App Marketing by App Masters

Latest Episodes:

711: Crossy Road Creator, Matthew Hall (Throwback) Dec 25, 2018

Show notes

Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all!
Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.

710: Advanced ASO Strategies for Google Play Dec 20, 2018

Show notes

Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried.
Varol Okan is the founder at Parallel Axiom.

Strategies for International Expansion for Mobile Apps Dec 19, 2018

Show notes

Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/z-10MxueYT4

709: Chris Barton, Co-Founder of Shazam (Throwback) Dec 17, 2018

Show notes

We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend.
Here it with the old theme music. Enjoy!
Chris Barton is the Co-Founder of Shazam.

708: Marketing to the Smallest Viable Market with Joey Prather Dec 13, 2018

Show notes

Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels.
Joey Prather is the Co-Founder at ThinQbator.

How to Setup Apple Search Ads Dec 12, 2018

Show notes

Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Qxd1u6S-DQ0

707: How to Research Mobile Game Niches with Ryan Yada Dec 10, 2018

Show notes

Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks.
Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.

706: How to Find Micro-Influencers on Instagram with NG Gordon Dec 06, 2018

Show notes

Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.
NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

705: How to Plan an Ad Roll Out with Vincent Meyer Dec 03, 2018

Show notes

You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start.
Vincent Meyer is CMO at Zeno Media.

704: Mobile App Analytics with AppsFlyer’s Ben Jeger Nov 29, 2018

Show notes

Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues.
Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

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