App Marketing by App Masters

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**App Marketing by App Masters**

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Latest Episodes:

Watch This to Increase Your App Revenue Nov 24, 2021

Show notes

Discover the 3 main screens that have the biggest impact on your app's revenue.

You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Grow Your App Through Content Marketing Nov 22, 2021

Show notes

Discover how you can use content marketing to increase your app downloads.

Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users.

Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/

You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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3X Revenue with Just 15 Downloads a Day Nov 15, 2021

Show notes

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day.

Sobhan Eskandari is the creator of Penman.

Topic Covered:

05:36 - How he started tracking his events with Firebase
09:14 - How the longer pricing page 4X his revenue
17:32 - Are you developing in Swift
18:07 - Does Apple test subscriptions before approving?
32:18 - How does NOT having his app name affect his downloads
36:27 - Ludo App Audit
44:16 - Admob question
45:27 - Possible to sell over $15 a month
46:59 - Does localization work?
51:37 - Does the AppAdvice affect your App Store ratings?
54:40 - Golf Mind Caddie App Audit
01:00:56 - How Sobhan uses push notification to increase engagement & sales
01:03:35 - How to anchor your prices

You can watch this video: https://youtu.be/wlY7O8Vvsq0

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization for Google Play Nov 08, 2021

Show notes

Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing.

You can watch this video: https://youtu.be/bzpmGeTS0WQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Development Features That Drive Growth Nov 01, 2021

Show notes

Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs.

Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.

Topics Covered:

01:20 - Proper onboarding flow
07:20 - 5X more subscriptions with trials
17:10 - Web vs App
22:11 - How often should you send push notifications
31:23 - Junglee Rummy App Audit
39:38 - What's the minimum downloads to 3X your revenue?
41:49 - Proper planning to avoid extra costs
51:00 Rainbow Ball App Audit

You can watch this video: https://youtu.be/hqgaLR8VoKs

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Use Online Traffic for App Subscriptions Oct 25, 2021

Show notes

How do you use online traffic to grow your mobile app downloads?

Our guest is Thomas Petit, growth advisor and consultant for mobile apps.

He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor.

Topics Covered:

02:02 - Why should you use online traffic to get app downloads
12:02 - What channels should you use for online traffic
14:15 - How to use Pinterest to drive traffic
15:34 - Blinkist Example
16:10 - Should we use different ad creatives
21:17 - Fabulous online onboarding flow
27:06 - Should you use Spanish in screenshots in Spanish Mexico
30:51 - How to convert paid content sign ups into subscriptions
37:41 - White Noise and Lullaby Lounge App Audit
51:35 - Can you provide sample of an app that lowered their price successfully?
54:52 - Who's Up?! App Audit
1:00:07 - Is it better to start with a higher or lower price?

Connect with Thomas:

https://www.linkedin.com/in/thomasbcn/

https://madv.substack.com/

You can watch this video: https://youtu.be/GLGI3roxjyQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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858: Successful Exit As a Solo Founder Oct 21, 2021

Show notes

Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO.

Topics Covered:
- Why she decide to sell
- key lessons
- Her #1 tip to weed out unlikely buyers
- How she calculated her "number"
- How do she comes up with simple app names that are also great for ASO
- Her #1 tip to grow downloads as a new app
- Why she decided to stay solo instead of building a team

Jenny Talavera is the Founder and Chief Creator at Treebetty LLC.

Show Mentions

- RevenueCat

SPONSORS

Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.

Go to SearchAds.com to start your free trial.

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This In-App Marketing Strategy Will Increase Engagement & Sales Oct 20, 2021

Show notes

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love!

Check out Storyly: https://appmasters.com/storyly

You can watch this video: https://youtu.be/-hdkHpDmYJk

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Optimize and Scale Apple Search Ads Oct 18, 2021

Show notes

Discover the growth hacks to accelerate your app business growth.

Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.

In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.

Connect with Michael: https://angleconnect.com/

Topic Covered:

02:20 - Michael's ASA Framework
04:54 - ASA Search Tab Placement
09:01 - What's the ideal CPT for discovery campaigns
12:48 - Do you use the CPA goal with ASA
18:50 - Apple Search Ads attribution
19:01 - How to use just Apple AdServices for attribution
26:33 - A hack to see low volume keywords from your discovery campaign
29:34 - Blade Match App audit & ASA strategy
41:32 - Negative keyword management
48:48 - SAFE4R App audit
01:20:42 - A trick to increase your ad revenue

You can watch this video: https://youtu.be/h50QibnHgTE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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857: How to Get Valuable Customer Feedback Oct 14, 2021

Show notes

Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video.

They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback.

Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet.