Become a Media Maven

Latest Episodes:

“I’m going to hit $90,000 from just putting videos on the internet.” Dec 13, 2022

Show notes

“I’m going to hit $90,000 from just putting videos on the internet.”

Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn’t - and everything else online business and content creation.

Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep.

Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs.

YouTube: youtube.com/jessicastansberry
Instagram: instagram.com/jessicastansberry
Facebook: facebook.com/heyjessicallc
Twitter: twitter.com/jessicastansbry
TikTok: heyjessica.com/tiktok
Podcast: The Fulltime Creator Podcast

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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Eavesdrop on me Going Through a Sales Training Dec 06, 2022

Show notes

Eavesdrop on me Going Through a Sales Training with Lisa Dadd

We don’t have to be in a state of discomfort to be successful - especially when it comes to sales.

As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it.

In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:

● Why you never have to “be a salesperson”, and who you can be instead

● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.

● Why this approach helps people communicate their value more effectively, and more

authentically.

● Keys to communicating our value in ways people understand

● How to activate your prospect’s deepest desires to create true urgency

● How to leverage objections to connect to what’s truly valuable to your client

With Lisa’s company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.

Some resources mentioned in this episode:

Lisa’s Website: LisaDadd.com
LinkedIn: linkedin.com/in/lisadadd/
Media Mentoring Program: MediaMentoringProgram.com

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

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How to Balance Multiple Businesses Without Burning Out Nov 29, 2022

Show notes

There is so much to do and such little time. Am I right?

In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days.

Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Supr, a hemp-infused coffee brand.

Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy.

Whitney is also the host of the Under the Influence podcast, where I have been a guest.

Learn more about Whitney at: whitneyeckis.com
Follow Whitney on social media at @whitneyeckis
Check out Get Supr here: getsupr.com
Pitch yourself to be a contributor at: 16places.com

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How you can Build a Consistent Income as a Freelancer Nov 22, 2022

Show notes

You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!

In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.

As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, and Ragan’s PR Daily, among others.

She’s the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.

Follow her on Twitter at @PRisUs
Follow her on LinkedIn at @prstrategist
Follow her on Facebook at @GarrettPublicRelations
Visit her website at MichelleGarrett.com

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

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How to Earn Backlinks to Get in the Top Spot on Google Nov 15, 2022

Show notes

With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!

When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.

Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.

Connect with Farzad Rashidi:

Linkedin: https://www.linkedin.com/in/farzadrashidi/
Twitter: https://twitter.com/The_Farzad

Follow Respona:

LinkedIn: https://www.linkedin.com/company/respona
Twitter: https://twitter.com/ResponaApp

Resources mentioned in this episode:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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How to Market a Book to Get More Sales Nov 08, 2022

Show notes

Calling all non-fiction authors! This is the podcast for you if you want to learn more about:

• How to create content based on your book

• How to grow an email list effectively

• How soon should you start working on your content marketing

My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books.

With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts.

Follow Melanie on social media on:

LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
Instagram: https://www.instagram.com/vipdigitalcontent/
Facebook: https://www.facebook.com/vipdigitalcontent
Get Melanie’s ultimate book marketing checklist at VIPDigital.live/checklist
Get on the waitlist for my next bootcamp at: PitchPublicityProfit.com
Download 16 places to pitch to be a contributor here: 16places.com

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Five Ways to Start, Grow, Monetize, and Sell a Website Nov 01, 2022

Show notes

In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened.

The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.

Resources mentioned in this episode include:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How to get People Stuck on Your Content to Build a Profit Machine Oct 25, 2022

Show notes

Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.

In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!

Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem… and why she opened a coffee cafe in Sin City!

With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.

Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.

These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.

These roles brought her opportunities with L’Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.

Visit The Social Bungalow at TheSocialBungalow.com.

Follow Shannon on Instagram at @TheSocialBungalow.

Pitch to be a Contributor at 16places.com.

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

The Secret to PR Success with Journalists with Kelsey Ogletree Oct 18, 2022

Show notes

Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.

In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.

Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media and the secret to PR success with journalists.

Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She's also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists.

Find more about Kelsey here: https://www.kelseyogletree.com/
Learn more about Pitchcraft here: https://pitchcraft.kelseyogletree.com/
Connect with Kelsey on
Instagram: @kbogletree
Twitter: @kelseyogletree
LinkedIn: Kelsey Ogletree

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How Jenny Hale Became a Bestselling Author and Founder of a Publishing Company Oct 11, 2022

Show notes

With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies.
She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.

In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.

Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on Facebook

Find out more about Jenny Hale here: https://www.itsjennyhale.com/
Find out more about Harpeth Road here: https://www.harpethroad.com/

Don’t miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

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