B2B Growth

Latest Episodes:

#Sales 15: British Tea Cast: Minding Your P’s and Q’s Across the Pond w/ Galem Girmay Sep 14, 2020

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How do you adapt to sell overseas? Say you’re from the U.S. and want to sell in the U.K. — Should you go polite (and quietly scandalous), like Downton Abbey… Or menacing like a Vinnie Jones character in Guy Ritchie film? Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGenius. Galem, originally from Sweden, started as a BDR in Boston and now sells across the pond. We discuss: How objections change overseas (and how to respond) Galem’s 3 most important tips for anyone selling How to make angry, threatening responses fun (and the mindset you need to do it) You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#Agency 20: 5 Ingredients to Agency Growth w/ Grayson Lafrenz Sep 14, 2020

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In this featured episode, Sharon Toerek chats with Grayson Lafrenz, Founder and CEO at Power Digital Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1332: 2 Common Mistakes in B2B Influencer Marketing w/ James Creech Sep 14, 2020

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In this episode, we talk to James Creech, Co-Founder & CEO at Paladin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B with Darryl Praill ....and this book: Streampunks: YouTube and the Rebels Remaking Media Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1331: Why It's Time to Target CEO's with Your Cold Outreach (& How to Do It Right) w/ Simon Leslie Sep 11, 2020

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In this episode we talk to Simon Leslie, Founder & CEO at Ink. If you like this episode, you'll probably also love... ...this past episode: A 5 Step Follow Up Process to Engage Your LinkedIn Audience with Matt Heinz ....and Simon's book: There is no F in Sales Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Revenue 8: Why Venture Firms Invest in the Team w/ Victor Gutwein Sep 10, 2020

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When you’re courting investment from venture firms… Do you know what they are looking for? Well, if you ask them they’ll tell you: Great teams. At least, that’s what Victor Gutwein, Founder and Managing Partner at M25, a firm investing in early-stage tech companies across the Midwest, will tell you. In this episode, we discuss: How Victor identifies a great team What early-stage founders should prioritize The importance of mentorship You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#CX 69: Marketing To Employees Like You Market To Customers w/ Chris Wallace Sep 10, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Wallace, cofounder and President of InnerView Group, about closing the gap between your brand promise and customer experience through internal marketing. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1330: Why Niching Down Leads to More Opportunities w/ Corey Quinn Sep 10, 2020

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In this episode we talk to Corey Quinn, Chief Marketing Officer at Scorpion. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Neuromarketing 1: What is Neuromarketing? Sep 09, 2020

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Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different. You’re not crazy. At least, according to Dr. Michael L. Platt, you’re not. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania. In this #Neuromarketing series, host Erik Kostelnik chats with Dr. Platt about the basics of neuromarketing and how it affects B2B. Plus, the two cover… The power of neuromarketing in determining an ROI for marketing initiatives Why people often think about brands the same way they think about people The ethics involved with combining neuroscience and business Find more on neuromarketing here: https://neuro.wharton.upenn.edu/ This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io. To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

1329: How Harmon Brothers Creates the Funniest Ads on the Internet w/ Benton Crane Sep 09, 2020

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In this episode we talk to Benton Crane, CEO at Harmon Brothers. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Introducing the #Neuromarketing Series Sep 08, 2020

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