Before The Bestseller

Latest Episodes:

BTB42: Write Useful Books | Rob Fitzpatrick Sep 21, 2022

Show notes

The next guest is one of my all time favorite curious minds. A huge shoutout to Anna David for the introduction. I came across Rob's Write Useful Books book and it was the first time I fully understood the point, reason for, and ideal goals for someone who wants to market their books. The book is really about writing a useful book that sells more and more copies each year.

After becoming an expert to product development, he wrote the Mom test. This book now has over 1,000 reviews, makes Rob over a hundred thousands is mostly passive income a year is taught at Harvard, MIT, and UCL.

After learning what it takes to write a book that sells more and more every year, he wrote Write Useful Books, which I’ve been recommending to everyone who wants to write teaching non-fiction.

In this episode we talk about how an author can write a book that sells itself so you can stop marketing it.
Get the book here.

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BTB41: Book marketing rapid-fire with Chad Littlefield Aug 29, 2022

Show notes

Chad released Powerful Questions in 2017 with the late Will Wise. Since then, it’s sold 10s of thousands of copies, has close to 500 reviews on Amazon, and Chads even gone on to turn the book into a card game.
I wanted to learn from chad about how we so successfully launched his book, and what he’s doing to keep it selling so well.
Welcome back Chad Littlefield
The Book
The Website

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BTB40: Ask Powerful Questions | Chad Littlefield Aug 22, 2022

Show notes

Ever have a conversation with someone, and you’re left feeling like there’s something very very different about the person you were just talking to?
They somehow talked to your soul. It was refreshing, maybe even inspiring.
So many people proclaim to “hate small talk” but what does it actually been to do the contrary.
How can you create moments throughout your day where you actually connect with the people around you.
Ask Powerful questions is the book that teaches you how to have meaningful conversations.
Meaningful conversations with your colleagues, prospects, family, friends, and the grocery store check out man.
Chad Littlefireld wrote the book with the late great will wise. He’s a TedX speaker, founder and CEO of We & Me inc, and has consulted with companies from JetBlue to Starbucks.
It’s my pleasure to introduce the thoughtful Chad Littlefield.
The Book
The Website

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB39: How Perry Marshall used 80/20 to spend less time selling more books Aug 01, 2022

Show notes

I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?
And that’s why I have the privilege of welcoming Perry Marshall back to the show.

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BTB38: 80/20 Sales & Marketing | Perry Marshall Jul 25, 2022

Show notes

The 80/20 principal (or Pareto Principle as it’s also known by) is the idea that 80% of consequences come from 20% of the causes. This can be applied to the effort you apply to something, or the fact that the top 20% of the population has 80% of the wealth.
Perry Marshall is the guy that applied this concept to business. Essentially, 80% of your revenue comes from 20% of your products. Or 80% of your leads come from 20% of your marketing efforts. In his famous book, 80/20 sales and marketing, he lays out the entrepreneurs guide to sanity. All jokes aside, his whole point is, focus on what really brings in the bacon, spend less time stressed and engaging in random activities.
Here’s Perry Marshall to talk about 80/20 sales and marketing.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

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BTB37: How Brendan Kane sold hundreds of thousands of copies of One Million Followers and Hook Point Jul 18, 2022

Show notes

Brendan Kane is back on to talk with us about how he leveraged social media to get his book deal and then sell hundreds of thousands of copies of his books.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

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If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB36: One Million Followers | Brendan Kane Jul 11, 2022

Show notes

Odds are you’ve seen at least 1 piece of content, whether on FB, Instagram, LinkedIn, or Tik Tok that this next guest has created. That’s because Brendan Kane and his team have racked up an impressive 60 billion views and 100+ million followers for the content they have worked on.
Basically, if social media was a science, Brendan Kane would be the lead scientist. He helped Taylor Swift rebrand her digital experience for fans, his list of clients include Rihanna, MTV, the NHL and many more impressive names.
He’s also the author of Bestselling book One Million Followers and his most recent bestselling book, Hook Point.
Today, he’s here to walk us through what his author journey has looked like from no name entrepreneur, to world famous author.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB35: How Gay Hendricks built his author empire which led to clients like Michael Dell and how to write a book which sell more every year Jul 05, 2022

Show notes

The Big Leap sells more copies every year and so I wanted to learn from Gay about how to write a book that does just that, along with diving deeper into his author career.

In this episode, where we have Gay back on the show, we dive into the author career of one of the greats, along with the marketing that helped get him there.

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BTB34: The Big Leap | Gay Hendricks Jun 27, 2022

Show notes

Last November in particular...I crashed and burned from working 80+ weeks for 6 months straight on getting my business off the ground.
A friend of mine, Dave Chesson, recommended to me Gays book a month or so earlier.
Working through my burnout, having an employee completely ghost me, and needing to drive a dog across the country, it was no coincidence that when a flight I was on, headed back home to San Diego, ran out of fuel and had to make an emergency landing (on top of everything else going on) - I had his book to keep me calm.
The Big Leap, happened to be in my backpack that day as I went from one anxiety attack to the next.
We touched down in Ontario, just east of LA to refuel before heading onto San Diego. All the ground crew had cleared for the night and so there was no-one to meet the plane.
We were trapped for hours, out of water, and filled with sweaty passengers now beginning to freak out. For brief moments here and there I began to see glimpses of breaking open the Exit door just to find a breath of fresh air.
Yet still I had The Big Leap to keep me grounded.
Gay Hendricks has personally coached thousands including Michael Dell and his executive team to breakthrough mental barriers and to have the impact they desire to have on the world.
He’s the author of many great books, one of which, The Big Leap, continues to sell more and more every year even though it was released over a decade ago.
That only happens when a book is so good that overtime it changes so many lives that it continues to get recommended over and over again until theres an army of people out there in the world sharing the book.
I’m excited to dive further into some big topics of the book, like Upper Limits and false beliefs. It’s my honor and privilege to bring you this interview with The Gay Hendricks.

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Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

BTB33: The Qat Wanders Story, former circus performer turned author and 7-figure self-made businesswoman Jun 20, 2022

Show notes

Oh my god you must meet today's guest, Qat Wanders. She’s one of my all time favorite people, bestselling fiction and non fiction author of over 80 books, 7 figure business owner, and used to work in the circus. Yes, you heard that right.
We were introduced a while back by a fellow connection but nothing came of it. I was listening to one of my favorite shows, The Self Publishing School Podcast with Chandler Bolt and she was a guest. I was like, that name sounds familiar, I had no idea that’s who I was talking to…she’s amazing…I must talk to her.
So I reached back out and this time it resulted in a longer conversation.
In this episode we go deep into the world of editing and clear up what different types of editing mean, how she goes about picking her genres to write in, and we also get incredibly vulnerable and talk about the entrepreneurial burnout she experienced which I personally resonated so much with since my burnout last November and how’s she’s moving forward in life professionally and personally.

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Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

—

Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

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