Automation Unplugged Podcast

Latest Episodes:

Automation Unplugged After Show Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio Nov 27, 2020

Show notes

We just wrapped up recording show #145 featuring Bert Herrrero, CEO of First Priority Audio, and Joel Hernandez, their General Manager.

Here, Bert shared with us how a pivotal book he read helped him focus more on the business than in the business while Joel discussed their latest sales process overhaul.

If you haven't already listened to the full interview, make sure to check out show #145 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Bert Herrero and Joel Hernandez.

Automation Unplugged Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio Nov 25, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel Hernandez

Creating a balance as a family owned business
Bert’s passion for re-investing in his community, including his partnerships with ministries around South Florida
How COVID-19 has impacted First Priority Audio
Their innovative use of social media marketing to drive company growth

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au145

SHOW NOTES

Bert and Joel are cousins running the family business, First Priority Audio. Bert started his entrepreneurial journey early, at the age of 18, installing and servicing satellite dish installations throughout South Florida. His cousin, Joel Hernandez started his own AV integration company in the early 2000’s, and later joined forces with Bert at First Priority Audio in 2014.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International Nov 20, 2020

Show notes

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.

We just wrapped up recording show #144 featuring Patrick Hartman, General Manager at Diversified Systems International. Patrick shared a big idea he picked up while attending a CEDIA Business Exchange event which was inspired by the book, The Trusted Advisor, by Robert M. Galford.

If you haven't already listened to the full interview, make sure to check out show #144 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Patrick Hartman.

Automation Unplugged Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International Nov 20, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Patrick Hartman:

Patrick’s experience as a CEDIA volunteer
Recap of the Virtual CEDIA 2020 educational offering
What industry events might look like in 2021
Patrick’s focus on work/life balance and his participation in Spartan Races.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au144

SHOW NOTES

Patrick is the General Manager of DSI, a Reno-based integration firm ten years ago, and spearheaded their residential sector. Today, Patrick’s extensive list of repeat customers reflects his trademark level of customer service from smaller projects all the way to projects that span years with budgets over $3M.

About One Firefly

Automation Unplugged Episode #143 feat. Jeff Goldstein, Head Of Sales at Sony CI Division Nov 19, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein:

How Jeff’s passion for audio landed him at Sony
What managing the radio business for Sony looked like in the late ‘80s and early ‘90s
Jeff’s approach to building relationships with the CI channel
Jeff’s experience since returning to Sony in the midst of a pandemic

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au143

SHOW NOTES

Jeff Goldstein has decades of experience in the CI space. He currently manages Sony’s CI channel where he has been navigating the challenges and opportunities that this year has brought to our industry.

About One Firefly

Automation Unplugged Episode #142 feat. Tina Baker, Manager of People Operations at One Firefly Nov 06, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Tina Baker:

The importance of company culture
Best practices around hiring the right people
How the hiring process has changed at One Firefly since Tina joined the team
Tools One Firefly has implemented to improve their company culture as a fully remote team.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au142

SHOW NOTES

Tina joined One Firefly in the beginning of 2020 with a proven track record of implementing programs that focus on company culture and improving employee satisfaction. Her responsibilities encompass all areas of Human Resources such as talent acquisition, performance management, benefits enrollment, and employee engagement.

About One Firefly

Automation Unplugged After Show Episode #141 feat. Harshul Parikh, Founder and CEO at Trescent Lifestyles Oct 26, 2020

Show notes

We just wrapped up recording show #141 featuring Harshul Parikh, CEO & Founder at Trescent Lifestyles. Harshul shared advice on how he approaches selling to high-networth clients including Bollywood movie stars and billionaires and he provides some fun details around a recent $1 million+ 2-channel stereo system.

If you haven't already listened to the full interview, make sure to check out show #141 here on the podcast or over on facebook.com/onefireflyllc. Ok, let’s jump into my conversation with Harshul Parikh.

Automation Unplugged Episode #141 feat. Harshul Parikh, Founder and CEO of Trescent Lifestyles Oct 26, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Harsul Parikh:

Harshul’s role in bringing a CEDIA chapter to India
How the custom integration space has been impacted due to COVID
Harshul’s thoughts on the potential boom that will come from the increased interest in smart home automation
An exciting AI software Harshul and his team are working on to make projects more seamless for Integrators and the design-build community

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au141

SHOW NOTES

Harshul founded Trescent Lifestyles in 2006 after he returned to India following a career stint in Silicon Valley. Harshul is a founding member of CEDIA India and has been instrumental in bringing CEDIA into the country. Since its founding, Trescent has grown to a team size of 35 employees and completed residential projects over 100,000 sq. ft with budgets of $2.5+ million USD.

About One Firefly

Automation Unplugged After Show Episode #140 feat. Jesse Silva, Owner of The PAVE Oct 22, 2020

Show notes

We just wrapped up recording show #140 featuring Jesse Silva, Owner at The PAVE. Jesse shared with us how he was able to score a unique project in the luxury mobile home space with the builder, Cavco, thanks to social media.

If you haven't already listened to the full interview, make sure to check out show #140 here on the podcast or over on Facebook on our channel. Let’s jump into my conversation with Jesse Silva.

Automation Unplugged Episode #140 feat. Jesse Silva, Owner of The PAVE Oct 21, 2020

Show notes

Here are some of the topics Ron had the opportunity to discuss with Jesse Silva:

The impacts of COVID-19 on Jesse’s business
The PAVE doubling their growth since 2019
Innovative ways Jesse has expanded their reach and customer acquisition through social media
Manufacturers that embody “exceptional support” and how it has helped Jesse and his team grow

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au140

SHOW NOTES

Jesse founded The ProView Audio Video Experience out of Phoenix, Arizona in 2009 as a side hustle while still in college. The PAVE is now known nationally and internationally for their creative use of social media to stay connected with their clients, showcase their work, and to drive business development efforts.

About One Firefly

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