B2B Growth

Latest Episodes:

1207: How to Meet the Emotional Needs of B2B Buyers w/ Rick Middlemass Feb 03, 2020

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In this episode we talk to Rick Middlemass, Chief Strategy Officer at the National Association of Sales Professionals. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#HowToPodcast 13: The 7 Steps We Use to Book Podcast Guests w/ Logan Lyles Feb 02, 2020

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In this episode of the #HowToPodcast Series, Logan shares the 7 specific steps we use to reach out to potential guests on B2B Growth: 1) Email #1 2) Email #2 3) LinkedIn Follow 4) LinkedIn Engagement 5) LinkedIn Connection Request (personalized) 6) Video Email with BombBomb 7) "Break Up" Email For the other episode Logan mentioned in this episode, check it out here: 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

Introducing the #5Things Series Feb 01, 2020

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In this episode, Logan shares a new series that will be releasing on Saturdays here on B2B Growth. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#DemandGen 8: Email Is Done. Now It’s B2B Texting w/ Ryan Quinn Jan 31, 2020

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Quit trying to compete for attention like it’s 2009. You aren’t going to win that game. Organizations have to adapt just as fast as consumers adapt. Today, relevance means taking multiple touch points — and the hottest one is text messaging. On this episode, I interview Ryan Quinn, Founder & CEO at BrightGuest, about how to cut through the noise with B2B text messaging. What we talked about: 1) How email open rates are declining but a text campaign saw 50% conversion 2) 3 reasons you should do B2B texting 3) 80% of people say they wish they could text a business This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

1206: A 3-Phase Approach to Create Messaging for Paid Media w/ Josh Sturgeon Jan 31, 2020

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In this episode we talk to Josh Sturgeon, Co-Founder at EmberTribe. Josh shares the 3 critical steps to develop killer messaging for your paid ad campaigns: 1) Finding "Watering Holes" 2) Analyzing the Qualitative Patterns 3) Converting the Findings into Copy that Converts Check out the episode Logan mentions in this episode here: 6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 37: Meeting Customers' Evolving Needs with a CX Team w/ Luke Owen Jan 30, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Luke Owen, who recently served as Director of CX at Formstack about organizing, structuring, staffing, and measuring a customer experience organization. Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1205: The 1 Mistake to Avoid When Telling Your Brand's Story w/ Nancy Duarte Jan 30, 2020

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In this episode we talk to Nancy Duarte, Principal at Duarte, Inc. & Author of DataStory: Explain Data and Inspire Action Through Story. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1204: 6 Areas You Must Assess in Your First 90 Days as a CMO w/ Alex Gobbi Jan 29, 2020

Show notes

In this episode we talk to Alex Gobbi, CMO at Code42. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BestOf2019: One of the Dumbest Marketing Campaigns Ever w/ Christopher Lochhead Jan 28, 2020

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In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#H2H 10: Humanizing B2B Marketing w/ Ardath Albee Jan 28, 2020

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The B2B buying landscape has changed and today's buyer is wanting a more personalized, relevant and overall human experience. Unfortunately, many B2B brands are still just creating content without a deep understanding of what makes their buyers tick. In this #H2H segment, Carlos Hidalgo speaks with Ardath Albee who is one of the leading experts in how to humanize B2B content and gets brands closer to the human side of their buyers. This interview dives into the creation and changes of personas across a customer lifecycle, why brands are struggling and what they can do to get out of the brand focused content cycle and be more human in their approach.

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