Become a Media Maven

Latest Episodes:

How to Pitch Local TV from a TV Reporter Sep 26, 2023

Show notes

I’m going to break down the who, what, when, where, why, and how in this episode.

If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program.

We worked on her very first pitch together which turned into a live 5-minute TV segment.

To see that pitch, just visit TheExactPitch.com.

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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10 Ways to Turn Publicity Into Profit in ONE Day Sep 19, 2023

Show notes

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage.

I share this all the time with people.

It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.

But instead of rehashing 35, I’m going to share the top 10 things to do.

If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com.
Speaking of my newsletter, I’m also going to give away a copy of Alex Hormozi’s new book $100M Leads, so make sure you’re subscribed for a chance to win one.

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How to Create Content for Contributed Articles Sep 12, 2023

Show notes

In this episode, we're diving deep into the concept of contributed articles.

I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.
What exactly is a contributed article?
Why should you care?
I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.

Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact.

So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.

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4 Steps to Decide What Content to Create Sep 05, 2023

Show notes

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.
Some things mentioned in this episode include:

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Inside my Brand New Content Flywheel Aug 29, 2023

Show notes

I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.

You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.

I decided to create a content flywheel on paper.
It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution.

Why content?

When I look at how I get most of my leads and my clients, it’s from my content.
Even if it’s not directly from my content, people look me up and check me out before deciding to contact me.
My content is a big factor in their decision.

So, this is a behind-the-scenes look at my content flywheel.
If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode.
You can also get the transcript for this episode and complete show notes there too.

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5 Steps to Get on Fox Business Aug 22, 2023

Show notes

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.
Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily.
Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.
To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.

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5 Ways One Media Placement Led to 1,600 Customers Aug 15, 2023

Show notes

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media.

In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.

I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.

First, they were ready for conversions. When you’re ready, do these five things.

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5 Reasons NOT to Work with a Pay-for-Placement PR Agency Aug 08, 2023

Show notes

This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR.

Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.

By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag.

First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.

Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.

The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage.

In this podcast episode, I explain why.
When you’re ready, here are three ways I can help you.

1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!

2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.

3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.

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13 Things I'm Doing to Grow my Newsletter Aug 01, 2023

Show notes

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.

Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them.

Some things and resources mentioned in this podcast include:

Josh Spector’s Skill Sessions
The Lab with Jay Clouse
The Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/

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Duct Tape Marketing Podcast TAKEOVER: Traditional PR is Still a Fabulous Way to Stand Out Jul 18, 2023

Show notes

This is an episode with show notes from the Duct Tape Marketing Podcast.
Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.

Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven.
She and I discuss best practices for getting the media’s attention and improving your PR efforts.

Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV.
She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

What you’ll learn if you give a listen:

How to create a PR plan as part of an overall marketing plan
What role PR plays in personal branding
What businesses should look for in a PR firm

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