App Marketing by App Masters

Latest Episodes:

Apple Search Ads for Paid Apps Nov 27, 2018

Show notes

You're going to discover how Apple Search Ads work for your paid apps.
If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/IBvjv-jMzjo

703: Viral Growth for a Hyperlocal App with Jegor Ivanov Nov 26, 2018

Show notes

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features.
Jegor Ivanov is the Product Manager, Growth at Jodel.

Mobile Game Audit & Comparison with Bumper.io Nov 23, 2018

Show notes

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/yDG2uDzfJo4

702: How to Improve Your Current Game with Ozzie Haniffa Nov 22, 2018

Show notes

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games.
Ozzie Haniffa is an indie game developer.

How to Increase Retention for Casual Mobile Games Nov 20, 2018

Show notes

Kevin Wolstenholme is the founder of RisingHigh Studio and RisingHigh Academy. He runs a two-person indie game studio with 13 games with 13 Apple homepage features.
They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/CRL8hBrf-Xo

701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov Nov 19, 2018

Show notes

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.
Todor Madzharov is Head of Marketing at JOB TODAY.

How to Sell Your Mobile Apps for Maximum Value Nov 16, 2018

Show notes

Eric Owens is the owner and co-founder of APPBusinessBrokers.com. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ai_GoMYrGu0

700: Beta Launch Strategies with William Heathershaw Nov 15, 2018

Show notes

Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app.
William James Heathershaw is CEO at UncleWilliam.org.

How Color Switch Creator Generates Mobile Game Ideas Nov 15, 2018

Show notes

You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more!
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bZQyXT_mbSo

699: How to Build Tools for Content Marketing Nov 12, 2018

Show notes

Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite.
Justin Adler is the Co-Founder and COO at NorthOne.
Carter Grieve is the Head of Growth at NorthOne.

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