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3 Things on Thursday - My pet peeves Oct 29, 2020

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In this quick 3 Things on Thursday episode, I'm sharing my three pet peeves. They apply to both personal and professional life... and drive me absolutely nuts. I'm guessing you will be able to relate to at least one of these.

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How a New Local Business Can Compete With a Big National Business with Cory Godar Oct 27, 2020

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For a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money.

Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia.

In this podcast episode, he is walking us through his strategy and how you can implement it in your business.

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3 Things on Thursday - How I'm voting this year Oct 22, 2020

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In this quick 3 Things on Thursday episode, I'm sharing how I'm voting this year by telling you the three things I look to every year when I vote. This time, it's no different... just a little more obvious.

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How Most Businesses get Email Marketing Wrong and How to Fix it with Kara Morin Oct 20, 2020

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Email marketing is something just about every business does, but most do it wrong.

Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform.

In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later.

https://www.rareform.com/
Visit Rareform on social media at @rareform
Visit Kara Morin on LinkedIn here

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3 Things on Thursday - What I'm watching on Netflix Oct 15, 2020

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In this quick 3 Things on Thursday episode, I'm talking about what I'm watching on Netflix.

I just finished my last series this week, so I need your recommendations.

Please let me know what to watch next at @ChristinaAllDay on Instagram or Twitter.

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Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye Oct 13, 2020

Show notes

Kerstyn Inouye is the Marketing Director at Top Drawer Merch.

Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others.

In this episode, she talks about

how has marketing in the fashion industry is different when you work with celebrities like music artists,
how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and
strategies for Black Friday during a nationwide pandemic.

Some resources mentioned in this episode:

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3 Things on Thursday - My thoughts on virtual school Oct 08, 2020

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In this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States.

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The ONE Thing You're Getting Wrong in Your Marketing (and how to fix it) Oct 06, 2020

Show notes

In this podcast episode, I’m chatting with Benjamin Shapiro about his podcast marketing strategy. I just had to learn how he publishes 12 podcasts a week!

Listen to Ben give you a behind the scenes look at how he creates content and why starting with a solid foundation is key.

He goes into what that foundation should be built with and how to understand what you’re good at, who your customers are, and how to successfully develop a brand.

Benjamin Shapiro is the producer and host of the MarTech podcast.

He is the founder of benjshap LLC, a brand development and marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.

Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting and content business.

Some resources mentioned in this episode:

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3 Things on Thursday - The best parts of being a business owner Oct 01, 2020

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In this quick 3 Things on Thursday episode, I'm sharing the best parts of being a business owner. Last week, I told you the worst parts, but because the good outweighs the bad, I wanted to share why I do what I do!

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BEHIND THE SCENES IN PR: Working with Influencers In a Pandemic with Taylor Ketchum Sep 29, 2020

Show notes

You can be a fly on the wall during my conversation with another publicist, Taylor Ketchum.

In this episode, Taylor is going to talk about how she worked her way up from an intern to the Vice President at Jones Public Relations in Oklahoma City.

She is also going to share her strategies on

Introducing a digital presence for your business
Working with influencers during a pandemic
Handling client expectations
What leaders in the workplace need to know

Some resources mentioned in this episode:

Taylor Ketchum at Jones PR in Oklahoma City, OK

Jones PR

Find her on social media at @taylorketchum

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

You can also watch it here.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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