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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[350] Networking: More Than Who You Know, with Frank Agin Dec 11, 2020

Show notes

Are you having trouble trying to connect with people? Feeling blanked out and not knowing what to say? Do you want to know how to lead a conversation in your favor? Any businessperson would feel the itch to strike a deal. However, it takes a lot of mental fortitude and persuasion to close the deal. […]

[349] Why Promoting Your Top Sales Reps Doesn’t Work Dec 10, 2020

Show notes

Have you ever thought of promoting your top salesperson into a lead role? Thinking that a top salesperson, as a leader, equates to a top sales team? Have you provided them enough support, to help assist you in reviving your company? “Survival of the fittest”, as what the law of the jungle says and that […]

[348] Martech and Sales Success, with Benjamin Shapiro Dec 09, 2020

Show notes

Why is there a fine line between marketing and sales? How will you interpret the data gathered to create a lead indicator? Does your marketing data translate to effective sales? Does the structure of your business matter? Information is at every customer’s fingertips. Companies struggle to sell products and services to new customers and retain […]

[347] Tips and Tactics Don’t Work Dec 08, 2020

Show notes

When it comes to sales, it is vital that we ask ourselves this question: “Am I selling TO somebody? Or am I selling FOR, or WITH somebody?” In this episode, I talk about understanding the importance of the foundation, and internal aspects of “why” you are selling. This is where most salespeople fall short, when […]

[346] Sales Success via ABM, with Kristina Jaramillo Dec 07, 2020

Show notes

Do you want your withered sales to see the light once again? Are you approaching your customers in the correct way? Do you have a hard time being unique against your competitors? Do you really know who your customers are? As technology progresses day by day, many companies have a hard time adapting to changes. […]

[345] APS Live with John Welch (Replay) Dec 04, 2020

Show notes

How can you create an audience that begs you for help? How do you attract them to you? People buy from you because they feel a connection with you. Buyers connect with “the right person” not so much because of how the product works, but how the right person made them feel good, and part […]

[E344] What To Do If You Are A Toxic Salesperson Dec 03, 2020

Show notes

What if you are a toxic salesperson? In episode 342, I addressed this topic for the leaders listening. Now, I want to help you – if this applies to you. I truly want you to take your great sales ability and come at your role as a positive force on the team and for the […]

[343] Leadership and Sales Success, with Evan Knox Dec 02, 2020

Show notes

Want to separate your company from the competition? How do you set the right expectations? Building and scaling a successful company could be a difficult venture. One of the challenges to small business organizations is to bring in the wrong type of salesperson. Many times, companies do not set the right expectations or over-promise on […]

[342] Why Do Companies Tolerate Toxic Salespeople? Dec 01, 2020

Show notes

Why do companies tolerate toxic energy or behavior in the sales team? Simple: Money A top-performing, revenue-generating rep that also happens to be toxic to the corporate/team culture is better than no rep…right? In this episode, I address this trend, why it happens, and what sales and business leaders should do about it. Buy Selling […]

[341] Don’t Be The Weird Guy At The BBQ, With Daniel Vander Kooi Nov 30, 2020

Show notes

Don’t be the Weird Guy at the barbeque. Change sales successfully with effective company culture. Transform your sales team from order takers to quarter breakers, significantly increase revenue, and create scalable sales systems. In today’s episode, Daniel Vander Kooi, Founder/CEO of Manna Insurance Group, and I talked about how to build companies through his quote […]

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