B2B Growth

Latest Episodes:

1343: 3 Keys to Handling Inbound & Outbound Leads Differently w/ Jason Serota Sep 29, 2020

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In this episode, we talk to Jason Serota, Head of Commercial Business Development for Magento and Marketo for North America West at Adobe. If you like this episode, you'll probably also love... ...these past episodes: How Adobe Pulled Off a Massive Virtual Event in 25 Days 4 Benefits of a Marketing Rotational Program Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Agency 21: 3 Marketing Strategies to Toss & 3 to Keep w/ Patricia Beitler & Abigail Sierra Sep 28, 2020

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In this featured episode, Sharon Toerek chats with Patricia Beitler, President at Velocitas and Abigail Sierra, Director of Content Strategy at Velocitas. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1342: How to Activate Cold Contacts with Webinars w/ Rex Biberson Sep 28, 2020

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In this episode, we talk to Rex Biberson, Director of Sales & Marketing at Opensense Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Sales 16: The Challenge of Recruiting & Retaining Sales Talent w/ Fazilat Nassiri Sep 28, 2020

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It takes 6 months for a sales rep to ramp up. And in another 6 months, they’ll probably leave. Why is it so hard to stop turnover in sales? And who can we blame? Today, I’m speaking with Fazilat Nassiri, Director of Recruiting at Guild Education, about how we can address these retention problems. What we talked about: Why turnover is so high in sales Why meaning and belonging beats a paycheck Why finding a “culture-add” is beats the cult-like “culture fit” You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#Books 17: Life After the Death of Sales and Marketing w/ Douglas Burdett & James Muir Sep 25, 2020

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In this 17th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

1341: 3 Keys to Maximizing Your Email Channel in B2B w/ Melissa Sargeant Sep 25, 2020

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In this episode we talk to Melissa Sargeant, CMO at Litmus. If you like this episode, you'll probably also love... ...links mentioned in this episode from Litmus Blog: Email marketing best practices to guide your strategy: Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode The Ultimate Guide to Dark Mode for Email Marketers Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1340: Gravy's Unexpected Explosion on LinkedIn w/ Casey Graham Sep 24, 2020

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In this episode we talk to Casey Graham, Found & CEO at Gravy. If you like this episode, you'll probably also love... Recurring Revenue Show Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 71: Data Culture, Strategy, and Literacy w/ Piyanka Jain Sep 24, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Piyanka Jain, President and CEO of Aryng, about a persona-based approach to improving data literacy throughout your organization. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

#Neuromarketing 3: How to Leverage Neuromarketing to Improve Your Business w/ Dr. Moran Cerf Sep 23, 2020

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“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting. However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss… Two approaches scientists have for planting chips in the brain The technical and ethical dilemmas facing neuroscientists How to use neuroscience to measure and create engaging content Four ways to know if neuromarketing is right for your business Listen to the first two #Neuromarketing episodes here and here. This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io. To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

1339: The Real Key to Sales & Marketing Alignment w/ Brian Giese Sep 23, 2020

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In this episode, we talk to Brian Giese, CEO at True Influence. If you like this episode, you'll probably also love... ...these past episodes: 3 Areas Where Agility Leads to ABM Success Discover Whose Marketing Advice You Can Trust & Whose is BS Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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