App Marketing by App Masters

Latest Episodes:

How to Create Courses & Books From Your Mobile App Oct 16, 2018

Show notes

Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/8ucI6J8NViw

691: How to Turn an Average Game into an Amazing One with Manuel Boca Oct 15, 2018

Show notes

Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game.
Manuel Boca is a partner at Kobra, a newly founded game publishing company.

690: App Store Optimization for a Social Network with Juan Pablo Coppel Oct 11, 2018

Show notes

Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours.
Juan Pablo Coppel is the founder of MatchDog

Analyzing an App Making $100K a Month Oct 09, 2018

Show notes

You're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/tww5UBi58vY

689: Retention and Engagement Strategies with Arthur Castro Oct 08, 2018

Show notes

Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market.
Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena

How to Make Eye Catching App Icon Oct 05, 2018

Show notes

Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6QbyqHqLkJk

688: How Do Search Ads Affect Keyword Rankings with Elie Gebran Oct 04, 2018

Show notes

Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features.
Elie Gebran is the creator of ARvid.

Subscription Apps: Simple Way to Retain Subscribers Oct 02, 2018

Show notes

You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement.
Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/hjR8E8UcDzY

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users Oct 01, 2018

Show notes

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm.

686: How Google Play Ratings Affect Rankings with Sapan Agarwal Sep 27, 2018

Show notes

Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons.
Sapan Agarwal is the creator of Video Watermark 2017.

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