Become a Media Maven

View Top 200 Chart

Back to Rankings Page

Business
**Become a Media Maven**

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.

You don’t need to hire a public relations agency to see the benefits of these marketing tactics.

By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.

Latest Episodes:

9 Reasons Amanda Robson has Passed on B2B Companies at Seed and Pre-Seed Funding Dec 15, 2020

Show notes

I was scrolling through Twitter when I saw a tread shared by someone I followed.

The person who originally posted it was a woman named Amanda Robson at @Amanda_Robs and it started:

“Sharing some of the most common reasons we've passed on B2B companies at seed/pre-seed”

Even though I’m not looking for funding for Podcast Clout, I thought the points were brilliant reminders of what it takes to have a great business model and goals for growth.

So in this podcast episode, I’m literally reading her thread on Twitter (and of course, sharing my thoughts on a few points she makes).

Some resources mentioned in this episode:

Amanda Robson’s Twitter Thread

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

5 Successful PR Strategies to Implement in 2021 Dec 08, 2020

Show notes

To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it!

1. Update your site and sales process.

It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point?

2. Be nice.

I know this sounds silly, but so many people go into a PR strategy like members of the media owe them something, like they deserve media coverage. Trust me, every journalist in the world would not mind if media pitches stopped. They’d be fine. you wouldn’t. So yes, being nice and courteous to members of the media is helpful.

3. Focus on social media… as an expert.

This doesn’t mean post a bunch of randomness on every platform. This means you should ask yourself, “What are members of the media or potential customers going to find when they search for me on social media?”

4. Have “real people” on standby.

If all the news stories were only the people behind the business, things would get boring really fast. You need to have those trusted customers, referrals, and people who have actually experienced what you talk about ready to go. If you’re a doctor, have a patient. If you have a product, have a real customer who uses your product on a regular basis. These are the people that add the entertainment factor.

5. Do the math.

I hate math, but I mean stats and data when I say do the math. All journalists like numbers because numbers make things current and relevant. It screams “NEWS” when people can see there are hard facts that can be quantified in a news story.

If you have all of these things ready to go and you’re willing to share (even overshare), you will be way ahead of many others looking to build their brand in the media.

Some resources mentioned in this episode:

MediaMentoringProgram.com

Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

The Question No Publicist Can Answer (and if they do, they're lying) Dec 01, 2020

Show notes

In the last two weeks, I’ve been asked this question twice. In fact, I’m asked this question by potential clients all the time.

So, what’s the question? “Where are you going to get me and when are you going to get me there?”

It’s a hard one to answer, but it’s one that needs to be attempted because it’s a common concern for anyone who hires PR agencies or publicists.

The answers will vary depending on who you ask - sometimes people are truthful. Many times, people lie.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How A Business Went From 0 to 2 Million in One Year Nov 24, 2020

Show notes

Kevin Monell and Jason Caruso host the eCommerce Uncensored podcast. They’ve dabbled in a lot of things in the agency world.

One amazing story they share is how they partnered up with another business owner to take it from $0 to $2 million in revenue… and yes, they were profitable.

In this episode, they talk about having a good product, a positive mindset, and what to do about all of that advice people give you and the things they say about you.

Some resources mentioned in this episode:

eCommerce Uncensored podcast
kevin@ecommerceuncensored.com
jason@ecommerceuncensored.com

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Things on Thursday - What's next on this windy day Nov 19, 2020

Show notes

In this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along.

Warning: You will hear wind.

So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning.

I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Ways to Modernize Your Marketing Strategy NOW with Bryn Jones Nov 17, 2020

Show notes

Marketing has changed a lot in the past few years.

To earn media exposure, you need to think outside the box.

In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!)

Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way they’ve always been done.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Things on Thursday - What drives me crazy on LinkedIn Nov 12, 2020

Show notes

In this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How this Female led Business Grew During the Coronavirus Pandemic Nov 10, 2020

Show notes

From the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint.

Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to customers.

Hear the unique way they work with influencers, how they’re marketing their brand before the Super Bowl that is the holiday season, and the mistakes they made early on (so you can avoid them).

Some resources mentioned in this episode:

Visit Taudrey Jewelry at taudrey.com.
Follow Taudrey Jewelry on social media at @taudreyjewelry21.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

3 Things on Thursday - My favorite things to do Nov 05, 2020

Show notes

In this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

How to Conduct Market Research on Competitors with Fernando Angulo (FREE TRIAL) Nov 03, 2020

Show notes

Lots of people create content, but how many people actually find it?

In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush.

This is a tool I’ve been using for years and I even learned something new in this episode.

Some resources mentioned in this episode:

Free SEMRush Trial

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

Become a Media Maven

Related Podcasts

1

2

3

4

5

6