Before The Bestseller

Latest Episodes:

BTB32: How Joanna Penn built her author career so she could quit her job in IT Jun 06, 2022

Show notes

If there’s one thing you should know by now, it’s that everyone we have on here is a master marketer or has one of their team. Joanna is a master marketer so in this episode we go deep into the nuts and bolts of the marketing that’s allowed her to make a full time living from writing.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB31: Successful Self-Publishing | Joanna Penn Jun 06, 2022

Show notes

Joanna Penn and Indie publishing go together like sunshine and solar panels. If you can’t tell, I just made that up. Joanna Penn was early to the indie publishing game and has benefited greatly from the early belief that it was the future.

She has over 30 books in multiple pen names both fiction and nonfiction, runs the highly adored TheCreativePenn.com blog, and has possibly the longest running podcast on indie publishing with over a million downloads, The Creative Penn Podcast.

Obviously Joanna is an incredibly popular author but it’s also been a dream of mine to interview Joanna ever since I got into the world of publishing and so you’ll be able to tell that I’m just giddy with excitement throughout our interview.

In this episode we really get into the nuts and bolts of her author career.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB30: Allan Dib on how he marketed his book to sales of over $300,000 & got 5,000+ reviews May 30, 2022

Show notes

It wouldn’t look too great if a book about marketing didn’t sell well.
Luckily that’s not the case here with hundreds of thousands of copies sold and over 5000 reviews on Amazon, Allan Dib wrote a book which continues to sell better and better years after it’s launch.

I want to know why that is and what Allan Dib is currently doing to keep momentum going for the One Page Marketing Plan. In this episode, Allan walks us through the marketing plan for his book, The One Page Marketing Plan.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB29: The One Page Marketing Plan | Allan Dib May 23, 2022

Show notes

The One Page marketing plan has a global following. The book has over 5,000 reviews on Amazon and is still a bestseller, years on from its launch. Allan Dib makes marketing palatable for the average business owner who has a great product or service but no idea how to get it to market.

Like Allan says, it’s not a revolution in marketing but it is a revolution in marketing implementation because as I’m sure most of you know, spontaneous marketing activities don’t work.

Allan also talks about the need to systematize your marketing which to me is the biggest takeaway from the book and something I’m actually right now working on to implement in my business.

Let’s jump into the One Page Marketing Plan with Allan Dib.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB28: Daniel Pink on book marketing and how he's built his author career May 16, 2022

Show notes

Daniel Pink is one of the biggest authors we’ve had on this show. I'm incredibly grateful for his willing ness to come on and share his wisdom but one of the great parts of interviewing an author about their book is also to interview them about how they became the NYT bestselling author they are today.
I wanted a blueprint from Daniel on how any one of us with a desire for a greater impact in this life can work towards an author career like his. Lets dive into the marketing side of books with Daniel Pink.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB27: The Power of Regret | Daniel Pink May 10, 2022

Show notes

I’ve been following this next guest for almost a decade.
From his book When, to his most well known book, Drive, Daniel Pink constantly takes complex topics, performs a ton of research on the topic, and then distills it into a framework that we then get to use to make our lives better. He’s done this with selling, our internal timing system, our drive, and now he’s done this with regret.
In this episode we dive deep into regret, the topic of this latest book, the power of regret, with 5X NYT bestselling author Daniel Pink.
I make most decisions in life based around what I’m going to regret on my deathbed the most. It’s easy to think you know what you’ll regret the most but based on his research, Pink gets into the 4 most common regrets which I’ve already started to use on a daily basis to figure out what to do and what not to do.
Let’s get into it with Daniel Pink.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB26: Literary agent to authors like Marie Kondo, Eckhart Tolle, Deepak Chopra - A Chat with Bill Gladstone May 02, 2022

Show notes

Marie Kondo, Eckhart Tolle, Deepak Chopra, Jack Canfield.
These are just a few of the names of which today’s guest has represented as a literary agent.
He has personally placed more than 5000 titles with dozens of publishers. He’s also the founder of Waterside Productions Inc. which stemmed from his great grandfathers publishing business - founded during the great depression printing study guides for the DMV.
Echkart Tolle is one of my favorite authors and so I wanted to hear about the behind the scenes on how he became what he is today. I also wanted to learn more about what happens behind the scenes in the traditional publishing world from someone who’s been in the industry for decades.
We also end our chat talking about BIll's next adventure, NFTs.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB25: How John Sonmez retired at 32, grew his Youtube Channel to 200,000, and became a WSJ Bestselling Author Apr 25, 2022

Show notes

In this episode of the how, we talk about how John retired at 32 with his books, how he’s built his youtube channel to over 200,000 subscribers, and how he’s now using his latest book, Self Confidence for men as a lead generation tool for his bulldog mindset courses. It’s great to hear from people who have accomplished such great things but what I try to focus on in these how episodes is exactly what steps over what timeframe John took to get to where he is today.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB24: How Kary Oberbrunner made 1 million+ with the launch of Unhackable Apr 18, 2022

Show notes

Last episode - Kary helped us to stop from being hacked by the modern world. This week he tells us how he’s sold the 10s of thousands of books he has, and used them to propel is brand and business. He’s also the founder of Igniting Souls Publishing where they’ve worked with authors like Dan Sullivan, Justin Donald, Jim Edwards, and many others so I thought he’d be a fantastic resource on what actually moves books.

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB23: The Complete Software Developer's Career Guide | John Sonmez Apr 11, 2022

Show notes

John Sonmez is most well known for The Complete Software Developer's Career Guide which has over 800 reviews on Amazon. He's also the founder of the Simple Programmer blog and YouTube channel, where he reaches 1.4 million software developers yearly with a central message: Technical skills alone aren't enough for a successful career—or life.
He transitioned from writing about programming soft skills to writing about building something, he calls, The Bulldog Mindset.
In this episode we talk about what he was doing leading up to the book, and how each book he’s launched has had a distinct purpose along his author journey.
Bulldog Mindset YouTube
The Complete Software Developer's Career Guide
Self Confidence for Men

—

Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected