Before The Bestseller

Latest Episodes:

BTB12: The Power of Creativity | Bryan Collins Oct 17, 2021

Show notes

Bryan is one of the most prolific writers I know. His site, https://becomeawritertoday.com/ has turned from a side passion to a full time business where his team blogs about various time management, reader-tech, and writer topics along with many helpful courses.

He's written many books including the power of creativity which has over 400 reviews on Amazon.

He’s also contributed to publications like Forbes, Lifehacker and Fast Company which we get into talking about how he did that.

His story is one of creating something from nothing which we can all relate to and in this episode we get his exact blueprint for doing so.
Bryan's podcast: https://podcast.becomeawritertoday.com/
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BTB11: Make Your Mess Your Memoir | Anna David Oct 11, 2021

Show notes

Anna David is an all-around bada$$!

She's a NYT bestselling author of 8 books (both fiction and nonfiction), a publisher, a TEDxer, a TV personality, podcaster, and much, much more.

She’s been published by the likes of Harper Collins and Simon & Schuster.

She’s been on Good Morning America, written for Time Magazine, The Huffington Post, US Weekly and many others.

Her podcast is one of my favorite shows. She lands $50K clients from her Instagram and in our episode we cover all of this and why your email subject lines should sound like something you’d send your mom.
Anna's Podcast: https://www.legacylaunchpadpub.com/podcast
Instagram Cheat Sheet & Email Sequence Templates: https://www.legacylaunchpadpub.com/alex-download
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BTB9: Skip The Flip | Hayden Crabtree Oct 04, 2021

Show notes

Hayden Crabtree is the author of Skip The Flip which, in just a year, has racked up 600+ reviews on Amazon. He’s sold thousands of copies as a first time author and uses the book to grow his 7-figure real estate business - all at the age of 25.

I wanted to bring him on to talk about how he has such a high engagement rate with his readers, his omnipresence approach to online marketing, and even talk about how he’s now used his platform to launch his software company.

I loved how incredibly actionable his episode was as we to talk with him about his book launch and the marketing around it.
Hayden's Book: Skip The Flip
Hayden's Software: MyPropertyStats.com

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BTB8: The Bezos Letters | Steve Anderson Oct 04, 2021

Show notes

With The Bezos Letters, Steve Anderson went from being a small time entrepreneur just outside of Nashville to becoming an International bestselling author, hitting the WSJ list.

Steve was just looking to put together a lead magnet to offer prospects but in doing so realized he had something much bigger on his hands. After reviewing shareholder letters from Jeff Bezos since the company went public, he uncovered in plain sight what Jeff Bezos had been planning all along and what we’ve come to know today as Amazon.

It's a fantastic deep dive into how Amazon has managed to continuously take calculated risks over and over that have paid off in a big way.

With such a big launch, he poured a good amount of marketing budget into it so whether you’ve got zero budget or a lot, he gives us some things to avoid spending money on when launching.

It just hit 400 reviews.
Steve's Book: The Bezos Letters
Steve's Website: The Bezos Letters
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BTB10: Britfield and the Lost Crown | C. R. Stewart Oct 04, 2021

Show notes

When you hear Chronicles of Narnia or Harry Potter, you think of the top .001% of fiction books. These are often cited as the pinnacles of success for fiction authors who build something bigger than a book, go on to become major blockbusters, and bring in billions of dollars.

Today’s author is very much on his way to becoming the next Chronicles of Narnia and I could not be more excited to share his story with you.

Chad's got an incredible marketing mind and has committed to his fiction series in a big way.

In our chat we cover everything from how he’s increased the news-worthiness of his series by adding an educational component to it, how he literally emailed every middle school teacher across the country to speak in classrooms, and how he plans on turning the book into a major blockbuster.

This episode honestly feels like a degree in book marketing. I will warn you it’s a bit of a longer episode but there was so much gold throughout it that I couldn’t help but keep it all.

C. R. Stewart's Book: Britfield and the Lost Crown
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BTB6: Marketing Outrageously | Jon Spoelstra Oct 04, 2021

Show notes

Ryan holiday and others have made their living taking what's old and making it new.

A lot of time, what is old is new again. Take bell bottom jeans or bomber jackets. I love listening to how things were done 10 years ago because you’ll often find things that no ones doing now.

That’s why I wanted to bring on WSJ bestselling author Jon Spoelstra. Who’s got a long history of being a successful author not just 20 years ago but now as well.

Jon worked as a National Basketball Association executive for:

->Buffalo Braves
->Portland Trail Blazers
->Denver Nuggets
->New Jersey Nets

While at the Nets he became famous for a stunt he pulled where he sent physical rubber chickens to fans to get them to renew their season tickets.

Mark Cuban wrote the forward to this book which we get into how that came about.

He also happens to be the father of Erik Spoelstra, head coach of the Miami heat

Let’s jump into it with Jon.
Jon's Book: Marketing Outrageously

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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB5: Lifestyle Entrepreneur | Jesse Krieger Oct 04, 2021

Show notes

Jesse is a younger version of Richard Branson. He's also built and sold a record company along with a dozen other entrepreneurial pursuits. He comes across as one of the most low-key guys but he also speaks mandarin, was a bestseller in Asia, with his publishing company he’s behind some of the biggest book launches and now he’s just launched a software company that could rival Amazon and completely change how self publishing is done.

In our chat we talk about his own journey as a bestselleling author, we talk details on exactly what he did to produce some of the biggest book launches, and then we go on to talk about how he’s completely changing how self-publishing is done, allowing authors to make money virtually through the resale of their own digital-copy books.

Jesse's NFT Platform
Jesse's Book: Lifestyle Entrepreneur
Jesse's publishing company: Lifestyle Entrepreneurs Press
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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB7: A Radical Approach to the Akashic Records | Melissa Feick Oct 04, 2021

Show notes

A Radical Approach to the Akashic Records has racked up over 1,000 reviews on Amazon. It’s been a bestseller on amazon for years, not just for a day or two during the launch.

It was written by our guest in this chat, Melissa Feick. She breaks down the exact blueprint she used to write and market her bestselling book as a no-name self-published author.

Although Melissa calls it out herself that some people find what she says to be controversial as it relates to the spiritual world, you can’t help but get to the end of the show and realize that Melissa is also a marketing genius and the results show for themselves.

From her book she’s built multiple 6-figure businesses and has added thousands of subscribers to her email list directly from her book.

She’s got one of the best book funnels I’ve ever seen and here she goes into the details of exactly what her book funnel looks like.

Aside from business, you also can’t help but see that Melissa is incredibly purpose driven in her work and how she’s been able to take decades of experience changing the lives of her clients to create scalable products.

Let’s dive in.

Melissa's Book: A Radical Approach To The Akashic Records
Melissa's Website: The Spiritual Expansion Academy
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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB3: The 100-Page Book | Mike Capuzzi Oct 04, 2021

Show notes

Today, we’ve got a very special guest.
I feel so fortunate to know him because he just gives, gives, and gives. Money aside, I think he runs one of the most integral businesses and just really leads with compassion and thoughtfulness for the people he works with.

He’s helped thousands of business owners around the world create better marketing.

In 2019, Mike launched Bite Sized Books, a publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners.

Mike recently published, The 100-Page Book, which shows how to author, publish and leverage a shook in their business which is consistently labeled a bestseller on Amazon.

He also founded software company Copy Doodles, which comes recommended by the likes of Dan Kennedy, Russel Brunson and Bill Glazer.

I’m excited to chat with him because for the busy entrepreneur, who’s told they need to write a book, it’s hard for them to find the time. Mike provides a step-by-step breakdown of how an author can get that book done and the catch is that it’s less than a 100 pages. This also plays into the positive psychology of a reader who actually finishes the book.

He actually walks the walk and writes them himself and sells them by the hundreds every month, years-on from his book launches. He’s got an amazing CTA strategy which is also one of the highest converting ones that I’ve seen.

It’s my pleasure to introduce you to Mike Capuzzi, let’s bring him on.

Mike's Podcast: The Main Street Author Podcast
Mike's Book: The 100-Page Book
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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB4: Brian Meeks | Fiction & Non-Fiction Authors Oct 04, 2021

Show notes

Today’s guest is one of my favorite people in self-publishing. He’s a great friend and mentor of mine and is one of the most innovative people I know when it comes to implementing new strategies and technologies.

Brian went from living below the poverty line to being a 6-figure author of both fiction and nonfiction books.

After making it as a fiction author, he then went on to teach and write non-fiction books to help fellow authors make money from their work.

His books all have hundreds of reviews on Amazon. He’s got a Mastering Amazon Ads Facebook group with over 10,000 members

In our episode he talks about how he found his fiction niche and grew his audience in a way that you can replicate, we talk about how he’s become the master of copy and how he got my book to convert at 1 sale for every 6 clicks. We also talk about how he’s build one of the most loyal followings of authors in self publishing.

Stay tuned to the end where Brian talks about how he was table to rank is book in the top 500 of all of amazon for 10 days straight, 5 years after he launched it.

Brian's Book: Mastering Amazon Descriptions
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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

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