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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
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    Latest Episodes:
    685: How to Gamify a Marketplace with Sree Menon Sep 24, 2018
    Show notes

    Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup.
    Sree Menon is the Strategy & Global Sales Operations at Tophatter.


    How to Reskin an App Successfully Sep 21, 2018
    Show notes

    I'm going to show you how to reskin an app - the right way and for optimal success.
    Watch Video on YouTube and Subscribe to our Channel
    https://youtu.be/O9B66teoQrc


    684: Growing Downloads for an AR Ruler app with James Dale Sep 20, 2018
    Show notes

    Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.


    How App Store Reviews Impact Rankings Sep 18, 2018
    Show notes

    Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune.
    Watch Video on YouTube and Subscribe to our Channel
    https://youtu.be/eZ-k61t8cbE


    683: Live Ops Strategies for Mobile Games with Oliver Kern Sep 17, 2018
    Show notes

    Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy.
    Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.


    How to Spy on Your Competitor’s Ads Sep 14, 2018
    Show notes

    You're going to discover two simple and FREE ways to let you spy on your competitors' ads.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/2EW74xKgzTc


    682: How to Make Money with Android Games with Nawfiljan C Sep 13, 2018
    Show notes

    Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success.
    Nawfiljan C is the creator of Zombie Eater.


    Analyzing an App Making $2M a Month Sep 11, 2018
    Show notes

    We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/8BhaM2A1f5s


    681: Pillars of a Successful Game Launch with Matej Lancaric Sep 10, 2018
    Show notes

    Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.
    Matej Lancaric is the Head of Mobile Marketing at Pixel Federation


    How to Perform Market Research for an App Sep 06, 2018
    Show notes

    Want to know how to do market research for your app idea?
    Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/tmKgScpQBZs


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