B2B Growth

Latest Episodes:

1213: 3 Keys to Lead an Effective Marketing Team w/ Seth Elliott Feb 14, 2020

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In this episode we talk to Seth Elliott, Chief Marketing Officer at Gtmhub. Resources mentioned: https://gtmhub.com/b2b-growth Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 39: The Biggest Transformation In Prospecting In 30 Years w/ Dan Tyre Feb 13, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Tyre, a Sales Executive at HubSpot about a practice that's dramatically transforming sales prospecting ... video email. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

1212: How to Manage Content Operations Chaos w/ Toby Murdock & Zoe Randolph Feb 12, 2020

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In this episode we talk to Toby Murdock, Co-Founder & CEO of Kapost & currently GM at Upland Software & Zoë Randolph, Content Architect at Kapost. They are co-authors of the new book Mastering One Voice: A marketing fable & field guid to content operations. Learn more at contentoperations.com. Use the promo code GROWTH for 30% off your copy of the book. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1211: Why Vulnerability & Consistency Are Your Leadership Superpowers w/ Bobby Herrera Feb 11, 2020

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In this episode we talk to Bobby Herrera, President at Populus Group. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1210: How to Show Your CEO that ABM is Working w/ Derek Slayton Feb 10, 2020

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In this episode we talk to Derek Slayton, Chief Marketing Officer at Terminus. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#5Things: Natalie Lambert Feb 08, 2020

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In this episode of the 5 Things Series we talk to Natalie Lambert, Chief Marketing Officer at Instart. Natalie shares the 5 Things she can't live without: 1) Peloton 2) Overcast & Libby 3) 15 second send delay on Google 4) Video Conferencing 5) One Password Manager Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1209: How to Use LinkedIn Engagement Groups for Greater Organic Reach w/ Ethan Beute Feb 07, 2020

Show notes

In this episode we talk to Ethan Beute, Chief Evangelist at BombBomb. Check out the other episodes Ethan & Logan mentioned here: 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts How NOT to Use LinkedIn Messaging for Prospecting Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 38: Certifying Your Sales Team To Speak Your Customers' Language w/ Alex Rosemblat Feb 06, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Rosemblat, VP of Marketing at Datadog about developing a curriculum, then training and certifying your sales team to speak the language of your customers. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

#Agency 8: The #1 Reason Why Agencies Aren't Making More Money w/ Drew McLellan Feb 05, 2020

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In this 8th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1208: 3 Ways to Use Automation for Better Personalization w/ Veronika Traublinger Feb 04, 2020

Show notes

In this episode we talk to Veronika Traublinger, Marketing Manager at Ciara. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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