Become a Media Maven

Latest Episodes:

5 Reasons Why Press Release Distribution is a Scam May 02, 2023

Show notes

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.

They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT.

This is why.

1. The press release is copied and pasted. That’s it.

2. The only way to see it is to have a long, convoluted URL.

3. You don’t get any SEO love from the backlink.

4. No one looks at the wires.

5. You have to pay hundreds of dollars for it.

So what do you do instead?

You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com.

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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How I Sold My Business, Podcast Clout Apr 25, 2023

Show notes

In this episode, I’m going to share how I sold my business, Podcast Clout, and everything leading up to the sale.

I’ll start with

how I got the idea in 2019,
how I found people to build my vision,
how I grew the company,
and why I decided to sell it.

If you’ve built anything and wanted to try something new, go back to what you were doing before, or have just lost passion and interest in what you built, this episode will be very helpful and give you ideas on what to do to cash in before it’s too late.

You can check out Podcast Clout at PodcastClout.com and learn more about the man who helped me make it all happen, Walker Deibel by clicking here. For a copy of his book, Buy Then Build, click here.

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Inside my 10 Business Coaching and Mastermind Decisions Apr 18, 2023

Show notes

I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.

I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!

I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment.

But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation.

Back to business coaching and masterminding…

Resources mentioned in this episode:

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[GREATEST HITS] What Makes a Pitch Stand Out to a Journalist Apr 11, 2023

Show notes

Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?

Look no further because I get answers to those questions and more in this podcast episode.

Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.

Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.

Visit her website at https://www.alicedubin.com
Follow her on Instagram at @alicedubin
Follow her on Twitter at @alicedubin
Sonia Weiser’s Opportunities of the Week

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4 Ways to Beat Imposter Syndrome in Just 15 Minutes Apr 04, 2023

Show notes

Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.

One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.

What does imposter syndrome look like?

You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed.

You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are.

Ask yourself this:

"If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.

1. Maybe you have the curse of knowledge blindness.

2. Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time.

3. Maybe you need to take a beat to ponder your accomplishments.

4. Maybe you need to manifest being a big deal in real life… kinda.

Get your wants and goals in order
Think about them via a vision board, positive affirmations, etc.
Surround yourself with others doing it, listen to podcasts, join masterminds, etc.
Execute.

Your thoughts will influence your words, which determines your actions.

Thoughts > Words > Actions

Some call it manifesting. I call it getting off your ass and making sh*t happen.

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5 Ways to Stop Sabotaging Your Own Public Relations Mar 28, 2023

Show notes

You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful.

I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy.

1. You don’t get back to us when we need you to.
The media works on deadlines, so we need to hear from you ASAP. Many times, they take what’s first and won’t wait for what’s best. Also, don’t no-show an interview… because you won’t have another one.

2. You don’t keep us in the loop.
You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!

3. You have unrealistic expectations.
There needs to be more education in this industry because it’s wild how many people think a.) it’s easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want.

4. You don’t speak in soundbites or good quotes.
A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you’re high up on the totem pole at a company, doesn’t mean you’re good at this. Comfort is key.

5. You don’t understand the news.
It’s not the media’s job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.

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[GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer Mar 21, 2023

Show notes

Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do.
To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.
Christina is a social media influencer, online educator, and digital marketing expert.
After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers.
She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.
Find Christina on Instagram at @christinagalbato.
For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.

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The Real Reason PR Success Takes Time: 5 Key Factors You Need to Know Mar 14, 2023

Show notes

Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.

This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.

Trust me, this isn’t to trap you and take your money. It’s just how the industry works.

I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.

1. Your PR firm plants seeds that need time to grow.

2. It takes time to learn your company and plan an effective strategy.

3. Quick hits don’t have staying power.

4. The biggest media outlets often require the most time and effort.

5. The investment isn’t a guaranteed ROI.

If you hire anyone to handle PR for you, please ask these questions:

How many will work on your team?
What PR are you getting? Traditional media, podcasts, influencers, etc.
How do you pitch? Press release distribution, etc.
How will we check in and know what’s going on?

Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit.

Some resources I mentioned in this episode include:

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8 Ways I Repurpose My Podcast Episodes Mar 07, 2023

Show notes

One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!

Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.

1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.

2. I pull a few one-minute snippets from the YouTube video to post short videos.

3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.

4. My assistant creates a pin that leads to those show notes on my Pinterest.

5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.

6. Add images to the multiple text posts. Then, you can post it on Instagram too.

7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.

8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.

Click here to try Canva Pro for free.

So now we have created a:

1. YouTube video

2. Podcast

3. Blog Post

4. Pin that leads to the blog post

5. Multiple text posts

6. Multiple image posts

7. Multiple video posts

8. Carousel posts

from just one core content creation session.

I batch the content create sessions, then spend part of a day recreating all the content.

I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it.

If there is a way I can further repurpose and I didn’t mention it here, let me know!

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Behind the Scenes of my California Business Trip Feb 28, 2023

Show notes

I recently visited Southern California to visit three hotel clients of mine.

Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida.

That work included:

1. SEO keyword research for each place I was visiting using RankIQ.

Try it out here:

https://www.rankiq.com/?fpr=christina33

2. Write the blog post with hotel client inclusion, but not promotion

You can check out the three blog posts here:

What to Pack for a Trip to Palm Springs:

https://christinaallday.com/what-to-pack-for-a-trip-to-palm-springs/

5 Best Things to Do in Laguna Beach, California:

https://christinaallday.com/things-to-do-in-laguna-beach-california/

12 Best Things to Do in La Jolla, California:

https://christinaallday.com/things-to-do-in-la-jolla-california/

3. Kept in mind everything in the blog post during my trip/making a list

4. What I didn’t experience, I embedded images from Instagram

5. Took pictures and video with reels in mind

6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media

7. Updated my team with feedback on conversations with the client and my takeaways as a guest

Some other resources mentioned include:

RankIQ: https://www.rankiq.com/?fpr=christina33
My Lifestyle Blog: ChristinaAllDay.com
My Instagram: Instagram.com/ChristinaAllDay
Onsen Hotel & Spa: https://onsenhotelspa.com/
Art Hotel: https://arthotellagunabeach.com/
Cormorant: https://cormorantlajolla.com/

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