App Marketing by App Masters

Latest Episodes:

675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin Aug 20, 2018

Show notes

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M.
Alex Austin is the CEO of Branch Metrics.

How to A/B Test Screenshots on iOS Aug 17, 2018

Show notes

You're going to discover how you can A/B test your screenshots on iOS to increase your downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mjHi_x1aj9Q

674: How to Launch a New Social Network with Virgil Moore Aug 16, 2018

Show notes

Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time.
Virgil Moore is the founder of Social Mongo.

How to Sell App Store Optimization to a Skeptic Aug 14, 2018

Show notes

Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/uuHE4yNjJuM

673: How to Grow an App by Humanizing It with Gianluca Segato Aug 13, 2018

Show notes

Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it.
Gianluca Segato is the Founder of Uniwhere.

How to Succeed in the App Business in 2018 Aug 10, 2018

Show notes

You're going to discover 3 trends for App Business Success.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bmUA3OgOLtE

672: How to Succeed Creating Indie Games with Sourav Jain Aug 09, 2018

Show notes

Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores.
Sourav Jain is an indie game developer. Check out his games. YNEX

How to Increase Organic Downloads Without Changing Keywords Aug 07, 2018

Show notes

You're going to discover 3 simple ways to increase your organic downloads without touching your keywords
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/S4cOwQlhqSg

671: How Outlook Mobile Grew to 100 million MAU with James Colgan Aug 06, 2018

Show notes

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups.
James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.

Simple Way to Increase Day 1 Retention Rate Aug 03, 2018

Show notes

You're going to discover a simple way to increase your day 1 retention rate.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ML3pfrg_gI0

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