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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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    Copyright: © Pixel Happy, LLC

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    Latest Episodes:
    680: An Intro to Programmatic Advertising with Kristy Barger of MoPub Sep 06, 2018
    Show notes

    Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on.
    Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.


    How to Find a Mobile Games Publisher Sep 04, 2018
    Show notes

    You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/gySf7-jQxzQ


    679: New Growth Channels to Scale Your App with Gessica Bicego Sep 03, 2018
    Show notes

    Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs.
    Gessica Bicego is the Director of Performance Marketing at Blinkist.


    How to Find Investors for a Mobile Game Aug 31, 2018
    Show notes

    Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it.
    Watch Video on YouTube and Subscribe to our Channel:
    https://www.youtube.com/watch?v=_eAHuTMM3YM


    678: How to Get More Shares for Your App with Aurora Klaeboe Berg Aug 30, 2018
    Show notes

    We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system.
    Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.


    App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms Aug 28, 2018
    Show notes

    Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/onQJUlIennU


    677: Growing a Niche Dating App with Noa Gutterman Aug 27, 2018
    Show notes

    Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative.
    Noa Gutterman is Head of Growth at HER Social App.


    How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy Aug 24, 2018
    Show notes

    Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/o3bR2F74vvw


    676: 3 Simple Things That Always Improve Conversions with Barron Caster Aug 23, 2018
    Show notes

    Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting.
    Barron Caster is the Director of Growth at Rev.


    How to Select Your Soft Launch Countries Aug 22, 2018
    Show notes

    Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/BSFYbFwNrNo


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