:37)
Creating an Experience + iPhone Sessions (47:41)
Behavioral Patterns of Introverts (51:34)
Links
The Sitch with Toni & Erin - Coming Soon
dallasjlogan.com/light-is-light
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Entrepreneurship is hard, but add parenting into the mix, and it sometimes feels impossible to find a balance.
In episode 403 of the Bokeh Podcast, Rebecca Nash joins us to discuss the steps she took to finding balance as a mom and photographer. Listen in as she shares the tools she uses for scheduling and ways to communicate and collaborate with your family on creating balance.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Support and celebrate your love, your business, and your life through photography, conversation, and mentorship. (2:01)
Customer Experience: Care (5:02)
Technique for Time: Balance doesn’t mean everything gets equal time, it means it gets the time it needs. Use time-blocking. (6:40)
Delegation/Outsourcing (7:51)
Inspiration: Movies, art galleries, music, (14:08)
Book Recommendations: Everything is Figureoutable by Marie Forleo (17:10)
About Rebecca’s Family (19:43)
Tools: (21:44)
Asana Task Manager - app.asana.com
Elegant Excellence Journal - elegantexcellencejournal.com
Google + Paper Calendar - calendar.google.com
About the Eisenhower Matrix (23:15)
Approach to Time Blocking (27:00)
Collaboration with Family Fun (35:13)
Finding Balance as a Parent and Photographer (35:13)
Links
instagram.com/rebeccanashphotography
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Have you dreamed of being a brand ambassador for a big name photography company? Our friend, Kesha Lambert, was just honored with the title of Sony Artisan and we're so proud of her!
In episode 402 of the Bokeh Podcast, Kesha joins us to discuss what her journey to becoming a Sony Artisan looked like and the important principles she focused on while pursuing this opportunity. Listen in as she describes significance of this opportunity not only for her career, but also in regards to the important conversations currently happening in the photography industry about racial equity.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Sony Artisan (1:22)
Book Recommendation: Principles by Ray Dalios
"Be so great, they can’t ignore you.” - Cal Newport (7:46)
Significance of Becoming a Sony Artisan (9:08)
Gaining Perspective (12:26)
1. Open our minds
2. Set ego aside
3. Strive for broader perspectives
Two Principles for Representing a Brand (14:59)
These roles are earned through your work, educator role, and story.
1. Focus on your craft.
2. Relationships are everything.
Sony Gear (22:53)
Links:
See acast.com/privacy for privacy and opt-out information.
Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Brand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)
Why Julie Got Started in Photography (14:5)
Competition (19:04)
5 Ways to Establish a Clear & Distinct Brand Position:
1. Be first to own a position
2. Offer a service that doesn’t exist
3. Offer a variation of a service
4. Name a target market
5. Present a unique message
Potential Brand Position:
I Tell Your Brand’s Story with Strategic Photographs
(Subtext: Impactful Brand Photography to Convert Your Next Client)
Links:
instagram.com/jmgilephotography
Start with Why by Simon Sinek - bit.ly/bp-startwithwhy
See acast.com/privacy for privacy and opt-out information.
Conversations around racism can be feel uncomfortable, because we're not used to having them. Let's talk about it.
In episode 400 of the Bokeh Podcast, Saori & Devante Terrell of Spirit of Revelry join us to have an open conversation about how we can dismantle racism in the photography industry. In this conversation they open up about their experience and share ways to promote inclusivity in your business through styled shoots, client outreach, and adjusting your editing style.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
About Saori & Devante (2:44)
Mating in Captivity by Ester (7:09)
Website: estherperel.com
Ester’s Podcast - estherperel.com/podcast
Brand Position: Traveling wedding photographers for the wild, drunk in love. (9:32)
Customer Experience: Establish a genuine connection from the beginning. (11:07)
Technique for Time/Relaxing: Invest in a weighted blanket and be conscious of putting phones down and spend time with each other. (16:19)
Outsourcing/Delegation: Graphic Design & Branding (19:19)
Inspiration: Everyday life. (21:17)
Book Recommendations: (24:11)
You are a Badass at Making Money - bit.ly/bp-bamoney
Think and Grow Rich - bit.ly/bp-thinkgrowrich
How to Dismantle Racism in the Photography Industry
Reaching out to BIPOC + Promoting Inclusivity:
Understanding and Compassion (40:53)
Creating Inclusion in Styled Shoots (44:04)
BIPOC (48:26)
Editing Melanated Skin: https://www.instagram.com/tv/CBc7Xe1nqBd/ (50:11)
Links
Episode 362 w/ Ty Pentecost: bokehpodcast.com/362
Did you know you don't have to use professional gear to incorporate video into your business' marketing efforts?
In episode 399 of the Bokeh Podcast, Lee Bradshaw of Simple Video School shares how you can start creating quality video content from your phone right now! Listen in as he describes 5 ways to grow your business using video, what to avoid when recording, and the type of content to create!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Help people connect with their audience and make more sales using simple video from their phone. (2:06)
Customer Experience: Serve your clients well. (5:21)
Technique for Time: Create a time that is dedicated to you and rest. (16:01)
Delegation/Outsourcing: Copywriting and graphic design (25:14)
Book Recommendations: (34:57)
Building a Storybrand - bit.ly/bp-storybrand
Grace Over Grind by Shae Bynes - bit.ly/bp-graceovergrind
Why Videos? (38:04)
Why Phones? (43:54)
Platforms for Video: (50:50)
Introduction Video
Video Series on a Topic
Email Communication
Text Message Communication
Frequently Asked Questions Section
What to Avoid in Video: (56:11)
Being Fake
Rambling
Negative Talk
3 Ways to Grow Your Business Today Using Video From Your Phone (1:02:59)
1. Answer questions that people have.
2. Share stories of your clients or your life.
3. Share about your process and client experience.
Links
instagram.com/simplevideoschool
Scary Close - bit.ly/bp-scaryclose
Ad Zombies - adzombies.com
See acast.com/privacy for privacy and opt-out information.
Over the last few weeks, we've seen many in our industry speaking out against racial injustice and committing to do better. So what can you do next?
In episode 398 of the Bokeh Podcast, our friend Chip Dizard joins us to discuss how we can ensure that this movement toward racial equity isn't just a short-term trend, but has a lasting impact on the photography industry and our society as a whole. Listen in as he shares resources, having a gracious heart, and supporting photographers of color.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Based in: Baltimore (1:46)
Brand Positions: (2:07)
chipdizardweddings.com - Live stream your wedding.
chipdizard.com - Helping Creatives Thrive in Business, Marketing, & Photography
Customer Experience: Underpromise & overdeliver. (9:01)
Technique for Time: Outsourcing and having a team. (14:11)
Inspiration: Instrumental Music (9:20)
Book Recommendations: Atomic Habits - bit.ly/bp-atomichabits (21:48)
Processing Recent Events (24:40)
Anti-Racism Books: (30:27)
White Fragility - bit.ly/bp-whitefragility
The New Jim Crow - bit.ly/bp-newjimcrow
White Privilege (31:21)
Giving Grace (37:01)
Change in the Photography Industry (42: 22)
Uplifting Photographers of Color (44:36)
Links
Tomayia Colvin - tomayiacolvineducation.com
Todd Watson’s Showit United Talk: https://www.instagram.com/tv/CA4JJjZjtpo/
Are personality types or enneagram numbers limiting your growth by constricting you into a box or a specific category?
In episode 397 of the Bokeh Podcast, Dr. Benjamin Hardy joins us to discuss a concept I've harped on for a while now—personality doesn't define you. With Dr. Hardy's education background, experience, research, and now published book, he's joining us to contend the limiting belief that you are what your personality defines you as.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: (6:47)
Know what you want.
Be committed to it.
Create boundaries.
Hire the who to do the how.
"Intelligence is the ability to make finer distinctions." - Robert Kiyosaki (20:55)
'If you’re not embarrassed by who you were 12 months ago, you haven’t learned enough." - Alain de Botton (21:11)
Motivation for Personality Isn’t Permanent (27:33)
Type Based Personality Tests Aren’t Scientific (30:48)
Selective Attention (35:29)
Move Outside of Your Limiting Box ()
Personality for Most People is a Coping Mechanism (55:40)
Grab a Copy of Benjamin's Book:
https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/
Resources:
Who Not How (Dan Sullivan - Strategic Coach)
Time Management from the Inside Out - bit.ly/bp-timemanagement
The Body Keeps the Score - bit.ly/bp-bodykeepsscore
Links:
instagram.com/benjamin_hardy_phd
See acast.com/privacy for privacy and opt-out information.
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