Becoming You Podcast

Latest Episodes:

The ABC's of Understanding Your Audience - with Elise Cruz May 26, 2021

Show notes

In this episode with digital unicorn Elise Cruz, we dive into how to be creative and strategic in your business, the answer to the question "who am I and who do I want the world to see me as" and the people first approach to brand messaging!

Hear more about:

How to be strategic, but not calculating
Understanding the ABC's of your audience
The importance of relationship builder
Power Partners: modern day business' secret tool
And so much more!

Elise is an online business Designer, Builder + Integrator who provides service-based female solopreneurs with done for you marketing materials + sales funnels to make online sales simple, scalable, sophisticated, and soulful. To put it simply, she's the female entrepreneurs' "secret weapon."

She's the full stack digital native who is the one-of-a-kind blend of creative ingenuity, business strategy, technical know-how, marketing expertise, and passion for people.

As an ex-Madison Ave woman turned boutique agency owner, nothing lights her up more than empowering entrepreneurs, solopreneurs, and small business owners with the tools they need to share their message in a way actually converts and people love. That means the quality of her clients' brands finally and unquestionably reflects the quality of work they bring to the table.

After thousands of hours spent copywriting, consulting, and brand building she has found one undeniable truth: An impactful and powerful brand is the harmonious intersection between your story, your business, and your ability to solve problems for your clients.

She's on a mission to help fellow heart-led, purpose driven female entrepreneurs unlock that magic recipe so they can stop struggling and start standing out!

Links:

Website: www.elisecruz.com

Instagram: https://www.instagram.com/elise_cruz_/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

Click Here to leave a review on Apple Podcasts (hyperlink)
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

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Turning Productivity Into Profitability - with Leanne Lopez Mosley May 19, 2021

Show notes

In this episode with productivity queen Leanne Lopez Mosley, we are diving deep into what's holding you back from achieving your goals and how to use productivity to create profitability!

Leanne Lopez Mosley is an international Forbes productivity and business strategist. Over the last decade she has helped women and businesses all over the world improve their productivity and profitability. With her Productivity Queen Academy and coaching programs, she empowers female entrepreneurs to be, do and have it all, without compromise.

We'll discuss the difference between a vision and a goal, how to get clear on your 90 day goals and you learn what's causing you to procrastinate! In addition, we'll chat all things morning routines, including creating realistic ones and you'll discover how to move the needle in your business and life!

Links:

Website: https://www.productivityqueen.co/

Instagram: https://www.instagram.com/grow.withleanne/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

Click Here to leave a review on Apple Podcasts (hyperlink)
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

Happy 2nd Birthday Becoming You!! 10 Lessons + 5 Goals | Be Moment May 16, 2021

Show notes

What a year…….I took a break one year ago from podcasting and it feels SO good to be back! Ten lessons I learned recording more than 100 episodes and 150,000 downloads!! Plus, five goals!

It's ok to take a rest (JUST DO NOT QUIT).
Done beats perfect.
You choose your reality.
Back to basics.
You can't schedule inspiration, but you can intentionally create it
Not everything worthwhile feels good DURING, but it might after.
It's not about you!
Invest in yourself.
No such thing as failure, only feedback (and ask for it)!
You can't achieve what you don't believe. (You can't hit a target you can't see.)

5 Goals - SMART Goals for 2021

Help 100 women this year hit 6 figures in their businesses in 2021!!
Help 40 women become authors this year!
Reverse Engineer my year
Write + publish my next book!
Donate $100,000 to charity

What are your goals? Share them with me rebecca@rebeccacafiero.com

Until next time, own your magic and go get those goals!

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

Click Here to leave a review on Apple Podcasts (hyperlink)
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

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Creating Personal Safety in An Unsafe World - with Natalie Holstlaw May 12, 2021

Show notes

If 2020 showed us anything, it was that uncertainty is a certainty. Today's guest, Natalie Holstlaw, is an international mindset, safety + awareness strategist that has helped thousands of people all over the world to be mentally stronger and more prepared.

In today's episode, she'll teach us why safety is ALWAYS our responsibility, the difference between preparation and paranoia and so much more. You'll take away simple tips (that many of us are not aware of) to keep our families and ourselves safe.

Natalie Holstlaw is a Mindset & Awareness Strategist with a Masters in Forensic Psychology. She is an international speaker and trainer with a background in safety consulting. Natalie has personally trained over 5,000 students in 8 different countries and been a keynote speaker for crowds of 12,000+ people. She has had the opportunity to work for Grammy winning music artists as part of their security. Her extensive travel to over 45 countries provides a rich knowledge to draw from with respect to human behavior and situational awareness. She had wanted to go into law enforcement ever since she was a child but life had different plans and she ended up marrying a Federal Law Enforcement Officer. Together they have two children.

She is the Founder of Fierce Female Collective, a community where women can come together in a safe environment to talk about all things mindset and personal safety related. She is the founder of The Fierce Female Academy, a group coaching program designed to help women smash their self imposed glass ceilings, communicate with strength, and stand up for themselves. Natalie's passion is to help women understand their worth, create clear boundaries and own their power so that they can live more fulfilled, confident, and safer lives.

Links:

Website: https://www.natholstlaw.com/

Instagram: https://www.instagram.com/natholstlaw/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

Click Here to leave a review on Apple Podcasts (hyperlink)
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

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Hindsight was 2020 - Creating Your Personal Reopening Plan | Be Moment May 09, 2021

Show notes

Although we may find ourselves in places all over the world, we are connected by one common thread. The shared experience that was 2020.

Today's episode looks back on the challenges + gifts that 2020 brought. Grab your calendar, and a pen and get ready to review the year in a way that will let you really move forward with gratitude and clarity.

Then, armed with an understanding of what you're ready to let go of and what you're going to optimize, we'll create our personal reopening plan for our health, mindset, relationships, time, work and more.

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

Click Here to leave a review on Apple Podcasts (hyperlink)
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

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Why You're Not For Everyone (and that's more than ok) - with Amanda Perna May 05, 2021

Show notes

The phrase "wearing all the hats" completely describes designer, stylist, speaker, author, illustrator and creative goddess, Amanda Perna!

I met Amanda in March of 2020. A two time Project Runway participant and the founder and creative behind the fashion brands House of Perna and Neon Bohemians, Amanda sprinkles glitter and incredible fashion wherever she goes.

I had the honor of walking in her fashion show at Alt Summit in Palm Springs and fell in love with her positivity, ability to empower and the ability to create her business and life, with her beautiful daughter by her side.

In today's episode, we dive into the fashion world.....where art and business collide, discuss how fashion actually can save lives (at least, in a pandemic!), how to stand out in a world full of copycats and defining happiness!

Amanda Perna is a mom, wife, design expert, content creator, speaker, author, illustrator, stylist and entrepreneur. Loved for her approachability, Amanda's mission is to create joy and spread sunshine wherever she goes.

Amanda honed her craft while designing for major fashion brands including Oscar de le Renta and Calvin Klein in New York City.

Her Creations

Ever an entrepreneur, Amanda has since launched her own brands, The House of Perna and Neon Bohemians, which have been sold internationally to major high end retailers including Bloomingdales, Nordstrom and more. She specializes in creating ethically made products and designs, focusing on maximalist style with minimalist waste creations - featuring bright colors and bold prints.

Her Collaborations

In addition to designing for her signature collections, Amanda is a sought after creative stylist for celebrity clients, film and fashion events. Her partnerships and collaborations have included working with Anthropologie, Neiman Marcus, BHLDN, and FabFitFun. As an artist, she's had her own museum exhibitions, a card collection for Hallmark Signature and has been a four time featured artist at Art Basel.

As Seen In

Since appearing on two seasons of Project Runway, Amanda's work has been internationally recognized in hundreds of press mentions and she is a sought after television personality, co-hosting for a weekly morning show, as well as numerous national guest spots. She's a highly popular content creator and collaborator, working with companies like Hearst Publications, Pinterest, Good Housekeeping and Women's Day.

Amanda became a best-selling published author in 2019 with her first children's book, F is for Fashion, an illustrated book of fashion ABCs for kids.

She believes we are stronger together and that life is too short not to follow your dreams.

Links: Website: www.amandaperna.com | w ww.houseofperna.com Instagram: https://www.instagram.com/theamandaperna/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Gift Card?

- Click Here to leave a review on Apple Podcasts (hyperlink)
- Take a screenshot of your review!
- Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

Becoming The Expert You Were Meant To Be | BE Moment May 02, 2021

Show notes

I gave myself permission......to stop SO much of what I was doing. I stopped podcasting, I paused brand camp and even my network marketing business.....and I got REALLY still.

I realized the world within me was SO much bigger.....and something began to happen. I got quiet. I got curious. And without the noise of all the normal buzz of the distractions that I was used to, I started to be able to REALLY hear my inner voice. I follow the direction. I got more clear. I got into action, and that action led to more clarity.

For 5 months, I became the caterpillar going into a business cocoon And in late August, my business emerged.....and she's flying high like a butterfly!

My book went bestseller, I launched two new offerings that netted more than I earned last year and I saw the EXACT same things happening to my clients because of a concept I learned that has completely changed the way I do business and teach business strategy.

It's understanding how to become an expert. Definition of an expert: a person who has a comprehensive and authoritative knowledge of or skill in a particular area. It's about niching down into your uniqueness, owning your genius and your magic. It's ALSO about knowing where you are NOT a genius.

What does this mean for you listening? I want to give YOU permission to step into who you are meant to be, to show up for those you're meant to serve, and to be able to use your unique experience to create massive impact (and income).

To position yourself as an expert of your experience. To stop trying to be everything for everyone and to niche down to that sweet spot where you are confident, love what you are doing and operate from a place of total certainty in how you create transformative results for your clients and those you serve.

Above all, I want you to understand that you have a unique expert experience. It's your experience, education, background and passions/interests! The mix of these means that NO ONE has the exact expertise you do.

What you don't need....decades of experience, multiple degrees . What you do need....belief in self, an understanding of your processes and your results, permission to promote!! And....realize that A heart on fire is better than knowledge on ice.

This season, I am going to bring you TOP experts in business and life, to give you tangible strategies and confidence to show up as the expert of your own life, and of course, design that life and business you love.

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 Small Business Gift Card?

- Click Here to leave a review on Apple Podcasts (hyperlink)
- Take a screenshot of your review!
- Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

Cleaning Out The Closet While Saving Time, Money and The Earth - with Jennifer Zucklie Apr 19, 2021

Show notes

How many times have you had an idea that would make your life easier? Jennifer Zuklie did, and gave that idea life, resulting in saving parents time, money and doing their part to save the earth!

She is an entrepreneur, mother, and the founder and CEO of The Swoondle Society, an online member marketplace for trading children's clothing and accessories. A veteran of the ecommerce industry, Jennifer realized the need for The Swoondle Society between having her daughter and her son. With an abundance of girls' clothes, Jennifer couldn't find a practical way to ensure they went to a good home—and began a children's clothing swap in 2016 with 50 of her Brooklyn-based friends. The idea took off on a larger scale in 2017 when those friends began telling their friends. By 2018, The Swoondle Society was handling thousands of swaps per week.

The Swoondle Society has grown into a national company with a several-person team. Jennifer primarily employs mothers and former creatives looking for a flexible way to reenter the workforce after having kids. Additionally, the company partners with Room to Grow to donate clothing to families in need—and recycles 100% of remaining textiles with Green Tree Textiles. These initiatives contribute to a circular economy and help decrease the amount of clothing ending up in landfills.

They've just launched Swoondle layette boxes. They are packed with high-quality second-hand baby basics to kick-start baby's wardrobe. Packaged in an adorable gift box, they make a great shower or sprinkle gift for conscientious or second-time moms. Layette boxes include 20 hand-curated, top-condition items with a combined estimated retail value of $120 for only $39.

Sign up for the Standard membership and puts in BEYOU1 in the *referral code* box (NOT promo code) you will get $10 credit! Your referral code: BEYOU1

Links:

Website: https://www.swoondlesociety.com/

Instagram: https://www.instagram.com/swoondlesociety/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

Click Here to leave a review on Apple Podcasts
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

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The Lies I've Been Telling Myself | BE Moment Apr 15, 2021

Show notes

This time of slow living, of being inside, of having many of aspects of our previous "normal life" no longer available to us, has led to causing us to look inward. And in that inward focus, it's revealing the truth behind so many of the stories we've told ourselves.

In this episode, I focus on stories, or lies, I've been telling myself that have affected my life.

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

Click Here to leave a review on Apple Podcasts
Take a screenshot of your review!
Email your screenshot to rebecca@rebeccacafiero.com

Let's connect on social media!

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How To Harness The Super Powers Of Your Cycle using the Fit.Period - with Jenn Cino Apr 10, 2021

Show notes

Today's episode is going to be one you'll wish you could share with the teenage you!

You're going to be blown away (and maybe a bit mad) when you find out that PMS is NOT normal (though it's common) and that you can actually change not only how you feel, but learn to tap into your hormonal super powers and stop being hostage to birth control and mood swings!

Jenn Cino is a women's period and PMS expert, certified personal trainer, nutrition coach and international fitness personality. She's helped women in 30+ countries and with her online program, fit. period., she empowers women to take control of their hormones to look better, feel better and live better.

She'll share why birth control doesn't fix PMS, how eating and working out are only PART of the reason you might not be getting results, the lies about calories in, calories out and how you can use the moon cycles as a game changer in your health!

Enrollment for the next round of fit. period. opens May 21st and runs through May 26th. You can learn more about Jenn's 16 week experience to total body and mind empowerment on her website at jenncino.com/fitperiod or reach out on Instagram (@lifeasjenn) if you have any questions about your period, hormones, or how to take back control over your body.

Links:

Website: jenncino.com/fitperiod

Instagram:https://www.instagram.com/lifeasjenn/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?