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    Technology

    Automation Unplugged Podcast

    Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

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    Copyright: © 2017 - 2023 Automation Unplugged

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    Latest Episodes:
    Automation Unplugged Episode #122 feat. Ariel Gutierrez, President of Polaris Controls Jun 08, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Ariel Gutierrez:

    • The origin story behind Polaris Controls
    • Ariel's reaction to the Savant acquisition of GE Lighting
    • The impact COVID-19 has had on the Latin American economy and currencies
    • The webinar and podcast strategy launched by Polaris Controls to better help their dealers

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au122

    SHOW NOTES

    Industry leader in the Latin American and Caribbean markets, Ariel Gutierrez, President of Polaris Controls, uses his background in engineering and construction to bring a unique perspective on the smart home experience.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Show #121 feat. Jason Barth, Owner of The Premier Group, and Jamie Carey, Director of Business Development at The Premier Group Jun 04, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Jason Barth and Jamie Carey:

    • The impact beautifully shot photography has had on their business
    • Changes Jason made in light of COVID-19 such as renovating their showroom and updating their website and other marketing
    • Changes in consumer demand in response to COVID-19
    • How Jamie’s addition to the team as Director of Business Development has helped The Premier Group strengthen their company culture and online presence

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au121

    SHOW NOTES

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #120 feat. Kevin Hancock, President of Frame My TV Jun 03, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Kevin Hancock:

    • Kevin’s origin story and how he got his first big break with an opportunity to install all the TV’s at The Breakers resort in Palm Beach, Florida
    • How an ambitious decision at CEDIA 2019 helped build a strong relationship with Samsung that has led to his expansion
    • Frame My TV's Deco Frame product line
    • What Kevin is most excited for in 2020 and his predictions for industry changes in light of COVID-19

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au120

    SHOW NOTES

    Kevin Hancock is President of Frame My TV, which he founded out of his garage in 2006. Kevin and Frame My TV have since sold more than 10,000 TV frames to clients around the world in both luxury homes and commercial properties.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #119 feat. Matt DeVance, Founder of DeVance Electronic Lifestyle Jun 01, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Matt DeVance:

    • Ways in which previous life-changing events, such as 9/11 and the Great Recession, has prepared Matt to better handle this pandemic
    • Matt’s perspective on the shift in demand for technology in homes and how integrators can prepare
    • How EOS evolved Matt’s business and communications approach
    • The importance of company culture and the mentoring of employees

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au119

    SHOW NOTES

    Matt has over 25 years of custom integration experience and is Founder of DeVance Electronic Lifestyles, which opened in 2002. DeVance Electronic Lifestyles currently does just under $3M in business annually and is expanding its business by purchasing a new building, doubling its current space.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #118 feat. Eddie Shapiro, Founder of SmartTouchUSA May 28, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Eddie Shapiro:

    • Growth opportunities for home security solutions
    • Steps they have taken with staff and customers in light of Covid-19
    • New marketing and business development strategies he is executing
    • Eddie’s thoughts on the CEDIA 2020 Expo, will it happen?
    • Eddie’s thoughts on Crestron Home

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au118

    SHOW NOTES

    Eddie is Founder of SmartTouchUSA, a smart home integration firm based out of Washington DC. Eddie has over 30 years of experience in the AV and low voltage channel and now enjoys helping CEDIA and industry members build a deeper respect between architects, lighting designers, builders, and the design industry.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #117 feat. Bryan Naquin, President of Acadian Home Theater and Automation May 22, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Bryan Naquin:

    • Steps Bryan is taking to keep his team safe during COVID-19 such as turning down jobs in high-risk areas
    • The importance of building relationships with industry peers and your community
    • Bryan’s thoughts on whether CEDIA will return this year and the possibility of a virtual venue
    • How Acadian approaches paid service plans during their sales cycle and the benefits they’ve experienced with Parasol for 24/7 remote servicing and support

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au117

    SHOW NOTES

    Bryan founded Baton Rouge-based technology integration company, Acadian Home Theater. With 25 years of experience, Bryan got his start in the industry in 25 years and is a key reason for Acadian being named Top 100 Integrator Nationwide by CE Pro as well as being recognized as the only Diamond Control4 Pinnacle Dealer within the state of Louisiana.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #115 feat. Henry Clifford, Co-Founder of Parasol and President of Livewire May 21, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Henry Clifford:

    • Changes Henry has made within Livewire due to COVID-19 regulations- from virtual calls to pivoting communication strategies
    • Henry’s approach to prioritizing internal communication and putting his team and client safety first
    • Tools Henry uses to gain prospects and sell from home, such as Vidyard email integration
    • Parasol’s “For Integrators, by Integrators” approach
    • How Parasol works to keep their keeps their team trained across many vendors

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au115

    SHOW NOTES

    Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market. Henry also leads Parasol with his two co-founders, providing 24/7 remote support for home technology integrators and their clients for over 250 dealers.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplgged- Show #114 feat. Rob Hopper, President of Beacon Audio Video Systems May 14, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Rob Hopper:

    • The rise of consumer interest in solutions such as outdoor entertainment and home networking
    • Rob’s opinion on 5G and how it can help end-users stay connected
    • Ways Rob and his team have been taking advantage benefiting from of all the recent educational resources and webinars being offered in our industry
    • Rob’s previous experience with marketing and website design and what stood out to him since working with One Firefly

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au114

    SHOW NOTES

    With nearly 25 years of experience in the custom integration industry, Rob got his start in car audio before moving to the residential space where he is currently President of Beacon Audio Video Systems. Rob focuses on bringing a higher level of service and experience to custom integration clients.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged - Show #113 feat. Curt Hayes, CEO and Managing Partner of Blue Dog Group May 07, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Curt Hayes:

    • The history behind the founding of Blue Dog Group
    • The opportunity to improve the broken project scoping/budgeting process used by many integrators
    • How BlueDog Group’s new app allows integrators to provide quick estimates to their clients
    • Approaches integrators can take during COVID-19 to improve their business process

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au113

    SHOW NOTES

    With his experience in the consumer electronics industry, Curt Hayes, CEO of Blue Dog Group, brings a unique perspective and insight into the importance of data documentation. He creates innovative solutions that can help integrators streamline their projects and improving the broken project scoping/budgeting process.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged - Show #112 feat. John Clancy, VP of Residential at Crestron Electronics Apr 30, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with John Clancy:

    • Ways John is seeing COVID-19 impacting dealers throughout the world
    • Steps Crestron has been taking since February to keep his global team and consumers safe
    • Exciting updates Crestron is making as a response to the lifestyle changes caused by COVID-19
    • How Crestron is adding value to the industry by offering virtual resources, such as virtual product trainings and CEU course offerings

    Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au112

    SHOW NOTES

    With experience both on the dealer and manufacturer side, John Clancy, Crestron VP of Residential, brings a unique perspective to Crestron on ways to improve their residential solutions.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


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