Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

Automation Unplugged Episode #168 feat. Franco D'Ascanio Founder and President at Coastal Source May 13, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Franco D'Ascanio:

Elements that make Coastal Source unique from other competitors
The new Line Source bollard that sets a new standard for a quality listening experience
What it looks like to be part of a family-owned business environment
Why integrators should be more focused on solutions outside of the home

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au168

SHOW NOTES

Franco's interest and audio and electronics stem back to 18 when he opened a full-service, design-forward firm offering architecture, construction, interior design, landscape design, and retail furniture through D'Asign Source, partnering with his brothers. Today, Franco works with Coastal Source, a Marathon, FL-based company he also founded. Franco supports the Coastal Source team by leading research and development efforts as they continue to grow and scale their popular product lines.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #167 feat. Katharine Wheeler Author and Area Sales Manager at SnapAV and Control4 May 05, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Kat Wheeler:

What led Katharine into writing her book, There is No Cloud
The plot, setting, and characters in her new book
Katharine's success around founding SNAP AV's Women in Technology Group
Observations and takeaways on working with successful integration firms over the years

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166

SHOW NOTES

Katharine's prior experience spans over eighteen years in the consumer electronics industry. She is currently an Area Sales Manager for SNAP AV and Control4. Katharine is also the founder and chair of the Women in Technology group at Snap AV and Control4, with over 85 members. She is a self-published author of a murder mystery novel this year titled There is No Cloud, which is set in the world of consumer electronics.

About One Firefly

Automation Unplugged After Show Episode #166 feat. Kris Coleman, Founder, President and CEO at Red Five Security Apr 29, 2021

Show notes

In this week’s After Show, we chat with Kris Coleman, Founder, President, and CEO at Red Five. Kris shares with us a behind-the-scenes look into a recent client engagement that is straight out of your favorite James Bond movie. It really is crazy and amazing!

If you haven't already listened to the full interview, make sure to check out show #166 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Kris Coleman.

Automation Unplugged Episode #166 feat. Kris Coleman, Founder, CEO, and President at Red Five Security Apr 29, 2021

Show notes

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166

SHOW NOTES

Kris is currently Founder, CEO, and President at Red Five Security. Red Five Security operates intending to provide world-class, state-of-the-art security and protective intelligence services. Kris comes from an extensive security background, including time with both the FBI and CIA handling counterterrorism and weapons of mass destruction. His depth in the public and private sector spanning over 28 years has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.

About One Firefly

Automation Unplugged Episode #165 feat. Paul Bochner, Founder and CEO at Electronic Concepts Apr 26, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:

Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165

SHOW NOTES

Industry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.

About One Firefly

Automation Unplugged Episode #164 feat. Susan Cashen, Former CMO, Control4, Active Advisor at CEDIA Apr 14, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:

Susan’s experience helps to launch the TIVO brand in the ’90s
How Susan moved from Silicon Valley to become one of the first employees of Control4 energy division
Branding tips Susan recommends every dealer follow
The importance of selling experience over technology

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164

SHOW NOTES

Industry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.

About One Firefly

Automation Unplugged Episode #163 feat. Aaron Cowden, CEO and Founder and Andrew Wactor, VP of Commercial at Fusion Audio Video Apr 06, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Aaron Cowden and Andrew Wactor:

Fusion's origin story
How 2020 impacted Fusion's commercial market
How they have enlisted a business consultant to help them grow
Tips on delegating and getting out of your own way

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au163

SHOW NOTES

Aaron founded Fusion A/V during his senior year in college with a few of his friends. Their focus was on keeping technology fun and fresh for clients. Today, Aaron wears many hats in the company and participates in sales, operations, marketing, vendor relations, and charities. With a passion for music, Andrew studied Audio Engineering in Nashville before discovering the world of A/V. Fusion A/V has two locations, one in Greenville, South Carolina, and the other in Asheville, North Carolina.

About One Firefly

Automation Unplugged Episode #162 feat. Ryan Davis, President at Ratio AV Apr 01, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Ryan Davis:

Serving as a crew chief for a multi-year winning team of the Baja 1000
His recent acceptance into the HTSA buying group
Ryans approach to work/life balance
Ryan’s predictions for 2021 and beyond

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au162

SHOW NOTES

As founder of Ratio AV, Ryan and his team of seven work closely on high-end residential with light commercial systems out of Utah. Ryan's emphasis on human-factors engineering in college drove much of the design criteria that he uses in his day-to-day at Ratio AV.

About One Firefly

Automation Unplugged After Show Episode #161 feat. Chris Worthington, CEO at Personal Technology Mar 25, 2021

Show notes

In this week’s After Show, we chat with Chris Worthington, CEO at Personal Technology. Chris shares his transformational “Day 1” strategy with us on how he prepares his projects for completion to help promote overall customer satisfaction.

If you haven't already listened to the full interview, make sure to check out show #161 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Chris Worthington.

Automation Unplugged Episode #161 feat. Chris Worthington, CEO at Personal Technology Mar 24, 2021

Show notes

Here are some of the topics Ron had the opportunity to discuss with Chris Worthington:

The current state of the custom installation marketing in California
Chris' excitement around energy automation and battery storage
His move from lighting control into lighting fixtures and human-centric lighting
How the maturation of the industry may affect the stratification of firms

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au161

SHOW NOTES

Chris is currently CEO at Personal Technology. His passion for technology and electronics started from a young age where he would tear apart computers and put them back together. In 2004, Chris decided to chart his own course and founded Personal Technology out of Alhambra, California, and has grown steadily over 15 years to become a full-service integration firm. Today, Personal Technology aims to deliver excitement and enjoyment around home technology while focusing on the client's journey from concept through construction and into support.

About One Firefly

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