App Marketing by App Masters

Latest Episodes:

App Development Pitfalls - How to NOT Waste Your Money Oct 11, 2021

Show notes

All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used.

Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web.

Topics covered:

03:45 - How to build an app fast
05:38 - How to build the right features in the beginning
06:47 - Using Typeform for customer research
07:30 - How to find your early customers for feedback
10:01 - How Austin got started his company
11:13 - How he found his first freelancing clients
11:40 - How to post in FB groups and Reddit subreddits organically
14:39 - Any tips on making app promo videos
20:33 - Stark App Audit
29:14 - What is the #1 app development pitfall? (starting too big)
31:46 - What is Austin's tech stack?
32:47 - What if the client's app idea is not that great, do you tell the client?
39:18 - Supgro App Audit
51:05 - Is it worth publishing on the Amazon app store?
51:42 - Top Firebase features
53:28 - Is it worth to have an MMP after iOS 14

Listen to my episode on their podcast:

https://www.strides.dev/podcast/marketing-and-growth-hacks-with-steve-young-app-masters

You can watch this video: https://youtu.be/GLtBIw36FUM

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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856: How to Get Traction Before Building Your Product Oct 07, 2021

Show notes

Today's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development.

Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.”

He’s also the founder of Publisher Rocket, a book marketing software, and Atticus.io, a book writing and formatting software.

Topics covered:
- How he first started
- How to market before building the product
- How to get outside traffic (including his favorite tips)
- Why he decided to build a Progressive Web App
- Partnership tips that led him to running 7 different companies

Dave Chesson is the Founder at Kindlepreneur.com and Co-Founder at Atticus.io

Show Mentions

- Paladin
- Front

SPONSORS

Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.

Go to SearchAds.com to start your free trial.

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Which Onboarding Flow Increased Conversions by 234% Oct 06, 2021

Show notes

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page?

Which onboarding flow do you think increased conversions by 234%?

Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597

You can watch this video: https://youtu.be/UFdzpMEDAyE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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UI/UX App Design for Maximum Monetization Oct 04, 2021

Show notes

This week, we have my friend and designer Rich Wagstaff. We will discuss simple UI/UX design to help you maximize your app's revenue potential.

Topics Covered:

01:17 - What are the first things you're testing when you first launch your app?

08:27 - Which test won onboarding flow?

17:05 - What are you looking at when doing competitive analysis?

23:26 - Merrit app audit

39:12 - Is the monthly subscription good for profits?

42:52 - Sudoku app audit

58:21 - Which test graphics vs text?

Check out Rich's apps:

https://apps.apple.com/us/app/crossword/id1330947092

https://apps.apple.com/us/app/3-minute-mindfulness/id982502810

You can watch this video: https://youtu.be/FLBfIHXnCPo

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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855: Building 10X Features with Seth Miller Sep 30, 2021

Show notes

Today's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform.

Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed.

You will discover:
- How he went from an app in college to getting into 500 startups
- How he built the first 10X feature
- The more niche the better in the early days
- How to find product market fit using surveys
- How to use instabug feature to get surveys
- How did the fundraising questions change from the first to the second investment
- How to use revenue-based financing to get you to the next stage
- What marketing channels are working today

Seth Miller is the Founder and CEO at Rapchat.

Show Mentions

- Product Market Fit Formula
- Braavo
- Fav app:

SPONSORS

Go to SearchAds.com to start your free trial.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How This Simple Text Editor App Makes $120K a Year Sep 29, 2021

Show notes

Looking for app ideas? We review a simple text editor app that is making over $10,000 a month!

When you are first getting into iOS development, it's good to start with app ideas that are already generating money.

See our other million-dollar app ideas: https://www.youtube.com/watch?v=l8CYxrOmdp4&list=PLNtGHeg6BDqG8hy6VY2zeyTqrR8ECOWZq

You can watch this video: https://youtu.be/BiRaC_IBMiE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Why a No Code App Builder Sep 27, 2021

Show notes

Why a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio.

Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea to ready-to-publish, fully native apps without any code.

Christina Chen is the Product Designer is Bravo Studio.

Topic Covered:

01:21 - Why a no code app builder?
06:16 - Can an interesting app could be built entirely with a no-code tool?
11:45 - What do we need before we start using Bravo (such as designs, mock-ups etc)?
15:00 - Should we hire a service like UserTesting to get initial feedback?
19:15 - What makes Bravo different from other app builders?
25:30 - Spoiler Talk App Audit
35:45 - How to build an app with Bravo Studio
50:12 - TOTOKO App Audit

You can watch this video: https://youtu.be/S6n0MqD6Kiw

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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854: How to Get Organizations to Buy App Subscriptions Sep 23, 2021

Show notes

Today's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer.

You will discover
- How EdTech is growing
- How to sell app subscriptions to organizations
- How she came up pricing for the organizations
- Why she is selling physical products
- Her outbound strategy
- The #1 growth strategy -> free is not equal for everyone

Shriya Sekhsaria is the Founder and CEO of Lumhaa.

Show Mentions

- Fav app: Mail

SPONSORS

Go to SearchAds.com to start your free trial.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization for Million Dollar Apps (Part 4/4) Sep 22, 2021

Show notes

Are you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign.

You will also discover:

- How do you convince your manager that ASO is a good investment when you already have a UA strategy that works

- The #1 overlooked ASO strategy for million-dollar apps

- How to implement ASO workflow for million-dollar apps

Learn more about

CheckASO.io
https://bit.ly/3klMSVl
https://www.linkedin.com/in/davidmargaryan/
https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvSGzw

You can watch this video: https://youtu.be/bVqHdQBixIo

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Skyrocket Your Engagement with In-App Stories Sep 20, 2021

Show notes

Today's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai.

Topics Covered:

02:35 - How to onboard users to an app the smart way
09:18 - How to properly introduce new or idle features
09:41 - How to educate and entertain users through gamification
11:09 - How to personalize content
15:25 - How to communicate offers and boosting participation to campaigns
21:54 - Bewakoof App Audit
29:34 - How to increase your feedback from user surveys
31:39 - In-app messaging and stories within games
36:23 - how to use in-app stories with educational apps
37:09 - Does having a lot of stories increase app size
39:34 - UrbanYogi App Audit

You can watch this video: https://youtu.be/pgE1TPs67bk

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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