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    Business

    Before The Bestseller

    This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

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    Latest Episodes:
    BTB1: Sell 100+ Homes A Year | Krista Mashore Oct 04, 2021
    Show notes

    Krista Mashore has been in the top 1 % of realtors nationwide for 20 years. Krista is the author of four best selling books focusing on digital marketing and has been named Yahoo Finance’s #1 digital marketer to watch in 2021! She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more! Krista recently took her new coaching business from zero to 18 million dollars in just under four years with a projection of 20 million+ by the end of this year. She is the recipient of seven Two Comma-Club Awards, and one Two Comma Club X Award.

    Through her coaching, teaching, speaking and training, Krista is revolutionizing the way entrepreneurs and professionals market themselves online. She offers an innovative step-by-step approach on how entrepreneurs can gain a massive digital footprint.

    She is one of the most creative people in how she’s leveraged her book to grow her business.

    Besides all the accolades Krista is one of the hardest working people I know and I’m so excited to have her on to talk about all things book marketing, her funnels do millions, she has amazing tips for entrepreneurs to stay focused over the long term, and so much more.

    Krista's Podcast: F.I.R.E.D. UP
    Krista's Client Avatar Sheet
    Krista's Bestselling Book: Sell 100+ Homes A Year
    FREE Amazon Advertising Course

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    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    BTB2: Profit First | Mike Michalowicz Oct 04, 2021
    Show notes

    Today we’ve got one of the most humble entrepreneurs/authors I know. After selling 2 million-dollar tech companies early on, he spent all his money and ended up broke. From there, he’s built incredibly strong values which have built him back into the Mike Michalowicz we all know today.

    Mike started off his author career as The Toilet Paper Entrepreneur, who after buying 20K copies of his book personally and selling none of them - realized he needed to find another way.

    He finally started selling copies when the moms of the students he was speaking in front of, started to take to the book.

    The rest is history.

    He’s now gone on to write 7 bestselling books. You might have heard of Profit first which has over 5,000 reviews on Amazon and he just released Get Different, which has already sold thousands of copies so we’ll also talk about that as well.

    There’s so many takeaways in this show, from finding your core niche, to things to avoid spending your time on, and at the end, Mike also gives us 5 80/20 book launching tactics.
    Let's dive into our chat with Mike.

    Mike's new book: Get Different
    Mike's podcast: Mike Up In Your Business
    FREE Amazon Advertising Course

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Welcome to Before The Bestseller Sep 30, 2021
    Show notes

    Welcome to the Before The Bestseller Podcast
    This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

    • How did this author write a story that would resonate with thousands of people?
    • How did they launch their book to the top of the Amazon, WSJ, and NYT charts?
    • Did they have a following before the book or did they build it with the book?
    • How did they get their readers to go one step further with them, to hire them as a coach, join their masterclass, or even just subscribe to their email list?
    • What did they do that others should not waste their time on?
    • How were they able to bring something so passionate to life when so many of us struggle to even find our passion?
    • How can we take what they taught us, and apply it to our own journey towards a purposeful life?

    These are just some of the questions you’ll be hearing from me as we dive into books like:

    • Profit First by Mike Michalowicz
    • The First 90 Days with Michael Watkins
    • Dave Chesson on how he started writing books, became the go to person on amazon book optimization, and then launched a 7/8 figure software business from it
    • Melissa Feick who built multiple 6-figure businesses onto the back of her book
    • Hayden Crabtree who had no following but was financially free by the time he left college via real estate. He then built his following with his book, Skip the Flip
    • Brian Meeks, who made 6-figures as a fiction author writing in the woodworking/guinea pig niche and is now working with another guest...
    • Jesse Krieger who’s building powerfan.io, an NFT creation platform for creators to monetize their work and show us the next generation of publishing
    • Jon Spoelstra - sports marketing legend who had his forward written by MarK Cuban and now writes fiction books
    • Chad Stewart who emailed every middle school teacher in the US to do a classroom visit and then also created an institute around his book to make it newsworthy. He’s just signed a movie deal.
    • Steve Anderson who wrote The Bezos Letters, a WSJ bestselling book, that started off as just a lead magnet
    • Mike Capuzzi who coined the term shook, a genius way for business owners to have a book
    • Krista Mashore who’s a 2 comma award recipient from ClickFunnels

    I’m only bringing on authors who've successfully published books themselves and actually make money from their publishing whether from the books or the backend so we can walk away with the exact blueprints on how they got to where they are now.

    One thing you’ll notice about all of these authors is that they’re hitting their potential. That’s why I do what I do, it’s why you’re listening to this, and we get to learn about how these top authors were able to build their dream life, having real impact, providing us with the exact blueprint for how they did it.

    This is a new show so feedback will be critical, give it to me, the good, the bad, the ugly how can I make this an even more enjoyable experience for you? How can I make it more worth your time? I know there’s a ton of places your attention could be right now so I want to make sure you know you can always count on me to give you exactly what you need, when you need it. Let me know who you’d like me to have on, let me know what questions you want me to be asking.

    So hit subscribe leave a review and let’s reach our full potential together. My biggest fear in life is getting to the end of my life, whenever that may be and having regret. It’s whaat makes old people grumpy, why they yell at kids making noise and having fun, I don’t want to be that old person, I don’t want you to be that old person, let’s do this. Let’s go Before The Bestseller.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Becoming George Washington: Hamilton's Tamar Greene Jan 16, 2020
    Show notes

    Becoming George Washington: Hamilton's Tamar Greene by The Young Professionals Podcast

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    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Dan Black, Head of Global Recruiting @ EY, How to WIN the Talent War Dec 15, 2019
    Show notes

    We're in a war for talent. We brought in Dan Black, Head of Global Recruiting @ EY to consult with us on how to make sure we're beating competitors to the best talent.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    What's your excuse? Boxing Champion Antoine Douglas Nov 25, 2019
    Show notes

    Antione Douglas is Alex's boxing coach. He's also a boxing champion drawing comparisons to some of the greats. Here, he talks about his earlier years in life which set him up for who he is today. It's also why he calls his proudest fight ever, one he lost.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Space travel, disappointing your parents, and being a billion dollar CTO, with Michael Beckley Nov 18, 2019
    Show notes

    Michael Beckley is the CTO of the 2017 Top-Tech IPO, Appian. We wanted to know what CTO's do all day, so we thought this would be a good time to ask. Along the way we learned about changing majors, cofounding a company, and got to ask him what tech is maybe even too complex for him to wrap his head around.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    How to ask your boss for more money with Rashqiue Mustahseen Nov 10, 2019
    Show notes

    We bring back Rashique from episode 6 to walk us through the blueprint of how to have that awkward conversation around how much you're worth! Luckily we have Rashique to walk us through it.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Working for Someone Else to Start Your Own Business with Win Sheridan Nov 05, 2019
    Show notes

    Today’s episode is another focused on the blueprint for pursuing entrepreneurship. In fact, possibly even a more attainable form of entrepreneurship because our guest says it himself, he didn’t try to reinvent the mousetrap, him and his friends just built a better one. Sometimes we get so caught up on the next idea that’s going to totally create a whole new industry, instead of just improving something that already exists. What you’ll hear about in this episode is how Win Sheridan went to work in an industry for a couple years, learned it, and then decided he could do it better. And they did do it better, they hit just shy of 1 million in revenue in their first year they’ve made more net profit in their first year then uber is yet to do in its entire existence. So here’s Win’s blueprint for building a better mousetrap.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


    Credit Card Points: Travel for FREE with Tim Henderson Oct 21, 2019
    Show notes

    Who else knows those ads of Jennifer Gardner asking you what's in your wallet, Mastercard's “Priceless” commercials, or Amex, “Don’t leave home without it”. All of these so that they can continue to make sure that 4/10 Americans have credit card debt. But what if we got to change the narrative and instead use these credit cards to increase our own wealth in terms of experiences? Tim, who’s in his mid 20s travels the world in business class all paid for by these credit card companies who compete to offload their barrage of points in hopes that you’ll end up spending more than you have. Here’s the blueprint for playing the credit card point game, the myths around how it impacts your credit score and getting those free trips around the world.

    —

    Subscribe and leave a review. Your support helps more people discover the show, the author and their books.

    —

    Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

    Head to our new website for more content and updates.: www.getshelflife.com

    If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com


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