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    Technology

    Automation Unplugged Podcast

    Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

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    Copyright: © 2017 - 2023 Automation Unplugged

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    Latest Episodes:
    Automation Unplugged After Show Episode #151 feat. Marc Fulker, Owner at Greenstar Technologies Jan 01, 2021
    Show notes

    In this week’s After Show, we chat with Marc Fulker, Owner at Greenstar Technologies. Marc shares the details of how they were able to land a recent spectacular Control4 project and the importance of communication to earn a client’s trust and partnership. He also discusses their approach to capturing beautiful project imagery.If you haven't already listened to the full interview, make sure to check out show #151 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Marc Fulker.


    Automation Unplugged Episode #151 feat. Marc Fulker, Owner at Greenstar Technologies Dec 31, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Marc Fulker:

    • The state of COVID-19 in the country of Australia
    • How Marc was able to use his showroom to change the customer experience dynamic
    • Marc's transition from an electrician to the home automation space
    • We even got a video tour of his new showroom which is featured on our One Firefly Facebook page

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au151

    SHOW NOTES

    Marc started Greenstar Technologies in 2011 after spending 10 years working as an electrician in the residential and industrial sectors. Today, Greenstar Technologies consists of a team of nine staff members, has been a Control4 dealer since 2016, and just recently opened a beautiful new showroom and office space in their central Melbourne location.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged After Show Episode #150 feat. Brian Perreault, COO at Barrett's Technology Solutions Dec 30, 2020
    Show notes

    In this week’s After Show, we chat with Brian Perreault, COO at Barrett's Technology Solutions. Brian sheds light on the importance of relationship building and gaining the client’s trust for any successful integration firm.If you haven't already listened to the full interview, make sure to check out show #150 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Brian Perreault.


    Automation Unplugged Episode #150 feat. Brian Perreault, COO at Barrett's Technology Solutions Dec 30, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Brian Perreault:

    • Brian's near 30-year career with Barrett's Technology
    • The benefit of building relationships and being a resource for clients
    • Why embracing change is crucial for the growth of a small business
    • How integrating Google Ads into their marketing strategy has helped their business

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au150

    SHOW NOTES

    As COO with over 30 years of experience, Brian oversees all aspects of Barrett's Technology Solutions and has been instrumental in helping to guide the company to become a highly respected residential and commercial technology integration company in the greater Chicago-land area.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged After Show Episode #149 feat. Wes Claytor, Account Manager at One Firefly Dec 29, 2020
    Show notes

    In this week’s After Show, we chat with Wes Claytor, Digital Marketing Account Manager at One Firefly. Wes shares his commitment to cultivating consistency in his personal and work life through ultra-marathon running, writing, and reading. If you haven't already listened to the full interview, make sure to check out show #149 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Wes Claytor.


    Automation Unplugged Episode #149 feat. Wes Claytor, Account Manager at One Firefly Dec 15, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Wes Claytor:

    • Wes' transition from the health and fitness industry into digital marketing
    • The importance of work/life balance
    • Wes' thoughts on the future of our industry in 2021
    • Principles and beliefs that lead to success in running and life

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au149

    SHOW NOTES

    Wes Claytor is currently an Account Manager with One Firefly. Wes joined the team at One Firefly in 2019 with the goal of expanding his digital marketing toolkit to better service his clients. In addition to managing his book of business consisting of integrators located throughout North America, he also runs a personal blog.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #148 feat. Gregg Dixon, Founder at AV Specialists Dec 09, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Gregg Dixon:

    • Gregg's approach to making 2020 their most successful year
    • What projects looked like for Gregg in 1995
    • Major changes Gregg made to help take AV Specialists to the next level
    • Gregg's approach to company culture

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au148

    SHOW NOTES

    Gregg Dixon founded AV Specialists upon relocation of he and his family to Florida from New York. Now 25 years later, AV Specialists is having their most successful year in company history thanks to his dedicated and growing team and a renewed focus on home construction and remodeling from his core customer base.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged Episode #147 feat. Jon Robbins, Executive Director at HTSA Dec 08, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Jon Robbins:

    • HTSA's sales training approach
    • Jon's view on how the recent 2020 election turnout will impact the custom integration space
    • How Jon defines leadership
    • HTSA membership growth and opportunities

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au147

    SHOW NOTES

    Jon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists. He got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975.

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


    Automation Unplugged After Show Episode #146 feat. Phil Mulligan, President and Pat Mulligan, Vice President at Pacific Audio & Communications Dec 07, 2020
    Show notes

    In this week's After Show, we chat with Phil Mulligan, President at Pacific Audio & Communications Hawaii, and Vice President, Pat Mulligan. Phil and Pat share with us their recruiting and hiring strategies as they have developed proof concept partnerships with local community college apprenticeship programs with a focus in Electrical and IT.

    If you haven't already listened to the full interview, make sure to check out show #146 here on the podcast or over on our Facebook page at facebook.com/OneFireflyLLC. Okay, let's just jump into my conversation with Phil and Pat Mulligan.


    Automation Unplugged Episode #146 feat. Phil Mulligan, President and Pat Mulligan, Vice President at Pacific Audio & Communications Dec 02, 2020
    Show notes

    Here are some of the topics Ron had the opportunity to discuss with Phil and Pat Mulligan:

    • Logistical hurdles faced when running a Hawaii based business
    • Pat's time in the Army and the transition into the custom integration industry
    • How Pat and Phil prepare their projects for extreme weather conditions
    • The Ballistic Missle scare from 2018

    To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au146

    SHOW NOTES

    Phil founded Maui-based integration firm Pacific Audio & Communication in 1991 to help homeowners achieve their goal of integrated home control and entertainment systems. Later in 1998, Pat joined Phil in the family business and used his military electronics experience and degree in electrical engineering to help run the CI side of the operation, including all Crestron programming. They currently run Pacific Audio & Communications together as President (Phil) and Vice President (Pat).

    Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

    About One Firefly

    One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.


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