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William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.
In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.
When it comes to creating content, you need to make decisions like:
- What is your business focus?
- What is your communication focus?
- What actions are you prepared to take?
Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.
That’s it for strategy. Now, let’s get into the tactics.
More decision-making needs to happen, like:
- Channels
- Platforms
- Frequency
- Audience schedule
- Your schedule
William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now… which is not a surprise, right?
This is where people get stuck. They ask themselves, “what in the world should I talk about?!”
Some places to get ideas include:
- What are your business goals?
- What does your audience want to hear?
- Pay attention to the clues they give you in feedback, online discussions, questions, etc..
- Ask them how things are going.
- What are their objections and complaints?
- Share testimonials and case studies.
William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.
Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try.
Some things to try experimenting with include:
- Try posting spontaneously and using a schedule to see what works best
- Use different styles of content like video, broll, text, still image, etc.
- Use both long copy and short copy long copy
- Always include a CTA, but it doesn’t have to be sales related every time (in my opinion, it shouldn’t be most of the time)
A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos… and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear).
Make sure you have a CTA to collect leads and a pixel so you can retarget people with ads if you run ads in the future.
To make content creation easier, William suggests:
- Use the right tools
- Make it a priority
- Time blocking
- Recruit help
If anything is time-consuming or you just hate doing it, delegate or outsource!
My big takeaway from this session was this: Repurpose one video into micro pieces of content. It sounds so easy, but I don’t do it and because of this session, I’m going to put it on my calendar to start!
Some resources mentioned in this episode:
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