B2B Growth

Latest Episodes:

#BestOf2019: Why Category Design is a Marketing Superpower w/ Christopher Lochhead Jan 27, 2020

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In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. No. 2 in our countdown of the Top 20 episodes of 2019. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: How to Keep Sales from Ignoring Your ABM Target List w/ Lauren Vaccarello Jan 25, 2020

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In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#ABM 12: 2 ABM Revolutions Within the Last 5 Years w/ John Common Jan 24, 2020

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There have been 2 recent revolutions in ABM: Marketing has been catching up to sales in terms of the importance of understanding ABM. The tool sets available to today’s B2B marketer have exploded. The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer. On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM. What we talked about: What ABM isn’t (tools or single-use tactics) What ABM is (strategy that stands on the pillars of B2B growth success) Cross industry ABM application is huge This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#BestOf2019: How to Start Your Very First ABM Program w/ Lauren Vaccarello Jan 24, 2020

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In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 4 in our countdown of the Top 20 episodes of 2019. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: Why Direct Mail Works So Well for ABM w/ James Gilbert Jan 23, 2020

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In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry. No. 5 in our countdown of the Top 20 episodes of 2019. This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99. Here are the 3 reasons you're going to want to get your hands on this book: 1) It has stories of 6 companies that took their ABM program from good to great 2) It introduces the TEAM framework that is time tested within 100's of companies 3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity. Check it out here or just search ABM is B2B on Amazon. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: Building an Effective Work-From-Anywhere Culture w/ Lisa Walker Jan 22, 2020

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In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. No. 6 in our countdown of the Top 20 episodes of 2019. Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures Lisa shares: How work has transformed from a place we go to something we do Work-from-home policies have helped to eliminate the stigma of working parents by enabling "work mode" in any environment. How do you create "work mode" anywhere? How to think about work anytime as a leader & a team member How to ensure that you stay present/active when working from anywhere How to manage increasingly remote teams How to measure remote employee engagement How to culture in distributed organizations For more reading on this topic, check out a really useful blog post for remote workers here: https://www.fuze.com/blog/5-top-earbuds-headsets-to-use-at-work Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: 3 Reasons to Build a Thought Leadership Discipline Within Your Organization w/ Dottie Schindlinger Jan 21, 2020

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In this episode we talk to Dottie Schindlinger, VP of Thought Leadershp at Diligent Corporation. No. 7 in our countdown of the Top 20 episodes of 2019. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: Why & How to Do Solo Episodes for Your Podcast w/ Jen Spencer Jan 20, 2020

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In this episode we hear from Jen Spencer, Host of SmartBug on Tap and VP of Sales and Marketing at SmartBug Media. No. 8 in our countdown of the Top 20 episodes of 2019. Jen shares... Why she chose to focus her podcast on doing solo episodes instead of interviews. Two specific ways she develops topics for each episode. The amount of time it takes her to prep each episode and what that prep looks like. How she thinks about the length of each episode. The super simple setup she uses to record her episodes. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements Jan 19, 2020

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In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat. They share: Why we don't call them our mission & vision statements What we call them instead How to look for red flags as a leader in this process with your team How we bake this language into our day-to-day interactions with our team For episodes like these, check out all the episodes in the Behind The Curtain series here: https://sweetfishmedia.com/category/behindthecurtain/ Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BestOf2019: 6 Ways to Increase Traffic to Your YouTube Channel w/ Matt Duffy Jan 18, 2020

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In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability. No. 9 in our countdown of the Top 20 episodes of 2019. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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